Players Philanthropy Fund DBA The Sweat For Breath Foundation

### Context Profile for The Sweat For Breath Foundation

1. **Organization Mission & Cause:**
   - **Mission:** The Sweat For Breath Foundation aims to extend and improve the lives of individuals diagnosed with ALK+ lung cancer through fundraising for cutting-edge research and patient support programs. They emphasize raising awareness that lung cancer can affect anyone, regardless of smoking history, and work to eliminate the stigma surrounding the disease.
   - **Cause:** The foundation was established to support the next generation of ALK+ lung cancer patients, inspired by the personal journey of David, a never-smoker diagnosed with Stage IV lung cancer. Their vision is to create a world where ALK+ lung cancer is manageable or curable.

2. **Type of Activities:**
   - **Events:** The foundation hosts events such as the annual #SkateForBreath charity hockey game, where participants can skate on the Capitals’ home ice and enjoy a game while raising funds for lung cancer awareness.
   - **Fundraising Campaigns:** They have raised over $800,000 for lung cancer research at Johns Hopkins Sidney Kimmel Comprehensive Cancer Center, contributing to the launch of the first ALK+ peptide vaccine clinical trial.
   - **Community Programs:** The foundation has initiated a Hardship Assistance Grant Program to provide financial support to ALK+ lung cancer patients, helping them access second opinions or participate in clinical trials.

3. **Tone of Voice:**
   - The tone is **friendly**, **inspiring**, and **supportive**. The language is accessible and aims to connect emotionally with readers, emphasizing community support and the importance of awareness. Phrases like "your support is invaluable" and "we envision a world" reflect an encouraging and hopeful tone.

4. **Emoji Usage:**
   - The organization uses emojis in their communications, particularly in event promotions. For example, they use 🕠 (clock), ⛸️ (ice skate), and 🥅 (goal) to highlight event timings and activities. The emojis are used sparingly but effectively to add a visual element to the text.

5. **Key Facts:**
   - **Founding Info:** The foundation was established by David and Lisa after David's diagnosis. It operates under a fiscal sponsorship with Players Philanthropy Fund.
   - **Scale:** In its first two years, the foundation raised over $800,000.
   - **Impact Metrics:** Funding has facilitated the launch of the world's first ALK+ peptide vaccine clinical trial, which began in 2024.
   - **Volunteer Info:** Specific volunteer opportunities are not detailed on the website, but community involvement is encouraged through events and fundraising.

6. **Writing Guidelines:**
   - **Style:** Use a conversational yet professional tone. Incorporate personal stories and testimonials to connect with the audience emotionally.
   - **Language:** Keep language simple and clear, avoiding jargon. Use inclusive language that invites participation and support.
   - **Structure:** Use headings and bullet points for clarity, especially in event descriptions. Include calls to action that encourage donations or participation in events.
   - **Emojis:** Use emojis to enhance engagement in social media posts and event promotions, but ensure they align with the message and tone.

This context profile serves as a guide for creating personalized and effective content that resonates with the mission and values of The Sweat For Breath Foundation.

LXCL:Grants entry to the event to spectate during the public skate and/or hockey game with concessions. Choose this ticket if you do not plan to skate.

Spectator Only (No Skating)

LXCL:Grants entry to the event with on-ice access to skate before the game (skate rental not included) and spectate during the hockey game with concessions.

Public Skater (No Rental Skates) + Spectator

LXCL:Grants entry to the event with access to skate (including skate rentals)* on the ice before the game and spectate during the hockey game with concessions. *skate rentals limited to the first 50 registrants.

