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SHRM Northstate

LXCL:INCLUDES LUNCH. For member pricing you must be a SHRM Member affiliated with Northstate SHRM roster. Our membership team will confirm this and be in touch if there are any issues with confirmation.

In-Person - SHRM Member

LXCL:INCLUDES LUNCH. We love our Non-Members too! If you are interested in joining SHRM, please reach out to find out more at info@northstateshrm.org.

In-Person - Non-SHRM Member

LXCL:INCLUDES LUNCH. FREE with DISCOUNT CODE. Our sponsor helps us cover the cost of our full-time students! Please reach out to info@northstateshrm.org for discount code.

Full-time HR Students

ABOUT OUR PROGRAM:&nbsp; This hands-on workshop will teach participants strategies to build and share more interesting and authentic stories blending their own experiences with persuasive storytelling skills to make the messages they communicate more engaging, meaningful, and memorable. Participants will learn how to move beyond facts alone and craft stories that capture attention, build connection, and give audiences a reason to listen. What attendees will learn &mdash; and walk away with: By the end of this workshop, participants will be able to:<ol fr-original-style="text-align: left;" style="text-align: left; width: 100%; box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Identify the structural elements of a persuasive story &mdash; including a clear hook, tension or stakes, and resolution &mdash; and distinguish story-driven communication from fact-based delivery.</li><li fr-original-style="" style="box-sizing: inherit;">Construct an original, personal or professional story using a repeatable framework, ready to use in a real business context (pitch, meeting, presentation, or client conversation).</li><li fr-original-style="" style="box-sizing: inherit;">Apply storytelling techniques to strengthen message retention and emotional connection, including specificity, sensory detail, and strategic pacing.</li><li fr-original-style="" style="box-sizing: inherit;">Adapt story structure to different audiences and settings &mdash; from a two-minute elevator pitch to a longer client presentation &mdash; while keeping the core message intact.</li></ol> Why this matters: For HR professionals: Storytelling is central to onboarding, culture-building, change management, and internal communications. HR often has to make policy, benefits, or organizational change feel human rather than transactional &mdash; a skill directly built in this session. For business owners: Every pitch, every hire, every touchpoint conversation, and every piece of marketing is a story whether or not it&#39;s framed that way. Owners who can tell a compelling story about their business differentiate themselves in crowded markets where competitors often make nearly identical factual claims. ABOUT OUR SPEAKER: <a fr-original-style="" href="https://www.linkedin.com/in/robin-nickel-00b04b23/" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Robin Nickel</a>, J.D.&nbsp;- Associate Director of Training for US Market Access at AbbVieRobin grew up in Redding, having graduated from Enterprise HS before getting her B.A. in Political Science from Chico State and her J.D. from California Western School of Law in San Diego. After 10 years of practicing civil law at several firms Redding, she took her legal knowledge and skills into the world of big pharma, serving for 9 years in multiple advancing positions at GlaxoSmithKline, and the past 12 years in multiple advancing positions at AbbVie. She is currently an Associate Director of Training for Market Access at AbbVie, and regularly designs and delivers high-level trainings, workshops, and on-boarding programs for mid to senior-level leadership professionals in various training and conference settings. ABOUT OUR SPONSOR:&nbsp; Paylocity&nbsp;&nbsp;Let&#39;s Work Together.&nbsp; It&#39;s our priority to understand your business, where you are and where you&#39;re going, so that the solutions you get are just right. From the just-starting-out local boutique to the rapidly growing multi-location franchise, from brokerage firms to associations, we can tailor a solution that&#39;s the right fit for your needs today and into the future. We know your time is valuable (and in short supply), and you also don&#39;t have a penny to spare for bad decisions, redoing work, or solutions that are just &quot;good enough.&quot; Our flexible offerings evolve at the pace of your business to help you tackle your biggest HR challenges today so you can focus on what matters most &mdash; your people. Joby Gaide, HCM Account Executive&nbsp;<a fr-original-style="" href="mailto:Jgaide@paylocity.com" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">Jgaide@paylocity.com</a>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name, <p fr-original-style="line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; text-align: left; background-color: rgb(255, 255, 255);" id="isPasted" style="line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; text-align: left; background-color: rgb(255, 255, 255); margin: 0px; width: 100%; box-sizing: inherit;">Thank you for registering for our September program -- Leading People &amp; Organizations Through Today&#39;s Workforce Challenges on September&nbsp;30, 2026 from 11:30am - 1:00pm at the Goosehead Insurance Redding Office. &nbsp;<ul fr-original-style="color: rgb(65, 65, 65); font-family: Roboto; font-size: 14px; text-align: left; background-color: rgb(255, 255, 255);" style="color: rgb(65, 65, 65); font-family: Roboto; font-size: 14px; text-align: left; background-color: rgb(255, 255, 255); box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">In-person, join us at 1321 Butte St., Ste 101<span fr-original-style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; text-align: left; background-color: rgb(255, 255, 255);" style="color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; text-align: left; background-color: rgb(255, 255, 255); box-sizing: inherit;">&nbsp;in Redding. Lunch served at 11:30am, announcements begin at 11:45am, program speaker begins at 12noon.</li></ul><p fr-original-style="line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; text-align: left; background-color: rgb(255, 255, 255);" style="line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; text-align: left; background-color: rgb(255, 255, 255); margin: 0px; width: 100%; box-sizing: inherit;">If you have any questions, please contact <a fr-original-style="" href="mailto:info@northstateshrm.org" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">info@northstateshrm.org</a> or visit our website at <a fr-original-style="" href="https://www.northstateshrm.org/" rel="noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">www.northstate.shrm.org</a>&nbsp;<p fr-original-style="line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; text-align: left; background-color: rgb(255, 255, 255);" style="line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; text-align: left; background-color: rgb(255, 255, 255); margin: 0px; width: 100%; box-sizing: inherit;"> <p fr-original-style="line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; text-align: left; background-color: rgb(255, 255, 255);" style="line-height: 1.5; color: rgb(0, 0, 0); font-family: Roboto; font-size: 14px; text-align: left; background-color: rgb(255, 255, 255); margin: 0px; width: 100%; box-sizing: inherit;">Thank you again, see you soon!&nbsp; <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1784585236/wysiwyg/xdznymljtpjncyzvlfxv.png" style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center; cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: inherit;" fr-original-style="width: 600px; display: block; vertical-align: top; margin: 5px auto; text-align: center;" fr-original-class="fr-draggable">

