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Fundraising Trends You Can Act On

Original research to help you connect with donors, grow support, and keep your mission moving.

Spotlight

2025 trending report

What 1,000 Donors Told Us

(And How It Can Help You Raise More)

We know fundraising comes with a lot of pressure, especially when budgets are tight. That’s why we asked 1,000 donors across the U.S. what inspires them to give, what turns them off, and what keeps them coming back.

Read the report

Francois de Kerret CEO & Co-funder, Zeffy

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Fall Leads Giving—But Not for Everyone

When do donors give? It depends on your cause. Explore seasonal giving trends based on data from thousands of Zeffy nonprofit transactions.

Recurring Donor Benchmarks: How Many Times Do People Give?

We analyzed data from thousands of nonprofits to uncover how donor retention really varies by cause—and what one extra donation per person could mean for your bottom line.

Compare Your Ticket Price to The Average

Wondering if your ticket prices are too low or too high? We analyzed millions of ticket sales from nonprofits using Zeffy to reveal what’s typical by cause and by state.