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That feeling is incredible. When a community of donors responds to your fundraising efforts, there’s endless potential for impact.
Real change requires funding, and people are ready to give when the right opportunity arises. Charitable organizations who have confidence in how to get donations from these passionate donors have the best chance to sustain their missions.
Fundraising for nonprofits can be intimidating. It's normal to experience some hesitation about making donation requests, especially in a turbulent economy. This is your one-stop shop for effective tips to master your approach and raise more donations.
How to get donations for your nonprofit
As you think about how to get donations for your organization, you might wonder who to ask for donations, how much to ask for, and what to say. It’s helpful to start with the top sources of donations for nonprofits.
Let’s break down how your nonprofit can foster relationships with individuals, foundations, and companies to fund your mission.
How to get donations from individuals
Many fundraisers will start the process of making donation requests with individuals. People with a strong desire to give and a connection to your cause will often respond with generosity when you ask for donations in a thoughtful way.
Each individual that decides to give will become a member of your broader donor community.
Creating that loyal group of supporters is the foundation of any strong fundraising strategy.
The key to individual fundraising is knowing your donors. Learning what draws people to your cause will help you tailor your message and your future supporter acquisition strategy.
How individuals can donate to nonprofits
- Online donations: The most straightforward way to accept donations online is through a user-friendly donation form. You can encourage donors to give by sharing a quick link or making it simple for your website visitors to find your perfect donation page.
- Mobile donations: Most nonprofit website traffic comes from mobile devices. You can share a mobile-friendly donation form through QR codes, social media links, and other places people can access from their phones.
- eCommerce: Individuals can purchase merchandise from your nonprofit's online store. Proceeds can benefit your programs and initiatives, while supporters have incentive to take action.
Setting up an online store is easy and 100% free with Zeffy's eCommerce tools. Collect payments online or in person through our Tap to Pay solution on your iPhone.
- Peer-to-peer fundraising: Peer-to-peer fundraising is a great way to help individuals reach more people on behalf of your organization. Supporters can advocate for your cause and ask others within their community to contribute. Check out our best peer-to-peer fundraising platforms here.
- Memberships: Memberships help turn an individual’s one-time donation into a longer-term giving behavior. More regular giving creates a reliable stream of income. Check out this article to find the best free membership management software for your nonprofit.
- Raffles and lotteries: You can create a raffle or lottery that requires a ticket purchase. This idea can help you gain funding for your cause while inviting people to support you in an engaging way.
- Tickets: Selling tickets to events, gatherings, and experiences can be another avenue to collect individual donations.
- In-person donations: You can accept donations from individuals you’re interacting with in person at events or gatherings on your phone with tools like Zeffy’s Tap-to-Pay free POS for nonprofits.
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How to get donations from companies
Companies offer partnerships, advocacy, and collaborations that help nonprofits raise more.
Many companies are looking for nonprofits to work alongside as part of corporate giving programs. With 71% of employees saying a work culture of charitable giving is essential, there’s more incentive to partner up.
It’s a good idea to find companies that align to your nonprofit’s values. Check out all of the ways to work with companies below.
How companies can contribute to nonprofits
- Matching gifts: Companies can help by matching gifts made by an employee. That means an employee donation of $10 can turn into $20 going to your cause.
- Volunteers: Employees can volunteer to help you save on the cost of labor and do more with your time. Some organizations even offer volunteer grants to increase charity in the workplace.
- Company-wide campaigns: Companies can register as teams for your peer-to-peer campaigns or host their own with some friendly competition. Not only will you reach more individual donors within the organization, but you’ll also have an easy way to spread awareness within each of their circles of friends and family.
- Event sponsorship: A corporate sponsor can bring your fundraising event to life by financing key elements. Think about partnering with businesses for t-shirts, swag, catering, equipment, and other creative ideas.
- Corporate grants: A corporate grant can be a major donation from a company to your nonprofit. Corporate grants may be given on an annual or semi-annual basis as an additional income stream.
