The Group Of 78/Le Groupe Des 78

### Context Profile for The Group Of 78/Le Groupe Des 78

#### 1. Organization Mission & Cause
The Group of 78 is a Canadian nonprofit organization focused on promoting international cooperation and sustainable development. Their mission centers around addressing global challenges such as poverty, inequality, and climate change through informed policy discussions and advocacy. They aim to engage policymakers, academics, and civil society in dialogues that lead to actionable solutions, particularly in the context of the Sustainable Development Goals (SDGs) and Agenda 2030.

#### 2. Type of Activities
- **Annual Policy Conference**: The organization hosts an annual conference that addresses pressing global issues, such as redefining development in the context of geopolitical instability and technological advancements. The most recent conference focused on harnessing AI and innovative finance to achieve the SDGs.
- **Workshops and Discussions**: They facilitate discussions and workshops that bring together experts and stakeholders to explore solutions to global challenges.
- **Publications and Reports**: The Group of 78 produces reports and publications that provide insights and recommendations based on their conferences and discussions.
- **Advocacy Campaigns**: They engage in advocacy efforts to influence policy and promote international cooperation.

#### 3. Tone of Voice
The tone of voice used by The Group of 78 is **professional, informative, and engaging**. Their communications are characterized by:
- A formal yet accessible style, making complex topics understandable to a broader audience.
- An inspiring tone that encourages action and collaboration among stakeholders.
- A sense of urgency regarding global issues, reflecting the critical nature of the challenges they address.

#### 4. Emoji Usage
The organization does not appear to use emojis in their communications. Their content maintains a formal and professional tone, which aligns with their focus on serious global issues.

#### 5. Key Facts
- **Founding Information**: The Group of 78 was established in 1978, focusing on international development and cooperation.
- **Scale**: They have conducted 57 total forms and sent out 200 email campaigns, indicating an active engagement with their audience.
- **Impact Metrics**: While specific impact metrics are not detailed on the website, their focus on the SDGs suggests a commitment to measurable outcomes in international development.
- **Volunteer Information**: The website does not explicitly mention volunteer opportunities, but they likely engage with a network of professionals and academics in their initiatives.

#### 6. Writing Guidelines
- **Clarity and Precision**: Use clear and precise language to convey complex ideas simply.
- **Engagement**: Address the audience directly, using inclusive language that invites participation and collaboration.
- **Professionalism**: Maintain a formal tone, avoiding slang or overly casual expressions.
- **Call to Action**: Encourage readers to engage with the content, whether by attending events, reading publications, or participating in discussions.
- **Consistency**: Ensure that the messaging aligns with the organization’s mission and values, reinforcing their commitment to sustainable development and international cooperation.

This context profile serves as a foundational guide for creating personalized content that resonates with The Group of 78's audience and aligns with their mission and values.

General admission

Canadian Seniors’ interest in climate change extends far beyond feeling a greater connection with the natural world. More than seven in ten (74%) express that the government should be doing more to tackle climate change, and seven in ten (70%) believe they can personally help to reduce emissions. It’s clear that seniors are ready to act, and many will bring decades of experience to any climate action they undertake. Equipped with fresh research from EcoAnalytics, on November 29th, Climate Legacy and Re.Climate are excited to present a new webinar exploring the unique ways that seniors engage with climate action. If you would like to improve your messaging and better tailor your work to engage seniors, we hope to see you there. Our Panelists:  Amber Bennett is one of Canada’s top climate communication strategists and capacity builders. Amber works with groups across the country, bridging the gap between research and practice and helping to translate social research into applied strategy. She led the groundbreaking Alberta Narratives Project, one of the largest public engagements of its kind, bringing together more than 75 individuals and organizations to engage 500 Albertans in climate-energy conversations. Over the past 10 years, Amber has won numerous awards for her work. She holds a Bachelor of Public Relations and a Master of Arts in Environmental Education and Communications. Dr. Louise Comeau is a Senior Advisor at Re.Climate, Carleton University’s centre on climate change communications and public engagement. Louise has more than 30 years’ experience in climate change policy, communications, and solutions-related advocacy and programming. She brings this experience to her work as an independent researcher and advocate supporting environmental groups and other clients through her consultancy, Iris Communications. Louise holds a doctorate in environmental management, focused on environmental ethics and behaviour change from the University of New Brunswick. She is a member of the Federal Net Zero Advisory Body.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, We are very grateful for your interest in our upcoming webinar, Effective Climate Messaging for Seniors: What the Latest Research Tells Us, and we look forward to seeing you on November 29th.  Please click the link <a href="https://us06web.zoom.us/j/87675309612" target="_blank">HERE</a> to join the webinar on November 29th at 1:30pm (ET).   If you have any questions at all, please feel free to reach out to us at climatelegacycanada@gmail.com.  Kind regards. Eric Murphyclimatelegacycanada@gmail.com437.352.2149

Canadian Seniors’ interest in climate change extends far beyond feeling a greater connection with the natural world. More than seven in ten (74%) express that the government should be doing more to tackle climate change, and seven in ten (70%) believe they can personally help to reduce emissions. It’s clear that seniors are ready to act, and many will bring decades of experience to any climate action they undertake. Equipped with fresh research from EcoAnalytics, on November 29th, Climate Legacy and Re.Climate are excited to present a new webinar exploring the unique ways that seniors engage with climate action. If you would like to improve your messaging and better tailor your work to engage seniors, we hope to see you there. Our Panelists:  Amber Bennett is one of Canada’s top climate communication strategists and capacity builders. Amber works with groups across the country, bridging the gap between research and practice and helping to translate social research into applied strategy. She led the groundbreaking Alberta Narratives Project, one of the largest public engagements of its kind, bringing together more than 75 individuals and organizations to engage 500 Albertans in climate-energy conversations. Over the past 10 years, Amber has won numerous awards for her work. She holds a Bachelor of Public Relations and a Master of Arts in Environmental Education and Communications. Dr. Louise Comeau is a Senior Advisor at Re.Climate, Carleton University’s centre on climate change communications and public engagement. Louise has more than 30 years’ experience in climate change policy, communications, and solutions-related advocacy and programming. She brings this experience to her work as an independent researcher and advocate supporting environmental groups and other clients through her consultancy, Iris Communications. Louise holds a doctorate in environmental management, focused on environmental ethics and behaviour change from the University of New Brunswick. She is a member of the Federal Net Zero Advisory Body.

The Group Of 78/Le Groupe Des 78

Effective Climate Messaging for Seniors: What the Latest Research Tells Us

General admission

free

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