Pointeworks

### Context Profile for Pointeworks

1. **Organization Mission & Cause**:
   - **Mission**: Pointeworks is dedicated to elevating ballet and empowering artists, particularly focusing on uplifting women in ballet. Their mission emphasizes showcasing groundbreaking work and making world-class performances accessible to all.
   - **Cause**: The organization aims to provide a platform for diverse perspectives in ballet through bold choreography and collaborations among dancers, choreographers, and composers.

2. **Type of Activities**:
   - **Performances**: Pointeworks produces ambitious seasons of ballet, with Season 3 set to feature new choreography and collaborations.
   - **Fundraising Campaigns**: They run campaigns like "Donate to Pointeworks Season 3" to raise funds for their artistic vision, with specific goals for individual donor contributions.
   - **Community Engagement**: They offer free and low-cost tickets to students, veterans, and first responders, aiming to make ballet accessible to a wider audience.

3. **Tone of Voice**:
   - The tone is **inspiring and friendly**, with a focus on community and collaboration. The language used is direct and engaging, encouraging participation and support while expressing gratitude towards donors.
   - Phrases like "Join us in making this season unforgettable" and "Your gift brings this vision to life" reflect a warm and inviting tone.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional and focused on the message without the use of emojis, maintaining a serious yet approachable demeanor.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website.
   - **Scale**: Pointeworks has conducted 14 total forms and 57 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics**: For Season 2, they operated on a budget of $170,000, with 43% covered by ticket sales. They aim to raise $100,000 for Season 3 to support various artistic and operational needs.
   - **Volunteer Info**: Specific volunteer information is not detailed on the website.

6. **Writing Guidelines**:
   - **Style**: Use a clear, engaging, and inspirational writing style that reflects the mission of elevating ballet and empowering artists.
   - **Structure**: Incorporate headings and bullet points for clarity, especially when outlining donation options or campaign details.
   - **Call to Action**: Emphasize calls to action, encouraging readers to contribute or participate (e.g., "Join us," "Your support matters").
   - **Gratitude**: Include expressions of gratitude towards supporters and donors, reinforcing the community aspect of the organization.

This context profile provides a comprehensive understanding of Pointeworks, enabling AI assistants to generate tailored and effective content that resonates with the organization’s mission and audience.

LXCL:Pay What You Can Suggested donation:&nbsp;$30 per personYour support helps Pointeworks provide paid opportunities for dancers and commission new work by today’s choreographers.