- In-kind donations: A company can make in-kind donations of a product, service, or supplies to support you. You can use these items for raffles that help you get donations or provide them to your beneficiaries directly.
How to get donations from foundations
Public and private foundations are another avenue to get donations on a larger scale. They offer several types of nonprofit grants that support important missions.
Most grants will require your nonprofit to meet specific criteria, and complete an application to be considered. That's why it's smart to check in often for grant opportunities that fit your current and future fundraising needs.
Here’s a quick list of where to find nonprofit grants.
How foundations can contribute to nonprofits
- Start-up grants: New nonprofits can recieve assistance as they’re getting up and running.
- Project grants: A grant can support a specific nonprofit program or initiative.
- Capacity building grants: Grants can cover improvement expenses outside of a specific program.
- Research grants: Funding can be allotted to cover the expenses associated with your nonprofit’s studies and new bodies of research if applicable.
- Endowments: Foundations offer nonprofits endowments that are awarded in increments over time to provide longer-term support.
- Capital grants: A nonprofit can recieve a grant specifically to support equipment, housing, electronics, and other facility costs.
- Technical assistance grants: Grants can help nonprfofits pay for additional expertise or consultants to support operations.
- Conditional grants: A grant can have specific conditions set by the foundation such as matching gifts for a campaign, only until it raises $10,000.
- In-kind grants: Non-monetary contributions can be granted to nonprofit organizations like equipment, vehicles, technology, or items to auction off.
- Community grants: Foundations can fund nonprofits to support projects that enhance their neighborhoods and local community.
10 best tips to get donations for a fundraiser
Now that you know the various ways you can fund your mission, let’s talk about how to ask for donations from the right people at the right time. These 10 tips will help you stand out to raise money amidst a downward trend in average nonprofit fundraising revenue in recent years.
1. Try out various channels
The first step to getting donations is understanding where to reach people. Each channel has a unique vibe and audience to understand.
It's a good idea to find the balance between using a multi-channel donor acquisition approach, and not trying to take them all on at once.
Examples of channels to ask for donations
- Your nonprofit's website: This is likely the first place someone may go to donate. You'll want a donate button that's easy to find that leads to a simple online donation form. Here's a list of the best website builders for nonprofits (with free options).
- Social media: A great way to get in front of people where they spend their time is to build a social media presence. Younger generations respond well to the short-form videos and influencer culture that fuel TikTok and Instagram. With word-of-mouth being the top way donors find nonprofits, social media makes it easier to build conversation around your cause and drive action quickly.
- Email: When you’re requesting donations through email, you can add a deeper level of personalization and start conversations. Your message can be tailored to the individual, company, or foundation you’re talking to with a softer lead into your call to action.
- Direct Mail: Some people enjoy getting fundraising letters to learn about new causes in the mail. You can create a flyer or brochure with mail-in donation options or add a QR code for people to scan and donate online.
2. Personalize your donation appeals
With clarity around the channels you want to use, you can get more strategic about how to get donations on each of them. Personalization is the key to breaking through the noise and making a memorable first impression with donation requests.
You might start with key messaging for your donation appeals, but it goes a long way when you can make each recipient feel like they matter. While you're asking people to give their time or money to your cause, it's crucial to maintain a human touch.
The relationships you establish from the start will determine the potential for long-term support from your donor community.
A few reminders as you start to reach out to ask for donations
- Craft your message with a tone that resonates on each channel you use. Emails will sound different than an Instagram caption.
- Lean on donor management to segment your audience and send specific messages. You can segment email lists by age, giving history, location, and interests.
- Ask yourself how you want recipient(s) to feel, and align your language accordingly. You can also consider your recipient(s) 's relationship with your beneficiaries or cause.
- Use tools like ChatGPT and templates to make life easier, but always add your personal touch.
- Show your recipient(s) they matter to the bigger picture of your mission.
3. Make your donation requests strong
The last step to master your initial outreach for donations is to make sure your call to action is clear. You don't want to leave your recipients without any doubt about what you want them to do, how to do it, or why it matters.
