Pregnancy & Infant Loss Support Centre

### Context Profile for Pregnancy & Infant Loss Support Centre

1. **Organization Mission & Cause**:
   - The Pregnancy & Infant Loss Support Centre (PILSC) is dedicated to supporting families who have experienced pregnancy and infant loss. Their mission is to provide compassionate care, resources, and a safe space for grieving families, ensuring that no one has to navigate this difficult journey alone. They aim to break the silence surrounding these losses and foster a community of support.

2. **Type of Activities**:
   - **Support Services**: PILSC offers peer mentorship, counseling, and coaching sessions for families dealing with loss.
   - **Support Groups**: They facilitate peer support groups to help families connect and share their experiences.
   - **Awareness Campaigns**: The organization runs campaigns like "Break the Silence" to raise awareness and encourage monthly donations to sustain their services.
   - **Educational Resources**: They provide resources and information to help families understand and cope with their grief.

3. **Tone of Voice**:
   - The tone of the website and communications is **empathetic**, **supportive**, and **inspiring**. The language is carefully chosen to convey warmth and understanding, making it accessible and comforting for those in distress. Phrases like "turns silence into care" emphasize their commitment to support.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their focus is on maintaining a respectful and professional tone, which aligns with the sensitive nature of their cause.

5. **Key Facts**:
   - **Founding Information**: Specific founding details were not available on the website.
   - **Scale**: The organization has a total of **746 forms** and has conducted **55 email campaigns**, indicating an active engagement with their audience.
   - **Impact Metrics**: They aim to welcome **25 new monthly donors** as part of their awareness campaigns, demonstrating a focus on sustainable funding to support their services.
   - **Volunteer Information**: While specific volunteer details were not mentioned, the emphasis on peer support suggests that volunteers may play a crucial role in their services.

6. **Writing Guidelines**:
   - **Empathetic Language**: Use compassionate and understanding language that resonates with individuals experiencing loss.
   - **Clarity and Simplicity**: Keep messages clear and straightforward, avoiding jargon to ensure accessibility.
   - **Call to Action**: Encourage support through donations or participation in events, emphasizing the impact of contributions on families in need.
   - **Personalization**: Use personalized greetings in communications (e.g., addressing donors by name) to foster a sense of connection.
   - **Respectful Tone**: Maintain a respectful and sensitive approach, particularly when discussing topics related to grief and loss.

This context profile provides a comprehensive understanding of the Pregnancy & Infant Loss Support Centre, enabling AI assistants to generate tailored and impactful content that aligns with the organization’s mission and values.

LXCL:Tickets by Donation Reserve your spot at Fur-A-Purpose: The Great Pup Picnic! This ticket gives you access to all the fun, including crafts for kids and dogs, the $5 doggy menu, and the Tail &amp; Ale Lounge. A professional pet photographer and a live pet sketch artist will also be on-site, offering keepsakes for an additional fee. A portion of their proceeds will be donated to PILSC. Availability is first come, first served.

