Sf New Deal
SF New Deal is a San Francisco-based 501(c)(3) that strengthens neighborhoods by supporting under-resourced small business owners through grants, hands-on programs, and multilingual services. The site documents program impact, grant disbursements, and neighborhood-focused initiatives.
Source: Website · Mar 2026
Ideal Applicant
A San Francisco–based nonprofit or small business-serving organization focused on neighborhood economic development, small business grants or activation projects, arts/culture, or community benefit programming; projects sized in the typical $20K–$65K range.
Good Fit
- • Located in San Francisco or serving a SF neighborhood.
- • Proposal focuses on supporting under-resourced small businesses, commercial corridor activation, or neighborhood revitalization.
- • Request size in the $20K–$65K range (matches recent grant amounts).
- • Clear local impact and ability to report community outcomes; multilingual engagement is a plus.
- • Readiness to run a time-limited program or capital/activation project rather than long-term national initiatives.
Geography
All observed grants across the three-year record were made in California and concentrated in San Francisco, indicating a local, city-level footprint.
Recipient Variety
The funder distributed to many distinct independent recipients (21 in 2023 and 15 in 2024) with no evidence of affiliated or captive recipients, showing a broad recipient set for its size.
New Applicants
Direct behavioral evidence shows high turnover and many new grantees each year (every listed recipient in 2023 and 2024 was new), which strongly suggests unfamiliar applicants have been able to enter the portfolio; the lack of a formal online application is offset by a public phone contact route.
Source: Zeffy Agent · Mar 2026
