A nonprofit online store is a powerful tool to engage with supporters, drive fundraising efforts, and amplify their impact.
We’ll look at the top nine online store builders of 2024, tailored to meet the unique needs of nonprofit organizations. From intuitive platforms to necessary features and cost-effective solutions, here are the best options to boost your online presence and leave a lasting impact.
How to Choose the Best eCommerce Website Builders for Your Nonprofit
Choosing the best website builder to create your nonprofit online store means finding first-rate features at the right price.
To make it easy for you, here’s a list of factors and features to consider when picking a website builder:
Budget
- Clear Pricing Structure:
Pick website builders with transparent pricing tiers and plans. They must provide every detail about all the features offered in a plan.
- Value for Money:
Prioritize the long-term value of a plan. Choose website builders that continuously update their plans and add new features. Thus, you will always have the latest resources for your online store.
- Hidden Fees:
Analyze every additional cost before choosing a plan. Look for hidden expenses like custom domain registration and transaction fees.
Ease of Use
- Intuitive User Interface:
Choose website builders offering a user-friendly interface with a drag-and-drop website editor.
- Ease of Navigation:
Seek platforms providing instinctual accessibility features. Everyone, including people with disabilities, must be able to interact with the website.
- Guides and Educational Resources:
Opt for website builders providing educational resources to help you learn, troubleshoot, and manage your eCommerce platform effectively. It may include:
- How-to guides
- Knowledge bases
- Video tutorials
- Webinars
Customization Options
- eCommerce Templates Specific to Nonprofits:
Look for website builders offering dedicated templates for nonprofits. It will reduce the extra effort needed to edit templates specified for profiting eCommerce businesses.
- Flexibility in Design:
The website builder must offer an extensive range of design elements, templates, and customization features.
- Mobile-Friendliness:
A mobile-friendly eCommerce website refines the user experience. Donors can buy products and donate from various devices, including smartphones and tablets.
Integration with Fundraising Tools
- Multiple Payment Methods:
Nonprofit eCommerce websites must offer donors secure and convenient payment options. Choose eCommerce builders that support various payment methods that easily integrate with multiple payment gateways.
- Third-Party Integrations:
Consider website builders that seamlessly integrate with third-party fundraising and CRM (customer relationship management) tools.
This enables nonprofits to use additional fundraising functions. Even better, choose a platform with built-in advanced features for raising funds.
SEO Features
- SEO Support:
Your nonprofit eCommerce website must rank on search engines for higher online visibility. The best online store builder will help improve search engine rankings with built-in SEO (search engine optimization) tools for:
- Keyword optimization
- Including meta details
- Sitemap generation
- Performance Optimization:
Pick top website builders focused on performance optimization. It will include:
- Fast loading time
- Image optimization
- Mobile-friendly designs
- Analytical tools: Consider an eCommerce builder that offers advanced eCommerce features to gain insights into website performance.
9 Best Website Builders for Nonprofit eCommerce at a Glance
- Zeffy: Best Free eCommerce Site Builder for Nonprofits
- Shopify: Best Overall Online Store Builder
- Square Online: Best Free Online Store Builder
- Shift4Shop: Best for B2B Online Stores
- Squarespace: Simplest Online Store Builder
- BigCommerce: Best for Omnichannel Sellers
- WooCommerce: Best for WordPress Users
- Wix: Most Customizable Features for eCommerce Stores
- Ecwid by Lightspeed- Compatible with Web, iOS, Android
1. Zeffy: Best Free Online Store Builder for Nonprofits
- G2 Rating: 4.9
- Capterra Rating: 4.8
Zeffy provides a comprehensive solution for nonprofits to create an online store and raise funds without incurring any costs. The all-in-one platform seamlessly integrates with your existing website, eliminating the need for a separate ecommerce website.
With Zeffy, you can create an online store for your nonprofit in seconds and embed it directly into your website or host it on Zeffy's platform.
Customize the store with your organization's logo, colors, and banners to maintain a consistent brand identity. Add product images, descriptions, pricing, and customize options such as size, color, and stock availability.
With no design, coding, or technical skills required, Zeffy empowers nonprofits of all sizes to establish an online presence and streamline their fundraising efforts.
Zeffy's comprehensive platform extends beyond e-commerce, offering integrated solutions for donations, ticketing, donor management, memberships, peer-to-peer fundraising, and raffles, all accessible from a single dashboard, free of charge.
Top Features
- Simple Interface: You can create your online store in seconds; no coding skills are required.
- Automated Replies: Zeffy's intuitive dashboard allows you to manage your inventory, sales, and send automated receipts and customizable thank-you emails to buyers.
- Sales and Inventory Management: Track sales and handle inventory on a unified dashboard.
