Transportation Alternatives

### Context Profile for Transportation Alternatives

1. **Organization Mission & Cause**:
   - **Mission**: Transportation Alternatives (TA) is dedicated to reclaiming New York City’s streets for pedestrians, cyclists, and public transit users. Their mission is to promote sustainable transportation options and advocate for policies that enhance the safety and accessibility of the city’s transportation network.
   - **Cause**: TA aims to create a more livable city by reducing reliance on cars, promoting cycling and walking, and improving public transportation. Their work focuses on community engagement, policy advocacy, and raising awareness about the benefits of sustainable transportation.

2. **Type of Activities**:
   - **Events**: Regular community events, including the "Advocacy Awards & Member Mixer," which celebrates activists and community leaders.
   - **Fundraising Campaigns**: Engages in various fundraising efforts to support their advocacy work, including membership drives and special events.
   - **Community Programs**: Initiatives aimed at promoting safe streets, cycling education, and public transit improvements. They also conduct surveys to gather community input on transportation issues.

3. **Tone of Voice**:
   - The tone of TA’s communications is **friendly, inspiring, and community-oriented**. They aim to engage their audience with a sense of enthusiasm and positivity about the changes they advocate for. The language is accessible and encourages participation, making it feel inclusive and inviting.

4. **Emoji Usage**:
   - The website and recent communications do not prominently feature emojis. However, they may be used occasionally in social media posts or informal communications to convey excitement or community spirit.

5. **Key Facts**:
   - **Founding Info**: Established in 1973, TA has a long history of advocating for sustainable transportation in NYC.
   - **Scale**: They have a robust membership base and engage with the community through various events and campaigns.
   - **Impact Metrics**: Specific metrics on their impact are not detailed on the website, but they highlight successful initiatives and policy changes resulting from their advocacy.
   - **Volunteer Info**: TA encourages volunteer involvement and provides opportunities for community members to engage in their programs and events.

6. **Writing Guidelines**:
   - **Style**: Use an engaging and conversational style that reflects a sense of community and activism. 
   - **Structure**: Keep content clear and concise, using headings and bullet points for easy readability.
   - **Call to Action**: Include strong calls to action that encourage community involvement, whether through attending events, participating in surveys, or becoming a member.
   - **Visuals**: Incorporate images and graphics that resonate with the community and highlight their initiatives, as seen in their email campaigns.

This context profile serves as a foundation for creating personalized and effective content for Transportation Alternatives, ensuring alignment with their mission and communication style.

Acceso a la ruta de tu elección, exclusiva botella de agua Century, medalla de finalista y ¡más sorpresas!

Admisión General

LXCL:Access to route of your choice, exclusive Century water bottle, finisher medal, and more surprises!

General Admission

LXCL:All the GA perks plus a one year membership to TA, unlocking member perks and discounts and helping create people-first streets in NYC!

General Admission + Join Transportation Alternatives!

¡Todos los beneficios de la Admisión General más una membresía de un año a TA, desbloqueando beneficios y descuentos para miembros y ayudando a crear calles prioritarias para las personas en NYC!

Admisión General + Únete a Transportation Alternatives!

LXCL:Guaranteed first wave, NYC Century t-shirt, water bottle, finisher medal, and other surprises!

VIP Admission

Primer oleaje garantizado, camiseta NYC Century, botella de agua, medalla de finalista y otras sorpresas!

Admisión VIP

Para niños de 14 años y menores. Los jóvenes de 17 años o menos deben ir acompañados de un tutor.

Admisión para Jóvenes

LXCL:For kids 14 and under. Youth 17 years and younger must be accompanied by a guardian.

Youth Admission

La fecha límite para la preventa es el 5/9/25. Obtén la camiseta oficial de NYC Century para conmemorar tu viaje

Añadir una camiseta de 2025 NYC Century

LXCL:Get the official NYC Century t-shirt to commemorate your voyage

Add a  2025 NYC Century T-Shirt

¡Si llueve 1/2 pulgada en la estación meteorológica de Central Park (lluvia moderada durante 1-2 horas/lluvia intensa durante 30-45 minutos), se le reembolsará por su tarifa de inscripción, hasta $100!

Seguro de lluvia

LXCL:If it rains 1/2 an inch at the Central Park weather station (moderate rain for 1-2 hours/heavy rain for 30-45 minutes) you'll be reimbursed for your registration fee, up to $100!