General Admission

Pointeworks
13273 Norcroft Rd, San Diego, CA 92130 USA
EIN - 92-3444407

A behind-the-scenes look at a new ballet in creation Join Pointeworks for an open rehearsal of a new work by&nbsp;Keerati Jinakunwiphat, created during our Summer 2026 season. After just one week in the studio, this is a rare opportunity to witness the early stages of a ballet in development&mdash;where ideas are still evolving, movement is being shaped, and the creative process is fully visible. As a choreographer, Jinakunwiphat&rsquo;s work centers on&nbsp;community, connection, and identity, drawing from her experience as a Thai-American artist navigating multiple cultural perspectives. Her process emphasizes collaboration and exploration, asking how we relate to one another through movement. This event offers a unique window into that process&mdash;inviting audiences to engage not just with the final product, but with the making of the work itself. About the Choreographer Keerati Jinakunwiphat&nbsp;is a New York City&ndash;based choreographer and dance artist, originally from Chicago. She has collaborated with leading contemporary artists including&nbsp;Kyle Abraham,&nbsp;Trisha Brown, and&nbsp;Doug Varone, and has created works for companies and institutions across the U.S. In 2023, she became the&nbsp;first Asian American woman commissioned by&nbsp;New York City Ballet, creating&nbsp;Fortuitous Ash&nbsp;with music by&nbsp;Du Yun. Her choreography has been presented at venues including&nbsp;Lincoln Center,&nbsp;The Joyce Theater, and&nbsp;MASS MoCA.A recipient of the&nbsp;Princess Grace Award in Choreography, Jinakunwiphat was also named one of&nbsp;Dance Magazine&rsquo;s &ldquo;25 to Watch&rdquo; and is a current Artist in Residence at the 92NY Harkness Dance Center. Event DetailsDate:&nbsp;Sunday, May 31Time: 3:00&ndash;4:00 PMLocation: Ballet Arte StudiosAddress: 742 Genevieve St, Suite R, Solana Beach, CA 92075We recommend arriving&nbsp;5 minutes early.Open to all ages What to Expect<ul data-end="2650" data-start="2514" fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);" style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); box-sizing: inherit;"><li data-end="2566" data-section-id="1kfqvij" data-start="2514" fr-original-style="" style="box-sizing: inherit;">Live rehearsal viewing of a new work in progress</li><li data-end="2609" data-section-id="1upy862" data-start="2567" fr-original-style="" style="box-sizing: inherit;">Insight into the choreographic process</li><li data-end="2650" data-section-id="11uho91" data-start="2610" fr-original-style="" style="box-sizing: inherit;">An informal, studio-based experience</li></ul>TicketsPay What You CanSuggested donation: $30 per person Your support helps Pointeworks provide paid opportunities for dancers and commission new work by today&rsquo;s choreographers.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-user-select: none; box-sizing: inherit;">First name, Thank you for reserving your spot for our open rehearsal of Keerati Jinakunwiphat&rsquo;s new work. We look forward to welcoming you into the studio and sharing this work in progress. Please plan to arrive&nbsp;5 minutes prior&nbsp;to the start time. While you&rsquo;re joining us for this behind-the-scenes experience, we&rsquo;d also love to invite you to our upcoming performance,&nbsp;Nocturnes, on June 13:<br style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); box-sizing: inherit;" id="isPasted" fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);"><a fr-original-style="" href="http://While you’re joining us for this behind-the-scenes experience, we’d also love to invite you to our upcoming performance, Nocturnes, on June 13: https://theconrad.org/events/25-26-pointeworks/" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">https://theconrad.org/events/25-26-pointeworks/</a> For any questions or accessibility needs, contact adillon@pointeworks.org Best regards, Sophie WilliamsArtistic Director&nbsp;|&nbsp;POINTEWORKSm: +1-858-342-6365 e:&nbsp;swilliams@pointeworks.org<a fr-original-style="" href="https://www.pointeworks.org" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">https://www.pointeworks.org</a> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1774913876/wysiwyg/dshwafwpknzk6tv0khew.jpg" style="width: 317px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; -webkit-user-select: none; box-sizing: inherit;" fr-original-style="width: 317px; display: block; vertical-align: top; margin: 5px auto 5px 0px; text-align: left;" fr-original-class="fr-draggable"><span contenteditable="false" data-button-color="{{#b6b6d8}}" data-custom-variable="{{form-link-button-2e4b970b-761f-443b-92fd-11615408e85b}}" data-prefilled-form-id="{{173df6ae-f820-4481-941d-6b6cf4338f67}}" data-prefilled-form-type="{{DonationForm}}" data-text="{{Support Pointeworks Season 3}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #b6b6d8" style="background-color: rgb(182, 182, 216); border-radius: 8px; height: 36px; color: rgb(255, 255, 255); padding: 8px 16px; font-size: 14px; line-height: 20px; font-family: Roboto; font-weight: 500; box-sizing: inherit; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-user-select: none;">Support Pointeworks Season 3&nbsp;

A behind-the-scenes look at a new ballet in creation Join Pointeworks for an open rehearsal of a new work by Keerati Jinakunwiphat, created during our Summer 2026 season. After just one week in the studio, this is a rare opportunity to witness the early stages of a ballet in development—where ideas are still evolving, movement is being shaped, and the creative process is fully visible. As a choreographer, Jinakunwiphat’s work centers on community, connection, and identity, drawing from her experience as a Thai-American artist navigating multiple cultural perspectives. Her process emphasizes collaboration and exploration, asking how we relate to one another through movement. This event offers a unique window into that process—inviting audiences to engage not just with the final product, but with the making of the work itself. About the Choreographer Keerati Jinakunwiphat is a New York City–based choreographer and dance artist, originally from Chicago. She has collaborated with leading contemporary artists including Kyle Abraham, Trisha Brown, and Doug Varone, and has created works for companies and institutions across the U.S. In 2023, she became the first Asian American woman commissioned by New York City Ballet, creating Fortuitous Ash with music by Du Yun. Her choreography has been presented at venues including Lincoln Center, The Joyce Theater, and MASS MoCA.A recipient of the Princess Grace Award in Choreography, Jinakunwiphat was also named one of Dance Magazine’s “25 to Watch” and is a current Artist in Residence at the 92NY Harkness Dance Center. Event DetailsDate: Sunday, May 31Time: 3:00–4:00 PMLocation: Ballet Arte StudiosAddress: 742 Genevieve St, Suite R, Solana Beach, CA 92075We recommend arriving 5 minutes early.Open to all ages What to Expect<ul><li>Live rehearsal viewing of a new work in progress</li><li>Insight into the choreographic process</li><li>An informal, studio-based experience</li></ul>TicketsPay What You CanSuggested donation: $30 per person Your support helps Pointeworks provide paid opportunities for dancers and commission new work by today’s choreographers.

Pointeworks

Open Rehearsal: New Work by Keerati Jinakunwiphat

742 Genevieve St

General Admission

Add a donation for Pointeworks