The Group Of 78/Le Groupe Des 78

### Context Profile for The Group Of 78/Le Groupe Des 78

#### 1. Organization Mission & Cause
The Group of 78 is a Canadian nonprofit organization focused on promoting international cooperation and sustainable development. Their mission centers around addressing global challenges such as poverty, inequality, and climate change through informed policy discussions and advocacy. They aim to engage policymakers, academics, and civil society in dialogues that lead to actionable solutions, particularly in the context of the Sustainable Development Goals (SDGs) and Agenda 2030.

#### 2. Type of Activities
- **Annual Policy Conference**: The organization hosts an annual conference that addresses pressing global issues, such as redefining development in the context of geopolitical instability and technological advancements. The most recent conference focused on harnessing AI and innovative finance to achieve the SDGs.
- **Workshops and Discussions**: They facilitate discussions and workshops that bring together experts and stakeholders to explore solutions to global challenges.
- **Publications and Reports**: The Group of 78 produces reports and publications that provide insights and recommendations based on their conferences and discussions.
- **Advocacy Campaigns**: They engage in advocacy efforts to influence policy and promote international cooperation.

#### 3. Tone of Voice
The tone of voice used by The Group of 78 is **professional, informative, and engaging**. Their communications are characterized by:
- A formal yet accessible style, making complex topics understandable to a broader audience.
- An inspiring tone that encourages action and collaboration among stakeholders.
- A sense of urgency regarding global issues, reflecting the critical nature of the challenges they address.

#### 4. Emoji Usage
The organization does not appear to use emojis in their communications. Their content maintains a formal and professional tone, which aligns with their focus on serious global issues.

#### 5. Key Facts
- **Founding Information**: The Group of 78 was established in 1978, focusing on international development and cooperation.
- **Scale**: They have conducted 57 total forms and sent out 200 email campaigns, indicating an active engagement with their audience.
- **Impact Metrics**: While specific impact metrics are not detailed on the website, their focus on the SDGs suggests a commitment to measurable outcomes in international development.
- **Volunteer Information**: The website does not explicitly mention volunteer opportunities, but they likely engage with a network of professionals and academics in their initiatives.

#### 6. Writing Guidelines
- **Clarity and Precision**: Use clear and precise language to convey complex ideas simply.
- **Engagement**: Address the audience directly, using inclusive language that invites participation and collaboration.
- **Professionalism**: Maintain a formal tone, avoiding slang or overly casual expressions.
- **Call to Action**: Encourage readers to engage with the content, whether by attending events, reading publications, or participating in discussions.
- **Consistency**: Ensure that the messaging aligns with the organization’s mission and values, reinforcing their commitment to sustainable development and international cooperation.

This context profile serves as a foundational guide for creating personalized content that resonates with The Group of 78's audience and aligns with their mission and values.

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General admission

Join us via Zoom for two full days of Climate Action with some of the world's leading speakers/leaders relating to climate action Listen to influential individuals such as Cat Abreu, Reid Gomme, Cara Pike, Robb Barnes, Rolly Montpellier, and Tzeporah Berman.  Take part in conversations with leaders from EcoJustice, Below 2C, Climate Access, CAPE, C.A.F.E.S. Ottawa, Destination Zero, and Fossil Fuel Non-Proliferation Treaty, all from the comfort of your home.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering to attend the Group of 78's 2024 Annual Policy Virtual Conference. We are looking forward to having you attend, and take part in what promises to be an exciting and invigorating time for us all.  The links for the events are listed in order by date and time, September 2712:30 Opening with Roy Culpeper and Elder Verna MacGregor followed by Generation to Generation: How did we get here? https://us06web.zoom.us/j/89628413941?pwd=gTTRuAYXSpuG4ZgdXBjGPXqaZUqPt8.1 2:30 Keynote address: Tzeporah Berman Fossil Fuel Non-Proliferation Treaty<a href="https://us06web.zoom.us/j/85720400896?pwd=b3Qgvzf4bKafjRRdGBs8eYLplWVFXH.1" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">https://us06web.zoom.us/j/85720400896?pwd=b3Qgvzf4bKafjRRdGBs8eYLplWVFXH.1</a> September 288:30 am Welcome with Elder Verna MacGregor  followed by What we can learn from the Nuclear Non-Proliferation Treaty <a href="https://us06web.zoom.us/j/84903585781?pwd=Qn6txHdmNNhCbqBkQRfankv8XIPfri.1" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">https://us06web.zoom.us/j/84903585781?pwd=Qn6txHdmNNhCbqBkQRfankv8XIPfri.1</a>10:45 Litigation to Fight Climate Changehttps://us06web.zoom.us/j/84971581878?pwd=a9Cu5amzfnCjut6epjvK5dpbepc5Mv.11:00 Keynote: Advocacy at International Conferenceshttps://us06web.zoom.us/j/82740142832?pwd=tm13CSBfOf2SFfOZd0NRxCeb7jEw38.12:00 Panel: Civil Society Circle: Where do we go from here?https://us06web.zoom.us/j/87328739275?pwd=VCR5RFC3mE1HEzFj19vXdI5PPOx0ad.13:00 Tea and Continued Conversation followed by closing https://us06web.zoom.us/j/85697284126?pwd=rVzwLsbjgk85b6SOFD8krBH9VLohiQ.1 Maude Stephany<a href="mailto:group78@group78.org" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">group78@group78.org</a>

Join us via Zoom for two full days of Climate Action with some of the world's leading speakers/leaders relating to climate action Listen to influential individuals such as Cat Abreu, Reid Gomme, Cara Pike, Robb Barnes, Rolly Montpellier, and Tzeporah Berman.  Take part in conversations with leaders from EcoJustice, Below 2C, Climate Access, CAPE, C.A.F.E.S. Ottawa, Destination Zero, and Fossil Fuel Non-Proliferation Treaty, all from the comfort of your home.

The Group Of 78/Le Groupe Des 78

2024 conference: Citizens Confront Climate Crisis - Virtual - full program

General admission

$60