#1 Map out your online fundraising calendar
Mapping out your online fundraising calendar is an important part of your planning process. It makes planning your yearly fundraising clear and actionable. You are able to look at the big picture, answer some important questions and put those answers into action. Here are a few you should be asking: What worked well last year? Who are our donors and what are they looking for? How many campaigns do we want to run?
#2 Choose the right type of fundraising campaign
Depending on the type of organization, certains campaigns will be better suited for you. For example, if you are an international organization with donors all over the world, you may choose to go virtual or host an interactive campaign instead of a local gala. Creating campaigns that align with your donors, your community and your beneficiaries is important. This doesn’t mean that every event needs to cater to all your stakeholders at once. Having specific fundraising events for the different groups can often bring the most success, as it gives a more personalized experience.
#3 Leverage holidays and themes
Don’t forget to leverage holidays and themes! Your followers want to connect with your organization, so when you sell goodies for their favourite holiday or host an event based on their favourite movie, they are sure to get onboard.
At Zeffy, we are inspired everyday by the amazing campaigns run by the organizations we work with. Here is a year’s worth of campaigns based on holidays and seasons to help you create your very own annual fundraising plan.
Here are 25 fundraising campaign ideas:
Online Fundraising Campaign Ideas for the Fall Season
- Purple Pumpkin Project By Epilepsy Simcoe County
- Harvesting Hope Breakfast Event By Big Brothers Big Sisters of Centre Wellington
- L'Extra Halloween A Spooky Halloween Show | By Ensemble vocal Extravaganza
- Halloween House Party By Parkdale Community Food Bank
#GivingTuesday Online Fundraising Campaign Ideas
Online Fundraising Campaign Ideas for the Holiday Season
- The Gift of Education for Children with Autism By Janus Academy Society
- Virtual Holiday Food Drive By Share the Warmth | Partageons l'espoir
- Santa at Home! By Moisson Outaouais
Online Fundraising Campaign Ideas for the Winter Season
- Skifest By Ronald McDonald House Charities Ottawa
- Polar Plunge Supporting the Campbellford Memorial Hospital
Online Fundraising Campaign Ideas for Valentines Day
- Roses are Red, Cash is better! 50/50 Raffle by Bonnyville Health Foundation
- Candy Grams! By Hospice Society of Greater Halifax
- Gourmet Meals By Mouvement Action Découverte
Online Fundraising Campaign Ideas for the Spring Season
- Urban Banquet for Earth Day By Jour de la Terre Canada - Earth Day Canada
- St. Patty's Survivor By Big Brothers Big Sisters of St. Thomas Elgin
- Spring Chocolate Sale! Raising funds for the Oncology Clinic at the Lakeshore General Hospital | By Fondation de l'Hôpital général du Lakeshore
Online Fundraising Campaign Ideas for the Summer Season
- YMCA Summer ChallengeBy YMCAs of Québec Foundation
- Get your BBQ on! A Raffle by Cochrane Lions Club
- Virtual Campfire and Benefit Concert By YMCA of Greater Vancouver
- Virtual Vintages at the Varley: Wines of South Africa A wine tasting event by Varley-McKay Art Foundation of Markham
- Fred's Walk A community walk to learn about poverty and homelessness in the city of Toronto by Fred Victor
Online Fundraising Campaign Ideas for Mothers' and Fathers' Day
- The Great Mom Escape By Lakeland Humane Society
- Father's Day Campaign A local gifts initiatives for Father's day | By LA FONDATION VALORIS DE PRESCOTT-RUSSELL
Online Fundraising Campaign Ideas for Canada Day
- Raise the Rent Raffle A Canada Day Raffle by Oak Table Inc
