Pointeworks

### Context Profile for Pointeworks

1. **Organization Mission & Cause**:
   - **Mission**: Pointeworks is dedicated to elevating ballet and empowering artists, particularly focusing on uplifting women in ballet. Their mission emphasizes showcasing groundbreaking work and making world-class performances accessible to all.
   - **Cause**: The organization aims to provide a platform for diverse perspectives in ballet through bold choreography and collaborations among dancers, choreographers, and composers.

2. **Type of Activities**:
   - **Performances**: Pointeworks produces ambitious seasons of ballet, with Season 3 set to feature new choreography and collaborations.
   - **Fundraising Campaigns**: They run campaigns like "Donate to Pointeworks Season 3" to raise funds for their artistic vision, with specific goals for individual donor contributions.
   - **Community Engagement**: They offer free and low-cost tickets to students, veterans, and first responders, aiming to make ballet accessible to a wider audience.

3. **Tone of Voice**:
   - The tone is **inspiring and friendly**, with a focus on community and collaboration. The language used is direct and engaging, encouraging participation and support while expressing gratitude towards donors.
   - Phrases like "Join us in making this season unforgettable" and "Your gift brings this vision to life" reflect a warm and inviting tone.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional and focused on the message without the use of emojis, maintaining a serious yet approachable demeanor.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website.
   - **Scale**: Pointeworks has conducted 14 total forms and 57 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics**: For Season 2, they operated on a budget of $170,000, with 43% covered by ticket sales. They aim to raise $100,000 for Season 3 to support various artistic and operational needs.
   - **Volunteer Info**: Specific volunteer information is not detailed on the website.

6. **Writing Guidelines**:
   - **Style**: Use a clear, engaging, and inspirational writing style that reflects the mission of elevating ballet and empowering artists.
   - **Structure**: Incorporate headings and bullet points for clarity, especially when outlining donation options or campaign details.
   - **Call to Action**: Emphasize calls to action, encouraging readers to contribute or participate (e.g., "Join us," "Your support matters").
   - **Gratitude**: Include expressions of gratitude towards supporters and donors, reinforcing the community aspect of the organization.

This context profile provides a comprehensive understanding of Pointeworks, enabling AI assistants to generate tailored and effective content that resonates with the organization’s mission and audience.

Full Morning: Master Class + Repertory Workshop

LXCL: 9:15–10:30 AM

Ballet Master Class Only

LXCL:10:30-11:30 AM

Repertory Workshop Only

LXCL:(Observers may attend quietly from the studio perimeter)<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" style="text-align: start;" dir="ltr">Observer – Full Morning (Class + Rep)</li><li value="2" class="lxcl-listItem" style="text-align: start;" dir="ltr">Observer – Single Session (Class or Rep) </li></ul>

Observer Options

<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-user-select: none; box-sizing: inherit;">First name, Thank you for registering for the Pointeworks Master Class &amp; Repertory Workshop at New York City Center on Friday, January 17. We&rsquo;re thrilled to welcome you for this special training opportunity during our NYC Residency. Your ticket and receipt are included with this email. Please review the details below so you&rsquo;re fully prepared for the morning. Schedule9:15&ndash;10:30 AM &mdash; Ballet Master Class - Led by Artistic Director Sophie Williams10:30&ndash;11:30 AM&nbsp;&mdash; Female Choreographer Repertory Workshop - Led by Pointeworks dancer&nbsp;Rayleigh Vendt Observers are welcome to arrive and be seated quietly before the start of the session(s) they plan to attend. Location: New York City Center &ndash; Studio 4130 W 56th St, New York, NY 10019What to Bring<ul data-end="1398" data-start="1244" fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);" style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); box-sizing: inherit;"><li data-end="1267" data-start="1244" fr-original-style="" style="box-sizing: inherit;">Ballet class attire</li><li data-end="1295" data-start="1268" fr-original-style="" style="box-sizing: inherit;">Pointe shoes (optional)</li><li data-end="1312" data-start="1296" fr-original-style="" style="box-sizing: inherit;">Water bottle</li><li data-end="1398" data-start="1313" fr-original-style="" style="box-sizing: inherit;">Warm-up layers</li><li data-end="1398" data-start="1313" fr-original-style="" style="box-sizing: inherit;">Please plan to arrive 10&ndash;15 minutes early to check in and warm up.</li></ul>About the Workshop This workshop is part of Pointeworks&rsquo; 2025 NYC Residency and offers emerging and returning dancers the chance to train alongside working professionals, learn repertory by female-identifying choreographers, and gain insight into contemporary ballet creation. We&rsquo;re grateful to have you join us for this immersive morning of training and artistry.If you have any questions, please feel free to reply directly to this email. We look forward to seeing you soon! Sophie WilliamsArtistic Director&nbsp;|&nbsp;POINTEWORKSm: +1-858-342-6365 e:&nbsp;swilliams@pointeworks.org<a fr-original-style="" href="https://www.pointeworks.org" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">https://www.pointeworks.org</a><img width="420" height="298" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1763310501/wysiwyg/m4vmcftmwkrc1brw8zaj.jpg" fr-original-style="" style="position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; -webkit-user-select: none; box-sizing: inherit;" fr-original-class="fr-draggable">

