You just found out that you have an opportunity to present your upcoming fundraising event to a new potential corporate sponsor. You’re excited to stand in front of them and tell them all about the good work your organization is doing, and you hope that they will be just as excited as you are.
Now, you’re preparing your presentation to get ready for the big day. You’re probably wondering if you remembered all of the key details needed to successfully pitch your fundraising event. Sounds stressful, but believe it or not, you can relax! We’ve got you covered. Keep reading to find out some of our best advice for preparing for nonprofit sponsorship presentations.
Before you go into your presentation and start pitching your fundraising event, here are a few best practices you should keep in mind:
Sponsorship presentations that secure corporate sponsors and create lasting partnerships often include similar elements that you can customize based on your organization and the businesses you are targeting. A sponsorship slideshow presentation will typically include the following:
Set the stage with some essential details about the fundraising event, including the name of the event, date, time, and location.
Take a brief moment to introduce yourself and anyone else who is playing a major role in organizing the event.
Provide a quick overview of the main points you will cover in your presentation so your audience knows what to expect.
This is the part when you really get to highlight your nonprofit organization. You should also try to include tangible actions that will be taken for the cause thanks to your sponsor’s contribution.
Take a deep dive into your event. Explain why you are hosting the event and what your ultimate fundraising goals are. If this is a recurring event, be sure to share the fundraising totals and achievements of previous years.
Present your sponsorship package options in a way that really highlights the benefits for the potential sponsor. Include the sponsorship levels you are offering, the opportunities they will have to use their logo on promotional materials, if they will be mentioned in media coverage during the event, etc.
Be sure to provide plenty of ways for your potential sponsors to get in touch with you and engage with your event. Some of these contact methods should include the web page for your event, social media accounts for your nonprofit, and your email address and phone number.
When presenting corporate sponsorship packages for your next fundraising event, remember that confidence is key. If you go into your presentation prepared, organized, and open, you will put yourself in a good position to secure your sponsorship.
Most importantly, have an attitude of gratitude! Be sure that your potential sponsors know that they will make a positive difference, and that you and your entire organization appreciate the resources they will provide.