Zeffy vs GoFundMe and GoFundMe Pro: Fees, Features and CRM

GoFundMe deducts a fee from every gift, and GoFundMe Pro (formerly Classy) adds a yearly subscription. Zeffy gives you every feature in one free plan.

Zeffy is trusted by 100,000+ nonprofits

GoFundMe

G2 ratings

Zeffy

4.9/5

3,463 reviews

GoFundMe Pro

4.3/5

147 reviews

Ease of Setup

95%

564 responses

87%

82 responses

Ease of Use

95%

1,054 responses

88%

120 responses

Quality of Support

95%

490 responses

89%

117 responses

Meets Requirements

94%

572 responses

86%

120 responses

Interaction Tracking

92%

367 responses

81%

53 responses

Donor Profiles

89%

342 responses

80%

53 responses

Email Marketing

86%

354 responses

72%

36 responses

Automation

90%

366 responses

83%

57 responses

Event Planning

91%

412 responses

82%

51 responses

Zeffy VS GoFundMe

Zeffy VS GoFundMe: What nonprofits should know before choosing.

GoFundMe

Pricing

Completely free. Always. But how? →

2.2% + $0.30.

per gift on GoFundMe certified nonprofit fundraisers. GoFundMe Pro: an annual subscription plus a fee per donation.

Processing fees

$0 in credit card and transaction fees. Zeffy covers these. How? →

2.2% + $0.30.

deducted from each gift on GoFundMe certified nonprofit fundraisers. GoFundMe Pro, through GoFundMe Pay: up to 2.5% + $0.30 on cards, plus 1% on American Express.

Platform fees

Zeffy never takes a cut. You keep 100% of every donation.

GoFundMe: no platform fee; the transaction fee is the only fee deducted. GoFundMe Pro: a fee per donation set in your contract, on top of processing.

Monthly fees

0/month.

No subscriptions, no paywalls. Every org, big or small, gets full access for free.

GoFundMe: $0. GoFundMe Pro: an annual upfront subscription, priced for each nonprofit on request.

Other fees

We've never charged a single cent to nonprofits and we never will.

GoFundMe: donors pay 5% on each recurring gift. GoFundMe Pro: Live Events and the Salesforce integration are add-ons at an additional fee; ACH costs 1% + $0.30, and $4 per failed payment.

Value for money

5/5.

Source: Zeffy Value for Money on Capterra (465 reviews) →

3.9/5.

GoFundMe Pro value for money on Capterra, from 104 reviews.

What it means

Zeffy deducts nothing from gifts and has no subscription, so every dollar donors give reaches your nonprofit.

GoFundMe deducts a fee from every gift. GoFundMe Pro adds an annual subscription, a fee per donation and paid add-ons.

Sources

How Zeffy is free · Capterra

GoFundMe pricing · GoFundMe Pro pricing · GoFundMe Pay fees · Capterra

All-in-one fundraising

4.6/5.

Features on Capterra, from 498 reviews. Every way to raise money in one place, all free.

4.1/5.

Features on Capterra, from 118 reviews (GoFundMe Pro). Donations on both; events on GoFundMe Pro, auctions as a paid add-on.

Donations

Donation forms and pages with recurring giving, pledges, fund choice and automatic tax receipts. No fees.

GoFundMe: certified nonprofit fundraisers and a free Nonprofit Page. GoFundMe Pro: branded donation forms and pages with recurring giving.

Ticketing

Sell tickets and run registrations. Every buyer lands in your donor CRM. No fees.

GoFundMe: no event ticketing. GoFundMe Pro: event registration and ticketing, with discount codes and ticket types for VIPs, sponsors and virtual attendees.

Peer-to-Peer Fundraising

Personal and team pages with live leaderboards. Every donor they bring in becomes your contact.

GoFundMe: supporters can fundraise for your Nonprofit Page. GoFundMe Pro: peer-to-peer campaigns with leaderboards, coaching and smart goals.

Auctions

Silent auctions with outbid alerts for bidders. No platform fee, no per-item fee.

GoFundMe: no auctions. GoFundMe Pro: auctions with mobile bidding in Live Events, an add-on at an additional fee.

Raffles

Numbered digital tickets sent automatically, bundles and 50/50 thermometers. No fee on any ticket.

Raffles are not publicly mentioned on GoFundMe or GoFundMe Pro.

Online Store

Sell merch with sizes and stock counts, with pick-up or shipping. Keep every dollar.

