Most "thank-you letter" roundups hand you fifteen Word docs and call it a day. But the template was never the bottleneck. What drives donor retention is the send: an automated tax-deductible receipt at the moment of the gift, a physical letter for major-gift follow-up, and receipt language that handles compliance so the letter itself stays human.
This guide gives you 16 free thank-you letter templates organised by donor type, plus email subject lines, ATO and DGR receipt requirements, and a practical playbook for sending them at scale. As you read, keep three principles in mind: personalisation, promptness, and impactful storytelling. Name the donor, name the impact, and confirm the next update.
In this article:

The five most-used templates from this guide, first-time donor, regular giver, major gift, event attendee, and "just because," are available as a free Not-for-Profit Thank-You Letter Starter Pack in Word and Google Doc formats. Grab the pack, drop in your organisation's name and ABN, and send today.
Jump straight to the template that matches the gift you just received.
| Donor type | Best format | Jump to template |
|---|---|---|
| First-time donor | Email + handwritten card | First-time donor |
| Recurring donor | Mailed letter (annual) + email | Recurring donor |
| Event attendee | Email (within 24h) | Event attendee |
| Major gift | Physical letter + phone call | Major gift |
| In-kind donation | Handwritten letter | In-kind |
| Corporate sponsor | Letter on letterhead | Sponsor |
| Volunteer | Handwritten note or email | Volunteer |
| Peer-to-peer fundraiser | Peer-to-peer | |
| Third-party fundraiser | Handwritten letter | Third-party |
| Planned gift | Physical letter | Planned gift |
| Annual gift | Mailed letter | Annual gift |
| Membership | Email or letter (renewal cycle) | Membership |
| Capital campaign | Physical letter + photos | Capital campaign |
| Pledge | Letter at pledge + on receipt | Pledge |
| Matching gift | Letter to match sponsor | Matching gift |
| "Just because" | Email or handwritten note | Just because |
Need a different kind of letter first? See our donation letter templates, donor acknowledgment letters, or donation receipt templates for compliance-first formats. For the authoritative AU receipt requirements, the ACNC DGR fact sheet is your starting point.
Two checklists. The first keeps you compliant. The second keeps the donor.
Not every thank-you letter needs to double as a tax receipt, but when it does, the requirements come from the Australian Taxation Office (ATO), grounded in your organisation's DGR status.
For a donation to be tax-deductible in Australia, your organisation must be DGR-endorsed (a Deductible Gift Recipient, endorsed by the ATO under Division 30 of the Income Tax Assessment Act 1997). ACNC registration alone does not make donations tax-deductible. Only about 41.5% of ACNC-registered charities hold DGR endorsement (ACNC DGR fact sheet). If you are not DGR-endorsed, you can still send a thank-you letter, just don't call it a tax-deductible receipt.
Required fields on an ATO-compliant tax-deductible receipt:
The minimum deductible gift is $2. Donors claim the deduction on their personal income tax return. They can verify your DGR status on ABN Lookup.
What is NOT tax-deductible in Australia:
For guidance on gifts of property and non-cash donations, see the ATO's not-for-profit organisations hub directly, as rules vary by property type and holding period.
Australia has two separate regulators. The ACNC registers charities; the ATO separately endorses DGRs. Registering with the ACNC does not automatically make your donations tax-deductible. You also need DGR endorsement from the ATO. (ATO DGR endorsement eligibility)

Acknowledging a donor's generosity is good fundraising practice. The warmest, most effective thank-you letters in the Australian sector share three qualities: they are specific, they are prompt, and they make the donor feel seen.
The Tier-1 Australian charities whose donor copy sets the standard, Australian Red Cross, Cancer Council, Fred Hollows Foundation, and McGrath Foundation, all combine a warm personal tone with the canonical trust line: "Donations of $2 or more are tax-deductible." That one sentence, paired with ACNC-registration confirmation and your ABN, is the single most-mimicable trust formula in Australian donor communications.
