Marlborough Cable Trust

### Context Profile for Marlborough Cable Trust (WMCT-TV)

1. **Organization Mission & Cause**:
   - **Mission**: The Marlborough Cable Trust, operating as WMCT-TV, aims to deliver community media to Marlborough and its surrounding areas. Their mission is to provide a platform for local voices and stories, fostering community engagement and connection through accessible media.
   - **Cause**: WMCT-TV is focused on maintaining and enhancing local programming in the face of declining cable subscriptions and funding. They emphasize the importance of community media as a resource for information, entertainment, and local culture.

2. **Type of Activities**:
   - **Community Programming**: WMCT-TV produces local shows and content that reflect the interests and needs of the Marlborough community.
   - **Sponsorship Campaigns**: They run sponsorship programs that allow local businesses to support their mission while gaining visibility through various media outlets, including their print publication "Marlborough Mirror" and cable television.
   - **Fundraising Initiatives**: They actively seek community support to sustain their operations, especially as traditional funding sources decline.

3. **Tone of Voice**:
   - The tone of WMCT-TV's communications is **friendly**, **supportive**, and **urgent**. They convey a sense of community and collaboration, encouraging local involvement and support. The language is accessible and aims to inspire action among community members.

4. **Emoji Usage**:
   - WMCT-TV incorporates emojis in their communications, particularly in their sponsorship campaign and thank-you emails. Common emojis include:
     - 🤝 (handshake) to symbolize partnership and support.
     - 🚀 (rocket) to convey enthusiasm and forward-thinking.
   - The use of emojis is moderate, enhancing the friendly tone without overwhelming the message.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not provided on the website, but WMCT-TV has a history of reliance on local cable funding.
   - **Scale**: They are a local nonprofit focused on Marlborough, with a community-centric approach.
   - **Impact Metrics**: While specific metrics were not detailed, the organization emphasizes the need for community support to continue providing free programming.
   - **Volunteer Info**: Information regarding volunteer opportunities was not explicitly mentioned, but the organization likely encourages community involvement.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and engaging style that reflects community spirit. Avoid overly formal language; instead, opt for a friendly and approachable tone.
   - **Call to Action**: Clearly articulate the need for support and how individuals can contribute (e.g., through sponsorship or donations).
   - **Emotional Appeal**: Highlight the impact of community media on local culture and the importance of sustaining these services.
   - **Consistency**: Maintain a consistent use of emojis to enhance engagement, but ensure they complement the message rather than distract from it.

This context profile provides a comprehensive understanding of WMCT-TV, guiding future content creation to resonate with their mission and audience effectively.

LXCL:(Best Price) Includes: Your Company Logo and Advertisement in Monthly Print Newsletter Marlborough Mirror plus additional benefits: Quarterly Shout-out on WMCT-TV Facebook, Sponsorship Airing multiple times daily on Cable Television and on our 24/7 Internet Streaming Video.

Yearly Sponsor

LXCL:All of the benefits of Yearly sponsorship, billed monthly. Includes: Your Company Logo and Advertisement in Monthly Print Newsletter Marlborough Mirror plus additional benefits: Quarterly Shout-out on WMCT-TV Facebook, Sponsorship Airing multiple times daily on Cable Television and on our 24/7 Internet Streaming Video.

Monthly Sponsor

LXCL:Premium Sponsors receive all of the benefits of Yearly Sponsors PLUS: Swag bag of WMCT-TV Merchandise (Stainless Steel Tumbler, Coffee Mug, and Baseball Cap), LIVE Shout-outs during Live Broadcasts (High School Athletics including Annual Thanksgiving Football Broadcast, Labor Day Parade, and High School Graduation)

Premium Yearly Sponsor

Premium Monthly Sponsorship

LXCL:Promote your business or special event in one edition of our monthly print publication, Marlborough Mirror. No renewal. Your one-time sponsorship does not give you additional sponsor benefits such as social media shout-out or amplification on Cable Television.

One-Time Newsletter Sponsor

Join our community of supporters and become a sponsor today. Your sponsorship not only grants you access to exclusive benefits but also directly supports our mission of delivering community media to Marlborough and beyond. 🤝 Our sponsorship tiers provide you with bold placement of your company logo and information in our print publication, Marlborough Mirror, and various outlets on cable television, streaming platforms, and on the web.&nbsp; Historically, WMCT-TV has been reliant on funding from our local cable companies. These companies sign agreements with the City of Marlborough in order for us to offer cable television to local households. As part of those agreements, a percentage of cable revenue is set aside each month to fund local programming. However, with the use of cable declining, so is our funding. It is an uncertain future. While WMCT-TV gets a cut of the cable money, the same does not apply for the internet or phone you simultaneously get from your cable provider. As people &quot;cut the cord&quot; and turn to steaming services, they are also cutting off part of our funding. To continue offering our free programs, we need your help now more than ever. Thank you for choosing to be part of our cause. Together, we can make a positive impact on our Marlborough community. 🚀

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-user-select: none; box-sizing: inherit;">First name, Thank you for your contribution to WMCT-TV. We are eager to showcase your sponsorship in our print newsletter Marlborough Mirror, cable television broadcasts, and on the web. We will be in touch to gather your Logo Graphic and advertisement language. Your sponsorship of WMCT-TV is a great opportunity for the Marlborough community to see that you care about the work we do, broadcasting the video content that matters to our community. As our cable revenue decreases due to folks &quot;cutting the cord&quot; to their local cable provider, your donation is extremely valuable in our efforts continue creating local media and preserving the history of Marlborough, one video frame at a time. Ryan Malyar<a fr-original-style="" href="mailto:ryan@wmct-tv.com" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">ryan@wmct-tv.com</a><a fr-original-style="" href="//www.wmct-tv.com" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">www.wmct-tv.com</a>

Join our community of supporters and become a sponsor today. Your sponsorship not only grants you access to exclusive benefits but also directly supports our mission of delivering community media to Marlborough and beyond. 🤝 Our sponsorship tiers provide you with bold placement of your company logo and information in our print publication, Marlborough Mirror, and various outlets on cable television, streaming platforms, and on the web.  Historically, WMCT-TV has been reliant on funding from our local cable companies. These companies sign agreements with the City of Marlborough in order for us to offer cable television to local households. As part of those agreements, a percentage of cable revenue is set aside each month to fund local programming. However, with the use of cable declining, so is our funding. It is an uncertain future. While WMCT-TV gets a cut of the cable money, the same does not apply for the internet or phone you simultaneously get from your cable provider. As people "cut the cord" and turn to steaming services, they are also cutting off part of our funding. To continue offering our free programs, we need your help now more than ever. Thank you for choosing to be part of our cause. Together, we can make a positive impact on our Marlborough community. 🚀

Marlborough Cable Trust

WMCT-TV Sponsorship

Yearly Sponsor

US$800

Monthly Sponsor

US$75

Premium Yearly Sponsor

US$1,000

Premium Monthly Sponsorship

US$100

One-Time Newsletter Sponsor

US$85

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