Rain Insurance

¿Te gustan las sorpresas? ¿Te encanta la nostalgia? ¡Seleccionaremos una camiseta para ti de entre las muchas camisetas retro en stock! La disponibilidad de tallas es una estimación

Agregar una Jersey de Transporte Alternativo misteriosa

LXCL:Love surprises? Love nostalgia? We'll hand select a jersey for you from the many throwback jerseys in stock! Sizing availability is an estimate

Add a mystery Transportation Alternatives Jersey

🚴 El recorrido en bicicleta NYC Century est&aacute; de vuelta, &iexcl;m&aacute;s grande, audaz y festivo que nunca! 🎉100 | 75 | 55 | 35 | Paseo familiarAgarra tu bicicleta, infla esos neum&aacute;ticos y prep&aacute;rate para rodar, &iexcl;porque el legendario <a fr-original-style="" href="https://nyccentury.org/" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">NYC Century</a> est&aacute; de regreso en las calles una vez m&aacute;s! Esto no es solo un paseo cualquiera; es una carta de amor a Nueva York impulsada por pedales, donde 3,000 ciclistas de todas las ruedas de la vida (s&iacute;, incluso ese chico en monociclo) recorrer&aacute;n hasta 100 millas por cuatro distritos. &iexcl;Tu registro te permite acceder a la ruta de tu elecci&oacute;n, una botella de agua, una medalla de finalista y m&aacute;s sorpresas! (&iexcl;Para la experiencia definitiva, asegura tu entrada VIP!) Espera una procesi&oacute;n de familias, j&oacute;venes profesionales, aventureros al aire libre y guerreros del bienestar, todos unidos por una creencia: las calles de NYC deber&iacute;an ser m&aacute;s seguras, amigables y estar llenas de m&aacute;s campanas de bicicleta y menos claxonazos de autos. Ya seas un matador de siglos o un paseante casual, hay una ruta para ti, &iexcl;adem&aacute;s de muchos chocis, paisajes urbanos esc&eacute;nicos e incluso un festival despu&eacute;s de la rodada. &iexcl;No te lo querr&aacute;s perder! 🚲✨ &iquest;Por qu&eacute; regresa el NYC Century?&nbsp;El recorrido del NYC Century de este a&ntilde;o es posible gracias a un regalo del patrimonio de Roger Herz. Roger fue uno de los miembros fundadores de TA y pas&oacute; d&eacute;cadas abogando por la infraestructura ciclista y el transporte p&uacute;blico. Conocido por &quot;dar o&iacute;do a los alcaldes&quot;, Roger se convirti&oacute; en un feroz defensor de la tarificaci&oacute;n de congesti&oacute;n que hoy en d&iacute;a existe. TA est&aacute; emocionado de honrar su legado con un paseo para mostrar la alegr&iacute;a de andar en bicicleta y todo el progreso que se ha logrado en nuestras calles. &iquest;Necesitas alquilar una bicicleta para el NYC Century? &iexcl;Nos hemos asociado con Bicycle Habitat! <a fr-original-style="" href="https://www.bicyclehabitat.com/rentals/ta-century-pg1283.htm" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Haz clic aqu&iacute; para reservar tu bicicleta</a>.

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1740794171/i08mqy9u4pnkxgiamybh.png" fr-original-style="" style="position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable">Querido Nombre, &iexcl;Prepara tu bicicleta, infla esos neum&aacute;ticos y prep&aacute;rate para rodar, porque el legendario NYC Century volver&aacute; a recorrer las calles! Estamos emocionados de tenerte con nosotros el domingo 21 de septiembre de 2025. &iexcl;Pronto llegar&aacute;n m&aacute;s detalles, as&iacute; que mantente atento a <a fr-original-style="" href="https://nyccentury.org" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">nyccentury.org</a> para conocer las &uacute;ltimas novedades!&iquest;Buscas un plan de entrenamiento para prepararte para el gran paseo? Echa un vistazo al <a fr-original-style="" href="https://nyccentury.org/ta-bike-club" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Club de Bicicletas TA</a>, que se re&uacute;ne cada s&aacute;bado para rodar hasta el Century.&iexcl;Gracias por ser parte de nuestra comunidad y por tu continuo apoyo! &iexcl;Nos vemos en el carril bici! Amy KleinTransportation Alternatives

