The Group Of 78/Le Groupe Des 78

### Context Profile for The Group Of 78/Le Groupe Des 78

#### 1. Organization Mission & Cause
The Group of 78 is a Canadian nonprofit organization focused on promoting international cooperation and sustainable development. Their mission centers around addressing global challenges such as poverty, inequality, and climate change through informed policy discussions and advocacy. They aim to engage policymakers, academics, and civil society in dialogues that lead to actionable solutions, particularly in the context of the Sustainable Development Goals (SDGs) and Agenda 2030.

#### 2. Type of Activities
- **Annual Policy Conference**: The organization hosts an annual conference that addresses pressing global issues, such as redefining development in the context of geopolitical instability and technological advancements. The most recent conference focused on harnessing AI and innovative finance to achieve the SDGs.
- **Workshops and Discussions**: They facilitate discussions and workshops that bring together experts and stakeholders to explore solutions to global challenges.
- **Publications and Reports**: The Group of 78 produces reports and publications that provide insights and recommendations based on their conferences and discussions.
- **Advocacy Campaigns**: They engage in advocacy efforts to influence policy and promote international cooperation.

#### 3. Tone of Voice
The tone of voice used by The Group of 78 is **professional, informative, and engaging**. Their communications are characterized by:
- A formal yet accessible style, making complex topics understandable to a broader audience.
- An inspiring tone that encourages action and collaboration among stakeholders.
- A sense of urgency regarding global issues, reflecting the critical nature of the challenges they address.

#### 4. Emoji Usage
The organization does not appear to use emojis in their communications. Their content maintains a formal and professional tone, which aligns with their focus on serious global issues.

#### 5. Key Facts
- **Founding Information**: The Group of 78 was established in 1978, focusing on international development and cooperation.
- **Scale**: They have conducted 57 total forms and sent out 200 email campaigns, indicating an active engagement with their audience.
- **Impact Metrics**: While specific impact metrics are not detailed on the website, their focus on the SDGs suggests a commitment to measurable outcomes in international development.
- **Volunteer Information**: The website does not explicitly mention volunteer opportunities, but they likely engage with a network of professionals and academics in their initiatives.

#### 6. Writing Guidelines
- **Clarity and Precision**: Use clear and precise language to convey complex ideas simply.
- **Engagement**: Address the audience directly, using inclusive language that invites participation and collaboration.
- **Professionalism**: Maintain a formal tone, avoiding slang or overly casual expressions.
- **Call to Action**: Encourage readers to engage with the content, whether by attending events, reading publications, or participating in discussions.
- **Consistency**: Ensure that the messaging aligns with the organization’s mission and values, reinforcing their commitment to sustainable development and international cooperation.

This context profile serves as a foundational guide for creating personalized content that resonates with The Group of 78's audience and aligns with their mission and values.

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<div style="border:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-alternates:inherit;font-variant-position:inherit;font-weight:400;font-stretch:inherit;font-size:16px;line-height:inherit;font-family:&quot;bookman old style&quot;, &quot;new york&quot;, times, serif;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(36, 36, 36);letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><div style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;color:inherit;box-sizing:inherit"><span fr-original-style="border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: inherit; outline: none !important;" style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;color:inherit;outline:none !important;box-sizing:inherit"><span fr-original-style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: Roboto; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(65, 65, 65); letter-spacing: 0.2pt;" style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14px;line-height:inherit;font-family:Roboto;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(65, 65, 65);letter-spacing:0.2pt;box-sizing:inherit">Since its origins in 1981, the Group of 78 has promoted dialogue toward a progressive Canadian foreign policy, based on the principles of sustainable PEACE through common security; JUSTICE in prosperity; equity and inclusion with diversity; and SURVIVAL of our planet in the face of modern human activity. <span fr-original-style="border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: inherit; outline: none !important;" style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;color:inherit;outline:none !important;box-sizing:inherit"><span fr-original-style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: Roboto; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(65, 65, 65); letter-spacing: 0.2pt;" style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14px;line-height:inherit;font-family:Roboto;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(65, 65, 65);letter-spacing:0.2pt;box-sizing:inherit">We invite you to stay connected with the Group of 78 by agreeing to receive our newsletter. <span fr-original-style="border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: inherit; outline: none !important;" style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;color:inherit;outline:none !important;box-sizing:inherit"><span fr-original-style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: Roboto; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(65, 65, 65); letter-spacing: 0.2pt;" style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14px;line-height:inherit;font-family:Roboto;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(65, 65, 65);letter-spacing:0.2pt;box-sizing:inherit">When you sign up,  you'll receive timely information about our upcoming luncheons, webinars, and annual policy conference.  <span fr-original-style="border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: inherit; outline: none !important;" style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;color:inherit;outline:none !important;box-sizing:inherit"><span fr-original-style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: Roboto; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(65, 65, 65); letter-spacing: 0.2pt;" style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14px;line-height:inherit;font-family:Roboto;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(65, 65, 65);letter-spacing:0.2pt;box-sizing:inherit">We will also share details of our advocacy work, including letters that we have sent to our various governmental leaders and also to civil society.  <span fr-original-style="border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: inherit; outline: none !important;" style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;color:inherit;outline:none !important;box-sizing:inherit"><span fr-original-style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: Roboto; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(65, 65, 65); letter-spacing: 0.2pt;" style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:14px;line-height:inherit;font-family:Roboto;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(65, 65, 65);letter-spacing:0.2pt;box-sizing:inherit">We look forward to sharing this important work with you and continuing our mission to promote policies that result in Peace, Justice, and Survival of our nation and the world. <span fr-original-style="border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: inherit; outline: none !important;" style="border:0px;font:inherit;margin:0px;padding:0px;vertical-align:baseline;color:inherit;outline:none !important;box-sizing:inherit"><span fr-original-style="border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 10px; line-height: inherit; font-family: Roboto; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(65, 65, 65); letter-spacing: 0.2pt;" style="border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:10px;line-height:inherit;font-family:Roboto;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;margin:0px;padding:0px;vertical-align:baseline;color:rgb(65, 65, 65);letter-spacing:0.2pt;box-sizing:inherit">We never share your information with another organization or business - your information is secure and private.You may unsubscribe at any time. </div></div>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for signing up to receive the Group of 78 newsletter.  We promise to keep you informed about Group of 78 events while committing not to flood you with multiple emails every day. Maude Stephany<a href="mailto:group78@group78.org" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">group78@group78.org</a>

<div><div>Since its origins in 1981, the Group of 78 has promoted dialogue toward a progressive Canadian foreign policy, based on the principles of sustainable PEACE through common security; JUSTICE in prosperity; equity and inclusion with diversity; and SURVIVAL of our planet in the face of modern human activity. We invite you to stay connected with the Group of 78 by agreeing to receive our newsletter. When you sign up,  you'll receive timely information about our upcoming luncheons, webinars, and annual policy conference.  We will also share details of our advocacy work, including letters that we have sent to our various governmental leaders and also to civil society.  We look forward to sharing this important work with you and continuing our mission to promote policies that result in Peace, Justice, and Survival of our nation and the world. We never share your information with another organization or business - your information is secure and private.You may unsubscribe at any time. </div></div>

The Group Of 78/Le Groupe Des 78

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