Clarity is key as you determine how to get donations from each touchpoint you have with potential donors. On every email, caption, post, web page, and flyer, you want to include the following information:
- Where you're at today: Help people understand your nonprofit’s story and how you got here. Include details about milestones you've already achieved and your progress towards a goal that donors will be helping you reach.
- Why it matters: Help people envision the people, places, or groups their money will impact. Showcase a sense of urgency to drive action quickly.
- How to take action: Wrap up with clear instructions about how people can donate. You could use a link to a donation form or web page that gives them a fast way to give.
When it comes to your call to action, keep it short and sweet. Your message shouldn't come across as a sales pitch, but should leave people informed and ready.
4. Diversify fundraising streams
Fundraising campaigns help you offer new and existing donors more ways to give outside of a direct website donation. While your donation page is available year-round, campaigns help you call on prospective donors with a creative and timely invitation to support a specific goal.
Some people love to passively give through your nonprofit’s website as they feel called to. Others look for the incentive of a campaign around a big giving day like New Year’s Eve.
Hosting a few different fundraising events throughout the year can build excitement across all members of your community. It also gives you a natural point of outreach to re-engage donors to come give again.
An example of diversified annual fundraising plan
- Run a founder's day peer-to-peer celebration campaign to kick off the year.
- Host a 5K fundraiser to help donors get together for some fun.
- Host a spring fundraiser like an easter egg hunt to raise funds.
- Host a annual summer raffle to benefit your cause.
- Run a Giving Tuesday crowdfunding campaign to raise money in 24 hours.
- Run a year-end membership campaign to celebrate annual recurring donors.
Campaigns look different for every nonprofit, so feel free to put a unique spin on yours. As you measure the results of each fundraiser, you can take what existing donors enjoy most and use that to further customize your annual plans.
Check out over 101 fundraising ideas for nonprofit organizations.
5. Keep the donation process simple
Regardless of how someone comes across your donation form, it should always be a smooth process when they arrive. Any friction points can stop someone from completing their gift and impact their perception of your nonprofit.
It’s helpful to think about the modern experiences we interact with daily through popular apps and services. You can bring those same elements of a fast, intuitive, and straightforward process to your donation experience.
The best way to find areas of opportunity within your donation process is to walk through it yourself. As you make your way through the various steps to take action, note how a donor might navigate and what could make it even better.
A short checklist to help supporters donate easily
- Your donation website is easy to find.
- Your online experience mimics the look and feel of the rest of your nonprofit's brand.
- Your online donation form only asks for necessary information from users so they are not spending too much time (name, email, phone number, address, etc.).
- Customized questions are present on donation forms when applicable and marked 'optional' or ‘required' to guide donors.
- Donors can choose how much to give or choose from preset donation amounts.
- Donors can pay with all major credit cards, Apple Pay, Google Pay, ACH bank transfers, pre-authorized debit (PAD), and other flexible options.
Grab more quick tips to create an effective donation page to convert more people to donors.
6. Encourage repeat donations
It’s a great feeling when you ask for donations and see a successful outcome. While the excitement of one-time gifts is real, it’s never too soon to think about converting those gifts into recurring donations.
Monthly donations increased by 11% across the sector, accounting for 28% of all online nonprofit revenue. Recurring donations offer a consistent income stream that sustains you through any fundraising dips throughout the year.
A recurring donation may be smaller, but the consistency over time adds up to bigger impact. The option to spread out a charitable contribution can also appeal to supporters who are more financially conscious.
Recurring donor acquisition is all about building relationships, and the following ideas can help you get started.
A few ways to grow a recurring donor base
- Build awareness by adding language around the opportunity to give monthly or annual donations in every communication and on your website.
- Make it easy for any donor to turn their gift into a monthly or annual donation right on your online donation form.
- Help people see the impact of a recurring donation on your beneficiaries and mission (example: your monthly charitable contribution of $10 feeds five families each year).
