Transportation Alternatives

### Context Profile for Transportation Alternatives

1. **Organization Mission & Cause**:
   - **Mission**: Transportation Alternatives (TA) is dedicated to reclaiming New York City’s streets for pedestrians, cyclists, and public transit users. Their mission is to promote sustainable transportation options and advocate for policies that enhance the safety and accessibility of the city’s transportation network.
   - **Cause**: TA aims to create a more livable city by reducing reliance on cars, promoting cycling and walking, and improving public transportation. Their work focuses on community engagement, policy advocacy, and raising awareness about the benefits of sustainable transportation.

2. **Type of Activities**:
   - **Events**: Regular community events, including the "Advocacy Awards & Member Mixer," which celebrates activists and community leaders.
   - **Fundraising Campaigns**: Engages in various fundraising efforts to support their advocacy work, including membership drives and special events.
   - **Community Programs**: Initiatives aimed at promoting safe streets, cycling education, and public transit improvements. They also conduct surveys to gather community input on transportation issues.

3. **Tone of Voice**:
   - The tone of TA’s communications is **friendly, inspiring, and community-oriented**. They aim to engage their audience with a sense of enthusiasm and positivity about the changes they advocate for. The language is accessible and encourages participation, making it feel inclusive and inviting.

4. **Emoji Usage**:
   - The website and recent communications do not prominently feature emojis. However, they may be used occasionally in social media posts or informal communications to convey excitement or community spirit.

5. **Key Facts**:
   - **Founding Info**: Established in 1973, TA has a long history of advocating for sustainable transportation in NYC.
   - **Scale**: They have a robust membership base and engage with the community through various events and campaigns.
   - **Impact Metrics**: Specific metrics on their impact are not detailed on the website, but they highlight successful initiatives and policy changes resulting from their advocacy.
   - **Volunteer Info**: TA encourages volunteer involvement and provides opportunities for community members to engage in their programs and events.

6. **Writing Guidelines**:
   - **Style**: Use an engaging and conversational style that reflects a sense of community and activism. 
   - **Structure**: Keep content clear and concise, using headings and bullet points for easy readability.
   - **Call to Action**: Include strong calls to action that encourage community involvement, whether through attending events, participating in surveys, or becoming a member.
   - **Visuals**: Incorporate images and graphics that resonate with the community and highlight their initiatives, as seen in their email campaigns.

This context profile serves as a foundation for creating personalized and effective content for Transportation Alternatives, ensuring alignment with their mission and communication style.

LXCL:TA members get $15 off - check your email for the discount code or visit transalt.org/membership-status

General Admission

LXCL:Youth 17 years and younger must be accompanied by a guardian.

Youth Admission

LXCL:TA Membership valued at $30 (includes donation to support safe streets, discounts to bike-friendly businesses, and more)

General Admission + TA Membership

Primer oleaje garantizado, camiseta NYC Century, botella de agua, medalla de finalista y otras sorpresas!

Admisión VIP

LXCL:Guaranteed first wave, VIP start section, NYC Century t-shirt, finisher medal, and other surprises! TA members get $15 off - check your email for the discount code.

VIP Admission

¡Si llueve 1/2 pulgada en la estación meteorológica de Central Park (lluvia moderada durante 1-2 horas/lluvia intensa durante 30-45 minutos), se le reembolsará por su tarifa de inscripción, hasta $100!

Seguro de lluvia

LXCL:If it rains 1/2 an inch at the Central Park weather station (moderate rain for 1-2 hours/heavy rain for 30-45 minutes) you'll be reimbursed for your registration fee, up to $100!

Rain Insurance

<p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;">🚴 A Ride of Passage, &nbsp;A Ride for our Streets 🎉 Choose your mileage -&nbsp;100 | 75 | 55 | 40 |&nbsp;<p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;"> <p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;">Grab your bike, pump those tires, and get ready to roll&mdash;because the legendary <a fr-original-style="" href="https://nyccentury.org/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">NYC Century</a> is hitting the streets once again! This isn&rsquo;t just any ride; it&rsquo;s a pedal-powered love letter to New York City, where 2,000 cyclists of all wheels of life (yes, even that guy on the unicycle) will take on up to 100 miles across four boroughs.<p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;"> <p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;">Join cyclists of all shapes who share one belief: NYC streets should be safe, friendly, and filled with more bike bells and fewer car horns. Together, we&#39;ll ride on some of NYC&#39;s most beautiful bike lanes (and a few that could use an upgrade.) When you ride the NYC Century, you&#39;re supporting Transportation Alternatives&#39; mission to reclaim streets for people, making them better for biking, walking and public transit! 🚲✨<p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;"> <p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;"><a style="text-decoration-color:initial;box-sizing:inherit;font-weight:700;-webkit-user-select:auto;" fr-original-style="text-decoration-color:initial;box-sizing:inherit;font-weight:700;-webkit-user-select:auto;"></a><p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;"><a style="text-decoration-color:initial;box-sizing:inherit;-webkit-user-select:auto;" fr-original-style="text-decoration-color:initial;box-sizing:inherit;-webkit-user-select:auto;"></a><p fr-original-style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;">

