Pointeworks

### Context Profile for Pointeworks

1. **Organization Mission & Cause**:
   - **Mission**: Pointeworks is dedicated to elevating ballet and empowering artists, particularly focusing on uplifting women in ballet. Their mission emphasizes showcasing groundbreaking work and making world-class performances accessible to all.
   - **Cause**: The organization aims to provide a platform for diverse perspectives in ballet through bold choreography and collaborations among dancers, choreographers, and composers.

2. **Type of Activities**:
   - **Performances**: Pointeworks produces ambitious seasons of ballet, with Season 3 set to feature new choreography and collaborations.
   - **Fundraising Campaigns**: They run campaigns like "Donate to Pointeworks Season 3" to raise funds for their artistic vision, with specific goals for individual donor contributions.
   - **Community Engagement**: They offer free and low-cost tickets to students, veterans, and first responders, aiming to make ballet accessible to a wider audience.

3. **Tone of Voice**:
   - The tone is **inspiring and friendly**, with a focus on community and collaboration. The language used is direct and engaging, encouraging participation and support while expressing gratitude towards donors.
   - Phrases like "Join us in making this season unforgettable" and "Your gift brings this vision to life" reflect a warm and inviting tone.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional and focused on the message without the use of emojis, maintaining a serious yet approachable demeanor.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website.
   - **Scale**: Pointeworks has conducted 14 total forms and 57 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics**: For Season 2, they operated on a budget of $170,000, with 43% covered by ticket sales. They aim to raise $100,000 for Season 3 to support various artistic and operational needs.
   - **Volunteer Info**: Specific volunteer information is not detailed on the website.

6. **Writing Guidelines**:
   - **Style**: Use a clear, engaging, and inspirational writing style that reflects the mission of elevating ballet and empowering artists.
   - **Structure**: Incorporate headings and bullet points for clarity, especially when outlining donation options or campaign details.
   - **Call to Action**: Emphasize calls to action, encouraging readers to contribute or participate (e.g., "Join us," "Your support matters").
   - **Gratitude**: Include expressions of gratitude towards supporters and donors, reinforcing the community aspect of the organization.

This context profile provides a comprehensive understanding of Pointeworks, enabling AI assistants to generate tailored and effective content that resonates with the organization’s mission and audience.

Company Class Open to open to professional and pre-professional dancers at a special $25 rate.

Pointeworks Company Class

<h3>Open Company Classes in NYC (March 18-20)</h3><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);box-sizing:inherit;margin:0px;line-height:1.5">During Pointeworks' NYC tour, we are thrilled to open our company classes to 10 professional and pre-professional dancers in the New York City area. This unique opportunity allows you to experience a company environment, working alongside Pointeworks dancers—a group of exceptional artists from New York City Ballet, Dance Theater of Harlem, and Texas Ballet Theater—as they warm up for their day of rehearsals.<h4>Class Details</h4><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);box-sizing:inherit;margin:0px;line-height:1.5">Dates: March 18–19 Drop-in Rate: $25 per class (First come, first serve)<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);box-sizing:inherit;margin:0px;line-height:1.5">Locations & Times:<ul><li style="box-sizing:inherit">Alvin Ailey Studios<ul><li style="box-sizing:inherit">March 18: 12:00–1:30 PM (Taught by Sarah Lane, with pianist)</li><li style="box-sizing:inherit">March 19: 12:00–1:30 PM (Taught by Craig Salstein, with pianist Sorin Frisan)</li></ul></li></ul><h4>Why Attend?</h4><p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);box-sizing:inherit;margin:0px;line-height:1.5">This is a rare chance to train in a professional company atmosphere, gain fresh insights into Pointeworks’ artistry and technique, and experience the energy of a professional environment as dancers prepare for their rehearsals.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);box-sizing:inherit;margin:0px;line-height:1.5">Spots are limited, so don’t miss out on this inspiring experience!<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);box-sizing:inherit;margin:0px;line-height:1.5"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1730913551/piwyq2gizv1glxmnfuwl.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit" />

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name , Thank you for signing up for company class with Pointeworks! We're thrilled to welcome you into our studios and share an inspiring class experience with you alongside our company dancers. While you’re with us, we also invite you to join us for our upcoming performances at the Alvin Ailey Citigroup Theater on March 21 and 22. This powerful mixed repertory program includes three NYC performances, featuring five diverse choreographers and three world premieres. Experience captivating works by Caili Quan, Gabriel Speiller, Heather Nichols, Reka Gyulai, DaYoung Jung, and Laine Habony—each bringing their unique voice to celebrate innovation across choreography, music, design, and visual art. Purchase tickets here: <a href="https://www.pointeworks.org/events" rel="noopener noreferrer" style="text-decoration-color:currentcolor;-webkit-user-select:auto;box-sizing:inherit" target="_blank">Pointeworks NYC Performances</a> <a href="https://www.pointeworks.org/events" rel="noopener noreferrer" target="_blank" style="text-decoration-color:currentcolor;-webkit-user-select:auto;box-sizing:inherit"></a>Thank you again, and we look forward to having you in class and hopefully at our performances as well! Warm regrards,Sophie WilliamsArtistic Director | POINTEWORKSm: +1-858-342-6365 e: company@pointeworks.org<span contenteditable="false" data-button-color="{{#b6b6d8}}" data-custom-link="{{https://www.pointeworks.org/events}}" data-custom-variable="{{custom-link-button-707c8e8c-2f97-4fa4-b2eb-904b3e7bc25f}}" data-text="{{Book Tickets}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #b6b6d8" style="background-color:rgb(182, 182, 216);border-radius:8px;height:36px;color:rgb(255, 255, 255);padding:8px 16px;font-size:14px;line-height:20px;font-family:Roboto;font-weight:500;box-sizing:inherit;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-user-select:none">Book Tickets <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1730914257/olpocybsxf3t16bngtr1.jpg" style="width:309px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit" />

Open Company Classes in NYC (March 18-20)<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;margin:0px;line-height:1.5;max-width:100%">During Pointeworks' NYC tour, we are thrilled to open our company classes to 10 professional and pre-professional dancers in the New York City area. This unique opportunity allows you to experience a company environment, working alongside Pointeworks dancers—a group of exceptional artists from New York City Ballet, Dance Theater of Harlem, and Texas Ballet Theater—as they warm up for their day of rehearsals.Class Details<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;margin:0px;line-height:1.5;max-width:100%">Dates: March 18–19 Drop-in Rate: $25 per class (First come, first serve)<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;margin:0px;line-height:1.5;max-width:100%">Locations &amp; Times:<ul><li>Alvin Ailey Studios<ul><li>March 18: 12:00–1:30 PM (Taught by Sarah Lane, with pianist)</li><li>March 19: 12:00–1:30 PM (Taught by Craig Salstein, with pianist Sorin Frisan)</li></ul></li></ul>Why Attend?<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;margin:0px;line-height:1.5;max-width:100%">This is a rare chance to train in a professional company atmosphere, gain fresh insights into Pointeworks’ artistry and technique, and experience the energy of a professional environment as dancers prepare for their rehearsals.<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:pre-wrap;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;margin:0px;line-height:1.5;max-width:100%">Spots are limited, so don’t miss out on this inspiring experience!<p style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;box-sizing:inherit;margin:0px;line-height:1.5;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1730913551/piwyq2gizv1glxmnfuwl.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;-webkit-user-select:none;box-sizing:inherit;max-width:100%" />

Pointeworks

Pointeworks NYC Company Class

405 W 55th St

Pointeworks Company Class

$25

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