A single lit candle glows in the foreground against a soft, bokeh background of warm, out-of-focus lights.

Pregnancy & Infant Loss Support Centre

### Context Profile for Pregnancy & Infant Loss Support Centre

1. **Organization Mission & Cause**:
   - The Pregnancy & Infant Loss Support Centre (PILSC) is dedicated to supporting families who have experienced pregnancy and infant loss. Their mission is to provide compassionate care, resources, and a safe space for grieving families, ensuring that no one has to navigate this difficult journey alone. They aim to break the silence surrounding these losses and foster a community of support.

2. **Type of Activities**:
   - **Support Services**: PILSC offers peer mentorship, counseling, and coaching sessions for families dealing with loss.
   - **Support Groups**: They facilitate peer support groups to help families connect and share their experiences.
   - **Awareness Campaigns**: The organization runs campaigns like "Break the Silence" to raise awareness and encourage monthly donations to sustain their services.
   - **Educational Resources**: They provide resources and information to help families understand and cope with their grief.

3. **Tone of Voice**:
   - The tone of the website and communications is **empathetic**, **supportive**, and **inspiring**. The language is carefully chosen to convey warmth and understanding, making it accessible and comforting for those in distress. Phrases like "turns silence into care" emphasize their commitment to support.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their focus is on maintaining a respectful and professional tone, which aligns with the sensitive nature of their cause.

5. **Key Facts**:
   - **Founding Information**: Specific founding details were not available on the website.
   - **Scale**: The organization has a total of **746 forms** and has conducted **55 email campaigns**, indicating an active engagement with their audience.
   - **Impact Metrics**: They aim to welcome **25 new monthly donors** as part of their awareness campaigns, demonstrating a focus on sustainable funding to support their services.
   - **Volunteer Information**: While specific volunteer details were not mentioned, the emphasis on peer support suggests that volunteers may play a crucial role in their services.

6. **Writing Guidelines**:
   - **Empathetic Language**: Use compassionate and understanding language that resonates with individuals experiencing loss.
   - **Clarity and Simplicity**: Keep messages clear and straightforward, avoiding jargon to ensure accessibility.
   - **Call to Action**: Encourage support through donations or participation in events, emphasizing the impact of contributions on families in need.
   - **Personalization**: Use personalized greetings in communications (e.g., addressing donors by name) to foster a sense of connection.
   - **Respectful Tone**: Maintain a respectful and sensitive approach, particularly when discussing topics related to grief and loss.

This context profile provides a comprehensive understanding of the Pregnancy & Infant Loss Support Centre, enabling AI assistants to generate tailored and impactful content that aligns with the organization’s mission and values.

General Admission

Wave of Light is a gentle gathering to honour babies loved and lost, and the people who carry their stories. We welcome anyone touched by miscarriage, stillbirth, TFMR, abortion, neonatal loss, SIDS, infertility, or other paths through grief. Together, we&rsquo;ll light candles, hold space for each other, and acknowledge every unique journey. Event Details<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Date: Thursday, October 15, 2026</li><li fr-original-style="" style="box-sizing: inherit;">Time: 6:30 PM &ndash; 8:00 PM</li><li fr-original-style="" style="box-sizing: inherit;">Location: <a fr-original-style="" href="https://maps.app.goo.gl/pHP92mxjLhxnDqd48" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Fish Creek Provincial Park &mdash; Glenfield Aspen Day Use Area</a> (see map below)🌧️ Weather Contingency: We hope to hold this event outdoors! If weather conditions are poor, the gathering will move indoors to our center, located just a few blocks away at #102, 14505 Bannister Rd. SE, Calgary</li><li fr-original-style="" style="box-sizing: inherit;">Cost: Free (Registration required)</li></ul>&nbsp;Schedule<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">6:30 PM: Arrival, Coffee &amp; Light Snacks</li><li fr-original-style="" style="box-sizing: inherit;">6:45 PM: Opening Remarks</li><li fr-original-style="" style="box-sizing: inherit;">7:00 PM: Group Candle Lighting, Moment of Silence &amp; Reading of Names</li><li fr-original-style="" style="box-sizing: inherit;">8:00 PM: Gathering Concludes</li><li fr-original-style="" style="box-sizing: inherit;">You are welcome to quietly slip away whenever you feel ready after the candle lighting. We will keep the candles burning for the full hour in honour of the lives lost, the journeys carried, and those we forever love.</li></ul>&nbsp;What to Bring &amp; Expect<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Candles: Candles will be provided, but you are welcome to bring your own (preferably in a glass jar or safe container) along with a lighter. We will also have a station with stickers and Sharpies so you can personalize your candle.</li><li fr-original-style="" style="box-sizing: inherit;">Refreshments: Coffee and light snacks will be available.</li><li fr-original-style="" style="box-sizing: inherit;">Inclusivity: All are welcome, including families with living children and those pregnant after loss.</li></ul>Reading of NamesIf you would like your baby&rsquo;s name read aloud during the candle lighting ceremony, please include their name and phonetic pronunciation in the registration form below (e.g., Arielle &mdash; AIR-E-EL). <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1786734462/wysiwyg/ui2zouyfjqrh1frsh5s5.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left;" fr-original-class="fr-draggable">

