Rocky Neck Art Colony, Inc.

### Context Profile for Rocky Neck Art Colony, Inc.

1. **Organization Mission & Cause**:
   - **Mission**: The Rocky Neck Art Colony is dedicated to fostering a vibrant community of artists and art lovers in the Rocky Neck area of Gloucester, Massachusetts. Their mission revolves around promoting the arts, supporting local artists, and enhancing the cultural landscape of the region.
   - **Cause**: The organization aims to preserve and celebrate the artistic heritage of Rocky Neck while providing opportunities for artistic expression and community engagement.

2. **Type of Activities**:
   - **Events**: The organization hosts various events, including art exhibitions, workshops, and community gatherings. A notable upcoming event is the "2025 Beaux Arts Ball & Bacchanal," which features a costume reception, a parade, and live music.
   - **Fundraising Campaigns**: They conduct fundraising initiatives to support their programs and community outreach, such as ticket sales for events and direct contributions.
   - **Community Programs**: The Rocky Neck Art Colony offers educational programs and workshops aimed at engaging the community and fostering artistic skills among participants.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, inviting, and community-oriented**. The language is accessible and encourages participation, making it feel inclusive and warm. There is a sense of excitement and celebration, especially around events.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their website content or email communications. Their messaging is straightforward and professional, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: The Rocky Neck Art Colony has a rich history tied to the artistic community in Gloucester, though specific founding details were not found on the website.
   - **Scale**: The organization has conducted 68 total forms and sent out 213 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the emphasis on community involvement and artist support suggests a significant local impact.
   - **Volunteer Info**: The website encourages community involvement, suggesting opportunities for volunteering, but specific details were not highlighted.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and engaging style that reflects the community-oriented mission of the organization. 
   - **Language**: Keep the language simple and accessible, avoiding jargon. Use exclamation points sparingly to convey enthusiasm without overwhelming the reader.
   - **Call to Action**: Clearly articulate calls to action, especially for event participation and donations, ensuring they are prominent and inviting.
   - **Formatting**: Use bullet points for clarity when listing events or key information, as seen in their campaign materials.

This context profile serves as a foundation for creating personalized and effective content for the Rocky Neck Art Colony, ensuring alignment with their mission and engagement strategies.

Member ticket

Nonmember ticket

Image above: Dogwood Ink, by Erica BeadeHave you always been interested in pen drawing, but weren’t sure where to start? Or found the permanence of the ink daunting? In this 2-hour online workshop, we’ll explore approaches for getting comfortable with pens and a range of different techniques for building up marks to capture volume and depth, looking at variety of examples for inspiration. There will be plenty of time for drawing, discussion and individualized feedback. All skill levels are welcome. Class in on ZOOMTakes place January 259:30-11:30 Supplies needed: (1) 9 x 12 or so multi-use or smooth surface sketchbook or loose paperAny fine tip pen - felt tip, roller ball or ballpoint; Micron, Pilot, etc. are all good - as opposed to big markers which are more for color drawing. My focus will be on monochromatic line drawing and shading, so black or another dark color are all good. (If you’d really like to add color, though, feel free :)2 drawing pencils of different hardnesses (HB and 2B)1 grey kneaded eraser1 white plastic eraserPencil sharpener Erica Beade is an artist and educator who spent many years illustrating science, health and nature subjects for publications and exhibitions. She has taught observational drawing for over 20 years, with a focus on careful looking and using drawing as a way of connecting with the natural world. Her classes are offered through museums and other venues, as well as independently. Information about upcoming workshops and talks is posted on her teaching website: www.observationaldrawing.com and on Facebook: www.facebook.com/observationaldrawing and you can check out more of her artwork at www.mbcgraphics.com

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for signing up for Erica Beade's Pen Class. You're sure to enjoy. We will send the Zoom link before class date. Any questions, drop me a note at the email below. ⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-bb06fdac-6e88-48f4-9f05-4de8f29cea07}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date Here is the Materials List: (1) 9 x 12 or so multi-use or smooth surface sketchbook or loose paperAny fine tip pen - felt tip, roller ball or ballpoint; Micron, Pilot, etc. are all good - as opposed to big markers which are more for color drawing. My focus will be on monochromatic line drawing and shading, so black or another dark color are all good. (If you’d really like to add color, though, feel free :)2 drawing pencils of different hardnesses (HB and 2B)1 grey kneaded eraser1 white plastic eraserPencil sharpener Kind regards. Janice BrandRNAC.workshops@gmail.com9785157004

Image above: Dogwood Ink, by Erica BeadeHave you always been interested in pen drawing, but weren’t sure where to start? Or found the permanence of the ink daunting? In this 2-hour online workshop, we’ll explore approaches for getting comfortable with pens and a range of different techniques for building up marks to capture volume and depth, looking at variety of examples for inspiration. There will be plenty of time for drawing, discussion and individualized feedback. All skill levels are welcome. Class in on ZOOMTakes place January 259:30-11:30 Supplies needed: (1) 9 x 12 or so multi-use or smooth surface sketchbook or loose paperAny fine tip pen - felt tip, roller ball or ballpoint; Micron, Pilot, etc. are all good - as opposed to big markers which are more for color drawing. My focus will be on monochromatic line drawing and shading, so black or another dark color are all good. (If you’d really like to add color, though, feel free :)2 drawing pencils of different hardnesses (HB and 2B)1 grey kneaded eraser1 white plastic eraserPencil sharpener Erica Beade is an artist and educator who spent many years illustrating science, health and nature subjects for publications and exhibitions. She has taught observational drawing for over 20 years, with a focus on careful looking and using drawing as a way of connecting with the natural world. Her classes are offered through museums and other venues, as well as independently. Information about upcoming workshops and talks is posted on her teaching website: www.observationaldrawing.com and on Facebook: www.facebook.com/observationaldrawing and you can check out more of her artwork at www.mbcgraphics.com

Rocky Neck Art Colony, Inc.

Sketching with Fine Tip Pens

Member ticket

$35

Nonmember ticket

$40

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