Transportation Alternatives

### Context Profile for Transportation Alternatives

1. **Organization Mission & Cause**:
   - **Mission**: Transportation Alternatives (TA) is dedicated to reclaiming New York City’s streets for pedestrians, cyclists, and public transit users. Their mission is to promote sustainable transportation options and advocate for policies that enhance the safety and accessibility of the city’s transportation network.
   - **Cause**: TA aims to create a more livable city by reducing reliance on cars, promoting cycling and walking, and improving public transportation. Their work focuses on community engagement, policy advocacy, and raising awareness about the benefits of sustainable transportation.

2. **Type of Activities**:
   - **Events**: Regular community events, including the "Advocacy Awards & Member Mixer," which celebrates activists and community leaders.
   - **Fundraising Campaigns**: Engages in various fundraising efforts to support their advocacy work, including membership drives and special events.
   - **Community Programs**: Initiatives aimed at promoting safe streets, cycling education, and public transit improvements. They also conduct surveys to gather community input on transportation issues.

3. **Tone of Voice**:
   - The tone of TA’s communications is **friendly, inspiring, and community-oriented**. They aim to engage their audience with a sense of enthusiasm and positivity about the changes they advocate for. The language is accessible and encourages participation, making it feel inclusive and inviting.

4. **Emoji Usage**:
   - The website and recent communications do not prominently feature emojis. However, they may be used occasionally in social media posts or informal communications to convey excitement or community spirit.

5. **Key Facts**:
   - **Founding Info**: Established in 1973, TA has a long history of advocating for sustainable transportation in NYC.
   - **Scale**: They have a robust membership base and engage with the community through various events and campaigns.
   - **Impact Metrics**: Specific metrics on their impact are not detailed on the website, but they highlight successful initiatives and policy changes resulting from their advocacy.
   - **Volunteer Info**: TA encourages volunteer involvement and provides opportunities for community members to engage in their programs and events.

6. **Writing Guidelines**:
   - **Style**: Use an engaging and conversational style that reflects a sense of community and activism. 
   - **Structure**: Keep content clear and concise, using headings and bullet points for easy readability.
   - **Call to Action**: Include strong calls to action that encourage community involvement, whether through attending events, participating in surveys, or becoming a member.
   - **Visuals**: Incorporate images and graphics that resonate with the community and highlight their initiatives, as seen in their email campaigns.

This context profile serves as a foundation for creating personalized and effective content for Transportation Alternatives, ensuring alignment with their mission and communication style.

LXCL:Enjoy the full program with access to all main activities.

General Admission

LXCL:Join us 30 minutes before doors officially open to mingle with TA's Executive Director Ben Furnas (capped at 25 people)

Meet & Greet

Member Admission

Youth Admission

LXCL:Get 3 tickets for the price of 2!

Friendsgiving

<span fr-original-style="font-size:10pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">You&rsquo;re invited to TA&rsquo;s Advocacy Awards &amp; Member Mixer, a time for celebration and cheerful connection. The evening will include a fun award ceremony uplifting the most fearless activists from across the 5 boroughs as well as select Youth and Families for Safe Streets leaders. Expect an energetic ambiance, a DJ set, comfort food and drinks, as well as lots of cheer. Specially invited leaders from across the city may join us this evening, too - stay tuned!&nbsp; <span fr-original-style="font-size:10pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Your ticket includes: two drink coupons, delicious food, 20% off Transportation Alternatives merchandise, surprises, and having a blast with the TA community at large.&nbsp; <span fr-original-style="font-size:10pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Schedule<span fr-original-style="font-size:10pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">5:30 - 6:00 PM Intimate Meet-and-Greet with Ben Furnas (with select ticket type)<span fr-original-style="font-size:10pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">6:00 - 6:30 PM Doors Open / Mingling&nbsp;<span fr-original-style="font-size:10pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">6:30 - 7:30 PM Advocacy Award Ceremony<span fr-original-style="font-size:10pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">7:30 - 8:30 PM More Celebration &amp; Dancing (if you fancy!) <span fr-original-style="font-size:10pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Where: Other Half Brewing Domino Park (34 River Street, Brooklyn, NY 11249) <span fr-original-style="font-size:10pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">Dress code: Festive &amp; fun!

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1759865705/wysiwyg/vpou0bzbsxxdmkylcj0e.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"> Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our the TA Advocacy Awards and Member Mixer!&nbsp; If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Nicole Rodriguezevents@transalt.org

You’re invited to TA’s Advocacy Awards &amp; Member Mixer, a time for celebration and cheerful connection. The evening will include a fun award ceremony uplifting the most fearless activists from across the 5 boroughs as well as select Youth and Families for Safe Streets leaders. Expect an energetic ambiance, a DJ set, comfort food and drinks, as well as lots of cheer. Specially invited leaders from across the city may join us this evening, too - stay tuned!  Your ticket includes: two drink coupons, delicious food, 20% off Transportation Alternatives merchandise, surprises, and having a blast with the TA community at large.  Schedule5:30 - 6:00 PM Intimate Meet-and-Greet with Ben Furnas (with select ticket type)6:00 - 6:30 PM Doors Open / Mingling 6:30 - 7:30 PM Advocacy Award Ceremony7:30 - 8:30 PM More Celebration &amp; Dancing (if you fancy!) Where: Other Half Brewing Domino Park (34 River Street, Brooklyn, NY 11249) Dress code: Festive &amp; fun!

Transportation Alternatives

Advocacy Awards & Member Mixer

34 River St

General Admission

$40

Meet & Greet

$100

Member Admission

$30

Youth Admission

$30

Friendsgiving

$85

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