12 Giving Tuesday Campaign Ideas for UK Charities (2026)

Giving Tuesday is a fresh opportunity for UK charities to attract, engage and retain donors every year. Charitable organisations that plan early and get creative have more fundraising potential to look forward to.

So, how do you find creative Giving Tuesday ideas this year? What will make your campaign memorable? How can you have your most successful giving day yet?

Our list of 12 Giving Tuesday ideas for charities is your go-to resource for everything you need as we approach the autumn/winter appeal season. Read on to get started.

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In this article:

• The transformative power of a robust Giving Tuesday campaign

• Refresh your strategy with creative Giving Tuesday ideas

• 12 Giving Tuesday campaign ideas

• What good UK Giving Tuesday campaigns have in common

• 6 Bonus tips to make it a successful Giving Tuesday

• Get ready to raise more this Giving Tuesday

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The transformative power of a robust Giving Tuesday campaign

Since its launch in 2012, Giving Tuesday has grown from helping charities raise a few million dollars to over £2.4 billion across nearly 100 countries on a single day of generosity in 2023. According to the official GivingTuesday organisation, giving levels have remained strong year on year.

For UK charities, Giving Tuesday sits in a particularly busy part of the fundraising calendar. It falls in the same week as the Big Give Christmas Challenge, comes shortly after the typical Christmas appeal launch, and follows Macmillan Coffee Morning (September), Children in Need and Comic Relief season. The strategic question for most UK fundraising teams is not "should we do Giving Tuesday?" but "how do we sequence Giving Tuesday, the Christmas Challenge and our Christmas appeal so we do not ask the same donors three times in three weeks?"

One advantage UK charities hold over many of their global counterparts: Gift Aid. Every eligible donation from a UK taxpayer turns £100 into £125 for your charity at no extra cost to the donor, simply by collecting a Gift Aid declaration. Layer that on top of a well-run Giving Tuesday campaign and the impact multiplies significantly (HMRC Gift Aid guidance).

Aside from the fundraising figures, Giving Tuesday gets people talking about giving back, a concept its founders call radical generosity. Charities see supporters take action in various ways beyond just donating money.

With more creative ways to interact with supporters and invite them into campaigns, Giving Tuesday has the potential to fulfil annual fundraising goals and fuel giving into the following year.

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Refresh your strategy with creative Giving Tuesday ideas

When you consider your Giving Tuesday strategy, it is not enough to think only about final fundraising goals. Today's donors want to feel highly involved in the charitable organisations they support, making donor engagement, community and meaningful relationship-building a key focus for charities.

It is essential to consider a donor's experience from their first impression of your charity to confirmation of their first completed donation. At the same time, you cannot afford to overlook proactive ways to nurture those donors into the new year.

There are so many ways to get supporters, new and established, involved with your cause and keep them excited about giving to your charity long after Giving Tuesday is over.

Get ready to explore our list of 12 Giving Tuesday ideas and successful campaign approaches for your best year yet.

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12 Giving Tuesday campaign ideas

1. Create a social media-friendly campaign

Social media is where Giving Tuesday thrives. Donors increasingly turn to TikTok and Instagram to learn about new causes and engage with fundraisers their peers or trusted voices share.

It is one thing to promote a Giving Tuesday campaign on social media and another to build one from the ground up. You can, and should, use social media to post your charity's Giving Tuesday goals and encourage people to participate, but you can also get more creative.

Depending on your goals and your ideal donors, there are many ways to use social platforms. A few ideas to inspire you are below.

UK compliance note: Get explicit consent before reposting a supporter's face or story. UK GDPR treats identifiable images as personal data, and the Code of Fundraising Practice (effective 1 November 2025) requires respectful, honest handling of supporter stories across online platforms.

Creative Giving Tuesday social media campaign ideas

• Host a fitness, art or cooking challenge that invites participants to share what they create through a personal post encouraging others to donate.

• Highlight volunteer stories and profiles to introduce them to new donors.

• Educate followers about your charity's work and the importance of radical generosity with short videos and images in the run-up to Giving Tuesday.

• Make a countdown to Giving Tuesday series of posts that remind followers how soon the big day is and encourage them to check back in to give.

• Spotlight donors with testimonials about their involvement and ideas for others who want to do the same.

• Live stream a Q&A session about your cause, projects and new ways to get involved this Giving Tuesday to build relationships before your campaign launches.

• Leverage interactive polls that quiz your audience about key facts that fuel your mission and raise cause awareness.

• Turn to user-generated content that reposts supporters, team members and volunteers sharing your Giving Tuesday campaign in their own voice.