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1776788810/wysiwyg/c6i2kdvxu0xxyzo1hrqr.png" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , You&#39;re in! We&#39;re so excited to that you will be joining us on Sunday, October 25, 2026. The NYC Century isn&#39;t just a ride, it&#39;s a movement for our streets. Thank you for being part of the Transportation Alternatives community! Looking for a training plan to help you get ready for the big ride? Check out the <a fr-original-style="" href="https://www.strava.com/clubs/transalt" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">TA Bike Club on Strava</a>, which will meet Saturdays throughout the summer to ride segments of the Century Route. We&#39;ll share more information about the ride over the coming months, so please add <a fr-original-style="" href="mailto:events@transalt.org" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">events@transalt.org</a> to your address book so you don&#39;t miss an update. We&#39;ll see you in the bike lane! Nicole RodriguezTransportation Alternatives

<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%">🚴 A Ride of Passage,  A Ride for our Streets 🎉 Choose your mileage - 100 | 75 | 55 | 40 | <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%">Grab your bike, pump those tires, and get ready to roll—because the legendary <a href="https://nyccentury.org/" target="_blank">NYC Century</a> is hitting the streets once again! This isn’t just any ride; it’s a pedal-powered love letter to New York City, where 2,000 cyclists of all wheels of life (yes, even that guy on the unicycle) will take on up to 100 miles across four boroughs.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%">Join cyclists of all shapes who share one belief: NYC streets should be safe, friendly, and filled with more bike bells and fewer car horns. Together, we'll ride on some of NYC's most beautiful bike lanes (and a few that could use an upgrade.) When you ride the NYC Century, you're supporting Transportation Alternatives' mission to reclaim streets for people, making them better for biking, walking and public transit! 🚲✨<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%"><a></a><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%"><a></a><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;max-width:100%">

NYC Century Bike Tour 2026

🚴 El recorrido en bicicleta NYC Century est&aacute; de vuelta, &iexcl;m&aacute;s grande, audaz y festivo que nunca! 🎉100 | 75 | 55 | 35 | Paseo familiarAgarra tu bicicleta, infla esos neum&aacute;ticos y prep&aacute;rate para rodar, &iexcl;porque el legendario <a fr-original-style="" href="https://nyccentury.org/" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">NYC Century</a> est&aacute; de regreso en las calles una vez m&aacute;s! Esto no es solo un paseo cualquiera; es una carta de amor a Nueva York impulsada por pedales, donde 3,000 ciclistas de todas las ruedas de la vida (s&iacute;, incluso ese chico en monociclo) recorrer&aacute;n hasta 100 millas por cuatro distritos. &iexcl;Tu registro te permite acceder a la ruta de tu elecci&oacute;n, una botella de agua, una medalla de finalista y m&aacute;s sorpresas! (&iexcl;Para la experiencia definitiva, asegura tu entrada VIP!) Espera una procesi&oacute;n de familias, j&oacute;venes profesionales, aventureros al aire libre y guerreros del bienestar, todos unidos por una creencia: las calles de NYC deber&iacute;an ser m&aacute;s seguras, amigables y estar llenas de m&aacute;s campanas de bicicleta y menos claxonazos de autos. Ya seas un matador de siglos o un paseante casual, hay una ruta para ti, &iexcl;adem&aacute;s de muchos chocis, paisajes urbanos esc&eacute;nicos e incluso un festival despu&eacute;s de la rodada. &iexcl;No te lo querr&aacute;s perder! 🚲✨ &iquest;Por qu&eacute; regresa el NYC Century?&nbsp;El recorrido del NYC Century de este a&ntilde;o es posible gracias a un regalo del patrimonio de Roger Herz. Roger fue uno de los miembros fundadores de TA y pas&oacute; d&eacute;cadas abogando por la infraestructura ciclista y el transporte p&uacute;blico. Conocido por &quot;dar o&iacute;do a los alcaldes&quot;, Roger se convirti&oacute; en un feroz defensor de la tarificaci&oacute;n de congesti&oacute;n que hoy en d&iacute;a existe. TA est&aacute; emocionado de honrar su legado con un paseo para mostrar la alegr&iacute;a de andar en bicicleta y todo el progreso que se ha logrado en nuestras calles. &iquest;Necesitas alquilar una bicicleta para el NYC Century? &iexcl;Nos hemos asociado con Bicycle Habitat! <a fr-original-style="" href="https://www.bicyclehabitat.com/rentals/ta-century-pg1283.htm" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Haz clic aqu&iacute; para reservar tu bicicleta</a>.

