JustGiving vs GoFundMe: Best Fundraising Platform for UK Charities (2026)
Choosing between JustGiving and GoFundMe for your UK charity? JustGiving charges no platform fee but takes 1.9% + 30p per donation plus a 5% fee on Gift Aid. GoFundMe charges 1.9% + 20p for charities and leaves Gift Aid alone. Here's how the two compare — and how Zeffy, the 100% free fundraising platform, keeps you 100% of every donation and 100% of Gift Aid.
Zeffy is trusted by 100,000+ nonprofits
JustGiving VS GoFundMe
Zeffy is 100% free, always.
Why UK charities choose Zeffy over JustGiving and GoFundMe
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Keep 100% of every donation — and 100% of Gift Aid
JustGiving charges 0% platform fee but takes 1.9% + 30p in processing on every donation, plus a 5% fee on the Gift Aid it claims for you. GoFundMe charges 1.9% + 20p (charity) and leaves Gift Aid alone. Zeffy charges no platform fee, no transaction fee, no card fee. Ever. Your charity keeps 100% of donations and 100% of Gift Aid.
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Run your whole charity, not just a campaign
JustGiving and GoFundMe are built for crowdfunding — campaign pages, social sharing, goal tracking. Zeffy gives you donation forms, event ticketing, memberships, peer-to-peer, raffles and a built-in donor CRM — all in one platform, all free.
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Get real help, with no paid tier
JustGiving offers help-centre and email support, and GoFundMe handles general queries via chat and email. Zeffy gives every UK charity free email and phone support and office-hours calls — no £15+/month subscription required.
Frequently asked questions
How does Zeffy's pricing compare to JustGiving and GoFundMe for UK charities?
JustGiving charges no platform fee but takes 1.9% + 30p per donation in processing (5% on contactless and text donations), plus a 5% fee on the Gift Aid it claims. GoFundMe charges no platform fee and 1.9% + 20p per donation for charities (2.9% + 25p for personal fundraising), and takes no cut of Gift Aid. Both prompt donors for a voluntary tip. Zeffy charges no platform fee, no transaction fee and no card fee — your charity keeps 100% of every donation and 100% of Gift Aid.
Does JustGiving or GoFundMe really take a cut of Gift Aid?
JustGiving takes a 5% fee on the Gift Aid it claims on your behalf, so you receive 95% of the Gift Aid value. GoFundMe takes no cut of Gift Aid — your charity keeps 100%. Zeffy also takes nothing from Gift Aid: 100% reaches your charity.
Is JustGiving or GoFundMe better for a UK charity?
Both are well-known and reliable for crowdfunding. GoFundMe has the edge on cost for charities — a slightly lower processing fee and no Gift Aid cut — while JustGiving has a longer track record with UK charities but adds a 5% Gift Aid fee and an optional paid subscription. If keeping the maximum amount matters most, Zeffy is the only one of the three that is genuinely free: 0% platform, 0% transaction, 0% card.
Can I move my data from JustGiving or GoFundMe to Zeffy?
Yes. You can export your donor and donation data from JustGiving or GoFundMe and import it into Zeffy's donor management system. Our team can help you get set up and answer questions along the way.
Is Zeffy actually free, or is there a catch?
Zeffy is genuinely free for UK charities: no platform fee, no transaction fee, no card fee, ever. Donors are asked at checkout whether they'd like to add a voluntary contribution to Zeffy, and they can set it to £0. Your charity always keeps 100% of donations and 100% of Gift Aid.
What can I do on Zeffy that I can't do on JustGiving or GoFundMe?
JustGiving and GoFundMe are built for crowdfunding campaigns. Zeffy adds donation forms, event ticketing, memberships, peer-to-peer fundraising, raffles, auctions and a built-in donor CRM — all in one free platform — so you can run your charity's fundraising year-round, not just one campaign at a time.
Keep comparing — and see why nonprofits choose Zeffy
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Zeffy was built for nonprofits like yours
focus on what matters
Built for small teams with big missions.
Zeffy is the fundraising platform that cuts out the fees, clears up your tech mess, and puts your cause first — so your team, even if you're a small team wearing many hats or a one-person show, can focus on what really matters.
ZERO-FEE
Keep 100% of every dollar.
No platform fees. No processing fees. No catch. We know it sounds too good to be true, but it's not. Every penny goes straight to your mission, while competitors take 2-3% off every donation.
ALL-IN-ONE PLatform
Ditch the tech mess.
Stop bouncing between MailChimp, Eventbrite, and all those spreadsheets. Now you can handle donations, ticket sales, memberships, raffles, and all your donor info in one spot.
plug-and-play
Get going, fast.
Built for teams like yours — whether you're volunteer-led or have limited staff. Set up donation forms, sell tickets, and launch campaigns without needing a tech wizard. It's super easy, and you'll be up and running in minutes.
mobile-first
Fundraise from every device, anywhere.
From QR codes on flyers to Tap-to-Pay on a phone, Zeffy makes it easy to accept donations on the go. Mobile-optimized and offline-ready, so no donor slips through the cracks.
No turnover
Never lose a donor to volunteer transition.
Centralize supporter relationships, automate thank-you messages, and preserve institutional knowledge when board members rotate out.
100,000+ nonprofits trust Zeffy — and keep their fees at $0.
For 7+ years, Zeffy has supported nonprofits with free, user-friendly fundraising tools.
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As a startup nonprofit with only two members, and no funding (yet) we’d need something with low (or no) fees. Zeffy was a dream come true.
Masey, Loose Ends.
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SUCCESS STORIES
Zero-fee fundraising in action — nonprofit stories worth sharing.
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