Pregnancy & Infant Loss Support Centre

### Context Profile for Pregnancy & Infant Loss Support Centre

1. **Organization Mission & Cause**:
   - The Pregnancy & Infant Loss Support Centre (PILSC) is dedicated to supporting families who have experienced pregnancy and infant loss. Their mission is to provide compassionate care, resources, and a safe space for grieving families, ensuring that no one has to navigate this difficult journey alone. They aim to break the silence surrounding these losses and foster a community of support.

2. **Type of Activities**:
   - **Support Services**: PILSC offers peer mentorship, counseling, and coaching sessions for families dealing with loss.
   - **Support Groups**: They facilitate peer support groups to help families connect and share their experiences.
   - **Awareness Campaigns**: The organization runs campaigns like "Break the Silence" to raise awareness and encourage monthly donations to sustain their services.
   - **Educational Resources**: They provide resources and information to help families understand and cope with their grief.

3. **Tone of Voice**:
   - The tone of the website and communications is **empathetic**, **supportive**, and **inspiring**. The language is carefully chosen to convey warmth and understanding, making it accessible and comforting for those in distress. Phrases like "turns silence into care" emphasize their commitment to support.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their focus is on maintaining a respectful and professional tone, which aligns with the sensitive nature of their cause.

5. **Key Facts**:
   - **Founding Information**: Specific founding details were not available on the website.
   - **Scale**: The organization has a total of **746 forms** and has conducted **55 email campaigns**, indicating an active engagement with their audience.
   - **Impact Metrics**: They aim to welcome **25 new monthly donors** as part of their awareness campaigns, demonstrating a focus on sustainable funding to support their services.
   - **Volunteer Information**: While specific volunteer details were not mentioned, the emphasis on peer support suggests that volunteers may play a crucial role in their services.

6. **Writing Guidelines**:
   - **Empathetic Language**: Use compassionate and understanding language that resonates with individuals experiencing loss.
   - **Clarity and Simplicity**: Keep messages clear and straightforward, avoiding jargon to ensure accessibility.
   - **Call to Action**: Encourage support through donations or participation in events, emphasizing the impact of contributions on families in need.
   - **Personalization**: Use personalized greetings in communications (e.g., addressing donors by name) to foster a sense of connection.
   - **Respectful Tone**: Maintain a respectful and sensitive approach, particularly when discussing topics related to grief and loss.

This context profile provides a comprehensive understanding of the Pregnancy & Infant Loss Support Centre, enabling AI assistants to generate tailored and impactful content that aligns with the organization’s mission and values.

Child (0-2)

LXCL:Includes pancake breaksfast and activities.

Youth (3-12)

LXCL:Includes a swag bag filled with goodies from local businesses and sponsors, and a race day beverage. Pricing goes up on April 1st.

Adult (Early Bird Pricing)

LXCL:Includes swag bags filled with goodies from local businesses and sponsors, and a race day beverage for each person.

Group Tickets (Minimum 4)

LXCL:Includes an individual swag bag which will be mailed to you.

Virtual Ticket

LXCL:Select this option if you would like to create a fundraising campaign only and will NOT be participating in the run itself.

Fundraising Only

LXCL:Add a personal touch to your Legacy Run/Walk experience by dedicating a custom sign in your baby’s name. Your sign will be placed along the event route, creating a meaningful tribute as you walk or run in their honour. After the event, you’re welcome to take the sign home as a keepsake. Zeffy may prompt you to create a fundraising page for add-ons—feel free to fill it in however you'd like!

Add-On: Name Signs

LXCL:Get your 2026 Run Souvenir T-Shirt by May 11th! These gender inclusive souvenir T-Shirts are slim fit and true-to-size. Zeffy may prompt you to create a fundraising page for add-ons—feel free to fill it in however you'd like!

Add-On: Race Day T-Shirts (Adult)

LXCL:Get your 2026 Run Souvenir T-Shirt by May 11th! These youth T-Shirts are slim fit and true-to-size. Zeffy may prompt you to create a fundraising page for add-ons—feel free to fill it in however you'd like!

Add-On: Race Day T-Shirts (Youth)