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, Thank you for registering for this year&rsquo;s Wave of Light gathering. We are deeply honoured to hold space with you. Event Details:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="color: rgb(0, 0, 0);" style="color: rgb(0, 0, 0); box-sizing: inherit;">Date: Thursday, October 15, 2026</li><li fr-original-style="color: rgb(0, 0, 0);" style="color: rgb(0, 0, 0); box-sizing: inherit;">Time: 6:30 PM &ndash; 8:00 PM</li><li fr-original-style="color: rgb(0, 0, 0);" style="color: rgb(0, 0, 0); box-sizing: inherit;">Location: Fish Creek Provincial Park &mdash; Glenfield Aspen Day Use Area</li></ul> We will send reminder emails 1 week&nbsp;and 1 day before the gathering, including any final details and weather updates. If you have any questions or need support leading up to the event, please don&#39;t hesitate to reach out to us. Warmly,Pregnancy &amp; Infant Loss Support Centre

Wave of Light is a gentle gathering to honour babies loved and lost, and the people who carry their stories. We welcome anyone touched by miscarriage, stillbirth, TFMR, abortion, neonatal loss, SIDS, infertility, or other paths through grief. Together, we’ll light candles, hold space for each other, and acknowledge every unique journey. Event Details<ul><li>Date: Thursday, October 15, 2026</li><li>Time: 6:30 PM – 8:00 PM</li><li>Location: <a href="https://maps.app.goo.gl/pHP92mxjLhxnDqd48" target="_blank">Fish Creek Provincial Park — Glenfield Aspen Day Use Area</a> (see map below)🌧️ Weather Contingency: We hope to hold this event outdoors! If weather conditions are poor, the gathering will move indoors to our center, located just a few blocks away at #102, 14505 Bannister Rd. SE, Calgary</li><li>Cost: Free (Registration required)</li></ul> Schedule<ul><li>6:30 PM: Arrival, Coffee &amp; Light Snacks</li><li>6:45 PM: Opening Remarks</li><li>7:00 PM: Group Candle Lighting, Moment of Silence &amp; Reading of Names</li><li>8:00 PM: Gathering Concludes</li><li>You are welcome to quietly slip away whenever you feel ready after the candle lighting. We will keep the candles burning for the full hour in honour of the lives lost, the journeys carried, and those we forever love.</li></ul> What to Bring &amp; Expect<ul><li>Candles: Candles will be provided, but you are welcome to bring your own (preferably in a glass jar or safe container) along with a lighter. We will also have a station with stickers and Sharpies so you can personalize your candle.</li><li>Refreshments: Coffee and light snacks will be available.</li><li>Inclusivity: All are welcome, including families with living children and those pregnant after loss.</li></ul>Reading of NamesIf you would like your baby’s name read aloud during the candle lighting ceremony, please include their name and phonetic pronunciation in the registration form below (e.g., Arielle — AIR-E-EL). <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1786734462/wysiwyg/ui2zouyfjqrh1frsh5s5.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;cursor:pointer;padding:0px 1px;user-select:none;position:relative;box-sizing:inherit;max-width:100%" />

Pregnancy & Infant Loss Support Centre

Wave of Light

14428 Bannister Rd SE

General Admission

Free

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