United Way of South Central Illinois

### Context Profile for United Way of South Central Illinois

#### 1. Organization Mission & Cause
The United Way of South Central Illinois is dedicated to improving lives by mobilizing the caring power of communities. Their mission focuses on creating lasting change in the community by addressing the root causes of problems such as poverty, education, and health. They aim to unite individuals and organizations to work together towards a common goal of enhancing the quality of life for all residents in South Central Illinois.

#### 2. Type of Activities
- **Events**: They host various community events, such as "A Meal with Meaning," which fosters connection and dialogue on important community issues. 
- **Fundraising Campaigns**: Engaging campaigns like Trivia Night encourage community participation and support.
- **Community Programs**: They implement programs aimed at education, financial stability, and health, working with local partners to maximize impact.

#### 3. Tone of Voice
The tone of voice used by United Way of South Central Illinois is friendly, inclusive, and inspiring. Their communications often emphasize community, connection, and collaboration, aiming to foster a sense of belonging and urgency around their causes. The language is accessible and encourages participation from all community members.

#### 4. Emoji Usage
The organization uses emojis in their communications, particularly in email campaigns. For example, the subject line for the Trivia Night email includes 🎉 and 📚, indicating a celebratory and engaging tone. Emoji usage appears to be moderate, enhancing the friendly and casual nature of their messaging.

#### 5. Key Facts
- **Founding Info**: Specific founding details were not available from the website, but United Way organizations typically have a long-standing history in community service.
- **Scale**: They have a total of 27 forms and have conducted 10 email campaigns, indicating active engagement with their audience.
- **Impact Metrics**: While specific metrics were not detailed on the website, the organization emphasizes community impact through collaboration and support.
- **Volunteer Info**: The website encourages volunteer involvement, highlighting the importance of community members in achieving their mission.

#### 6. Writing Guidelines
- **Style**: Use a conversational and approachable style that reflects the friendly tone of the organization. 
- **Inclusivity**: Ensure language is inclusive and welcoming to all community members.
- **Call to Action**: Incorporate clear calls to action that encourage participation in events and programs.
- **Emotional Appeal**: Use storytelling to connect emotionally with the audience, highlighting personal stories and community impact.
- **Visual Elements**: Consider using emojis sparingly to enhance engagement without overwhelming the message.

This context profile serves as a guide for creating personalized content that aligns with the values and mission of the United Way of South Central Illinois, ensuring that communications resonate with their audience effectively.

Business Name on the back of the event shirt

Story Starter

Business Logo on the back of the event shirt

Chapter Champion

Support early literacy and make a splash! Your t-shirt sponsorship for United Way Water Wars helps fund the Dolly Parton Imagination Library, providing free books to local children each month. Thank you for being a hero for literacy!  Please email your logo to <a href="mailto:megan@uwsci.org" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;color:inherit" target="_blank">megan@uwsci.org</a> by June 27.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you so much for supporting United Way Water Wars! Your sponsorship is helping us bring books to life through the Dolly Parton Imagination Library, supporting over 1,700 children each month across our region. We’d love for you to join the fun on Saturday, July 19 at Castle Ridge for our water war event between the Jefferson, Salem, and Centralia Chambers. Don’t forget to grab your event t-shirt or entry ticket at the link below: 👉 <a href="https://www.wilfordprinting.com/uw-water-wars" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">https://www.wilfordprinting.com/uw-water-wars</a> Your support means the world to us—and to the kids and families we serve. We can't wait to see you there!

Support early literacy and make a splash! Your t-shirt sponsorship for United Way Water Wars helps fund the Dolly Parton Imagination Library, providing free books to local children each month. Thank you for being a hero for literacy!  Please email your logo to <a href="mailto:megan@uwsci.org" target="_blank">megan@uwsci.org</a> by June 27.

United Way of South Central Illinois

Water Wars | T-Shirt Sponsorship

1750 Tee Ln

Story Starter

US$25

Chapter Champion

US$50