No online store on GoFundMe or GoFundMe Pro. GoFundMe Pro connects to Bonfire for apparel and sells event merch in Live Events.

Memberships

Sign-up forms, automatic renewals and reminders, and digital cards in Apple and Google Wallet. No fees on dues.

Memberships are not publicly mentioned. GoFundMe Pro offers recurring giving.

What it means

Zeffy runs events, auctions, raffles and a store on the same free account as your fundraisers, with no paid plan or add-on.

GoFundMe covers donations and supporter fundraising. GoFundMe Pro adds events on a paid plan and auctions as an add-on, with no raffles or store.

Sources

Donations · Ticketing · Peer-to-peer · Auctions · Raffles · Store · Memberships

Nonprofit Pages · Event registration · Peer-to-peer · Auctions · Add-ons · Integrations

Donor CRM

A free CRM built into your fundraising. Every gift lands on the donor record.

No built-in CRM on GoFundMe or GoFundMe Pro. GoFundMe Pro sends donor data to a CRM you pay for separately.

Donor database

Donations, tickets, memberships and shop orders build your donor database on their own. Unlimited contacts.

GoFundMe: supporter and donation details for your Nonprofit Page. GoFundMe Pro: donation and supporter data, plus a self-serve dashboard for donors.

Notes & reminders

A timeline of gifts, emails and notes per contact, with reminders and a daily email of follow-ups due.

Not publicly mentioned. On GoFundMe Pro, notes live in the CRM you connect.

Segments & lists

Filter by giving, campaign or any custom property, and save it as an auto-updating list.

Not publicly mentioned. On GoFundMe Pro, segments live in the CRM you connect.

Newsletters

Drag-and-drop builder and AI drafts, with open, click and donation reporting. Unlimited sends, no fees.

No built-in newsletters publicly mentioned. GoFundMe Pro connects to Mailchimp and Constant Contact.

Automations

A welcome series for new subscribers that stops once they give or go monthly. Campaign reminders and receipts send on their own.

Automated email series are not publicly mentioned. Live Events (paid add-on) sends automated outbid alerts.

Reporting

Live dashboards for recurring donors, plus the AI Data Assistant: ask in plain words, get charts back.

GoFundMe: supporter and fundraiser insights for your Nonprofit Page. GoFundMe Pro: campaign insights, reporting and marketing analytics.

Tax receipts

Auto-generated, resendable, and attributed to the right fund.

GoFundMe Pro: donors find their tax receipts in a self-serve donor dashboard. Not publicly mentioned for GoFundMe nonprofit fundraisers.

Integrations

QuickBooks sync, Zapier, and a public API with webhooks, all free. Import contacts straight from Mailchimp.

GoFundMe Pro: an integrations hub, with Salesforce native (paid add-on), and Raiser's Edge NXT, Bloomerang and QuickBooks Online through partners or Zapier.

Price

$0. No per-contact or per-user fees, ever.

No CRM included. You pay for the CRM you connect, and the Salesforce integration is a paid add-on on GoFundMe Pro.

What it means

Zeffy's donor CRM is built in, so each gift and ticket lands on the donor's record with no separate CRM or paid connector.

GoFundMe and GoFundMe Pro have no built-in CRM, so donor data goes to a separate CRM you pay for, like Salesforce through a paid add-on.

Sources

Donor CRM · Emails

Integrations · Add-ons · Donor dashboard · Nonprofit Pages

Payment Methods

Cards, Apple Pay, Google Pay, ACH, donor-advised funds and Tap to Pay, with no fees on any of them.

Cards, ACH, PayPal, Apple Pay and Google Pay on both, and Venmo on GoFundMe Pro, with a fee on every payment.

Credit Card Payments

Accept all major credit cards with zero processing fees. Zeffy covers the cost, so you keep 100% of every donation.

All major cards. GoFundMe: 2.2% + $0.30 per gift. GoFundMe Pro: up to 2.5% + $0.30, plus 1% on American Express.

Apple Pay & Google Pay

One-tap donations and tickets with Apple Pay & Google Pay. No fees, just smooth mobile checkouts.

On both, with the same fees as cards.

ACH / Bank Transfers

Accept bank transfers with zero fees. Full donation amounts go straight to your mission.

On both. GoFundMe includes ACH in its transaction fee. GoFundMe Pro charges 1% + $0.30 per ACH gift and $4 per failed one.

Donor-Advised Funds (DAF)

Accept donor-advised fund gifts of $1,000 or more, for US charities, with no fees.