Public Skater (Includes Rental Skates) + Spectator

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">“#SkateForBreath by [Stanley Cup Sponsor]”</li><li value="2" class="lxcl-listItem" dir="ltr">Featured as Stanley Cup Sponsor on all event materials with most prominent logo (exclusive)&nbsp;</li><li value="3" class="lxcl-listItem" dir="ltr">2 exclusive and 3 non-exclusive social media posts</li><li value="4" class="lxcl-listItem" dir="ltr">Verbal recognition at event</li><li value="5" class="lxcl-listItem" dir="ltr">Name mentioned in event email blasts</li><li value="6" class="lxcl-listItem" dir="ltr">Name mentioned in Donor Impact Report</li><li value="7" class="lxcl-listItem" dir="ltr">25 general admission tickets</li></ul>

Stanley Cup Sponsor

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Featured as All-Star Sponsor on all event materials with second most prominent logo (exclusive to both All-Star Sponsors)&nbsp;</li><li value="2" class="lxcl-listItem" dir="ltr">1 exclusive and 3 non-exclusive social media posts</li><li value="3" class="lxcl-listItem" dir="ltr">Verbal recognition at event</li><li value="4" class="lxcl-listItem" dir="ltr">Name mentioned in event email blasts</li><li value="5" class="lxcl-listItem" dir="ltr">Name mentioned in Donor Impact Report</li><li value="6" class="lxcl-listItem" dir="ltr">15 general admission tickets</li></ul>

All-Star Sponsor

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Featured as Hat Trick Sponsor on all event materials with third most prominent logo (exclusive to all Hat Trick Sponsors)&nbsp;</li><li value="2" class="lxcl-listItem" dir="ltr">3 non-exclusive social media posts</li><li value="3" class="lxcl-listItem" dir="ltr">Verbal recognition at event</li><li value="4" class="lxcl-listItem" dir="ltr">Name mentioned in event email blasts</li><li value="5" class="lxcl-listItem" dir="ltr">Name mentioned in Donor Impact Report</li><li value="6" class="lxcl-listItem" dir="ltr">10 general admission tickets</li></ul>

Hat Trick Sponsor

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Verbal recognition before period (“3rd Period Presented by [Period Sponsor]”)</li><li value="2" class="lxcl-listItem" dir="ltr">Featured as Sponsor on all event materials&nbsp;</li><li value="3" class="lxcl-listItem" dir="ltr">3 non-exclusive social media posts</li><li value="4" class="lxcl-listItem" dir="ltr">Verbal recognition at event</li><li value="5" class="lxcl-listItem" dir="ltr">Name mentioned in event email blasts</li><li value="6" class="lxcl-listItem" dir="ltr">Name mentioned in Donor Impact Report</li><li value="7" class="lxcl-listItem" dir="ltr">5 general admission tickets</li></ul>

Period Sponsor

LXCL:<ul class="lxcl-ul"><li value="1" class="lxcl-listItem" dir="ltr">Featured as Sponsor on all event materials&nbsp;</li><li value="2" class="lxcl-listItem" dir="ltr">3 non-exclusive social media posts</li><li value="3" class="lxcl-listItem" dir="ltr">Verbal recognition at event</li><li value="4" class="lxcl-listItem" dir="ltr">Name mentioned in event email blasts</li><li value="5" class="lxcl-listItem" dir="ltr">Name mentioned in Donor Impact Report</li><li value="6" class="lxcl-listItem" dir="ltr">2 general admission tickets</li></ul>

Goal Sponsor

Checks should be made payable to:
The Sweat for Breath Foundation

Please mail all checks to the following address NOT for signature:

Players Philanthropy Fund
ATTN: Stephanie Steelman
1122 Kenilworth Drive STE #201
Towson, MD 21204


