A pint of golden beer with the "Marda Loop Brewing Co." logo sits in the foreground, with a blurred background of a brewery interior.

Pregnancy & Infant Loss Support Centre

### Context Profile for Pregnancy & Infant Loss Support Centre

1. **Organization Mission & Cause**:
   - The Pregnancy & Infant Loss Support Centre (PILSC) is dedicated to supporting families who have experienced pregnancy and infant loss. Their mission is to provide compassionate care, resources, and a safe space for grieving families, ensuring that no one has to navigate this difficult journey alone. They aim to break the silence surrounding these losses and foster a community of support.

2. **Type of Activities**:
   - **Support Services**: PILSC offers peer mentorship, counseling, and coaching sessions for families dealing with loss.
   - **Support Groups**: They facilitate peer support groups to help families connect and share their experiences.
   - **Awareness Campaigns**: The organization runs campaigns like "Break the Silence" to raise awareness and encourage monthly donations to sustain their services.
   - **Educational Resources**: They provide resources and information to help families understand and cope with their grief.

3. **Tone of Voice**:
   - The tone of the website and communications is **empathetic**, **supportive**, and **inspiring**. The language is carefully chosen to convey warmth and understanding, making it accessible and comforting for those in distress. Phrases like "turns silence into care" emphasize their commitment to support.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their focus is on maintaining a respectful and professional tone, which aligns with the sensitive nature of their cause.

5. **Key Facts**:
   - **Founding Information**: Specific founding details were not available on the website.
   - **Scale**: The organization has a total of **746 forms** and has conducted **55 email campaigns**, indicating an active engagement with their audience.
   - **Impact Metrics**: They aim to welcome **25 new monthly donors** as part of their awareness campaigns, demonstrating a focus on sustainable funding to support their services.
   - **Volunteer Information**: While specific volunteer details were not mentioned, the emphasis on peer support suggests that volunteers may play a crucial role in their services.

6. **Writing Guidelines**:
   - **Empathetic Language**: Use compassionate and understanding language that resonates with individuals experiencing loss.
   - **Clarity and Simplicity**: Keep messages clear and straightforward, avoiding jargon to ensure accessibility.
   - **Call to Action**: Encourage support through donations or participation in events, emphasizing the impact of contributions on families in need.
   - **Personalization**: Use personalized greetings in communications (e.g., addressing donors by name) to foster a sense of connection.
   - **Respectful Tone**: Maintain a respectful and sensitive approach, particularly when discussing topics related to grief and loss.

This context profile provides a comprehensive understanding of the Pregnancy & Infant Loss Support Centre, enabling AI assistants to generate tailored and impactful content that aligns with the organization’s mission and values.

LXCL:Enjoy a night of good food, good company and fun at Marda Loop Brewing in support of the Pregnancy and Infant Loss Support Centre! Included is a comfort food buffet and one drink ticket, acoustic set by Marissa followed by a live DJ, plus a silent auction &amp; more!

General Admission

The After Hours Social is the Pregnancy &amp; Infant Loss Support Centre&#39;s newest community fundraiser, bringing people together for a relaxed evening of good food, great music, and meaningful connection. Held on Marda Loop Brewing&#39;s heated, enclosed patio, this cozy fall gathering is designed to feel more like a night out with friends than a traditional fundraiser. Guests can enjoy a comfort food buffet, a complimentary drink, live acoustic music followed by a DJ, a digital silent auction featuring local businesses and interactive games&mdash;all while supporting families navigating infertility, pregnancy loss, infant loss, and reproductive grief. Each ticket includes a $50 charitable tax receipt. Every ticket purchased and every dollar raised helps the Pregnancy &amp; Infant Loss Support Centre continue providing no-cost counselling, peer support, support groups, and community connection. Thank you for being part of an evening that celebrates the power of community and helps ensure no one has to navigate loss alone. Can&#39;t attend? Still want to help? Make a donation instead. Your support helps ensure loss families can access counselling, peer support, and other no-cost programs when they need them most.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for purchasing a ticket for The After Hours Social! We&#39;re so excited to have you join us for an evening of good food, great music, and meaningful connection. Your ticket helps us continue providing free, inclusive support to families navigating infertility, pregnancy loss, infant loss, and reproductive grief through the Pregnancy &amp; Infant Loss Support Centre (PILSC). Event Details:&nbsp;Location: 3523 18 Street SW, Calgary, AB T2T 4T9Date/Time: Thursday, October 22 at 7:00 PMDress Code: Come as you are! We&#39;ll be in touch with more details as we get closer. Thanks again for being part of our community! With gratitude,The Team at Pregnancy &amp; Infant Loss Support Centre

The After Hours Social is the Pregnancy &amp; Infant Loss Support Centre's newest community fundraiser, bringing people together for a relaxed evening of good food, great music, and meaningful connection. Held on Marda Loop Brewing's heated, enclosed patio, this cozy fall gathering is designed to feel more like a night out with friends than a traditional fundraiser. Guests can enjoy a comfort food buffet, a complimentary drink, live acoustic music followed by a DJ, a digital silent auction featuring local businesses and interactive games—all while supporting families navigating infertility, pregnancy loss, infant loss, and reproductive grief. Each ticket includes a $50 charitable tax receipt. Every ticket purchased and every dollar raised helps the Pregnancy &amp; Infant Loss Support Centre continue providing no-cost counselling, peer support, support groups, and community connection. Thank you for being part of an evening that celebrates the power of community and helps ensure no one has to navigate loss alone. Can't attend? Still want to help? Make a donation instead. Your support helps ensure loss families can access counselling, peer support, and other no-cost programs when they need them most.

Pregnancy & Infant Loss Support Centre

The After Hours Social

3523 18 Street SW

General Admission

$75

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