<p style="font-weight:bold;font-style:normal;font-variant-caps:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;max-width:100%">Pointeworks Master Class &amp; Repertory Workshop<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">A Ballet Training Experience for Teen, Pre-Professional, and Adult Dancers<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Train with Pointeworks during our NYC Residency at New York City Center. Designed for intermediate to advanced dancers of all ages, this two-part workshop offers a look inside the technical, artistic, and creative values that shape Pointeworks’ work onstage and in the studio.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Led by Artistic Director Sophie Williams and Pointeworks dancer Rayleigh Vendt, this morning experience blends technique, musicality, and repertory created by female-identifying choreographers commissioned by Pointeworks.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Dancers may participate in the full morning or select individual sessions.<hr /><p style="font-weight:bold;font-style:normal;font-variant-caps:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;max-width:100%">A Unique Opportunity for Emerging Artists<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">This workshop is an exceptional opportunity for dancers who are:<ul><li>currently auditioning</li><li>preparing for summer intensive or company auditions</li><li>pre-professional students looking to stand out</li><li>eager to learn contemporary company &amp; female created repertory</li><li>curious about the evolving language of female voices in ballet</li></ul><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Pointeworks is redefining the workshop experience. Instead of focusing on traditional variations, dancers learn repertory shaped by female choreographers—movement rooted in musicality, storytelling, grounded technique, and contemporary ballet vocabulary.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">By teaching excerpts from our current NYC residency, we offer an immersive experience for young artists and ballet enthusiasts who want to understand how new ballet is created today—and what it feels like to step inside a professional rehearsal environment.<hr /><p style="font-weight:bold;font-style:normal;font-variant-caps:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;max-width:100%">Morning Schedule — Friday, January 17<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">9:15–10:30 AM — Ballet Master Class Led by Sophie Williams, Artistic Director A technique class centered on clarity, musicality, and expressive movement—ideal for dancers preparing for auditions or seeking deeper artistic growth.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">10:30–11:30 AM — Female Choreographer Repertory Workshop Led by Rayleigh Vendt, Pointeworks Dancer Learn original repertory developed during Pointworks’ NYC residency, giving dancers a chance to explore dynamic movement, musical structure, and contemporary ballet phrasing.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Location: New York City Center – Studio 4 Tickets: $25-$40<hr /><p style="font-weight:bold;font-style:normal;font-variant-caps:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;max-width:100%">Who Should Attend<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">This workshop welcomes:<ul><li>Teen and pre-professional dancers</li><li>Adult dancers (intermediate through advanced)</li><li>Conservatory and university dancers</li><li>Dancers currently auditioning for programs or companies</li><li>Anyone passionate about learning contemporary company repertory by female choreographers</li></ul><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Pointe shoes optional. Please arrive 10-15 minutes early to check in and warm up<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1763312248/wysiwyg/tecal9tkl4kv9ltmufqj.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" />

Pointeworks

Pointeworks: Master Class & Repertory Workshop

131 W 55th St

Full Morning: Master Class + Repertory Workshop

$40

Ballet Master Class Only

$30

Repertory Workshop Only

$25

Observer Options

$10

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