- Several Payment Modes: Accept various payment methods, including credit cards, ApplePay, GooglePay, ACH, PAD, and checks, and even offer discount codes and pre-sale prices to your supporters.
- In-Person Payments: One of Zeffy's standout features is its free Point-of-Sale (POS) system enabling you to accept payments in-person seamlessly.
Pros and Cons
Pricing
100% free with no hidden transaction or platform fee.
What Do Users Say?
Zeffy is so easy to use and it has amazing customer support for the things I wasn't sure of! There are so many features and different ways to use it! It was so easy to implement into our school fundraisers! I can't believe I wasn't aware of Zeffy before! I will continue to use it and recommend it to everyone I know!- Zonia D.
2. Shopify: Best Overall Online Store Builder
- G2 Rating: 4.4
- Capterra Rating: 4.5
Shopify is a powerful eCommerce website builder with over 2.1 million daily active users. Although it is not specifically designed for nonprofits, Shopify’s features make fundraising easy.
The platform’s intuitive drag-and-drop editor and pre-made templates let you design your nonprofit's online store in minutes.
While Shopify website builder is expensive, it offers special plans with lower processing fees for nonprofits. You can also integrate a nonprofit Shopify product with your existing website at $9 monthly.
Top Features
- 9 Free Online Store Templates: The templates are not dedicated to nonprofit eCommerce but are easily customizable. Access more templates with an additional charge of $180.
- Extensive Customization Possibilities: It offers several apps that enable you to accept donations securely. You can build your eCommerce website from scratch and customize it as needed.
- Keep in Touch with Your Donors: Integrate a contact form into your online store for quick communication with buyers.
Pros and Cons
Pricing
- NPO Lite costs $29/month
- NPO Full is available at $99/month
What Do the Users Say?
We are a charitable organization that started using Shopify over a year ago. We love the flexibility it provides creating products that represent the different specific items we need to raise money for. The cart experience is user friendly as with the rise of online shopping most online donors are comfortable using it. The platform is flexible and we have been able to customize it as needed for more specific needs. The app market is great for finding solutions or altering sites if you aren't tech savvy at all. - Dan L
3. Square Online: Excellent Online Store Builder Free
- G2 Rating: 4.2
- Capterra Rating: 4.7
A product of Square Inc., Square Online is a free eCommerce online store website builder for growing nonprofits.
Known for its point-of-sale (POS) system and card readers, Square Online integrates your online and offline sales into a unified dashboard. It makes it easier to track sales/funds raised.
Square Online's free eCommerce site builder allows users to:
- List products
- Offer discounts
- Promote product drops
- Highlight popular products
These features offer a refined shopping experience to buyers, increasing donations flow.
Note that Square Online is not completely free. Payments through the Square payment processor entail a transaction fee, and the platform does not offer nonprofit discounts on its plans.
Top Features
- Inventory Management: Use bulk inventory feature to handle large product batches and import/export information.
- Coupon Builder: Available only with paid plans. You can create in-store promotions.
- Built-in Marketing Tools: Helps you with email campaigns and paid ads.
- Built-in SEO Tools: Appear on search engines and social platforms to maximize sales and donations.
Pros and Cons
Pricing
- Free, but 2.9% + $0.30 per transaction for unlimited products with a Square branded site.
- Paid plans start at $29/month with 2.9% + $0.30 per transaction with a custom domain.
- Free Point of Sale but requires a card reader. The first card reader is free and it is $10 for additional readers with a charge of 2.6% + 10 cents per transaction.
→ Sell in-person items with Zeffy’s 100% free POS for nonprofits (no card reader needed)
What Do the Users Say?
The online store is very professional looking at appears as if you hired a web designer - but better because it has the functionality that it would take big bucks to actually hire a web designer to create! It is intuitive to set up and easy for even the less tech-savvy among us. - Anonymous, Verified User
4. Shift4Shop: Best for B2B Online Stores
- G2 Rating: 3.9
- Capterra Rating: 4.1
Shift4Shop is an eCommerce store builder created by Shift4, a payment processing company. The tool is free for users who choose Shift4 to process payments.
Shift4Shop offers customized and wholesale pricing features, making it an ideal tool for creating an eCommerce site for B2B sales.
It also offers extensive options to support B2C sales and helps nonprofits raise funds from direct sales. These features include:
- Preorders
- Abandoned cart notifications
- Phone payments and more
Top Features
- Extensive Design Templates: Access over 100 free, mobile-friendly themes and templates for your nonprofit store.
- Marketing Features: Offers built-in blog platforms, email marketing, and SEO features.
- Backend Control Panel: Consolidated order and inventory management, customer relationship management, and reporting in one dashboard.
