BLK OWNED

### Context Profile for BLK OWNED

#### 1. Organization Mission & Cause
BLK OWNED is dedicated to promoting and supporting Black-owned businesses and entrepreneurs. Their mission is to create a vibrant community that uplifts and empowers Black entrepreneurs through resources, networking opportunities, and advocacy. They aim to foster economic growth within the Black community by providing a platform that highlights the importance of supporting Black-owned businesses.

#### 2. Type of Activities
- **Events**: The organization hosts various events, including the "Garden Party Brunch Awards & Fundraising event," which serves both as a celebration and a fundraising initiative.
- **Fundraising Campaigns**: Regular fundraising campaigns are organized to support their mission, with events designed to engage the community and raise awareness.
- **Community Programs**: They offer programs aimed at providing resources and support to Black entrepreneurs, helping them navigate the challenges of running a business.

#### 3. Tone of Voice
The tone of voice used by BLK OWNED is friendly, inspiring, and community-oriented. Their communications often convey excitement and gratitude, aiming to foster a sense of belonging and support among their audience. The language is approachable and inclusive, encouraging participation and engagement.

#### 4. Emoji Usage
BLK OWNED utilizes emojis in their communications to enhance engagement and convey emotions. For example, they use 🌸 in their "Thank You for Joining the Garden Party!" email and 📸 in their "Garden Party Photos Are Here" email. The emojis are used sparingly but effectively to add a friendly touch and to emphasize key messages.

#### 5. Key Facts
- **Founding Info**: Specific founding details are not provided on the website, but the organization is focused on supporting Black-owned businesses.
- **Scale**: The organization has conducted at least 3 forms and 6 email campaigns, indicating an active engagement with their audience.
- **Impact Metrics**: While specific metrics are not detailed on the website, the emphasis on community support and empowerment suggests a focus on measurable outcomes related to business growth and community engagement.
- **Volunteer Info**: Information on volunteer opportunities may be available, but specific details were not highlighted on the website.

#### 6. Writing Guidelines
- **Style**: Use a friendly and inclusive tone that resonates with the community. Aim for a conversational style that encourages engagement.
- **Content Structure**: Start with an engaging introduction that captures attention, followed by clear and concise information about events, initiatives, or calls to action.
- **Use of Emojis**: Incorporate emojis to enhance the emotional appeal of the content, but use them judiciously to maintain professionalism.
- **Gratitude and Encouragement**: Always express gratitude towards supporters and encourage participation in events and initiatives.

This context profile serves as a foundational guide for creating personalized and impactful content for BLK OWNED, ensuring alignment with their mission, tone, and community engagement strategies.

LXCL:Take advantage of our early bird rate and join us for an afternoon dedicated to celebrating and supporting Black entrepreneurs

Early Bird Special

LXCL:Join us for an afternoon of celebration, connection, and community as we honour Black entrepreneurs and support BLK OWNED’s initiatives.. like our Trailblazer 2.0 Cohort graduates

General Admission

LXCL:Recognition in event materials and on-screen acknowledgements including a quarter page ad in the Garden Party Program Invitation to the exclusive sponsor + nominee networking reception Opportunity for intentional connection with nominees in your sponsored category Opportunity to present certificates in your sponsored category diring the exclusive reception ceremony 2 tickets to the Garden Party Fundraiser &amp; Awards

Wildflower Award Sponsor

LXCL:Celebrate together with a reserved table for 8 so you can enjoy the Garden Party experience with your team, friends, or community

Garden Party Group Admission

LXCL:Recognition in marketing materials: Dedicated social media post + inclusion in promotional materials &amp; a quarter page ad in the Garden Party Program Pre- and post-event recognition (Mailing list + community platform) Exclusive Sponsor + Nominee Networking Reception: Pre-event opportunity to connect with nominees A portion of your sponsorship directly supports a Black-owned business contributing to the event 4 tickets to the Fundraiser Event