GoFundMe Pro lists DAF Pay as coming soon. On GoFundMe, donors can give from a GoFundMe Giving Fund, its own donor-advised fund; gifts from other DAF providers are not publicly mentioned.

Countries & currencies

For nonprofits in the US, Canada, the UK, Ireland, Australia and Germany, paid in their local currency.

GoFundMe certified nonprofit fundraisers in the US, Canada, the UK, Ireland and Australia. GoFundMe Pro offers multi-currency giving.

Tap to Pay App

Anyone on your team can take payments from their phone. No card reader, no fees, no friction.

No tap-to-pay on a phone publicly mentioned. GoFundMe Pro's Live Events app (paid add-on) takes cash, check and saved cards.

What it means

Zeffy charges no fee on any payment method, and donors can already give from a donor-advised fund in the US.

GoFundMe and GoFundMe Pro charge a fee on every payment method, and DAF gifts are listed as coming soon on GoFundMe Pro.

Sources

Payment processing · Tap to Pay

GoFundMe pricing · GoFundMe Pay · GoFundMe Pay fees · Giving Funds · Live Events

Support

4.9/5.

Customer service on Capterra, from 464 reviews. Email, chat and calls on request, free for every nonprofit.

4.2/5.

Customer service on Capterra, from 113 reviews (GoFundMe Pro). Support and training through GoFundMe Pro Academy.

Help Center

500+ help articles and step-by-step guides, all free, all the time.

GoFundMe: support.gofundme.com. GoFundMe Pro: prosupport.gofundme.com.

Email Support

Email us anytime. Answers within 2 to 6 business hours.

GoFundMe Pro: customer support on all plans, through its Care team. Response times are not publicly mentioned.

Phone Support

Calls on request. Reach out by email or chat first and we'll set one up.

Phone support is not publicly mentioned.

Onboarding

No training required, and we're here by email or chat if you need us.

GoFundMe Pro: training through GoFundMe Pro Academy, with live sessions, on-demand resources and optional add-ons.

Community

Join thousands of nonprofits sharing tips, templates, and best practices.

GoFundMe Pro runs Collaborative and webinars for nonprofits.

What it means

Zeffy answers every nonprofit by email and chat within 2 to 6 business hours, with calls on request and no training plan to buy.

GoFundMe Pro offers support and training through Pro Academy. Phone support and response times are not publicly mentioned.

Sources

Contact · Capterra

GoFundMe Pro pricing (support) · GoFundMe help center · GoFundMe Pro help center · Capterra

Zeffy is 100% free, always.

Calculate savings

How is Zeffy free?

Why Zeffy over GoFundMe?

Keep every dollar your donors give you

💯

Keep every dollar donors give you

GoFundMe deducts 2.2% + $0.30 from every certified nonprofit gift, and GoFundMe Pro adds a yearly subscription. With Zeffy, your nonprofit receives 100% of every gift.

🎟️

Every way to raise money, in one place

Donations, tickets, peer-to-peer, memberships, auctions, raffles and a store, all free. GoFundMe Pro sells auctions as an add-on and does not list raffles or a store.

🤝

Your donor CRM, included

GoFundMe and GoFundMe Pro have no built-in CRM. Zeffy's CRM, newsletters and welcome series are free.

Questions nonprofits ask when choosing between Zeffy and GoFundMe

What is the difference between GoFundMe, GoFundMe Pro and Zeffy?

Zeffy is one free platform for nonprofits: donations, events, auctions, raffles, a store, memberships and a donor CRM, with nothing deducted from gifts. GoFundMe runs fundraisers, including certified nonprofit fundraisers and free Nonprofit Pages, with a transaction fee on every gift. GoFundMe Pro, formerly Classy, is GoFundMe's separate platform for nonprofits. It adds donation forms, events and peer-to-peer, with custom pricing: an annual subscription plus a fee per donation.

Should we choose GoFundMe, GoFundMe Pro or Zeffy?

Choose Zeffy if you want your own donation forms, events, auctions and donor CRM, with nothing deducted from any gift and no yearly subscription.

Choose GoFundMe if you want supporters to fundraise for you in front of its community of over 200 million people. Choose GoFundMe Pro if you are a larger nonprofit that needs a native Salesforce integration and multi-currency giving, and has a budget for a yearly subscription.

Does GoFundMe take a percentage from nonprofits?