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1740794171/i08mqy9u4pnkxgiamybh.png" fr-original-style="" style="position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable">Querido Nombre, &iexcl;Prepara tu bicicleta, infla esos neum&aacute;ticos y prep&aacute;rate para rodar, porque el legendario NYC Century volver&aacute; a recorrer las calles! Estamos emocionados de tenerte con nosotros el domingo 21 de septiembre de 2025. &iexcl;Pronto llegar&aacute;n m&aacute;s detalles, as&iacute; que mantente atento a <a fr-original-style="" href="https://nyccentury.org" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">nyccentury.org</a> para conocer las &uacute;ltimas novedades!&iquest;Buscas un plan de entrenamiento para prepararte para el gran paseo? Echa un vistazo al <a fr-original-style="" href="https://nyccentury.org/ta-bike-club" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Club de Bicicletas TA</a>, que se re&uacute;ne cada s&aacute;bado para rodar hasta el Century.&iexcl;Gracias por ser parte de nuestra comunidad y por tu continuo apoyo! &iexcl;Nos vemos en el carril bici! Amy KleinTransportation Alternatives

🚴 El recorrido en bicicleta NYC Century está de vuelta, ¡más grande, audaz y festivo que nunca! 🎉100 | 75 | 55 | 35 | Paseo familiarAgarra tu bicicleta, infla esos neumáticos y prepárate para rodar, ¡porque el legendario <a href="https://nyccentury.org/" target="_blank">NYC Century</a> está de regreso en las calles una vez más! Esto no es solo un paseo cualquiera; es una carta de amor a Nueva York impulsada por pedales, donde 3,000 ciclistas de todas las ruedas de la vida (sí, incluso ese chico en monociclo) recorrerán hasta 100 millas por cuatro distritos. ¡Tu registro te permite acceder a la ruta de tu elección, una botella de agua, una medalla de finalista y más sorpresas! (¡Para la experiencia definitiva, asegura tu entrada VIP!) Espera una procesión de familias, jóvenes profesionales, aventureros al aire libre y guerreros del bienestar, todos unidos por una creencia: las calles de NYC deberían ser más seguras, amigables y estar llenas de más campanas de bicicleta y menos claxonazos de autos. Ya seas un matador de siglos o un paseante casual, hay una ruta para ti, ¡además de muchos chocis, paisajes urbanos escénicos e incluso un festival después de la rodada. ¡No te lo querrás perder! 🚲✨ ¿Por qué regresa el NYC Century? El recorrido del NYC Century de este año es posible gracias a un regalo del patrimonio de Roger Herz. Roger fue uno de los miembros fundadores de TA y pasó décadas abogando por la infraestructura ciclista y el transporte público. Conocido por "dar oído a los alcaldes", Roger se convirtió en un feroz defensor de la tarificación de congestión que hoy en día existe. TA está emocionado de honrar su legado con un paseo para mostrar la alegría de andar en bicicleta y todo el progreso que se ha logrado en nuestras calles. ¿Necesitas alquilar una bicicleta para el NYC Century? ¡Nos hemos asociado con Bicycle Habitat! <a href="https://www.bicyclehabitat.com/rentals/ta-century-pg1283.htm" target="_blank">Haz clic aquí para reservar tu bicicleta</a>.

ES

Transportation Alternatives

NYC Century Bike Tour 2026

General Admission

$100

Youth Admission

$60

General Admission + TA Membership

$110

VIP Admission

$175

Rain Insurance

$15

Add a donation for Transportation Alternatives