Rocky Neck Art Colony, Inc.

### Context Profile for Rocky Neck Art Colony, Inc.

1. **Organization Mission & Cause**:
   - **Mission**: The Rocky Neck Art Colony is dedicated to fostering a vibrant community of artists and art lovers in the Rocky Neck area of Gloucester, Massachusetts. Their mission revolves around promoting the arts, supporting local artists, and enhancing the cultural landscape of the region.
   - **Cause**: The organization aims to preserve and celebrate the artistic heritage of Rocky Neck while providing opportunities for artistic expression and community engagement.

2. **Type of Activities**:
   - **Events**: The organization hosts various events, including art exhibitions, workshops, and community gatherings. A notable upcoming event is the "2025 Beaux Arts Ball & Bacchanal," which features a costume reception, a parade, and live music.
   - **Fundraising Campaigns**: They conduct fundraising initiatives to support their programs and community outreach, such as ticket sales for events and direct contributions.
   - **Community Programs**: The Rocky Neck Art Colony offers educational programs and workshops aimed at engaging the community and fostering artistic skills among participants.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, inviting, and community-oriented**. The language is accessible and encourages participation, making it feel inclusive and warm. There is a sense of excitement and celebration, especially around events.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their website content or email communications. Their messaging is straightforward and professional, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: The Rocky Neck Art Colony has a rich history tied to the artistic community in Gloucester, though specific founding details were not found on the website.
   - **Scale**: The organization has conducted 68 total forms and sent out 213 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the emphasis on community involvement and artist support suggests a significant local impact.
   - **Volunteer Info**: The website encourages community involvement, suggesting opportunities for volunteering, but specific details were not highlighted.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and engaging style that reflects the community-oriented mission of the organization. 
   - **Language**: Keep the language simple and accessible, avoiding jargon. Use exclamation points sparingly to convey enthusiasm without overwhelming the reader.
   - **Call to Action**: Clearly articulate calls to action, especially for event participation and donations, ensuring they are prominent and inviting.
   - **Formatting**: Use bullet points for clarity when listing events or key information, as seen in their campaign materials.

This context profile serves as a foundation for creating personalized and effective content for the Rocky Neck Art Colony, ensuring alignment with their mission and engagement strategies.

RNAC Member

Non-member

Above:  Harbor Sunset, by Melody Phaneuf. Photo by <span style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:small;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Martha DiMeo, ChromaQueen.com Sensitivity to light and color relationships is the hallmark of Impressionist painting. Recognizing color families becomes a vibrant organizational plan for the painting process, particularly useful for outdoor painting.  Boston School Artist, Melody Phaneuf will lead you through a 3 step process that will develop your competence to see and paint sparkling color in water-based oils. Melody Phaneuf is well known for her evocative still life, landscape and portrait paintings. Her colorful oil paintings merge observation from life with imagination and memory. Her impressionistic style reveals the beauty of colorand light that transforms viewers with aesthetic appeal. Class Meets January 16 & 17 from 10AM to 4 PM each day (including an hour or so for lunch) Materials List (will also email to class participants)Basic Materials needed for class: Paper towels or rags, container for water (tuna can size), an empty jar or vases to hold brushes, a sharpie or pen to label, a roll of wax paper for covering paints and canvases to be transported -OR- Empty pizza boxes for painting & palette transportation. Paints: Water Based oils: Links are provided as a  visual but you can buy them at any art store. 37ml is the size for colors, 200ml for white. <a href="https://www.dickblick.com/products/winsor-newton-artisan-water-mixable-oil-paints/">https://www.dickblick.com/products/winsor-newton-artisan-water-mixable-oil-paints/</a> Cadmium Yellow Light Cadmium Orange Cadmium Red Light Permanent Alizarin Crimson Permanent Red Violet or Magenta Dioxazine Purple  French Ultramarine Cerulean Blue Phthalo Green (Blue Shade) Phthalo Green (Yellow Shade) or Viridian Titanium White (large tube) 15 x 20 illustration board*  <a href="https://www.dickblick.com/items/crescent-illustration-board-15-x-20-24-ply-white-cold-press/">https://www.dickblick.com/items/crescent-illustration-board-15-x-20-24-ply-white-cold-press/</a> 12 x 16 wood or plastic palette (or an extra disposable palette)  <a href="https://www.dickblick.com/">https://www.dickblick.com/</a> items/richeson-palette-16-x-12-wooden-rectangular/ 12 x 16 disposable palette  <a href="https://www.dickblick.com/items/richeson-gray-matters-paper">https://www.dickblick.com/items/richeson-gray-matters-paper</a>palette-12-x-16-gray-50-sheets/ Painting Knife/Trowel (offset) <a href="https://www.dickblick.com/items/blick-painting-knife-1-316-x-3-38">https://www.dickblick.com/items/blick-painting-knife-1-316-x-3-38</a>traditional-style-33/ 2  Bulldog Clips, 3”  <a href="https://www.dickblick.com/items/x-acto-bulldog-clip-no-4-clips-box-of-12/ ">https://www.dickblick.com/items/x-acto-bulldog-clip-no-4-clips-box-of-12/ </a>;2 canvas panels, 11 x 14  <a href="https://www.dickblick.com/items/blick-canvas-panel-11-x-14/">https://www.dickblick.com/items/blick-canvas-panel-11-x-14/</a> Bristle Brushes: Flat #6, #4, #2; Filbert #4, #3; Round #2 #1  <a href="https://www.dickblick.com/products/blick-masterstroke-interlocking-bristle-brushes/">https://www.dickblick.com/products/blick-masterstroke-interlocking-bristle-brushes/</a> Synthetic brushes: Fan brush #4 or #6; Filbert and/or Round #2, #0 <a href="https://www.dickblick.com/products/blick-scholastic-wonder-white-brushes/">https://www.dickblick.com/products/blick-scholastic-wonder-white-brushes/</a> Masking Tape  <a href="https://www.dickblick.com/items/blick-masking-tape-natural-1-x-60-yds/">https://www.dickblick.com/items/blick-masking-tape-natural-1-x-60-yds/</a> *time savings- before class, divide (with pencil lines) into 15 rectangles, 5” x 4”