Welcome to our second-annual #SkateForBreath&nbsp;charity hockey game at Capital One Arena&nbsp;on November 21. Supporters will have the rare opportunity to skate on the Capitals&rsquo; home ice before the game and enjoy concessions during the game - &nbsp;all in support of raising awareness for non-smoking lung cancer.<ul fr-original-style="box-sizing: inherit;" style="box-sizing: inherit;"><li fr-original-style="box-sizing: inherit;" style="box-sizing: inherit;"><span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">🕠 5:30PM:&nbsp;Doors open (F Street entrance)</li><li fr-original-style="box-sizing: inherit;" style="box-sizing: inherit;"><span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">⛸️ 6:00PM: Public skate &nbsp;</li><li fr-original-style="box-sizing: inherit;" style="box-sizing: inherit;"><span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; box-sizing: inherit;">🥅 7:15PM: Watch the charity hockey game with concessions</li></ul>All proceeds benefit the Sweat For Breath Foundation&nbsp;(www.SweatForBreath.org)<p fr-original-style="box-sizing: inherit; width: 471px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);" style="box-sizing: inherit; width: 471px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"> <p fr-original-style="box-sizing: inherit; width: 471px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);" style="box-sizing: inherit; width: 471px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">Thank you for supporting our mission, your support is invaluable.<p fr-original-style="box-sizing: inherit; width: 471px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);" style="box-sizing: inherit; width: 471px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"> <p fr-original-style="box-sizing: inherit; width: 471px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);" style="box-sizing: inherit; width: 471px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1763482850/wysiwyg/r9ptl8eqre8wxjspkcji.png" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px; user-select: none; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable"><p fr-original-style="box-sizing: inherit; width: 471px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);" style="box-sizing: inherit; width: 471px; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"> David&#39;s Story David was diagnosed with Stage IV ALK+ lung cancer at 38 years old. His diagnosis was a complete surprise -- he is a never-smoker, former Division 1 athlete, and very healthy otherwise. David is married with two young kids (5 and 2 at the time of diagnosis). He&rsquo;s currently taking a drug approved only in 2021 as a first-line treatment for ALK+ lung cancer and is doing well. The Sweat For Breath FoundationAfter being diagnosed, David became keenly aware that his treatment wouldn&#39;t be possible without the fundraising and awareness efforts of the patients before him. To support the next generation ALK+ lung cancer patients, David, and his wife Lisa, established the Sweat For Breath Foundation, operating through a fiscal sponsorship with Players Philanthropy Fund, a Texas nonprofit corporation recognized by IRS as a tax-exempt public charity under Section 501(c)(3) of the Internal Revenue Code (Federal Tax ID: 27-6601178,<a fr-original-style="" href="https://ppf.org/pp" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">ppf.org/pp</a>). Today, the Sweat For Breath Foundation aims to extend and improve the lives of people with ALK+ lung cancer by raising funds for cutting-edge research and patient support programs and promoting awareness that anyone can get lung cancer and no one deserves to get lung cancer. We envision a world where ALK+ lung cancer is a chronic or even curable condition and the next person diagnosed with lung cancer does not have to live under the current stigma. In its first two years, Sweat For Breath Foundation has raised over $800,000 for lung cancer research at The Johns Hopkins Sidney Kimmel Comprehensive Cancer Center in Baltimore, MD (David&rsquo;s hometown).This funding has been crucial to the launch of the world&rsquo;s first ALK+ peptide vaccine clinical trial, which began in 2024. This trial is currently underway and being led by Dr. Vincent Lam, an ALK+ lung cancer specialist at Johns Hopkins who is also David&#39;s oncologist. &nbsp;This type of research is critical for ALK+ lung cancer patients Worldwide -- many of whom are young, otherwise healthy patients like David who are running out of available treatment options. More Research = More Life In 2025, the Foundation launched its Hardship Assistance Grant Program, which is designed to support patients by reducing the financial hardship caused by an ALK+ lung cancer diagnosis. Each quarter, the Foundation will provide up to $500 grants to ALK+ lung cancer patients to help reduce the barrier to getting a second opinion or participating in a clinical trial. For more information, please visit sweatforbreath.org! The Sweat for Breath Foundation is a project of Players Philanthropy Fund, Inc. a Texas nonprofit corporation recognized by IRS as a tax-exempt public charity under Section 501(c)(3) of the Internal Revenue Code (Federal Tax ID: 27-6601178,<a fr-original-style="" href="https://ppf.org/pp" id="isPasted" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">ppf.org/pp</a>). Contributions to The Sweat for Breath Foundation qualify as tax-deductible to the fullest extent of the law.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 We look forward to seeing you on November 21 at Capital One Arena! David Cornbrooksdavid@sweatforbreath.org