Saying thank you builds genuine bonds with donors and supporters, encouraging repeat giving, attracting new supporters who see your appreciation, and reminding your team why the work matters.
Event attendees are often your easiest pipeline of first-time donors. Your online donation platform should fire an automatic receipt the second they register. Your thank-you is the layer on top, the human touch.
Note: Event registration fees and ticket purchases are generally not tax-deductible where the attendee receives a benefit (attendance). If a donor makes a separate donation at the event, that donation of $2 or more can be receipted separately as tax-deductible if your organisation is DGR-endorsed.
Email subject lines:
Template (email):
Hi Sarah,
We're so glad you joined us for our annual 5K. The energy on the course was incredible, thank you for showing up, running hard, and supporting children's early-intervention therapy programs in our community.
Your $30 registration helped fund physical, speech, and occupational therapy for children through our clinic network. We'll share photos and final totals in next week's newsletter.
For your records: XYZ Charity Ltd is an ACNC-registered charity endorsed as a DGR. ABN: 12 345 678 901. Event: Annual 5K, [Date]. Registration: $30. Note: event registration fees are generally not tax-deductible where a benefit (attendance) is received. Any separate donation made at the event may be tax-deductible.
With gratitude,
Jennifer Shay, Executive Director, XYZ Charity
Pro tip: Send a follow-up text within 24 hours linking to a 60-second impact video. Zeffy's built-in confirmation email handles the receipt automatically, so your follow-up can stay focused on the experience.
First-time donors are the highest-churn segment of your file. The first 30 days set the relationship. Send an email fast for the receipt, and consider a handwritten card within the week.
Email subject lines:
Template (email):
Dear Helen,
Thank you for your gift of $25 to XYZ Animal Rescue's capital campaign. You just joined a community of donors who helped us close out our $55,000 goal, enough to break ground on a new shelter for dogs and cats in need.
We'd love to show you what your gift built. If you're ever in the area, call 03 XXXX XXXX to book a private tour.
For your records: XYZ Animal Rescue is an ACNC-registered charity endorsed as a DGR. ABN: 12 345 678 901. Donations of $2 or more are tax-deductible. Date: [Date]. Amount: $25.
Welcome to the community,
Cheryll Smith, Executive Director, XYZ Animal Rescue
Pro tip: Zeffy sends automated tax-deductible receipts to all donors when they give online, so your personal thank-you can stay focused on story and welcome, not compliance language.
Regular givers are your highest-retention segment. They deserve more than a monthly receipt. Send a meaningful letter at least once a year, ideally on the anniversary of their first gift.
Email subject lines:
Template (mailed letter):
Dear Penny,
Your monthly gift of $20 is one of the quiet reasons XYZ Charity works. Regular support like yours lets us plan a year ahead instead of a week ahead.
This financial year, your sustained giving helped us welcome over one million visitors to the zoo and provide a healthy sanctuary for animals from around the world. As a regular giver, you and a guest are welcome any time, just show your name at the gate.
With gratitude,
Deborah Hansen, Membership Director, XYZ Charity
For more on regular giving and donor retention, visit our guide to peer-to-peer fundraising and EOFY fundraising, the June financial-year peak when regular givers are most active.
For major gifts, the rules change. Always physical mail. Always within 48 hours. Often a phone call before the letter arrives. Signed by the Executive Director and, when appropriate, the Board Chair.
Phone call script (60 seconds, day of gift):
Hi [Donor], it's [Name] from XYZ. I just saw your gift come through and I had to call before the day got away from me. I can't tell you what this means for the [program]. A letter from [Executive Director] is on its way, but I wanted you to hear it from a person first. Thank you.
Template (physical letter, 48-hour follow-up):
Dear Izabella,
I want to thank you personally for your gift of $50,000. Your matching commitment turned our EOFY appeal into a $163,000 single-day total, the largest in our history.
These funds will cover construction of a healthcare facility for families who otherwise wouldn't have access to care. Your generosity puts real support within reach of people who need it most.
