NPO Management

How to Prepare for Nonprofit Sponsorship Presentations

August 22, 2022

What to include in a sponsorship presentation to attract more sponsors to invest in your cause

You just found out that you have an opportunity to present your upcoming fundraising event to a new potential corporate sponsor. You’re excited to stand in front of them and tell them all about the good work your organization is doing, and you hope that they will be just as excited as you are.

Now, you’re preparing your presentation to get ready for the big day. You’re probably wondering if you remembered all of the key details needed to successfully pitch your fundraising event. Sounds stressful, but believe it or not, you can relax! We’ve got you covered. Keep reading to find out some of our best advice for preparing for nonprofit sponsorship presentations.

Sponsorship presentation best practices to keep in mind

Before you go into your presentation and start pitching your fundraising event, here are a few best practices you should keep in mind: 

  • Be prepared! – Know your audience before you present to them. Try to find ways that you can help them reach their target audience in exchange for their sponsorship.
  • Be organized! – Make sure to present the information about your event in a way that is simple to understand, reveals clear benefits to the potential sponsor, and leads to a clear next step.
  • Be open! – Just as if you were going into a business deal, be sure to remain open to questions and be ready to negotiate.

What to include in your presentation

Sponsorship presentations that secure corporate sponsors and create lasting partnerships often include similar elements that you can customize based on your organization and the businesses you are targeting. A sponsorship slideshow presentation will typically include the following:

#1. Basic details about the event

Set the stage with some essential details about the fundraising event, including the name of the event, date, time, and location.

#2. About the presenters

Take a brief moment to introduce yourself and anyone else who is playing a major role in organizing the event. 

#3. Agenda for the presentation

Provide a quick overview of the main points you will cover in your presentation so your audience knows what to expect.

#4. About your organization

This is the part when you really get to highlight your nonprofit organization. You should also try to include tangible actions that will be taken for the cause thanks to your sponsor’s contribution.

#5. In-depth description of the event

Take a deep dive into your event. Explain why you are hosting the event and what your ultimate fundraising goals are. If this is a recurring event, be sure to share the fundraising totals and achievements of previous years.

#6. Sponsorship package options 

Present your sponsorship package options in a way that really highlights the benefits for the potential sponsor. Include the sponsorship levels you are offering, the opportunities they will have to use their logo on promotional materials, if they will be mentioned in media coverage during the event, etc. 

#7. Contact information 

Be sure to provide plenty of ways for your potential sponsors to get in touch with you and engage with your event. Some of these contact methods should include the web page for your event, social media accounts for your nonprofit, and your email address and phone number.

It’s your time to shine!

When presenting corporate sponsorship packages for your next fundraising event, remember that confidence is key. If you go into your presentation prepared, organized, and open, you will put yourself in a good position to secure your sponsorship. 

Most importantly, have an attitude of gratitude! Be sure that your potential sponsors know that they will make a positive difference, and that you and your entire organization appreciate the resources they will provide.