Soco Beach Project

### Context Profile for Soco Beach Project

1. **Organization Mission & Cause**:
   - The Soco Beach Project is dedicated to enhancing community engagement and environmental stewardship along the South Coast beaches. Their mission emphasizes the importance of preserving natural habitats while fostering a sense of community through educational programs and events. They aim to connect people with their local environment and promote sustainable practices.

2. **Type of Activities**:
   - The organization hosts a variety of activities, including:
     - **Community Events**: Such as storytelling plays that highlight local culture and history, like "The Downs" performed by Sheryl Scott.
     - **Fundraising Campaigns**: Events like "The Downs Fundraiser" to support their initiatives.
     - **Educational Programs**: Workshops and activities focused on environmental awareness and community involvement.

3. **Tone of Voice**:
   - The tone of voice used by the Soco Beach Project is friendly, inviting, and community-oriented. Their communications often blend a casual and inspiring tone, aiming to engage the audience emotionally while encouraging participation and support.

4. **Emoji Usage**:
   - The organization utilizes emojis sparingly but effectively in their communications. For instance, they use 🎉 in event announcements to convey excitement. This suggests a light-hearted and approachable communication style.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The organization appears to be community-focused, with a small team and local volunteer involvement.
   - **Impact Metrics**: While specific metrics were not detailed, the success of events like "The Downs" (which won awards and had sold-out shows) indicates a positive impact on community engagement.
   - **Volunteer Info**: The website encourages community involvement, suggesting opportunities for volunteers to participate in events and programs.

6. **Writing Guidelines**:
   - **Style**: Maintain a friendly and inviting tone that encourages community participation. Use simple, clear language that resonates with a broad audience.
   - **Structure**: Use short paragraphs and bullet points for clarity. Include engaging headlines and calls to action that inspire readers to get involved.
   - **Emojis**: Use emojis selectively to enhance the emotional appeal of messages, particularly in event promotions and social media posts.
   - **Personalization**: Incorporate personalized greetings in communications (e.g., using the recipient's name) to foster a sense of connection.

This context profile provides a comprehensive overview of the Soco Beach Project, focusing on actionable insights that will help generate better, more personalized content for their audience.

Ticket includes sweet treat and a beverage (coffee, tea, water).

Ticket

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for purchasing tickets to our upcoming SOCO Fundraising Event - The Downs on Friday, June 27. &nbsp;Included in your ticket price is a free ice cream treat (thanks to Unilever) and a beverage (coffee, tea, water). &nbsp; The location is the Port Dover Community Centre, 801 St. George St., Port Dover, ON. &nbsp;Doors open at 6:30 p.m. and the show starts promptly at 7:15 p.m. Your ticket purchase and any additional donations help our SOCO 2025 participants reach their fundraising goal of $18,000.&nbsp; Thanks SO much and look forward to seeing you there! peace, Willemina Zwart (Executive Director)info@southcoastbeachproject.org

🎉<p style="box-sizing:inherit;margin:0px 0px 0.375em;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;padding:0px;vertical-align:baseline;word-break:break-word;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;max-width:100%">Come out for an evening of delightful storytelling with this one-woman play, "The Downs" written and performed by Sheryl Scott.  And do this while supporting the SOCO Beach Project as you hear the stories of this summer's participants! <p style="box-sizing:inherit;margin:0px 0px 0.375em;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;padding:0px;vertical-align:baseline;word-break:break-word;letter-spacing:normal;orphans:2;text-align:center;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;max-width:100%">Doors Open at 6:30 p.m. <p style="box-sizing:inherit;margin:0px 0px 0.375em;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;padding:0px;vertical-align:baseline;word-break:break-word;letter-spacing:normal;orphans:2;text-align:center;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;max-width:100%">Show STARTS at 7:15 p.m.<p style="box-sizing:inherit;margin:0px 0px 0.375em;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;padding:0px;vertical-align:baseline;word-break:break-word;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;max-width:100%">More about the play:<p style="box-sizing:inherit;margin:0px 0px 0.375em;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;padding:0px;vertical-align:baseline;word-break:break-word;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;max-width:100%">The Downs is a show you won't want to miss! If you've ever wondered about life on a farm in Northern New Brunswick during your grandparents' time...The Downs will paint that picture for you.  Life before washing machines and phones.  Life before television and internet. In a lot of ways, it was much simpler...but in other ways...extremely difficult.  <p style="box-sizing:inherit;margin:0px 0px 0.375em;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;padding:0px;vertical-align:baseline;word-break:break-word;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;max-width:100%">Millie Johnson has a knack for making you feel right at home, like you're sitting in her kitchen or front porch, sipping a spot of tea, while she regales you in her unique storytelling style.<p style="box-sizing:inherit;margin:0px 0px 0.375em;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;padding:0px;vertical-align:baseline;word-break:break-word;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;max-width:100%">She will have you splitting your side in laughter one moment, then fighting back tears the next.  You'll shake your head and wonder, how in the world did they do it? Then you'll realize, our ancestors knew the meaning of hard work in ways we never will.  Our grandparents laughed, loved and lived simply, but fully with what they had. Millie teaches us lessons of acceptance, love and the importance of being able to use a rifle!<p style="box-sizing:inherit;margin:0px 0px 0.375em;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;padding:0px;vertical-align:baseline;word-break:break-word;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;width:100%;max-width:100%">“One-of-a-kind. Wholesome. <p style="box-sizing:inherit;margin:0px 0px 0.375em;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;padding:0px;vertical-align:baseline;word-break:break-word;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;width:100%;max-width:100%">Heart warming and unforgettable.” <p style="box-sizing:inherit;margin:0px 0px 0.375em;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;padding:0px;vertical-align:baseline;word-break:break-word;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;width:100%;max-width:100%">Come out for a visit to Millie’s farm...<p style="box-sizing:inherit;margin:0px 0px 0.375em;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;padding:0px;vertical-align:baseline;word-break:break-word;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;width:100%;max-width:100%">she’s waitin’ to meet ya! No word of a lie!<p style="box-sizing:inherit;margin:0px 0px 0.375em;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;padding:0px;vertical-align:baseline;word-break:break-word;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:center;width:100%;max-width:100%"> <p style="box-sizing:inherit;margin:0px 0px 0.375em;border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-variant-emoji:inherit;font-weight:400;font-stretch:inherit;line-height:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;padding:0px;vertical-align:baseline;word-break:break-word;letter-spacing:normal;orphans:2;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-align:justify;width:100%;max-width:100%">The show won the 2013 L.O.A.F People’s Choice Award and won first place at the London Fringe Festival in 2015. At the Blythe Festival... it ran 3 years with SOLD OUT shows!

Soco Beach Project

The Downs Fundraiser

801 St George St

Ticket

$40

Add a donation for Soco Beach Project