I'd be honoured to walk you through the plans in person. I'll follow up next week to find a time.
With deepest thanks,
William Heffernan, Executive Director, XYZ Charity
For your records: XYZ Charity Ltd is an ACNC-registered charity endorsed as a DGR. ABN: 12 345 678 901. Donations of $2 or more are tax-deductible. Gift received [Date]. Amount: $50,000.
For in-kind gifts, ATO rules are clear: describe the donated property, but do not assign or confirm its value. Under ATO rules, a receipt for a non-cash gift should describe the property but must not assign a value. The donor is responsible for determining the deductible amount based on ATO valuation rules. Property valued over $5,000 may require independent valuation under ATO guidelines. For guidance specific to your situation, see the ATO's not-for-profit organisations hub.
Template (handwritten or letterhead, goods):
Dear Danielle,
Thank you for donating a $50 gift voucher from Local Day Spa to our Gala and Silent Auction. The auction brought in over $20,000 this year, and items like yours are why our supporters keep coming back.
Your contribution helps fund food delivery and one-on-one connections for seniors in our community.
For your records: XYZ Charity Ltd is an ACNC-registered charity. ABN: 12 345 678 901. Received one (1) Local Day Spa gift voucher on [Date]. Under ATO rules, a receipt for a non-cash gift describes the property but does not assign a value. The donor is responsible for determining the deductible amount based on ATO valuation guidelines.
Warmly,
Christine Shafer, Executive Director, XYZ Charity
Template variation (services): Donated services are generally not tax-deductible under ATO rules, but out-of-pocket expenses related to volunteered services may be. Acknowledge the contribution without assigning a deductible value.
Sponsorships are part gift, part business transaction. Your thank-you should acknowledge the partnership and confirm what the sponsor receives in return (logo placement, signage, mentions).
In Australia, sponsorship payments where the sponsor receives a benefit are treated as a business expense for the sponsor, not a tax-deductible donation to your organisation. If your organisation is GST-registered, the sponsorship invoice should show the price and 10% GST separately as a GST tax invoice.
Template (letterhead):
Dear Danielle,
On behalf of XYZ Charity, thank you for your $10,000 sponsorship of "Reach for the Stars," our annual gala. Your support is a meaningful part of our work helping seniors live fuller lives as they age.
As a Platinum sponsor, your logo will appear on stage signage, in the printed program, on our website's event page, and in two pre-event email sends to our list of 8,000 supporters. We'd love to confirm logo files and preferred copy by [Date].
For your records: Sponsorship payments where the sponsor receives a benefit (logo placement, signage, mentions) are treated as a business expense, not a tax-deductible donation. If your organisation is GST-registered, we will provide a GST tax invoice showing the price and GST separately. We'll provide full documentation with your year-end paperwork.
With gratitude,
Christine Shafer, Executive Director, XYZ Charity
Volunteers don't owe you a dollar, so they leave faster than donors when they feel invisible. Thank them by name and by specific contribution.
Email subject lines:
Template (handwritten note):
Dear Claudia,
Six hours on a Saturday is no small thing. Thank you for spending yours with us at the community build day. The new school will be home base for hundreds of kids learning, exploring, and making lifelong friends, and you were part of putting it there.
We'll have more build days on the calendar this spring. I'd love to have you back.
With thanks,
Will Rose, Volunteer Coordinator, XYZ Charity
Peer-to-peer fundraisers raise money and recruit donors on your behalf. Thank them like the multipliers they are. See our guide to peer-to-peer fundraising for more.
Email subject lines:
Template (email):
Hi Holly,
We did it. XYZ Charity's first peer-to-peer campaign raised $50,000 thanks to fundraisers like you. Your individual page brought in $2,400 and 14 first-time donors.
Those dollars are buying land for an after-school program where children in our community will have a safe place to land, healthy snacks, and a quiet room to read and study.
Let's do it again. I'll send invites to our next campaign first.