🚴 El recorrido en bicicleta NYC Century está de vuelta, ¡más grande, audaz y festivo que nunca! 🎉100 | 75 | 55 | 35 | Paseo familiarAgarra tu bicicleta, infla esos neumáticos y prepárate para rodar, ¡porque el legendario <a href="https://nyccentury.org/" target="_blank">NYC Century</a> está de regreso en las calles una vez más! Esto no es solo un paseo cualquiera; es una carta de amor a Nueva York impulsada por pedales, donde 3,000 ciclistas de todas las ruedas de la vida (sí, incluso ese chico en monociclo) recorrerán hasta 100 millas por cuatro distritos. ¡Tu registro te permite acceder a la ruta de tu elección, una botella de agua, una medalla de finalista y más sorpresas! (¡Para la experiencia definitiva, asegura tu entrada VIP!) Espera una procesión de familias, jóvenes profesionales, aventureros al aire libre y guerreros del bienestar, todos unidos por una creencia: las calles de NYC deberían ser más seguras, amigables y estar llenas de más campanas de bicicleta y menos claxonazos de autos. Ya seas un matador de siglos o un paseante casual, hay una ruta para ti, ¡además de muchos chocis, paisajes urbanos escénicos e incluso un festival después de la rodada. ¡No te lo querrás perder! 🚲✨ ¿Por qué regresa el NYC Century? El recorrido del NYC Century de este año es posible gracias a un regalo del patrimonio de Roger Herz. Roger fue uno de los miembros fundadores de TA y pasó décadas abogando por la infraestructura ciclista y el transporte público. Conocido por "dar oído a los alcaldes", Roger se convirtió en un feroz defensor de la tarificación de congestión que hoy en día existe. TA está emocionado de honrar su legado con un paseo para mostrar la alegría de andar en bicicleta y todo el progreso que se ha logrado en nuestras calles. ¿Necesitas alquilar una bicicleta para el NYC Century? ¡Nos hemos asociado con Bicycle Habitat! <a href="https://www.bicyclehabitat.com/rentals/ta-century-pg1283.htm" target="_blank">Haz clic aquí para reservar tu bicicleta</a>.

"NYC Century Bike Tour"

<p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;">REGISTRATION IS NOW CLOSED.&nbsp; 🚴 The NYC Century Bike Tour is Back &ndash; Bigger, Bolder &amp; More Festive Than Ever ! 🎉&nbsp;100 | 75 | 55 | 35 |&nbsp;<p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;"> <p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;">Grab your bike, pump those tires, and get ready to roll&mdash;because the legendary <a fr-original-style="" href="https://nyccentury.org/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">NYC Century</a> is hitting the streets once again! This isn&rsquo;t just any ride; it&rsquo;s a pedal-powered love letter to New York City, where 3,000 cyclists of all wheels of life (yes, even that guy on the unicycle) will take on up to 100 miles across four boroughs. Your registration allows you access to the route of your choice, a water bottle, finisher medal and more surprises! (For the ultimate experience, scoop up a VIP ticket!)&nbsp;<p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;"> <p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;">Expect a parade of families, young professionals, outdoor adventurers, and wellness warriors, all united by one belief: NYC streets should be safer, friendlier, and filled with more bike bells and fewer car horns. Whether you&#39;re a century-slayer or a casual cruiser, there&rsquo;s a route for you&mdash;plus plenty of high-fives, scenic cityscapes, and even a post-ride festival. You won&#39;t want to miss this! 🚲✨<p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;"> <p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;">Why is the NYC Century back?&nbsp;This year&#39;s NYC Century Ride is possible because of a gift from the estate of Roger Herz. Roger was one of TA&#39;s founding members and spent decades advocating for bicycle infrastructure and public transit. Known for &quot;<a fr-original-style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;" href="https://nyc.streetsblog.org/2022/08/29/in-memoriam-roger-herz-longtime-bike-advocate-who-gave-mayors-an-earful" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;">giving mayors an earful</a>&quot; Roger became a fierce advocate for congestion pricing which now exists today. TA is thrilled to honor his legacy with a ride to show off the joy of bicycling and all the progress that has been made on our streets.&nbsp;<p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;"> <p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;"><a style="text-decoration-color:initial;box-sizing:inherit;font-weight:700;-webkit-user-select:auto;" fr-original-style="text-decoration-color:initial;box-sizing:inherit;font-weight:700;-webkit-user-select:auto;"></a><p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;"><a style="text-decoration-color:initial;box-sizing:inherit;-webkit-user-select:auto;" fr-original-style="text-decoration-color:initial;box-sizing:inherit;-webkit-user-select:auto;"></a><p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;"><a style="text-decoration-color:initial;box-sizing:inherit;-webkit-user-select:auto;" fr-original-style="text-decoration-color:initial;box-sizing:inherit;-webkit-user-select:auto;"></a><p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;">Need a bike rental for the NYC Century? We&#39;ve partnered up with Bicycle Habitat! <a fr-original-style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;" href="https://www.bicyclehabitat.com/rentals/ta-century-pg1283.htm" rel="noopener noreferrer" style="text-decoration-color:initial;-webkit-user-select:auto;box-sizing:inherit;" target="_blank">Click here to reserve your bike</a>.

