Animal Charities Share Best Practices for Online Fundraising - Webinar Content Outline
Part 1 - Challenges of online giving and how to overcome them
Challenge #1 - Making it simple to give to my organization without paying too many tech fees
Challenge #2 - Adapting your donor’s journey to online giving
- Ensure your donors find your website (5 tips to ensure your NPO’s website ranks #1 on Google)
- Ensure your donation page is accessible in 2 clicks or less
- Explain how their donation will help
- Send a thank you message
- Measure your website’s conversion rate
Challenge #3 - Reaching more donors through efficient communication
Part 2 - Fundraising inspiration for events
- Make it fun for your audience
- Increase your reach with hybrid events
- Don't shy away from 1-day campaigns
- Leverage QR codes
Part 3 - Free tools to support your efforts online
- Free design tools
- Internal communication tools
- Fundraising sites
- Emailing tools
- Virtual event tools
- Free CRM tools
