Capital Area United Way

Hosted by

Capital Area United Way

About this event

Jam Jam 2027 Sponsorship Portal

222 North Blvd

Baton Rouge, LA 70801, USA


Entertainment Sponsor
$20,000

Be Part of the Energy Everyone Remembers

Musical entertainment is one of the most anticipated moments of Jam Jam. As the Entertainment Sponsor, your company is associated with the excitement, celebration, and shared experience that brings the crowd together throughout the day.


Memorable Brand Association

This sponsorship connects your brand to live music, high attendance, and peak energy. Recognition during the program ensures your company is remembered as part of the moment attendees talk about long after the event.


Visibility in a High-Engagement Setting

With stage recognition, on-site branding, and promotional inclusion, your company gains strong exposure during the most attended and photographed portion of Jam Jam.

Community Cornhole Sponsor
$8,000

Sponsor One of Jam Jam’s Most Interactive Experiences

Cornhole is one of the most popular and engaging activities at Jam Jam. As the Community Cornhole Sponsor, your brand is tied directly to fun, friendly competition, and audience participation.


Visibility Where People Gather

This sponsorship places your company in a highly trafficked area where attendees linger, interact, and socialize, creating organic brand exposure throughout the day.


Family-Friendly Brand Alignment

Perfect for companies that want to be associated with accessibility, enjoyment, and community connection.

Pot Level Sponsor
$5,000

Directly supports the cooking teams and tradition of Jam Jam. Includes strong on site visibility and recognition throughout the event.

Backstage Sponsor
$6,000

Support the artists and behind-the-scenes team that keep JAM JAM’s entertainment running smoothly. This sponsorship helps provide performer hospitality, greenroom amenities, and backstage support while connecting your company with the music and energy of the event.

Paddle Level Sponsorship
$4,000

Supports essential elements tied directly to the cooking experience. Includes recognition connected to Jam Jam’s most iconic feature - the jambalaya cooking itself.

Team Sponsorship Plus
$1,500

Includes enhanced team recognition, additional visibility, and increased engagement opportunities for employees and supporters.

Team Sponsorship
$500

Includes one cooking team entry, event recognition, and a fun team-building opportunity that directly supports United Way’s mission.

Additional Cooking Team
$400

Add an additional Cooking Team. Please review Sponsor Packet for included perks per level before purchasing add-ons.

Additional Cornhole Team
$100

Add an additional Cornhole Team. Please review Sponsor Packet for included perks per level before purchasing add-ons.

Presenting Sponsor
$25,000

As the Presenting Sponsor of Jam Jam 2026, your support does more than power a single day of celebration. It transforms lives across our community. Every ticket sold, every tasting shared, and every moment of fun contributes to programs that provide stability, opportunity, and hope for families throughout our region.


Your investment helps Capital Area United Way strengthen local families and children in need, support programs that improve education, financial stability, and health, and build a stronger, more resilient community where everyone can thrive.

By partnering with us, your organization is not only highly visible and celebrated at Jam Jam, but also forever connected to the positive change your support makes possible.


Together, we are creating a brighter future, one that reflects the spirit of our community and the generosity of leaders like you.


Thank you for helping us make Jam Jam 2026 an event that matters for today and for the impact it creates tomorrow.

VIP Sponsor
$5,000

Align With Jam Jam’s Most Engaged Supporters

The VIP experience is designed for Jam Jam’s most dedicated supporters, sponsors, and community leaders. As the VIP Sponsor, your brand is associated with exclusivity, appreciation, and elevated hospitality.


Meaningful Relationship Building

This sponsorship offers access to key stakeholders in a more intimate setting, creating opportunities for conversation, connection, and long-term relationship building.


Premium Recognition Without the Top Tier

Ideal for companies seeking strong visibility and engagement without a presenting-level investment.

