BLK OWNED

### Context Profile for BLK OWNED

#### 1. Organization Mission & Cause
BLK OWNED is dedicated to promoting and supporting Black-owned businesses and entrepreneurs. Their mission is to create a vibrant community that uplifts and empowers Black entrepreneurs through resources, networking opportunities, and advocacy. They aim to foster economic growth within the Black community by providing a platform that highlights the importance of supporting Black-owned businesses.

#### 2. Type of Activities
- **Events**: The organization hosts various events, including the "Garden Party Brunch Awards & Fundraising event," which serves both as a celebration and a fundraising initiative.
- **Fundraising Campaigns**: Regular fundraising campaigns are organized to support their mission, with events designed to engage the community and raise awareness.
- **Community Programs**: They offer programs aimed at providing resources and support to Black entrepreneurs, helping them navigate the challenges of running a business.

#### 3. Tone of Voice
The tone of voice used by BLK OWNED is friendly, inspiring, and community-oriented. Their communications often convey excitement and gratitude, aiming to foster a sense of belonging and support among their audience. The language is approachable and inclusive, encouraging participation and engagement.

#### 4. Emoji Usage
BLK OWNED utilizes emojis in their communications to enhance engagement and convey emotions. For example, they use 🌸 in their "Thank You for Joining the Garden Party!" email and 📸 in their "Garden Party Photos Are Here" email. The emojis are used sparingly but effectively to add a friendly touch and to emphasize key messages.

#### 5. Key Facts
- **Founding Info**: Specific founding details are not provided on the website, but the organization is focused on supporting Black-owned businesses.
- **Scale**: The organization has conducted at least 3 forms and 6 email campaigns, indicating an active engagement with their audience.
- **Impact Metrics**: While specific metrics are not detailed on the website, the emphasis on community support and empowerment suggests a focus on measurable outcomes related to business growth and community engagement.
- **Volunteer Info**: Information on volunteer opportunities may be available, but specific details were not highlighted on the website.

#### 6. Writing Guidelines
- **Style**: Use a friendly and inclusive tone that resonates with the community. Aim for a conversational style that encourages engagement.
- **Content Structure**: Start with an engaging introduction that captures attention, followed by clear and concise information about events, initiatives, or calls to action.
- **Use of Emojis**: Incorporate emojis to enhance the emotional appeal of the content, but use them judiciously to maintain professionalism.
- **Gratitude and Encouragement**: Always express gratitude towards supporters and encourage participation in events and initiatives.

This context profile serves as a foundational guide for creating personalized and impactful content for BLK OWNED, ensuring alignment with their mission, tone, and community engagement strategies.

LXCL:All ticket prices include applicable taxes.Price before Tax: $110 Take advantage of our early bird rate and join us for an afternoon dedicated to celebrating and supporting Black entrepreneurs BLK OWNED HST #: 768691701RT0001

Early Bird Special

LXCL:All ticket prices include applicable taxes.Price before Tax: $155 Join us for an afternoon of celebration, connection, and community as we honour Black entrepreneurs and support BLK OWNED’s initiatives.. like our Trailblazer 2.0 Cohort graduates BLK OWNED HST #: 768691701RT0001

General Admission

LXCL:Recognition in event materials and on-screen acknowledgements including a quarter page ad in the Garden Party Program Invitation to the exclusive sponsor + nominee networking reception Opportunity for intentional connection with nominees in your sponsored category Opportunity to present certificates in your sponsored category diring the exclusive reception ceremony 2 tickets to the Garden Party Fundraiser &amp; Awards Tax Exempt

Wildflower Award Sponsor

LXCL:All ticket prices include applicable taxes.Price before Tax: $150 each Celebrate together with a reserved table for 8 so you can enjoy the Garden Party experience with your team, friends, or community BLK OWNED HST #: 768691701RT0001

Garden Party Group Admission

LXCL:Recognition in marketing materials: Dedicated social media post + inclusion in promotional materials &amp; a quarter page ad in the Garden Party Program.Pre and post event recognition (Mailing list + community platform) Exclusive Sponsor + Nominee Networking Reception: Pre-event opportunity to connect with nomineesA portion of your sponsorship directly supports a Black-owned business contributing to the event 4 tickets to the Fundraiser EventTax Exempt

Friends of the Garden Sponsor

Join us for the Garden Party Brunch: Awards &amp; Fundraiser 🌸 Celebrate Black entrepreneurs, enjoy good food, and connect with community as we honour the leaders shaping and growing Black-owned businesses. Nominate a business, secure your ticket, and be part of a day filled with celebration, connection, and impact! Your purchase supports BLK OWNED&rsquo;s work to provide resources, advocacy, and real opportunities for Black-owned businesses. Invite a friend and come experience a space built for us, by us 🥂

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you so much for securing your ticket to the BLK OWNED Garden Party Brunch: Awards &amp; Fundraiser. We&rsquo;re truly excited to have you join us for what will be a beautiful afternoon of celebration, connection, and community. Your support goes far beyond attending the event. Every ticket purchased helps BLK OWNED continue creating opportunities, visibility, advocacy, and resources for Black-owned businesses and entrepreneurs across our community. This year&rsquo;s Garden Party will bring together:&bull; Inspiring entrepreneurs and community leaders&bull; Meaningful conversations and new connections&bull; Delicious food and vibrant garden party energy&bull; A celebration of Black excellence, creativity, and impact We&rsquo;re incredibly grateful to have you be part of this experience and this growing community. In the meantime, we&rsquo;d love your help to continue spreading the word: &bull; Invite a friend, colleague, or community member to join you&bull; Share the event with your network&bull; Start planning your Garden Party look because the vibes will definitely be in full effect Additional event details will be shared closer to the date. Applicable taxes have been included in your ticket purchase.HST Registration Number: 768691701RT0001 Thank you again for your support and for helping us continue investing in Black businesses and entrepreneurs. With gratitude, Gugu MpofuBLK OWNEDcommunity@blkowned.ca

Join us for the Garden Party Brunch: Awards &amp; Fundraiser 🌸 Celebrate Black entrepreneurs, enjoy good food, and connect with community as we honour the leaders shaping and growing Black-owned businesses. Nominate a business, secure your ticket, and be part of a day filled with celebration, connection, and impact! Your purchase supports BLK OWNED’s work to provide resources, advocacy, and real opportunities for Black-owned businesses. Invite a friend and come experience a space built for us, by us 🥂

BLK OWNED

Garden Party Brunch: Awards & Fundraiser

123 King St W

General Admission

$175.15

Wildflower Award Sponsor

$1,000

Garden Party Group Admission

$1,356

Friends of the Garden Sponsor

$2,500

Add a donation for BLK OWNED