<p fr-original-style="box-sizing:border-box;max-width:100%;color:rgb(54, 54, 54);width:559.641px;font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;border:0px;outline:0px;padding:0px;vertical-align:baseline;line-height:1.5;margin-inline:0px !important;margin:0px 0px 1.75em;" style="box-sizing: border-box; max-width: 100%; color: rgb(54, 54, 54); width: 559.641px; font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; border: 0px; outline: 0px; padding: 0px; vertical-align: baseline; line-height: 1.5; margin-inline: 0px !important; margin: 0px 0px 1.75em;">Join us for our 5th Annual Legacy Run/Walk and together, we can bring to light the often-silenced topic of infertility, pregnancy loss, and infant loss.<p fr-original-style="box-sizing:border-box;max-width:100%;color:rgb(54, 54, 54);width:559.641px;font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;border:0px;outline:0px;padding:0px;vertical-align:baseline;line-height:1.5;margin-inline:0px !important;margin:0px 0px 1.75em;" style="box-sizing: border-box; max-width: 100%; color: rgb(54, 54, 54); width: 559.641px; font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; border: 0px; outline: 0px; padding: 0px; vertical-align: baseline; line-height: 1.5; margin-inline: 0px !important; margin: 0px 0px 1.75em;">The PILSC Legacy Run/Walk is a 2km or 5km run/walk (your choice) being held in June at Nose Creek Park, Airdrie (or virtually). This event raises funds and awareness around the impacts of infertility, miscarriage, termination for medical reasons (TFMR), stillbirth, neonatal loss, and sudden infant loss syndrome (SIDS).<p fr-original-style="box-sizing:border-box;max-width:100%;color:rgb(54, 54, 54);width:559.641px;font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;border:0px;outline:0px;padding:0px;vertical-align:baseline;line-height:1.5;margin-inline:0px !important;margin:0px 0px 1.75em;" style="box-sizing: border-box; max-width: 100%; color: rgb(54, 54, 54); width: 559.641px; font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; border: 0px; outline: 0px; padding: 0px; vertical-align: baseline; line-height: 1.5; margin-inline: 0px !important; margin: 0px 0px 1.75em;">Held annually, this family-inclusive event raises vital funds to provide no-cost support and community services through the Pregnancy &amp; Infant Loss Support Centre (PILSC). The journey through loss is complex and PILSC believes no one should have to walk through it alone.

Hello&nbsp;,<p fr-original-style="box-sizing: inherit; width: 1111.5px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: inherit; width: 1111.5px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> Thank you from the bottom of our hearts for donating to the Pregnancy &amp; Infant Loss Support Centre&#39;s 5th Annual Legacy Run/Walk!&nbsp;<p fr-original-style="box-sizing: inherit; width: 1111.5px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: inherit; width: 1111.5px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> Our Legacy/Run Walk raises funds and awareness around the impacts of infertility, miscarriage, termination for medical reasons (TFMR), stillbirth, neonatal loss, and sudden infant loss syndrome (SIDS). 100% of your donation goes towards providing no-cost support and community services through the Pregnancy &amp; Infant Loss Support Centre (PILSC).&nbsp;<p fr-original-style="box-sizing: inherit; width: 1111.5px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: inherit; width: 1111.5px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> The journey through loss is complex and PILSC believes no one should have to walk through it alone. Thank you so much!<p fr-original-style="box-sizing: inherit; width: 1111.5px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: inherit; width: 1111.5px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> Important Notes About Your Tickets:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Your PDF e-tickets are attached to this email</li><li fr-original-style="" style="box-sizing: inherit;">Please make sure to bring your tickets either on your phone or printed</li><li fr-original-style="" style="box-sizing: inherit;">Your tickets will be scanned and your race package will be provided</li></ul><p fr-original-style="box-sizing: inherit; width: 1111.5px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: inherit; width: 1111.5px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">If you have any questions or concerns leading up to race ray, reach out to our team at info@pilsc.org.<p fr-original-style="box-sizing: inherit; width: 1111.5px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="box-sizing: inherit; width: 1111.5px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> In gratitude,&nbsp;The Team at Pregnancy &amp; Infant Loss Support Centre&nbsp;+1 (825) 205-7918

<p style="box-sizing:border-box;width:559.641px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;border:0px;outline:0px;padding:0px;vertical-align:baseline;line-height:1.5;margin-inline:0px !important;margin:0px 0px 1.75em;max-width:100%">Join us for our 5th Annual Legacy Run/Walk and together, we can bring to light the often-silenced topic of infertility, pregnancy loss, and infant loss.<p style="box-sizing:border-box;width:559.641px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;border:0px;outline:0px;padding:0px;vertical-align:baseline;line-height:1.5;margin-inline:0px !important;margin:0px 0px 1.75em;max-width:100%">The PILSC Legacy Run/Walk is a 2km or 5km run/walk (your choice) being held in June at Nose Creek Park, Airdrie (or virtually). This event raises funds and awareness around the impacts of infertility, miscarriage, termination for medical reasons (TFMR), stillbirth, neonatal loss, and sudden infant loss syndrome (SIDS).<p style="box-sizing:border-box;width:559.641px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;border:0px;outline:0px;padding:0px;vertical-align:baseline;line-height:1.5;margin-inline:0px !important;margin:0px 0px 1.75em;max-width:100%">Held annually, this family-inclusive event raises vital funds to provide no-cost support and community services through the Pregnancy &amp; Infant Loss Support Centre (PILSC). The journey through loss is complex and PILSC believes no one should have to walk through it alone.