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for registering. We'll send a materials list shortly. 📭   at 6 Wonson St, Gloucester, MA 01930, USA⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-9f9f30b5-23e9-48c8-be78-933589d4e3d5}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date Any questions, please reach out to Janice. Janice BrandRNAC.workshops@gmail.com9785157004

Above:  Harbor Sunset, by Melody Phaneuf. Photo by Martha DiMeo, ChromaQueen.com Sensitivity to light and color relationships is the hallmark of Impressionist painting. Recognizing color families becomes a vibrant organizational plan for the painting process, particularly useful for outdoor painting.  Boston School Artist, Melody Phaneuf will lead you through a 3 step process that will develop your competence to see and paint sparkling color in water-based oils. Melody Phaneuf is well known for her evocative still life, landscape and portrait paintings. Her colorful oil paintings merge observation from life with imagination and memory. Her impressionistic style reveals the beauty of colorand light that transforms viewers with aesthetic appeal. Class Meets January 16 &amp; 17 from 10AM to 4 PM each day (including an hour or so for lunch) Materials List (will also email to class participants)Basic Materials needed for class: Paper towels or rags, container for water (tuna can size), an empty jar or vases to hold brushes, a sharpie or pen to label, a roll of wax paper for covering paints and canvases to be transported -OR- Empty pizza boxes for painting &amp; palette transportation. Paints: Water Based oils: Links are provided as a  visual but you can buy them at any art store. 37ml is the size for colors, 200ml for white. <a href="https://www.dickblick.com/products/winsor-newton-artisan-water-mixable-oil-paints/">https://www.dickblick.com/products/winsor-newton-artisan-water-mixable-oil-paints/</a> Cadmium Yellow Light Cadmium Orange Cadmium Red Light Permanent Alizarin Crimson Permanent Red Violet or Magenta Dioxazine Purple  French Ultramarine Cerulean Blue Phthalo Green (Blue Shade) Phthalo Green (Yellow Shade) or Viridian Titanium White (large tube) 15 x 20 illustration board*  <a href="https://www.dickblick.com/items/crescent-illustration-board-15-x-20-24-ply-white-cold-press/">https://www.dickblick.com/items/crescent-illustration-board-15-x-20-24-ply-white-cold-press/</a> 12 x 16 wood or plastic palette (or an extra disposable palette)  <a href="https://www.dickblick.com/">https://www.dickblick.com/</a> items/richeson-palette-16-x-12-wooden-rectangular/ 12 x 16 disposable palette  <a href="https://www.dickblick.com/items/richeson-gray-matters-paper">https://www.dickblick.com/items/richeson-gray-matters-paper</a>palette-12-x-16-gray-50-sheets/ Painting Knife/Trowel (offset) <a href="https://www.dickblick.com/items/blick-painting-knife-1-316-x-3-38">https://www.dickblick.com/items/blick-painting-knife-1-316-x-3-38</a>traditional-style-33/ 2  Bulldog Clips, 3”  <a href="https://www.dickblick.com/items/x-acto-bulldog-clip-no-4-clips-box-of-12/ ">https://www.dickblick.com/items/x-acto-bulldog-clip-no-4-clips-box-of-12/ </a>;2 canvas panels, 11 x 14  <a href="https://www.dickblick.com/items/blick-canvas-panel-11-x-14/">https://www.dickblick.com/items/blick-canvas-panel-11-x-14/</a> Bristle Brushes: Flat #6, #4, #2; Filbert #4, #3; Round #2 #1  <a href="https://www.dickblick.com/products/blick-masterstroke-interlocking-bristle-brushes/">https://www.dickblick.com/products/blick-masterstroke-interlocking-bristle-brushes/</a> Synthetic brushes: Fan brush #4 or #6; Filbert and/or Round #2, #0 <a href="https://www.dickblick.com/products/blick-scholastic-wonder-white-brushes/">https://www.dickblick.com/products/blick-scholastic-wonder-white-brushes/</a> Masking Tape  <a href="https://www.dickblick.com/items/blick-masking-tape-natural-1-x-60-yds/">https://www.dickblick.com/items/blick-masking-tape-natural-1-x-60-yds/</a> *time savings- before class, divide (with pencil lines) into 15 rectangles, 5” x 4”

Rocky Neck Art Colony, Inc.

Seeing/Painting Color

6 Wonson St

RNAC Member

$270

Non-member

$300