Zeffy vs GoFundMe: Compare Pricing, Features and Support (2026)

How much does GoFundMe charge UK charities?

GoFundMe charges UK charities registered with the Charity Commission 1.9% + 20p per donation, plus an optional donor tip at checkout. Personal fundraisers pay 2.9% + 25p. There's no monthly fee and no platform fee. On a £1,000 donation, that's roughly £19 deducted before it reaches you. With Zeffy, there's no platform fee, no transaction fee and no card fee — your charity keeps the full £1,000. Source: gofundme.com/en-gb/c/pricing

Does GoFundMe take a cut of Gift Aid?

No — and this is a genuine GoFundMe strength. GoFundMe charges nothing on Gift Aid, so your charity keeps 100% of the 25% HMRC top-up. Zeffy also passes on 100% of Gift Aid and integrates Swiftaid for automatic claims. The difference is the donation itself: GoFundMe still deducts 1.9% + 20p from every gift, whereas Zeffy deducts nothing at all.

Is GoFundMe really free for charities?

Not entirely. GoFundMe charges UK charities no platform fee and no monthly fee, and takes 0% of Gift Aid — but a 1.9% + 20p transaction fee is deducted from every single donation, whether or not the donor leaves a tip. Zeffy is genuinely free: no platform fee, no transaction fee, no card fee. Ever. Your charity receives 100% of every donation.

Does GoFundMe also ask donors for tips?

Yes. Both GoFundMe and Zeffy give donors the option to leave a voluntary contribution at checkout. The difference is what happens to the donation. On GoFundMe, the 1.9% + 20p transaction fee is always deducted from a UK charity's donation, whether or not the donor tips. On Zeffy, no fees are deducted — your charity receives 100% of every gift either way.

Can Zeffy do more than crowdfunding like GoFundMe?

Yes, and this is the main difference. GoFundMe is crowdfunding only — no event ticketing, auctions, raffles, memberships or dedicated CRM. Zeffy includes donation forms, event ticketing, peer-to-peer fundraising, auctions, raffles, memberships, an online store and donor management in one free platform, with automatic Gift Aid via Swiftaid.

How does Zeffy's donor management compare to GoFundMe's?

GoFundMe gives you basic campaign donor lists tied to individual fundraisers. GoFundMe Pro/Classy CRM is a separate paid product built for US-headquartered nonprofits and isn't available to standalone UK charities. Zeffy includes a built-in CRM with donor profiles, giving history, automated thank-yous and Swiftaid Gift Aid — at no cost. You can segment supporters and run targeted appeals from one place across every campaign and event.

How does Zeffy make money if it's 100% free?

When you raise money through Zeffy, donors can choose to leave an optional contribution at checkout. It's never required — they can set it to £0 at any time. Your charity receives 100% of every donation either way; Zeffy covers the processing cost. No platform fee, no transaction fee, no card fee. Ever.

Do Zeffy and GoFundMe both support bank transfers?

Not equally. Zeffy accepts bank transfers, all major cards, Apple Pay, Google Pay and Tap to Pay — all completely free. GoFundMe in the UK is online-only: donors can give via cards, Apple Pay, Google Pay or PayPal, but bank transfers and Direct Debit aren't available, and there are no in-person payment tools.

Why should UK charities choose Zeffy over GoFundMe?

GoFundMe is fair on two points — no platform fee and 0% on Gift Aid — but it deducts 1.9% + 20p from every donation and only does crowdfunding. Zeffy is genuinely free (no transaction fee either) and all-in-one: donations, events, peer-to-peer, raffles, memberships, an online store, donor management and Swiftaid Gift Aid, in one place at zero cost.

Is Zeffy legitimate?

Yes. Zeffy is a 100% free fundraising platform used by 100,000+ charities and non-profits, and supports UK charities registered with the Charity Commission. It's rated 4.3/5 and higher across categories on Capterra, with built-in Swiftaid Gift Aid and Stripe-powered card processing. It's backed by real customer success stories.