Sometimes, the best gift you can give is more ways to give!
You know what they say, the more the merrier! This can apply to so many different aspects of the nonprofit organization; More donors, more guests at your fundraising events, and especially more ways to give.
When you offer multiple payment options – such as credit cards, direct debit (ACH), ApplePay, Google Pay, checks, and more – your potential donors can give to your cause without having to think too much about it.
Let’s take a look at the top three reasons why your nonprofit organization should offer more donor payment methods.
#1. Reduces donor churn
The faster your donors are able to make their donation payment, the more likely they are to complete the transaction. Ultimately, when you offer enough different payment options to cater to all of your donors, you’re removing any extra decision fatigue that could come from your donors choosing a payment method that they don’t normally use. This, in turn, will make your donors more likely to donate to your nonprofit not only once, but again in the future.
It may seem almost too simple, but bear in mind that everyone’s preferred payment method is a bit different. Some of us want to be able to pay online easily with pre-filled forms and automated tools. Others prefer to be able to write a check for their donation payment. Whatever the case may be, by offering multiple ways to pay, you’re making the transaction more seamless for your donors. In the time your donor spent shuffling through their bag to find their wallet, they could have already donated to your cause!
#2. Makes it easier to get recurring donors
Like we mentioned before, more abundant payment options will also encourage your donors to contribute to your cause on multiple occasions. Recurring automatic payment methods can be especially helpful in this case.
ACH giving and automated credit card billing have become increasingly popular as donors can “set and forget” their contributions. In this way, donors can feel like they are making a consistent difference for your cause without having to put in the added effort of remembering (and sometimes forgetting) to donate. We all have pretty busy lives, so let’s make it easier for donors to do good again and again.
#3. Cuts down on payment fees
When you use an online donation platform that is purpose-built to help nonprofits, you can benefit from reduced or zero transaction fees on each donation. With fewer fees associated with donating, more donor dollars can go toward your cause.
Plus, did you know that your organization can save on fees while supporting a small business? As a zero-fee fundraising platform, Zeffy’s efforts are fully supported by tips from your donors. When your donors send us tips along with their donations, we can continue to provide our free web tools to nonprofits like yours and add all of the new features that will propel your organization forward.