ABOUT OUR PROGRAM:  This hands-on workshop will teach participants strategies to build and share more interesting and authentic stories blending their own experiences with persuasive storytelling skills to make the messages they communicate more engaging, meaningful, and memorable. Participants will learn how to move beyond facts alone and craft stories that capture attention, build connection, and give audiences a reason to listen. What attendees will learn — and walk away with: By the end of this workshop, participants will be able to:<ol><li>Identify the structural elements of a persuasive story — including a clear hook, tension or stakes, and resolution — and distinguish story-driven communication from fact-based delivery.</li><li>Construct an original, personal or professional story using a repeatable framework, ready to use in a real business context (pitch, meeting, presentation, or client conversation).</li><li>Apply storytelling techniques to strengthen message retention and emotional connection, including specificity, sensory detail, and strategic pacing.</li><li>Adapt story structure to different audiences and settings — from a two-minute elevator pitch to a longer client presentation — while keeping the core message intact.</li></ol> Why this matters: For HR professionals: Storytelling is central to onboarding, culture-building, change management, and internal communications. HR often has to make policy, benefits, or organizational change feel human rather than transactional — a skill directly built in this session. For business owners: Every pitch, every hire, every touchpoint conversation, and every piece of marketing is a story whether or not it's framed that way. Owners who can tell a compelling story about their business differentiate themselves in crowded markets where competitors often make nearly identical factual claims. ABOUT OUR SPEAKER: <a href="https://www.linkedin.com/in/robin-nickel-00b04b23/" target="_blank">Robin Nickel</a>, J.D. - Associate Director of Training for US Market Access at AbbVieRobin grew up in Redding, having graduated from Enterprise HS before getting her B.A. in Political Science from Chico State and her J.D. from California Western School of Law in San Diego. After 10 years of practicing civil law at several firms Redding, she took her legal knowledge and skills into the world of big pharma, serving for 9 years in multiple advancing positions at GlaxoSmithKline, and the past 12 years in multiple advancing positions at AbbVie. She is currently an Associate Director of Training for Market Access at AbbVie, and regularly designs and delivers high-level trainings, workshops, and on-boarding programs for mid to senior-level leadership professionals in various training and conference settings. ABOUT OUR SPONSOR:  Paylocity  Let's Work Together.  It's our priority to understand your business, where you are and where you're going, so that the solutions you get are just right. From the just-starting-out local boutique to the rapidly growing multi-location franchise, from brokerage firms to associations, we can tailor a solution that's the right fit for your needs today and into the future. We know your time is valuable (and in short supply), and you also don't have a penny to spare for bad decisions, redoing work, or solutions that are just "good enough." Our flexible offerings evolve at the pace of your business to help you tackle your biggest HR challenges today so you can focus on what matters most — your people. Joby Gaide, HCM Account Executive <a href="mailto:Jgaide@paylocity.com" target="_blank">Jgaide@paylocity.com</a>

SHRM Northstate

Storytelling Skills for Executives and Professionals

Goosehead Insurance - 1321 Butte St ste 101

In-Person - SHRM Member

$30

In-Person - Non-SHRM Member

$40

Full-time HR Students

$10