Yes. On a certified nonprofit fundraiser, GoFundMe deducts a transaction fee of 2.2% + $0.30 from each donation. Donors can also leave an optional tip to GoFundMe. On GoFundMe Pro, card gifts cost up to 2.5% + $0.30 through GoFundMe Pay, plus 1% on American Express, on top of the GoFundMe Pro fee in your contract. Zeffy deducts nothing: your nonprofit receives 100% of every gift. Rates from gofundme.com/c/pricing and GoFundMe Pro's help center, October 2026.

How much does GoFundMe Pro (formerly Classy) cost?

GoFundMe Pro does not publish a price list, and its pricing page lists no free plan. Its pricing combines an annual upfront subscription with a fee per donation, set for each nonprofit. Payments through GoFundMe Pay cost up to 2.5% + $0.30 on cards, 1% + $0.30 on ACH, and 2.5% + $0.30 on PayPal and Venmo. Live Events, which runs auctions, and the Salesforce integration are add-ons at an additional fee. Zeffy has one plan, and it's free.

Does GoFundMe Pro include a CRM?

No. GoFundMe Pro has no built-in CRM. It sends donor data to a CRM you pay for separately: Salesforce through a paid add-on, or tools like Raiser's Edge NXT and Bloomerang through partner integrations. Zeffy's CRM is complete, and it's free. Every donation, ticket and membership lands on the donor's record, with newsletters and automations included.

Do GoFundMe and Zeffy both ask donors for a tip?

Yes, both ask donors for an optional contribution at checkout, but the models differ. GoFundMe still deducts its transaction fee from every gift, whatever the donor tips. Zeffy deducts nothing: the optional contribution is how Zeffy is funded, and your nonprofit receives 100% of every gift. On Zeffy, donors see the contribution separately from their gift and can set it to $0.

Who can use Zeffy, and is it really free?

Registered nonprofits in the US, Canada, the UK, Ireland, Australia and Germany. In the US, any 501(c) organization with an EIN can use Zeffy, not only 501(c)(3)s. Zeffy is rated 4.8/5 on Capterra from 498 reviews. It is free for every nonprofit: no monthly fee, no platform fee and no processing fee. Donors can leave an optional contribution or set it to $0, and it never comes out of the gift. See how Zeffy is free.

What do GoFundMe and GoFundMe Pro offer that Zeffy doesn't?

GoFundMe puts your Nonprofit Page in front of a community of over 200 million people, and runs its own donor-advised funds, Giving Funds. GoFundMe Pro offers a native Salesforce integration, as a paid add-on, and multi-currency giving. If you need them, add their cost to the comparison.

What is the difference between GoFundMe, GoFundMe Pro and Zeffy?

Should we choose GoFundMe, GoFundMe Pro or Zeffy?

Choose Zeffy if you want your own donation forms, events, auctions and donor CRM, with nothing deducted from any gift and no yearly subscription.

Does GoFundMe take a percentage from nonprofits?

How much does GoFundMe Pro (formerly Classy) cost?

Does GoFundMe Pro include a CRM?

Do GoFundMe and Zeffy both ask donors for a tip?

Who can use Zeffy, and is it really free?

What do GoFundMe and GoFundMe Pro offer that Zeffy doesn't?

Still undecided?

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Indiegogo

100,000+ nonprofits trust Zeffy — and keep their fees at $0.

For 7+ years, Zeffy has supported nonprofits with free, user-friendly fundraising tools.

As a startup nonprofit with only two members, and no funding (yet) we’d need something with low (or no) fees. Zeffy was a dream come true.

Masey, Loose Ends.

Read the full story

“We were incurring a ton of fees for our past fundraising platform and Zeffy has helped us receive so much more of our donations.”

Zeffy has been invaluable in helping me track our donors, sales, events, and revenue in one spot. The coolest thing about Zeffy is it really is free!

Everything about Zeffy suits us starting with (of course, NO fees) but also the ease of use and customer experience as well as their client support!!

Zeffy is very easy to use and ensures that every dollar quickly gets into our account.. A huge help to our work!

Zeffy is very simple, allows for a lot of customization and seamlessly integrates into our website. The fact that all of this is free is still wild to me.

We couldn't believe there was a free payment platform for our Girl Scout group. Zeffy took ZERO fees from us, which is huge when you run on very small amounts of money.

We were ready to sell tickets in less than 30 minutes. The reporting capabilities were better than some other paid-for sites.

Since using Zeffy, our conversion rate of donations has skyrocketed. It's an easy platform to use. Plus customer support has always been responsive and helpful!