- Zero Platform Fee: Access several built-in tools with zero platform fee.
Pros and Cons
Pricing
An unlimited, enterprise-level plan with Shift4 has a minimum requirement of processing $500 per month. Alternatively, new customers can start with PayPal at $29/month.
What Do the Users Say?
I like that 3D Cart is the most complete cart setup - right out of the box. It has the most popular feature sets that I need but everyone else wants to charge extra for. During my trial period, the tech support and sales staff were AMAZING! They helped me build my cart - without pressuring me to buy. They helped me find the solutions I needed to complete the cart I needed for my company. The best part is, that it was all part of the regular product line, so I knew what I would be paying per month - every month. No surprises. Tech support and sales have continued to be amazing, even after I purchased it.- Chris B.
5. Squarespace: Simplest Online Store Builder
- G2 Rating: 4.4
- Capterra Rating: 4.6
Squarespace’s section-based editor and professional-looking templates make it one of the best eCommerce website builders.
The platform offers advanced eCommerce functionality, integrating third-party tools for:
- Shipping management
- Product label printing
- Printing on-demand and more
Squarespace provides a guided process for setting up your online store. With limited coding knowledge, you can easily build a store for your nonprofit.
The pricing might be on the premium end for many users, with an additional 3% transaction fee to reduce your donation amounts.
Top Features
- Straightforward eCommerce Platform Creation: Simplest editing and setup process with dedicated templates for nonprofits
- AI-Enabled Product Description: Offers AI (artificial intelligence) tools to generate copies faster for your nonprofit store.
- Extensive Online Store Management Tools: Shipping, checkout, taxes, and order management tools in one place.
- Flexible Communication with Buyers: This best ecommerce website builder lets you integrate email campaigns and contact forms to keep buyers engaged.
Pros and Cons
Pricing
Plans include:
- Personal - $25/month
- Business - $36/month
- Commerce Basic - $40/month
- Commerce Advance - $72/month
What Do the Users Say?
Squarespace was clearly designed to be intuitive to use; I was able to develop a website for my organization in a matter of a few hours and it works fairly well. The ability to directly link to a google sites account and google sheets worked well for my organization and were instant. - Anonymous User
6. BigCommerce: Best for Omnichannel Sellers
- G2 Rating: 4.2
- Capterra Rating: 4.4
BigCommerce is an all-in-one eCommerce platform, most popular for its omnichannel sales support.
The platform is designed to handle high traffic and sales volume and is ideal for rapidly growing eCommerce businesses. Large-scale nonprofits can use this feature-rich platform to scale their online storefront and fundraise faster.
Top Features
- Visual Drag-and-Drop Editor: Visual editor makes editing pages of your online storefront easier.
- Fully Customizable Checkout: Create easy checkout processes for buyers to improve their experience.
- Supports All Popular Digital Wallets: Multiple payment options with Apple Pay, Google Pay, and more.
- Omnichannel Sales: Sell online through your storefront and expand online sales with marketplaces like Amazon and Google Shopping.
Pros and Cons
Pricing
The standard plan is priced at $29/month, billed annually.
What Do the Users Say?
BigCommerce has a lot of great features out of the box - there are many options for integrating 3rd party software, which is a very helpful thing as more and more solutions are becoming more important and necessary for online retailers to connect and maintain. Using BigCommerce is fairly straightforward on the back end, and we have not had many issues finding our way around the admin dashboard. Customer Support has been great - I meet monthly with our BC account rep, and he always has great feedback and advice on how we're doing, so I have found that their support has truly been of great value to us.- Rachel G.
7. WooCommerce: Best for WordPress Users
- G2 Rating: 4.4
- Capterra Rating: 4.6
WooCommerce is a WordPress plugin and a popular open-source eCommerce site builder.
WordPress integration on WooCommerce seamlessly merges your existing website with eCommerce capabilities. This is convenient if you rely on WordPress for your nonprofit’s website.
Top Features
- Built on WordPress: It’s easy to integrate with your existing website.
- 100% Open Source: Have complete control over your online storefront’s appearance and operations.
- Supports Multiple Payment Gateways: Convenient for buyers to choose their preferred payment method.
- Live Shipping Rates: Nonprofits based in the US can get live shipping rates from DHL and USPS.
Pros and Cons
Pricing
Free with WordPress Services but paid plugins.
What Do the Users Say?
I use WooCommerce as a robust integration with WordPress. In general, the software is user-friendly and a shop can be operated and run as a non-developer. Its wide range of customizable features and extensions make it ideal for my e-commerce needs. Due to the large community, you find quickly help or resources like training videos or forums.- Eva E.