7. Focus on major donor acquisition
As you build your fundraising efforts around sustainable income, major donations are a another area to focus. Major donors are individuals or organizations who give far more than the average donation.
A major donation is typically given less frequently, but create more potential for your mission. It’s important to nurture your connections with those who have the financial means to provide more support.
To start the process of major donor acquisition, start by understanding your supporters' average donation amount. From there, you can see when and from whom any donations are typically given that would give you insight into your major donors.
Like your initial ask for donations, you want to personalize any communication to these generous individuals and help them feel like a true extension of your programs and goals.
How nonprofits can acquire more major donors
- Maintain a list of major donors in your donor management software.
- Establish a regular reach-out cadence to keep your organization top of mind.
- Invite major donors to your events and get as much face time as possible.
- Update major donors about the impact of their gifts and upcoming projects that could use their support.
Zeffy’s free donor management solution securely stores and organizes your donor and member data so you can easily understand and engage with key supporters.
8. Create strong relationships at events
Fundraising events are an excellent opportunity to build your community of new donors and advocates in a more intentional way. Events help introduce people to your cause, team, and other passionate supporters.
Your event can be as big or small as you'd like based on what your goals are. It’s all about the experience you provide and how it makes people feel.
Event formats to consider
- A 100% in-person event can bring together local attendees to a common space to interact on a meaningful level.
- A 100% virtual event brings together attendees nationwide to attend your event online from wherever they're most comfortable. This format can also support streaming for those who have schedule conflicts and want to attend on their own time, on-demand.
- A hybrid event empowers prospective donors with the choice to attend in-person or virtually stream the day's events with networking opportunities online.
In addition to charging a registration fee for tickets, you can sell merchandise and share a QR code for attendees to scan to make additional charitable donations throughout the day. You could also run a peer-to-peer fundraiser leading up to the event to boost your fundraising totals.
Read everything you need to know to plan your fundraising event.
9. Follow up with meaning
Nonprofit organizations must send an automatic tax receipt to donors in addition to an annual IRS form of all charitable contributions. Ending the donation experience there is missing a big opportunity to show your appreciation.
A genuine thank you message that follows your tax receipt goes a long way with donors who are likely used to the communication ending there.
A follow up strategy for donor retention
- Immediately after a donation: Send a tailored message expressing gratitude and adding in any details like the person’s name, the campaign they supported, and fundraising goals.
- In the weeks after a donation: Share a detailed progress update such as, “thanks to your support, we were able to exceed our fundraising goals by 20% and provide shelter to 6 of our community members”
- In the months after a donation: Check in with individuals to show them you care and add a more personal touchpoint such as a message from beneficiaries, team members, or your nonprofit’s founder(s)
ChatGPT can make this process easier to manage. Check out a few prompts we put together to write your donor thank you emails.
10. Always leave more ways to give
Getting charitable donations is all about leaving the door open for people to take action in a way that resonates. When you give people more ways to create impact, they’re more likely to give again and share the opportunities with others.
Any fundraising message, campaign, or interaction can include another way to get involved.
Ideas to get donors to give again
- Provide a complete list of ongoing campaigns and quick links in your social media bios.
- Add a link to learn more about your membership program on every donation follow up.
- Offer recurring donors “exclusive first access” to view new campaign launches.
- Sharing a save-the-date for a year-end campaign in your event recap email.
Case study: How Peak Women's Care raised more than $721,000 with a simple 3-step strategy
Peak Women's Care is a nonprofit organization passionate about reaching women in their community. They provide resources and information to help women feel supported through an unplanned pregnancy.
Peak Women's Care turned to Zeffy's 100% free fundraising platform in October 2023 to get the donations that make their mission possible. By February 2024, the organization has saved over $36,000 in hidden fees that other platforms would charge and raised over $721,000 for the cause.
Learn how to get donations and see strong results below with their simple 3-step strategy.