Friends of the Garden

Join us for the Garden Party Brunch: Awards &amp; Fundraiser 🌸 Celebrate Black entrepreneurs, enjoy good food, and connect with community as we honour the leaders shaping and growing Black-owned businesses. Nominate a business, secure your ticket, and be part of a day filled with celebration, connection, and impact!<a fr-original-style="" href="https://docs.google.com/forms/d/e/1FAIpQLSccPdZhx4jiikAchOUSvye7C6OX5477ndEEQEBcqjTQ1kQbDg/viewform?usp=dialog" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank"> </a><a fr-original-style="" href="https://docs.google.com/forms/d/e/1FAIpQLSccPdZhx4jiikAchOUSvye7C6OX5477ndEEQEBcqjTQ1kQbDg/viewform?usp=dialog" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">CLICK HERE TO NOMINATE A BUSINESS</a> Your registration supports BLK OWNED&rsquo;s work to provide resources, advocacy, and real opportunities for Black-owned businesses. Invite a friend and come experience a space built for us, by us 🥂

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you so much for securing your ticket to the BLK OWNED Garden Party Brunch: Awards &amp; Fundraiser 🌸✨ We&rsquo;re so excited to have you join us for a beautiful day! Your ticket does more than reserve your seat, it directly supports BLK OWNED&rsquo;s work to create resources, advocacy, visibility, and meaningful opportunities for Black-owned businesses and entrepreneurs. We can&rsquo;t wait to welcome you into a space filled with: 🌿 inspiring entrepreneurs🥂 good vibes and meaningful connection🍽️ delicious food🏆 a celebration of businesses making impact in our community While you&rsquo;re here&hellip; If you haven&rsquo;t already, we&rsquo;d love for you to:<ul data-end="1611" data-start="1382" fr-original-style="" style="box-sizing: inherit;"><li data-end="1447" data-section-id="gag0pd" data-start="1382" fr-original-style="" style="box-sizing: inherit;"><span contenteditable="false" data-button-color="{{#57083d}}" data-custom-link="{{https://docs.google.com/forms/d/e/1FAIpQLSccPdZhx4jiikAchOUSvye7C6OX5477ndEEQEBcqjTQ1kQbDg/viewform?usp=dialog}}" data-custom-variable="{{custom-link-button-1941903d-c04a-4ec5-b919-882076237fcd}}" data-text="{{Nominate a Business}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #57083d" style="background-color: rgb(87, 8, 61); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Nominate a Business&nbsp; you believe deserves to be celebrated</li><li data-end="1517" data-section-id="jz26rk" data-start="1448" fr-original-style="" style="box-sizing: inherit;">Share the event with a friend, colleague, or community member</li><li data-end="1611" data-section-id="uu10ia" data-start="1518" fr-original-style="" style="box-sizing: inherit;">Start planning your look because the Garden Party vibes will absolutely be in full effect ✨</li></ul>More event details will be shared with you closer to the date. Thank you again for being part of this experience and for helping us celebrate and invest in Black business! With gratitude, Gugu MpofuBLK OWNEDcommunity@blkowned.ca

Join us for the Garden Party Brunch: Awards &amp; Fundraiser 🌸 Celebrate Black entrepreneurs, enjoy good food, and connect with community as we honour the leaders shaping and growing Black-owned businesses. Nominate a business, secure your ticket, and be part of a day filled with celebration, connection, and impact!<a href="https://docs.google.com/forms/d/e/1FAIpQLSccPdZhx4jiikAchOUSvye7C6OX5477ndEEQEBcqjTQ1kQbDg/viewform?usp=dialog" target="_blank"> </a><a href="https://docs.google.com/forms/d/e/1FAIpQLSccPdZhx4jiikAchOUSvye7C6OX5477ndEEQEBcqjTQ1kQbDg/viewform?usp=dialog" target="_blank">CLICK HERE TO NOMINATE A BUSINESS</a> Your registration supports BLK OWNED’s work to provide resources, advocacy, and real opportunities for Black-owned businesses. Invite a friend and come experience a space built for us, by us 🥂

BLK OWNED

Garden Party Brunch: Awards & Fundraiser

123 King St W

Early Bird Special

$110

General Admission

$155

Wildflower Award Sponsor

$1,000

Garden Party Group Admission

$1,200

Friends of the Garden

$2,500

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