United States Amateur Rafting Coalition

### Context Profile for United States Amateur Rafting Coalition (USARC)

1. **Organization Mission & Cause**:
   - The United States Amateur Rafting Coalition (USARC) is dedicated to promoting the sport of rafting in the United States. Their mission is to support amateur rafting teams, facilitate competition, and foster community engagement through adventure sports. They aim to empower athletes, particularly women, and inspire future generations to participate in rafting.

2. **Type of Activities**:
   - **Events**: USARC organizes and promotes various rafting competitions, including the USA Whitewater Rafting National Championships and international events like the IRF World Rafting Championship.
   - **Fundraising Campaigns**: They run campaigns to support teams, such as the recent effort to fund "THE FURIES" women's team for the 2025 IRF World Rafting Championship in Malaysia.
   - **Community Programs**: USARC engages in outreach to promote rafting as a sport and encourages community involvement through events and social media.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **encouraging**. Communications often include motivational language that emphasizes teamwork, empowerment, and adventure. The use of direct address (e.g., "Dear Friends, Family, and Supporters of Adventure") creates a personal connection with the audience.

4. **Emoji Usage**:
   - Emojis are used strategically in communications to enhance engagement and convey excitement. For example, the fundraising campaign included emojis like 🌏 (globe), 🌺 (flower), and 💪 (flexed biceps) to highlight key points and create a lively tone. The frequency of emoji usage appears to be moderate, primarily in campaign materials.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not mentioned on the website, but the organization focuses on amateur rafting.
   - **Scale**: USARC has a total of 24 forms and has conducted 6 email campaigns, indicating active engagement with their community.
   - **Impact Metrics**: While specific metrics are not provided, the organization emphasizes the importance of community support and participation in events.
   - **Volunteer Info**: The website encourages community involvement but does not specify volunteer opportunities.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and engaging style that reflects enthusiasm for rafting and adventure sports. 
   - **Structure**: Organize content with clear headings and bullet points for readability. 
   - **Call to Action**: Include strong calls to action, encouraging donations, sharing, and participation in events.
   - **Personalization**: Use direct address and personal touches, such as addressing supporters by name in emails.
   - **Visual Elements**: Incorporate emojis where appropriate to add a friendly and modern touch to communications.

This context profile provides a comprehensive overview of USARC, focusing on their mission, activities, tone, and communication style, which will assist in generating tailored content for their audience.

LXCL:General USARC Affiliate

General USARC Affiliate

<div style="white-space:pre-wrap;width:100%;box-sizing:inherit">This covers your insurance for racing at USARC events for a year, gets you into affiliate only sections of races areas (even if you are not a racer) and allows you to connect with other racers, coaches and enthusiasts on our private social network pages. Includes discounts at various merchants when your unexpired card is presented. </div>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , On behalf of everyone at United States Amateur Rafting Coalition, I want to say thank you for becoming an affiliate. You are now part of a dedicated community of individuals passionate about the future of rafting. We look forward to keeping you updated on our progress and involving you in our upcoming activities and events. Your involvement and commitment are invaluable to us, and we are excited to have you on board. Thank you for believing in our mission. Abby Grundman-Guthrieinfo@usarc.us

<div>This covers your insurance for racing at USARC events for a year, gets you into affiliate only sections of races areas (even if you are not a racer) and allows you to connect with other racers, coaches and enthusiasts on our private social network pages. Includes discounts at various merchants when your unexpired card is presented. </div>

United States Amateur Rafting Coalition

General USARC AFFILIATE CARD

General USARC Affiliate

US$50

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