1. Offer straightforward ways to contribute
The Peak Women's Care website is built with donor acquisition in mind. Visitors don’t need to look far to find a ‘Donate’ option on the main navigation and a bolded ‘Donate’ button in the page's header.
In a short scroll, the home page clarifies how a visitor can donate and where the money will go. From there, they arrive to the organization’s main online donation page, and find a clear "Give Now" button that takes them to a mobile-optimized pop up donation form.
The donation form pop up helps donors:
- Make a one-time, monthly, or yearly donation
- Choose from suggested donation amounts or insert their own
- Feel reassured that with Zeffy, 100% of their charitable contribution go to the cause
- Designate the donation as a corporate or organizational donation
- Pay with a variety of options, from credit and debit cards to Apple Pay and Google Pay
2. Create emotional fundraising appeals
Visitors seeking more information about Peak Women's Care can instantly feel the impact they are about to make. The language that proceeds each donation button or call to action is designed to appeal to the emotions of a potential supporter.
The website offers more information on how donations translate to medical care and supplies for women in need. Each page features sentimental imagery that reflects the organization's mission and further emphasizes the importance of giving back to the cause.
3. Continue the relationship
Peak Women's Care knows the value of relationship building, and it shows. They invite anyone who lands on their online donation page to opt into a relationship with the cause through a simple newsletter sign-up form.
Capturing contact information from new donors and passive visitors helps build community, even if someone is not yet ready to give. A newsletter helps people learn about upcoming opportunities to support.
What are the best platforms to get donations for a fundraiser?
Zeffy
Zeffy is the only zero-fee fundraising platform built specifically for nonprofit organizations. With Zeffy, your nonprofit can host a variety of campaigns and encourage donors with the simplest way to donate.
Donor management tools and email templates help you deliver more personalized fundraising efforts and make informed decisions about how to get donations based on your unique donor community. Zeffy empowers you to feel confident that 100% of your donations will go to your nonprofit and not costly fees.
Key features of Zeffy
- Donor management
- Donation campaigns
- Ticketing/event fundraising
- Memberships
- Peer-to-peer campaigns
- Automated tax receipts are sent to your donors right away
“Prior to 2021, SAT was soliciting very few donations annually. With Zeffy's unique payout method that allows us to keep 100% of our donations, we started our very first annual fundraising campaign. Zeffy has been an essential partner in the success of our campaigns. In one year, we raised over $100,000 in donations!” - Jean-Philippe Alepins, Director of Public and Private Finance at the Society for Arts and Technology
PayPal
PayPal is a payment processing solution that can help nonprofit organizations collect online donations. Customized PayPal donation buttons can integrate right into a nonprofit's website.
All online transactions are managed in PayPal and are subject to donation fees.
Key features of PayPal:
- All major credit cards accepted
- Accepting online donations from PayPal accounts directly
- Customized donation amounts and designations
- Recurring donations
Stripe
Stripe for nonprofits is an option to process online donations for any organization with a 501(c)(3) status. Stripe is a payment processor built for businesses of all sizes and offers a smooth transaction experience on mobile and desktop.
Donations made through Stripe are subject to transaction fees.
Key features of Stripe
- Multiple online payment options
- Shareable payment links and QR codes
- One-time, recurring, and pay-what-you-want donation options
- One-click checkout with a link
Venmo
Venmo for nonprofits is a way to accept online donations quickly and safely. The mobile-first payment processor is available to organizations with a 501(c)(3) status through a Venmo charity profile.
Key features of Venmo
- Accepts Venmo balance and major credit cards
- Blue checkmark badge to build trust with donors
- Reporting on donation history
- Same-day transfer funds
- Mobile payments
- QR code for in-person donations
The bottom line: How to get donations for your nonprofit
You're never alone as you determine how to get donations for your organization. You can feel confident about your fundraising strategy the right donation sources, practical tips, and a scalable platform on your side.
Whether you're a first-time fundraiser or looking to refresh your approach, the functionality you need to build your loyal community with more donors is always free with Zeffy.