Install Zeffy's WordPress plugin in seconds to seamlessly integrate it with your website!
8. Wix: Most Customizable eCommerce Store Builder
- G2 Rating: 4.2
- Capterra Rating: 4.4
Use Wix’s user-friendly interface and drag-and-drop editor to create your nonprofit online shop quickly.
Wix offers a wide range of templates and supports different business models, including:
- Subscriptions
- Ticket sales
- Print-on-demand products and more
It also lets you choose from multiple gateways for payment and donation processing.
Top Features
- Multichannel Selling: Integrate your online shop with social platforms like Facebook and Instagram and marketplaces like eBay and Google Shopping.
- SEO-Friendly Product Pages: Rank your storefront on search engines and boost your nonprofit’s online presence.
- 500+ Designer-Made Templates: Customize your nonprofit eCommerce store as you want.
- Unlimited Customizations with APIs: Integrate your tools with open APIs (application programming interfaces) to build customized solutions.
Pros and Cons
Pricing
- One free plan
- Paid plans are available in different ranges
What Do the Users Say?
I've designed about two dozen websites for clients using Wix. Very easy to use. The templates are excellent. New features are cutting edge. Customer service is a bit more difficult to reach, but once you've got them, they are top-notch. The shop app is more than adequate. Follow-up features and automation are more than adequate. Very satisfied. I use it basically every day. Integrations with other software programs seems adequate so far.- Cathy G.
9. Ecwid by Lightspeed: Compatible with Web, iOS, Android
- G2 Rating: 4.7
- Capterra Rating: 4.6
If you are looking to promote your online store and sell across multiple social channels, try Ecwid.
The platform lets you integrate your store with other marketplaces while supporting in-person sales.
Top Features
- Easy Integration with Existing Websites: Turn your website into your storefront effortlessly.
- Social Selling: Sell across different social channels, including Facebook, Instagram, Snapchat, TikTok, and more.
- Access to 500+ Marketplaces: Expand online sales across global and local marketplaces, including Amazon, eBay, etc.
- Integration with Lightspeed POS: Combine online and offline sales on a unified platform.
Pros and Cons
Pricing
- Paid plans start at $19/month and go up to $99/month
What Do the Users Say?
The products I sell require a lot of custom fields and Ecwid is so simple to set up with multiple custom fields with the ability to add cost per customization. I looked around at multiple store software and they either didn't have the options that I wanted or were confusing to use and set up. If you're just starting, you can use Ecwid for free for up to 10 products, and with enough options available to manage your store, you can start making money today! It also connects to other store streams such as Amazon, Facebook, and more to make it easy enough to sell your products and get your brand onto multiple platforms with just a few clicks.- Jim K.
Final Thoughts on Online Store Builders
Launching a nonprofit online store can be an engaging way to raise funds, but choosing the right ecommerce platform is crucial.
For nonprofits seeking a free, all-in-one solution, Zeffy stands out as an ideal choice. Designed specifically for nonprofit organizations, Zeffy offers a comprehensive platform that goes beyond ecommerce.
With Zeffy, you can seamlessly create and manage your online store, accept donations, and handle various fundraising initiatives from a single dashboard without incurring any transaction fees.
Embrace the convenience of managing all aspects of your fundraising efforts, from merchandise sales to donation collection, within a single platform tailored for your nonprofit!
FAQs on Online Store Builder
What is the best online store creator?
While Shopify is a popular choice for building online stores, its premium plans and transaction fees can be a significant drawback for nonprofits. That's where Zeffy comes in - a game-changing platform explicitly designed for nonprofit organizations.
With Zeffy, you can create a stunning online store free of charge, ensuring that every dollar raised goes directly towards your cause.
By choosing Zeffy, you'll have access to an all-in-one solution that streamlines your fundraising efforts and empowers you to make a greater impact in your community.
How much does it cost to have someone build an online store?
ECommerce site builders can average charge around $39-$399, depending on your store requirements. Third-party payment gateways charge additional transaction fees.
Build a 100% free online store for your nonprofit with Zeffy, we cover all the fees (even transaction fees).
Can I create my own online store for free?
Yes, Zeffy offers a completely free online store builder designed specifically for nonprofits. With Zeffy, you can easily create and customize your online shop without any coding skills.
The platform provides all the essential features to start selling products and accepting donations online without charging transaction fees. You can keep 100% of the funds raised through your online store.
Which is better - Shopify or Wix?
While Wix is perfect for small businesses and nonprofits, Shopify works well for larger enterprises and charitable foundations. Pricing also differs for both, as Wix is cheaper and offers a free plan to start an online shop.
Yet, Shopify is more popular for its unbeatable eCommerce features, which help you scale your online business.