Welcome to our second-annual #SkateForBreath charity hockey game at Capital One Arena on November 21. Supporters will have the rare opportunity to skate on the Capitals’ home ice before the game and enjoy concessions during the game -  all in support of raising awareness for non-smoking lung cancer.<ul><li>🕠 5:30PM: Doors open (F Street entrance)</li><li>⛸️ 6:00PM: Public skate  </li><li>🥅 7:15PM: Watch the charity hockey game with concessions</li></ul>All proceeds benefit the Sweat For Breath Foundation (www.SweatForBreath.org) Thank you for supporting our mission, your support is invaluable. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1763482850/wysiwyg/r9ptl8eqre8wxjspkcji.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> David's Story David was diagnosed with Stage IV ALK+ lung cancer at 38 years old. His diagnosis was a complete surprise -- he is a never-smoker, former Division 1 athlete, and very healthy otherwise. David is married with two young kids (5 and 2 at the time of diagnosis). He’s currently taking a drug approved only in 2021 as a first-line treatment for ALK+ lung cancer and is doing well. The Sweat For Breath FoundationAfter being diagnosed, David became keenly aware that his treatment wouldn't be possible without the fundraising and awareness efforts of the patients before him. To support the next generation ALK+ lung cancer patients, David, and his wife Lisa, established the Sweat For Breath Foundation, operating through a fiscal sponsorship with Players Philanthropy Fund, a Texas nonprofit corporation recognized by IRS as a tax-exempt public charity under Section 501(c)(3) of the Internal Revenue Code (Federal Tax ID: 27-6601178,<a href="https://ppf.org/pp" target="_blank">ppf.org/pp</a>). Today, the Sweat For Breath Foundation aims to extend and improve the lives of people with ALK+ lung cancer by raising funds for cutting-edge research and patient support programs and promoting awareness that anyone can get lung cancer and no one deserves to get lung cancer. We envision a world where ALK+ lung cancer is a chronic or even curable condition and the next person diagnosed with lung cancer does not have to live under the current stigma. In its first two years, Sweat For Breath Foundation has raised over $800,000 for lung cancer research at The Johns Hopkins Sidney Kimmel Comprehensive Cancer Center in Baltimore, MD (David’s hometown).This funding has been crucial to the launch of the world’s first ALK+ peptide vaccine clinical trial, which began in 2024. This trial is currently underway and being led by Dr. Vincent Lam, an ALK+ lung cancer specialist at Johns Hopkins who is also David's oncologist.  This type of research is critical for ALK+ lung cancer patients Worldwide -- many of whom are young, otherwise healthy patients like David who are running out of available treatment options. More Research = More Life In 2025, the Foundation launched its Hardship Assistance Grant Program, which is designed to support patients by reducing the financial hardship caused by an ALK+ lung cancer diagnosis. Each quarter, the Foundation will provide up to $500 grants to ALK+ lung cancer patients to help reduce the barrier to getting a second opinion or participating in a clinical trial. For more information, please visit sweatforbreath.org! The Sweat for Breath Foundation is a project of Players Philanthropy Fund, Inc. a Texas nonprofit corporation recognized by IRS as a tax-exempt public charity under Section 501(c)(3) of the Internal Revenue Code (Federal Tax ID: 27-6601178,<a href="https://ppf.org/pp" target="_blank">ppf.org/pp</a>). Contributions to The Sweat for Breath Foundation qualify as tax-deductible to the fullest extent of the law.

Players Philanthropy Fund DBA The Sweat For Breath Foundation

#SkateForBreath

601 F St NW

Spectator Only (No Skating)

$25

Public Skater (No Rental Skates) + Spectator

$25

Stanley Cup Sponsor

$15,000

All-Star Sponsor

$10,000

Hat Trick Sponsor

$5,000

Period Sponsor

$1,500

Goal Sponsor

$500

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