A string of glowing Edison bulbs hangs in the foreground against a softly blurred background of muted colors.

Pregnancy & Infant Loss Support Centre

### Context Profile for Pregnancy & Infant Loss Support Centre

1. **Organization Mission & Cause**:
   - The Pregnancy & Infant Loss Support Centre (PILSC) is dedicated to supporting families who have experienced pregnancy and infant loss. Their mission is to provide compassionate care, resources, and a safe space for grieving families, ensuring that no one has to navigate this difficult journey alone. They aim to break the silence surrounding these losses and foster a community of support.

2. **Type of Activities**:
   - **Support Services**: PILSC offers peer mentorship, counseling, and coaching sessions for families dealing with loss.
   - **Support Groups**: They facilitate peer support groups to help families connect and share their experiences.
   - **Awareness Campaigns**: The organization runs campaigns like "Break the Silence" to raise awareness and encourage monthly donations to sustain their services.
   - **Educational Resources**: They provide resources and information to help families understand and cope with their grief.

3. **Tone of Voice**:
   - The tone of the website and communications is **empathetic**, **supportive**, and **inspiring**. The language is carefully chosen to convey warmth and understanding, making it accessible and comforting for those in distress. Phrases like "turns silence into care" emphasize their commitment to support.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their focus is on maintaining a respectful and professional tone, which aligns with the sensitive nature of their cause.

5. **Key Facts**:
   - **Founding Information**: Specific founding details were not available on the website.
   - **Scale**: The organization has a total of **746 forms** and has conducted **55 email campaigns**, indicating an active engagement with their audience.
   - **Impact Metrics**: They aim to welcome **25 new monthly donors** as part of their awareness campaigns, demonstrating a focus on sustainable funding to support their services.
   - **Volunteer Information**: While specific volunteer details were not mentioned, the emphasis on peer support suggests that volunteers may play a crucial role in their services.

6. **Writing Guidelines**:
   - **Empathetic Language**: Use compassionate and understanding language that resonates with individuals experiencing loss.
   - **Clarity and Simplicity**: Keep messages clear and straightforward, avoiding jargon to ensure accessibility.
   - **Call to Action**: Encourage support through donations or participation in events, emphasizing the impact of contributions on families in need.
   - **Personalization**: Use personalized greetings in communications (e.g., addressing donors by name) to foster a sense of connection.
   - **Respectful Tone**: Maintain a respectful and sensitive approach, particularly when discussing topics related to grief and loss.

This context profile provides a comprehensive understanding of the Pregnancy & Infant Loss Support Centre, enabling AI assistants to generate tailored and impactful content that aligns with the organization’s mission and values.

Gift basket

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, We hope this message finds you well. We wanted to take a moment to express our sincere gratitude for your participation in our recent silent auction. While we regret to inform you that you were not the winning bidder for the item(s) you selected, please know that your support and generosity have not gone unnoticed. Your contribution plays a vital role in helping us continue our mission and make a difference. You can always support our cause in other ways by donating, volunteering, or attending any of our upcoming fundraiser events. Thank you again for your participation, Warmly,The Team at Pregnancy &amp; Infant Loss Support Centre

Explore a collection of local products, services, and experiences generously donated by our community partners. Every bid helps the Pregnancy &amp; Infant Loss Support Centre continue providing free counselling, peer support, support groups, and connection for individuals and families navigating infertility, pregnancy loss, infant loss, and reproductive grief. Winning bidders can collect their items at the event or arrange pickup at the Pregnancy &amp; Infant Loss Support Centre during designated pickup hours following the event. For bidders outside of Calgary, shipping can be arranged at the winner&rsquo;s expense.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, We are thrilled to announce that you are the winning bidder for the item(s) you selected in our silent auction! Your generosity and support are greatly appreciated, and we couldn&#39;t be more delighted to have you as a winner. If you have any questions or need assistance, don&#39;t hesitate to contact us. Once again, thank you for your participation and for helping us make a difference at Pregnancy &amp; Infant Loss Support Centre. Warmly,The Team at Pregnancy &amp; Infant Loss Support Centre

Hi First name, Your order has been shipped! Here are the details:Order detailsThank you for supporting Pregnancy & Infant Loss Support Centre!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Your order is ready for pick-up! Here are the details:<span contenteditable="false" data-custom-variable="{{Order details}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">Order details📍 Pick-up address: <span contenteditable="false" data-custom-variable="{{Pickup address}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">Pick-up address 📝 Pick-up instructions: <span contenteditable="false" data-custom-variable="{{Pickup instructions}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">Pick-up instructions Thank you for supporting Pregnancy &amp; Infant Loss Support Centre!

Explore a collection of local products, services, and experiences generously donated by our community partners. Every bid helps the Pregnancy &amp; Infant Loss Support Centre continue providing free counselling, peer support, support groups, and connection for individuals and families navigating infertility, pregnancy loss, infant loss, and reproductive grief. Winning bidders can collect their items at the event or arrange pickup at the Pregnancy &amp; Infant Loss Support Centre during designated pickup hours following the event. For bidders outside of Calgary, shipping can be arranged at the winner’s expense.

Pregnancy & Infant Loss Support Centre

After Hours Social Silent Auction 2026

Pick-up location

Gift basket

$10