Kids Zone Sponsor
$6,000

Support Families at the Heart of Jam Jam

The Kids Zone is a cornerstone of Jam Jam’s family-friendly atmosphere. As the Kids Zone Sponsor, your company demonstrates a commitment to children, families, and community well-being.


Positive Brand Association

Parents and caregivers recognize and appreciate sponsors who invest in safe, fun spaces for children. This sponsorship builds trust and goodwill with families across the community.


Visible Impact

Your support creates a welcoming environment that encourages families to attend, stay longer, and engage fully with the event.

Beverage Sponsor
$5,000

Support Jam Jam’s busiest hubs

The beverage tent is one of the most visited points at Jam Jam. As the Beverage Sponsor, your brand is front and center at a gathering point where attendees naturally stop, refresh, and connect.


Consistent Brand Recognition

Your logo is prominently placed at the beverage tent, paired with multiple emcee shout-outs throughout the day. This ensures your sponsorship is highly visible and easily recognized.


IDEAL for companies seeking high exposure

This sponsorship offers steady traffic, frequent interactions, and strong visibility. It’s a great fit for brands wanting approachable and accessible engagement.

Snow Cone Sponsor
$6,000

BRING the cool factor to jam jam

Snow-cones are a fan favorite for families and kids of all ages. As the Snow Cone Sponsor, your brand is tied to a refreshing, fun attraction that attendees look forward to year after year.


VISIBLE at every serving

Your logo is printed on snow-cone cups and featured on signage at the Snow Cone Station. Emcee announcements reinforce your sponsorship as attendees line up and cool down.


A family-friendly brand opportunity

Perfect for companies that want to support a beloved activation with strong visual impressions and nonstop traffic.

Photo Booth Sponsor
$3,000

Be part of jam jam’s most shareable moments

The photo booth is one of the most interactive and memorable spots at Jam Jam. As the Photo Booth Sponsor, your brand is captured in every printed keepsake and shared moment.


Branding that lasts beyond the event

Your logo appears on every photo frame printed during the event and on signage at the booth, creating take-home memories that extend visibility long after Jam Jam ends.


Ideal for companies seeking shareable engagement

Great for sponsors wanting direct interaction, fun visibility, and organic brand exposure across hundreds of attendee photos.

Lunch Time Sponsor
$6,000

Be Part of a Shared Experience

Lunch is a natural gathering point at Jam Jam. As the Lunch Time Sponsor, your company is associated with a moment when attendees come together to relax, connect, and enjoy the event.


Consistent Brand Exposure

This sponsorship provides steady visibility during one of the busiest and most active parts of the day.


Practical Support With Strong Recognition

Ideal for companies that want their sponsorship to feel both impactful and highly visible.

Economic Mobility Sponsor
$3,000

Support financial stability & economic mobility

Jambalaya Jam is more than a community celebration, it directly supports initiatives that build financial stability and long-term economic mobility for low-to-moderate income families in our region. As the Economic Mobility Sponsor, your institution strengthens programs that provide financial education, free tax preparation, and access to safe and affordable banking.


Visible in the Community Impact Circle

Your sponsorship is featured in the Community Impact Circle, a high-traffic area designed to highlight the mission-driven work made possible through Jam Jam. This placement aligns your brand with resources that empower individuals and families to achieve long-term financial security.


A Meaningful Community Investment

This sponsorship demonstrates a strong commitment to expanding financial well-being across our community. It also supports Community Reinvestment Act (CRA) goals by helping ensure residents have the tools, knowledge, and opportunities needed to thrive.

Lafayette Lagniappe Sponsor
$2,750

Celebrates the local flavor and special details that make Jam Jam unique. Ideal for companies wanting to show hometown pride.

Staff Hub Sponsor
$2,000

Recognition as the sponsor supporting staff and volunteers who make Jam Jam possible. Includes on-site recognition and event visibility.

VIP Wristband
$50
Add a donation

to support Capital Area United Way

$

Did you know? We fundraise with Zeffy to ensure 100% of your purchase goes to our mission!