Hallmark Corporate Foundation
The Hallmark Corporate Foundation is an endowed foundation funded by Hallmark that provides cash and in-kind support to communities where Hallmark operates. The foundation’s eligibility criteria, application process and community involvement guidelines are published on Hallmark’s corporate site.
Source: Website · Mar 2026
Ideal Applicant
A local or regional 501(c)(3) that serves communities where the company operates, seeks modest general operating or program support, and aligns with the foundation’s published community guidelines.
Good Fit
- • Organizational work is located in a community where the company has operations (local/state focus).
- • Request size and purpose match prior small-to-moderate grants (many historical grants under $5,000 and median amounts around $500).
- • Mission aligns with the foundation’s stated community, education, youth, arts, or human services priorities.
- • The organization can be identified and recommended through local Hallmark corporate or community channels (invitation/preselection path).
Geography
Observed giving in prior years was heavily centered in the foundation’s home state but included recipients across many other states, indicating a regional multi-state footprint rather than purely local or fully national reach.
Recipient Variety
In the observed history the foundation funded many distinct independent recipients (on the order of roughly 175–195 grantees in earlier years), demonstrating a broad and diverse recipient set for the foundation’s size.
New Applicants
The foundation’s published process explicitly limits consideration to preselected organizations, and the signals show an invitation/preselection model; direct evidence that unfamiliar applicants can join the portfolio is therefore limited.
Source: Zeffy Agent · Mar 2026
