Transportation Alternatives

### Context Profile for Transportation Alternatives

1. **Organization Mission & Cause**:
   - **Mission**: Transportation Alternatives (TA) is dedicated to reclaiming New York City’s streets for pedestrians, cyclists, and public transit users. Their mission is to promote sustainable transportation options and advocate for policies that enhance the safety and accessibility of the city’s transportation network.
   - **Cause**: TA aims to create a more livable city by reducing reliance on cars, promoting cycling and walking, and improving public transportation. Their work focuses on community engagement, policy advocacy, and raising awareness about the benefits of sustainable transportation.

2. **Type of Activities**:
   - **Events**: Regular community events, including the "Advocacy Awards & Member Mixer," which celebrates activists and community leaders.
   - **Fundraising Campaigns**: Engages in various fundraising efforts to support their advocacy work, including membership drives and special events.
   - **Community Programs**: Initiatives aimed at promoting safe streets, cycling education, and public transit improvements. They also conduct surveys to gather community input on transportation issues.

3. **Tone of Voice**:
   - The tone of TA’s communications is **friendly, inspiring, and community-oriented**. They aim to engage their audience with a sense of enthusiasm and positivity about the changes they advocate for. The language is accessible and encourages participation, making it feel inclusive and inviting.

4. **Emoji Usage**:
   - The website and recent communications do not prominently feature emojis. However, they may be used occasionally in social media posts or informal communications to convey excitement or community spirit.

5. **Key Facts**:
   - **Founding Info**: Established in 1973, TA has a long history of advocating for sustainable transportation in NYC.
   - **Scale**: They have a robust membership base and engage with the community through various events and campaigns.
   - **Impact Metrics**: Specific metrics on their impact are not detailed on the website, but they highlight successful initiatives and policy changes resulting from their advocacy.
   - **Volunteer Info**: TA encourages volunteer involvement and provides opportunities for community members to engage in their programs and events.

6. **Writing Guidelines**:
   - **Style**: Use an engaging and conversational style that reflects a sense of community and activism. 
   - **Structure**: Keep content clear and concise, using headings and bullet points for easy readability.
   - **Call to Action**: Include strong calls to action that encourage community involvement, whether through attending events, participating in surveys, or becoming a member.
   - **Visuals**: Incorporate images and graphics that resonate with the community and highlight their initiatives, as seen in their email campaigns.

This context profile serves as a foundation for creating personalized and effective content for Transportation Alternatives, ensuring alignment with their mission and communication style.

LXCL:Includes virtual sessions, full conference, and select field tours.

General Registration

LXCL:Includes virtual sessions, full conference, and select field tours. Available to nonprofit and public sector employees.

Nonprofit Registration

Student Registration

LXCL:Access to virtual sessions only on Tuesday, October 28.

Virtual Sessions Only

LXCL:Donation directly covers the cost of a ticket for an advocate or student.

Donate to the Vision Zero Cities scholarship fund

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"><span fr-original-style="color: rgb(41, 41, 41); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color: rgb(41, 41, 41); font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important; box-sizing: inherit;">The 12th annual Vision Zero Cities will convene global leaders dedicated to achieving Vision Zero. This gathering unites city officials, planners, engineers, advocates, scholars, and industry leaders to share insights, explore innovative strategies, and discover cutting-edge solutions for challenges facing our cities. Over three days, participants will engage in keynotes, in-depth breakouts, immersive field tours, and personalized networking, all geared towards advancing safer and fairer streets and public spaces. Schedule Overview<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"><span fr-original-style="text-decoration-line: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: hsl(var(--accent-hsl)); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255);" style="text-decoration: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: hsl(var(--accent-hsl)); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); box-sizing: inherit;">Tuesday, October 28 <span fr-original-style="text-decoration-line: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: rgb(41, 41, 41); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255);" style="text-decoration: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: rgb(41, 41, 41); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); box-sizing: inherit;">Virtual Sessions 11am - 3pm EST<span fr-original-style="text-decoration-line: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: hsl(var(--accent-hsl)); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255);" style="text-decoration: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: hsl(var(--accent-hsl)); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); box-sizing: inherit;"> Wednesday, October 29 <span fr-original-style="text-decoration-line: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: rgb(41, 41, 41); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255);" style="text-decoration: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: rgb(41, 41, 41); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); box-sizing: inherit;">Keynotes + Breakout Sessions New York University<span fr-original-style="text-decoration-line: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: hsl(var(--accent-hsl)); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255);" style="text-decoration: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: hsl(var(--accent-hsl)); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); box-sizing: inherit;"> Thursday, October 30<span fr-original-style="text-decoration-line: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: rgb(41, 41, 41); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255);" style="text-decoration: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: rgb(41, 41, 41); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); box-sizing: inherit;"> Field Tours - Various Locations <span fr-original-style="text-decoration-line: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: rgb(41, 41, 41); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255);" style="text-decoration: inherit; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: rgb(41, 41, 41); overflow-wrap: break-word; font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: pre-wrap; background-color: rgb(255, 255, 255); box-sizing: inherit;">Closing&nbsp;Session