With thanks,
Katherine Mason, Volunteer Coordinator, XYZ Charity
Third-party fundraisers, a local business doing a percentage night or a community group running a trivia night, are often new to your not-for-profit. The thank-you is your first chance to convert them into a long-term partner.
Template (handwritten letter):
Dear Celena,
Thank you to ABC Community Group for hosting your bowling night for XYZ Charity. Your team's $15,000 raised will directly fund sports and extracurricular activities for the children in our school.
We take community partnerships seriously, and we'd love to talk about how ABC and XYZ could work together again next year, whether that's another event, board involvement, or volunteer days.
I'll reach out next week to find a time for coffee.
Warm regards,
Sherry Watson, Executive Director, XYZ Charity
Gifts in wills can be disclosed during the donor's lifetime (a bequest intention) or realised after their death (the estate gift). Both deserve acknowledgement, but the tone differs sharply.
Note: Gifts in wills (bequests) are made from the estate and follow separate estate and inheritance rules. The estate, not the individual donor, is the giver for tax purposes. For specific guidance, consult your solicitor or the ATO.
Template (intention disclosed during donor's lifetime):
Dear Margaret,
Thank you for telling us you've included XYZ Charity in your estate plans. A commitment like yours is one of the most meaningful gestures a supporter can make, and we're honoured you've chosen to extend your generosity in this way.
We'd love to add you to our Legacy Circle, a small group of donors who've made similar plans. Members receive quiet, behind-the-scenes updates a few times a year. There's no obligation; we simply want to thank you while you're here to hear it.
With deep gratitude,
Jennifer Shay, Executive Director, XYZ Charity
Template (realised gift from estate):
Dear Edgar,
Please accept our deepest sympathies on the loss of Camilla. Our entire team felt the news. She brought light to every children's therapy day she attended, and our annual Christmas gathering will never quite be the same.
We were deeply moved to learn she included XYZ Charity in her estate plans with a gift of $350,000 designated to our child therapy program. Her generosity will reach children and families for years to come.
When you're ready, we would be honoured to share with you how her gift is being put to work.
With sympathy and gratitude,
Jennifer Shay, Executive Director, XYZ Charity
Annual donors give once a year, often at EOFY fundraising, the 30 June financial-year peak. They're the highest-volume, highest-churn segment after first-time donors. The thank-you should remind them of impact and lay the groundwork for next year.
Template (mailed letter):
Dear Shawn,
Long-time supporters like you make our work possible. Your EOFY gift of $100 helped us close out our $100,000 goal, enough to break ground on a new shelter for women and children leaving domestic violence.
Over the last ten years, donors like you have helped us house more than 20,000 individuals and families. That's not a slogan; that's an intake spreadsheet.
If you'd ever like to see the work in person, call 03 XXXX XXXX.
Sincerely,
Brad Decker, Board President, XYZ Charity
Note: Membership fees are generally not tax-deductible where the member receives benefits in return. If you're unsure, check with your accountant or the ATO.
Template (email or letter):
Dear Tom,
Having you in the XYZ Circle has been a real pleasure. Did you know your $30 monthly contribution funds a new tree planting every month? Combined with the rest of our Circle, that's four new forests started this year.
We've got new member perks rolling out this spring, early event access, a behind-the-scenes site tour, and a member-only newsletter. Watch your inbox.
And if you ever have ideas for how to make membership better, hit reply. We read everything.
With thanks,
Samantha Casey, Membership Director, XYZ Charity
Capital campaigns are once-in-a-decade efforts for most not-for-profits. Your thank-you should match the moment.
Template (physical letter, with photos):
Dear Tanya,
It's with great pride that we close out our Year of a Dozen Roses campaign, and thank you for being part of it. Over twelve months, your support helped us deliver a fresh bouquet, a handwritten note, and direct financial aid to 300 patients across four area hospitals.
Beyond the surprise on patients' faces, your gifts helped families breathe easier about the costs of treatment as they faced life-changing diagnoses.