The Great Pup Picnic RSVP

Break out the plaid and soak up the sunshine &mdash; Fur-A-Purpose is bringing all the cozy charm of a backyard picnic to the patio! This year&#39;s theme, The Great Pup Picnic, invites you to celebrate the end of summer with good food, great company, and pup-friendly fun. Sunday, September 14, 202511:30 AM &ndash; 2:30 PMMarda Loop Brewing Co. | 3523 18 St SW, CalgaryBy donation &ndash; Walk-ins welcome What to Expect: 🐶&nbsp;Dog-Friendly Patio Picnic &ndash; Cozy up on a covered patio with picnic tables, plaid blankets, and patio charm 📸 $20 Pet Photoshoot &ndash; Capture sweet moments with your beloved companion🔳 $5 Mini Polaroid Keepsake - <span fr-original-style="color: rgba(0,0,0,var(--O42jJQ,1)); caret-color: rgb(0, 0, 0); --Ys-XuQ: none; font-weight: 400; font-style: normal; font-kerning: normal;" id="isPasted" style="color: rgba(0,0,0,var(--O42jJQ,1)); caret-color: rgb(0, 0, 0); --Ys-XuQ: none; font-weight: 400; font-style: normal; font-kerning: normal; box-sizing: inherit;">Take home a fun, one-of-a-kind snapshot of your beloved companion 🎨&nbsp;Free Crafts &ndash; For kids and pups to enjoy together 🖼️ $10&nbsp;Live Pet Sketch Artist &ndash; Take home a custom keepsake&nbsp; 🍖&nbsp;$5 Dog Menu &ndash; Picnic treats your pup will love 🦴 Tail &amp; Ale Lounge &ndash; Dog beds, watering stations, and a designated relief area <a fr-original-style="" href="https://www.mardaloopbrewing.com/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Marda Loop Brewing Co</a>., close friends of PILSC, will be serving their full menu of craft drinks and great food. Geared toward dogs, but other pets welcome (please use caution with cats/small pets). All proceeds support the Pregnancy &amp; Infant Loss Support Centre.<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1757621371/wysiwyg/de1booscvf77ppbvv6ol.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left;" fr-original-class="fr-draggable">

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for RSVPing to Fur-A-Purpose. We&rsquo;re so excited to welcome you and your furry companion for an afternoon of picnic vibes, dog-friendly fun, and meaningful connection. Your participation helps us continue providing free, inclusive support to families navigating infertility, pregnancy loss, or infant loss through the Pregnancy &amp; Infant Loss Support Centre (PILSC). We&rsquo;re also proud to be partnering once again with our close friends at<a fr-original-style="" href="https://www.mardaloopbrewing.com/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">&nbsp;Marda Loop Brewing Co.</a> &mdash; &nbsp;longtime supporters of our mission and champions of community. Their space offers a warm, welcoming atmosphere along with a wide variety of craft beverages and delicious food options for all tastes. Here&rsquo;s a quick reminder of what to expect:&bull; Pet Artist and Photographer&bull; Crafts for kids &amp; dogs&bull; $5 doggy menu&bull; Tail &amp; Ale Lounge for pup comfort&bull; Family-friendly atmosphere on a covered, dog-friendly patio Event Details📍 Marda Loop Brewing Co. &ndash; 3523 18 St SW, Calgary🕦 Sunday, September 14 | 11:30 AM &ndash; 2:30 PM💛 By donation Feel free to bring a blanket, wear your best plaid, and invite your friends &mdash; walk-ins are welcome! Thanks again for being part of our community. We can&#39;t wait to see you there!

Break out the plaid and soak up the sunshine — Fur-A-Purpose is bringing all the cozy charm of a backyard picnic to the patio! This year's theme, The Great Pup Picnic, invites you to celebrate the end of summer with good food, great company, and pup-friendly fun. Sunday, September 14, 202511:30 AM – 2:30 PMMarda Loop Brewing Co. | 3523 18 St SW, CalgaryBy donation – Walk-ins welcome What to Expect: 🐶 Dog-Friendly Patio Picnic – Cozy up on a covered patio with picnic tables, plaid blankets, and patio charm 📸 $20 Pet Photoshoot – Capture sweet moments with your beloved companion🔳 $5 Mini Polaroid Keepsake - Take home a fun, one-of-a-kind snapshot of your beloved companion 🎨 Free Crafts – For kids and pups to enjoy together 🖼️ $10 Live Pet Sketch Artist – Take home a custom keepsake  🍖 $5 Dog Menu – Picnic treats your pup will love 🦴 Tail &amp; Ale Lounge – Dog beds, watering stations, and a designated relief area <a href="https://www.mardaloopbrewing.com/" target="_blank">Marda Loop Brewing Co</a>., close friends of PILSC, will be serving their full menu of craft drinks and great food. Geared toward dogs, but other pets welcome (please use caution with cats/small pets). All proceeds support the Pregnancy &amp; Infant Loss Support Centre.<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1757621371/wysiwyg/de1booscvf77ppbvv6ol.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

Pregnancy & Infant Loss Support Centre

Fur-A-Purpose 2025

3523 18 Street SW

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