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1755020025/wysiwyg/xe3dqsz1msao0dwjwc2m.jpg" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable">Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Grab your bike, pump those tires, and get ready to roll&mdash;because the legendary NYC Century is hitting the streets once again! We&#39;re so excited to host you on Sunday, September 21, 2025. More details are coming in the next few weeks so keep an eye on <a fr-original-style="" href="https://nyccentury.org" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">nyccentury.org</a> for the latest updates! Looking for a training plan to help you get ready for the big ride? Check out <a fr-original-style="" href="https://nyccentury.org/ta-bike-club" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">the TA Bike Club</a>, which meets every Saturday to ride until the Century! This year&rsquo;s Century will be hosted outside of the Whitney Museum in the Meatpacking District. The Whitney is proud to offer complimentary admission to participants of the NYC Century Bike Tour! Century riders who use code NYCCENTURY2025 will receive free entry to the Museum, while supplies last. Reserve your tickets at <a fr-original-style="" href="https://whitney.org" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">whitney.org</a> and enter the code at checkout. Offer valid now, tickets must be booked by December 31, 2025. Thank you for being a part of our community and for your continued support. We&#39;ll see you in the bike lane! Nicole RodriguezTransportation Alternatives

<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%">REGISTRATION IS NOW CLOSED.  🚴 The NYC Century Bike Tour is Back – Bigger, Bolder &amp; More Festive Than Ever ! 🎉 100 | 75 | 55 | 35 | <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%">Grab your bike, pump those tires, and get ready to roll—because the legendary <a href="https://nyccentury.org/" target="_blank">NYC Century</a> is hitting the streets once again! This isn’t just any ride; it’s a pedal-powered love letter to New York City, where 3,000 cyclists of all wheels of life (yes, even that guy on the unicycle) will take on up to 100 miles across four boroughs. Your registration allows you access to the route of your choice, a water bottle, finisher medal and more surprises! (For the ultimate experience, scoop up a VIP ticket!) <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%">Expect a parade of families, young professionals, outdoor adventurers, and wellness warriors, all united by one belief: NYC streets should be safer, friendlier, and filled with more bike bells and fewer car horns. Whether you're a century-slayer or a casual cruiser, there’s a route for you—plus plenty of high-fives, scenic cityscapes, and even a post-ride festival. You won't want to miss this! 🚲✨<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%">Why is the NYC Century back? This year's NYC Century Ride is possible because of a gift from the estate of Roger Herz. Roger was one of TA's founding members and spent decades advocating for bicycle infrastructure and public transit. Known for "<a href="https://nyc.streetsblog.org/2022/08/29/in-memoriam-roger-herz-longtime-bike-advocate-who-gave-mayors-an-earful">giving mayors an earful</a>" Roger became a fierce advocate for congestion pricing which now exists today. TA is thrilled to honor his legacy with a ride to show off the joy of bicycling and all the progress that has been made on our streets. <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%"><a></a><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%"><a></a><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%"><a></a><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%">Need a bike rental for the NYC Century? We've partnered up with Bicycle Habitat! <a href="https://www.bicyclehabitat.com/rentals/ta-century-pg1283.htm" target="_blank">Click here to reserve your bike</a>.

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Transportation Alternatives

NYC Century Bike Tour

General Admission

$125

General Admission + Join Transportation Alternatives!

$140

VIP Admission

$200

Youth Admission

$60

Add a 2025 NYC Century T-Shirt

$35

Rain Insurance

$15

Add a mystery Transportation Alternatives Jersey

$35

Add a donation for Transportation Alternatives