The enclosed photos are from our last delivery day. We hope they make you proud.
Here's to many more campaigns together,
Ron Willis, Executive Director, XYZ Charity
A pledge is a promise, not a payment, so you thank twice: once when the pledge is made, and again when each payment arrives.
Template (at pledge):
Dear Reed,
Thank you for your pledge of $1,000 to XYZ Charity. Your commitment moves us within reach of our $50,000 winter goal, enough to put a warm meal on the table for 100 families this season.
One of those families is Janey's. Her mum, Pam, nearly cried when she learned she wouldn't have to choose between groceries and the heating bill. That's what your pledge is doing.
We'll send a separate receipt with each scheduled payment. Thank you for standing with us.
Sincerely,
Christine Shafer, Executive Director, XYZ Charity
Template (letter to match sponsor):
Dear Olivia,
Your match changed the shape of the campaign. On the two days your match was live, donations were up 50% over baseline, a total of $135,000 raised against a $75,000 goal.
Those dollars fund the next phase of breast cancer treatment research at our partner lab. Here's a note from Dr Chen, who runs the program:
To our donors, you can't imagine what it means to have your trust. We're working on treatments that could reshape outcomes for thousands of patients. Thank you.
We'd love to talk about a 2027 match. I'll be in touch.
With gratitude,
Bob Maxwell, Executive Director, XYZ Charity
The strongest donor file Zeffy has ever seen sends one un-asked, un-prompted thank-you per donor per year. No campaign attached. Just gratitude.
Email subject lines:
Template (email):
Dear Marissa,
How are you? No ask today, I just wanted to share an update.
Since your last gift, we've rehomed 40 dogs who came to us malnourished and afraid. Watching each of them settle into a family has been the best part of our month, and we wanted you to know you're part of it.
That's it. Thank you for everything you do.
Sincerely,
Jessie Samson, Executive Director, XYZ Charity
The subject line is the only part of your thank-you 60% of donors will see. Treat it like a headline.
Three rules across all of these: use the donor's first name, keep it under 50 characters, and never use "Donation receipt" as your subject line for the human thank-you. Save that for the actual receipt.
Templates are commodity. The send is the differentiator. Here's the stack most retention-focused not-for-profits run.
Every online donation should trigger a tax-compliant receipt within seconds. Zeffy's automated tax-deductible receipts include the required ATO and DGR fields and go out at the moment of the gift, at no cost. It can double as a thank-you letter if you customise the body, many not-for-profits do exactly that for sub-$100 gifts.
A note on EOFY: Many Australian donors expect a consolidated annual statement of all gifts across the financial year (1 July to 30 June), delivered in early July. We recommend charities send both per-gift receipts throughout the year and a consolidated July statement. This is especially important for regular givers and high-frequency donors who want a single document at tax time.
For first-time donors, event attendees, and regular givers, an email thank-you within 24 hours is the standard. Personalise the first name, the gift amount, and the impact line. Everything else can be the same email.
For gifts above your major-gift threshold (often $500 to $1,000 or more), nothing replaces paper. Send physical letters via your usual print-and-post workflow to keep this format sustainable even for organisations without a mailroom.
None of this works if you can't see who gave what, when. A donor management system lets you segment by gift size, recency, and channel, so the right donor gets the right letter on the right day.
"Dear Sarah" is table stakes. Reference the specific gift amount, the campaign, the event they attended, the program their dollars fund. Use your donor database to pull the next layer down.
The half-life of donor gratitude is short. A thank-you that arrives two weeks later reads as obligation; one that arrives the same day reads as relationship. Send within 24 to 48 hours of receiving the gift.
Don't say "your gift makes a difference." Say "your $25 paid for one week of after-school snacks for a child in our program." Specificity is the difference between a thank-you that gets remembered and one that gets archived.
