The Group Of 78/Le Groupe Des 78

### Context Profile for The Group Of 78/Le Groupe Des 78

#### 1. Organization Mission & Cause
The Group of 78 is a Canadian nonprofit organization focused on promoting international cooperation and sustainable development. Their mission centers around addressing global challenges such as poverty, inequality, and climate change through informed policy discussions and advocacy. They aim to engage policymakers, academics, and civil society in dialogues that lead to actionable solutions, particularly in the context of the Sustainable Development Goals (SDGs) and Agenda 2030.

#### 2. Type of Activities
- **Annual Policy Conference**: The organization hosts an annual conference that addresses pressing global issues, such as redefining development in the context of geopolitical instability and technological advancements. The most recent conference focused on harnessing AI and innovative finance to achieve the SDGs.
- **Workshops and Discussions**: They facilitate discussions and workshops that bring together experts and stakeholders to explore solutions to global challenges.
- **Publications and Reports**: The Group of 78 produces reports and publications that provide insights and recommendations based on their conferences and discussions.
- **Advocacy Campaigns**: They engage in advocacy efforts to influence policy and promote international cooperation.

#### 3. Tone of Voice
The tone of voice used by The Group of 78 is **professional, informative, and engaging**. Their communications are characterized by:
- A formal yet accessible style, making complex topics understandable to a broader audience.
- An inspiring tone that encourages action and collaboration among stakeholders.
- A sense of urgency regarding global issues, reflecting the critical nature of the challenges they address.

#### 4. Emoji Usage
The organization does not appear to use emojis in their communications. Their content maintains a formal and professional tone, which aligns with their focus on serious global issues.

#### 5. Key Facts
- **Founding Information**: The Group of 78 was established in 1978, focusing on international development and cooperation.
- **Scale**: They have conducted 57 total forms and sent out 200 email campaigns, indicating an active engagement with their audience.
- **Impact Metrics**: While specific impact metrics are not detailed on the website, their focus on the SDGs suggests a commitment to measurable outcomes in international development.
- **Volunteer Information**: The website does not explicitly mention volunteer opportunities, but they likely engage with a network of professionals and academics in their initiatives.

#### 6. Writing Guidelines
- **Clarity and Precision**: Use clear and precise language to convey complex ideas simply.
- **Engagement**: Address the audience directly, using inclusive language that invites participation and collaboration.
- **Professionalism**: Maintain a formal tone, avoiding slang or overly casual expressions.
- **Call to Action**: Encourage readers to engage with the content, whether by attending events, reading publications, or participating in discussions.
- **Consistency**: Ensure that the messaging aligns with the organization’s mission and values, reinforcing their commitment to sustainable development and international cooperation.

This context profile serves as a foundational guide for creating personalized content that resonates with The Group of 78's audience and aligns with their mission and values.

General admission

Canada cannot achieve its climate goals without the full participation of the financial system. Canadians with bank accounts, pension funds and/or insurance policies all have a vested interest in aligning this system with climate safety. Learn what financial actors are already doing, what more needs to be done, the role for regulation, and what you can do. O﻿ur speakers and chair: Adam Scott is a climate change expert with extensive domestic and international experience in policy, energy and finance, as well as campaign design and execution. He has a lifelong commitment to supporting the transition to a zero carbon economy in Canada. At Shift, he works with wide-ranging stakeholders to bring international climate leadership into Canada’s financial sector.  Julie Segal Julie works as Senior Manager, Climate Finance at Environmental Defence, where she advances climate-related financial policy and regulation. She previously managed a portfolio of impact investments at the McConnell Foundation. She’s won national and global awards for her work integrating environmental justice into sustainable finance, including winning First Prize Paper in the Ethics & Trust in Finance Global Prize.  Roy Culpeper is an Ottawa-based economist who has devoted his career to social justice issues. His work as a researcher and a public servant has focused on development in Canada and internationally. He is the volunteer Chair of the Group of 78 which works to advance the causes of peace, justice, and planetary survival.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, We are very grateful for your interest in our What Can You Do to Green Canada’s Financial System webinar, and we look forward to seeing you on April 25th to discuss the important role we can each play in the Energy Transition.  Please click the link <a href="https://us06web.zoom.us/j/82549764004" target="_blank">HERE</a> to join the webinar on April 25th at 2pm (ET).   If you have any questions at all, please feel free to reach out to us at <a href="mailto:climatelegacycanada@gmail.com">climatelegacycanada@gmail.com</a>.  Kind regards. Eric Murphyclimatelegacycanada@gmail.com437.352.2149

Canada cannot achieve its climate goals without the full participation of the financial system. Canadians with bank accounts, pension funds and/or insurance policies all have a vested interest in aligning this system with climate safety. Learn what financial actors are already doing, what more needs to be done, the role for regulation, and what you can do. O﻿ur speakers and chair: Adam Scott is a climate change expert with extensive domestic and international experience in policy, energy and finance, as well as campaign design and execution. He has a lifelong commitment to supporting the transition to a zero carbon economy in Canada. At Shift, he works with wide-ranging stakeholders to bring international climate leadership into Canada’s financial sector.  Julie Segal Julie works as Senior Manager, Climate Finance at Environmental Defence, where she advances climate-related financial policy and regulation. She previously managed a portfolio of impact investments at the McConnell Foundation. She’s won national and global awards for her work integrating environmental justice into sustainable finance, including winning First Prize Paper in the Ethics &amp; Trust in Finance Global Prize.  Roy Culpeper is an Ottawa-based economist who has devoted his career to social justice issues. His work as a researcher and a public servant has focused on development in Canada and internationally. He is the volunteer Chair of the Group of 78 which works to advance the causes of peace, justice, and planetary survival.

The Group Of 78/Le Groupe Des 78

What Can You Do to Green Canada’s Financial System

General admission

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