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; -webkit-user-select: none; box-sizing: inherit;">First name Transportation Alternatives is so excited to welcome you to the 12th annual Vision Zero Cities from October 28 - 30! Please read on for details about what to expect throughout the week.&nbsp; For full conference registrants -&nbsp;<a fr-original-style="" href="https://www.zeffy.com/en-US/ticketing/vision-zero-cities-field-tour-rsvp--2025" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">Choose your Field Tours!</a> Please choose up to two field tours.&nbsp;Note times and locations for each of your selections to ensure that they do not overlap!&nbsp;Spots are limited and are first come, first serve! <a fr-original-style="" href="https://www.zeffy.com/en-US/ticketing/vision-zero-cities-field-tour-rsvp--2025" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">Click here</a>. You can <a fr-original-style="" href="https://transalt.org/vzc-program" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">view the detailed program schedule here</a> and we encourage you to join the <a fr-original-style="" href="https://www.linkedin.com/groups/13893774/" rel="noopener noreferrer" style="text-decoration-color: initial; -webkit-user-select: auto; box-sizing: inherit;" target="_blank">Vision Zero Cities LinkedIn group</a> and introduce yourself! Schedule:Tuesday, October 28, 2025 | &nbsp;Vision Zero Cities Virtual Sessions11:00 A.M. to 3:00 P.M. ET. - Virtual Sessions -&nbsp;watch your email for a link to the sessions on Monday! Wednesday, October 29, 2025 | Vision Zero Cities Full Day&nbsp;| NYU Kimmel Center | 60 Washington Square S. New York, NY | Go to the 10th Floor Upon ArrivalFree Bike Valet will be available on the corner of Washington Sq S &amp; LaGuardia Pl8:30 A.M. - 9:00 A.M. Check-In / Breakfast9:00 A.M. - 5:00 P.M. Programming / Lunch Note: the opening keynote will begin promptly at 9:15 A.M.5:00 P.M. &nbsp;- 6:00 P.M. Closing Remarks / Happy Hour&nbsp;Attire: Business casual Thursday, October 30, 2025 | Vision Zero Cities Field Tours and Closing SocialVarious locations, and times, watch your email for information about your selected tours!9:30 A.M. - 3:00 P.M. Field Tours &amp; Workshops4:00 P.M. - 6:00 P.M. Trick or Street Social | Center for Architecture, 536 LaGuardia Pl. New York, NY 10012 Questions? Just reply to this email! See you soon!

The 12th annual Vision Zero Cities will convene global leaders dedicated to achieving Vision Zero. This gathering unites city officials, planners, engineers, advocates, scholars, and industry leaders to share insights, explore innovative strategies, and discover cutting-edge solutions for challenges facing our cities. Over three days, participants will engage in keynotes, in-depth breakouts, immersive field tours, and personalized networking, all geared towards advancing safer and fairer streets and public spaces. Schedule Overview Tuesday, October 28 Virtual Sessions 11am - 3pm EST Wednesday, October 29 Keynotes + Breakout Sessions New York University Thursday, October 30 Field Tours - Various Locations Closing Session

Transportation Alternatives

Vision Zero Cities

60 Washington Square S

General Registration

$300

Nonprofit Registration

$200

Student Registration

$95

Virtual Sessions Only

$30

Donate to the Vision Zero Cities scholarship fund

$75

Add a donation for Transportation Alternatives