Lead with "you" and "your," not "we" and "our." Compare:
The canonical Australian trust formula is: "Donations of $2 or more are tax-deductible," paired with your ACNC-registration confirmation and ABN. This exact formula appears across Australian Red Cross, Cancer Council, Fred Hollows Foundation, and McGrath Foundation donor pages, and is the single most-mimicable trust line for Australian thank-you letters.
If you are a federated national charity with state-based ABNs (such as Vinnies, RSPCA, or Guide Dogs), your thank-you should name the relevant state entity's ABN, not a generic national one.
The thank-you is not the next solicitation. Soft next steps are fine, newsletter sign-up, event invite, facility tour. A direct donation ask in a thank-you letter undermines the gratitude. Save it for next quarter.
Automated receipts handle volume. A tool like ChatGPT can help you draft, but never send AI output unedited. The donor can tell. A physical thank-you is nice, but a thank you in any form is better than no thank you, and a thank-you with one personal sentence beats a generic letter with five.
Zeffy is the free fundraising platform for not-for-profits, 100,000+ organisations, $2B+ raised, $0 in platform fees. Here's where Zeffy slots into the thank-you stack:
A note on what Zeffy doesn't do: we don't write or AI-generate thank-you letters for you. We don't file taxes. We don't auto-rewrite each letter per donor inside one campaign. We give you the send infrastructure; the words stay yours.
Within 48 hours for all donors, ideally the same day for email. The closer to the gift, the stronger the emotional connection. For major gifts, aim to make a phone call the day of the gift and send a physical letter within 48 hours. For event attendees, send an email within 24 hours. Automated receipts via Zeffy go out the moment the gift is made, so your personal follow-up can focus entirely on the story.
No. The thank-you is not the next solicitation. Save the next ask for a separate touchpoint, ideally at least a month later. Soft next steps are fine: a newsletter sign-up, an event invite, a facility tour. A direct donation ask in a thank-you letter undermines the gratitude and can feel transactional to the donor.
Start with your donor management system. Merge fields for first name, gift amount, gift date, and fund or campaign name give you four layers of personalisation with no extra effort per letter. Segment your file by gift size and write a different template for each tier (for example, $2 to $99, $100 to $999, $1,000 and above). Automated receipts handle the compliance layer; your human letter handles the relationship layer.
Yes, and many Australian not-for-profits do exactly this for smaller gifts. If you customise the body of your automated tax-deductible receipt to include a warm personal message, the donor gets compliance and gratitude in one email. For gifts above your major-gift threshold, a separate physical letter is still best practice. Just make sure the receipt includes all required ATO fields: your organisation's name, ABN, a statement that donations of $2 or more are tax-deductible, the donation amount, and the date.
For a receipt to support a tax deduction, your organisation must be DGR-endorsed by the ATO. The receipt must include: your organisation's name, your ABN, a statement confirming DGR status (the canonical line is "Donations of $2 or more are tax-deductible"), the donation amount, and the date. The minimum deductible gift is $2. Donors claim the deduction on their personal income tax return and can verify your DGR status on ABN Lookup at abr.business.gov.au. For full guidance, see the ACNC DGR fact sheet and the ATO's not-for-profit organisations hub.
For email, one to two short paragraphs plus a receipt block is plenty. For a handwritten note, three to five sentences. For a major-gift physical letter, one page maximum. Shorter is almost always better. The donor wants to feel acknowledged, not lectured. One specific impact sentence does more work than three paragraphs of general appreciation.
Yes, absolutely. Send them. What you can't do is call the letter a tax-deductible receipt, or write "Donations of $2 or more are tax-deductible" on it. That statement only applies to DGR-endorsed charities. Everything else in this guide, gratitude, impact, specificity, timing, applies exactly the same way to your donors. For more on the ACNC and DGR split, see the ACNC DGR fact sheet.


Fifteen copy-paste donation letter templates tailored for Australian not-for-profits, with a 7-step writing guide, EOFY giving calendar, AU tax-deductibility language, and niche templates for schools, P&Cs, churches, food relief charities, sports clubs and animal shelters.
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