• Thank donors in real time with appreciation posts that share updates on fundraising totals and their impact on your goals.

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2. Create a campaign around the #GivingTuesday hashtag

This will come as no surprise: Giving Tuesday has official hashtags. Both #GivingTuesday and #GivingTuesday2026 have real potential to boost engagement.

Using the official hashtags alongside personalised versions can help you create a viral campaign or attract more attention to your donation page. Giving Tuesday hashtags receive billions of social media impressions every year. Make sure your organisation's campaign is among them.

UK charities can add extra credibility by pairing #GivingTuesday with their registered charity number in posts. UK donors scan for a Charity Commission registration number before giving, including it in your social copy reassures new supporters at a glance.

The GivingTuesday toolkit provides free resources including logos, images and campaign templates. Use them, they save your team design hours.

Ideas for your Giving Tuesday hashtag campaign

• Host a themed hashtag challenge related to your cause that encourages supporters to participate using #GivingTuesday. For example, ask them to share why your cause matters to them and add the hashtag to the post.

• Create a storytelling series that uses #GivingTuesday to feature posts with personal stories from beneficiaries, donors or volunteers.

• Provide updates on a match day using #GivingTuesday to share donation-matching opportunities and milestones throughout the day.

• Cross-promote collaborative campaigns with other organisations or local voices using #GivingTuesday to increase reach and engagement.

• Host live Q&A sessions or interactive polls tagged #GivingTuesday to spread awareness about timely topics.

• Share eye-catching visuals, graphics, videos or GIFs, incorporating #GivingTuesday that build trust with your organisation.

• Encourage friends and colleagues to use #GivingTuesday to challenge their networks to donate or participate.

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3. Encourage your community with a storytelling campaign

There is nothing quite as powerful as a storytelling campaign when it comes to attracting new donors and encouraging existing donors to give.

Ask your donors to share why they support your cause, then re-share those stories in your emails and social media posts. (Remember to include a clear call to action so people know where to click and how to do their part.)

Encouraging people to share personal stories of how your charity helped or changed their lives can have a significant impact. These real-life examples from people they know provide the incentive new supporters need to get involved and contribute to a cause they care about.

Ideas for a #ShareYourStory Giving Tuesday campaign

• Launch a contest inviting community members to submit their stories about your cause for a prize.

• Create specific hashtags for different types of stories, such as #MyImpactStory or #WhyICare, that people can use when they post on various platforms around Giving Tuesday.

• Host storytelling workshops, virtually and in person, to share skills on crafting and sharing compelling stories about their connection to your charity.

• Invite community members to write guest blog posts or create video testimonials for you to feature throughout your Giving Tuesday campaign.

• Provide supporters with storytelling kits featuring meaningful prompts, guidelines and tips for sharing their stories effectively on Giving Tuesday.

• Host an impact showcase that brings together stories you have gathered throughout the years as a special tribute to your Giving Tuesday campaign.

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4. Run a Giving Tuesday influencer campaign

Collaborating with social media influencers who align with your cause can give your charity a genuine boost on Giving Tuesday. Influencers, local or national, can help spread your message and generate interest in your campaign while taking some of the content creation weight off your team.

Popular social accounts can reach audiences far beyond your existing donor base, creating content they know their followers will engage with. They can share their participation in your charity's challenges or events and encourage followers to donate their time or money.

UK rules to know: Paid influencer content must be labelled #ad under ASA (Advertising Standards Authority) guidelines. If an influencer is asking their followers to donate on your charity's behalf, the Code of Fundraising Practice applies, content must be honest, open, respectful and legal. Check the Fundraising Regulator's guidance at fundraisingregulator.org.uk/code before briefing any paid partner.

Kick off a successful Giving Tuesday influencer campaign

• Select the right influencers with values aligned to your cause and an engaged audience that matches your target demographic.

• Provide guidelines and messaging to ensure consistent, compelling content that feels cohesive with your entire Giving Tuesday campaign.

• Develop high-quality, shareable content that influencers can easily use to promote your campaign and add their personal touch.

• Offer exclusive influencer opportunities, such as early access to events and exciting campaign details, that make them feel valued and motivated to promote your cause.

• Co-create content with influencers, such as interviews, live streams or guest blog posts, to introduce your cause to their audience.

• Track influencer impact throughout your Giving Tuesday campaign to assess the effectiveness of collaborations and adjust your approach if needed.

• Recruit influencers to continue through your Christmas campaigns by combining a Giving Tuesday brief with content ready to expand the story as the end of the year approaches.

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5. Start a Giving Tuesday email marketing campaign

To create an effective Giving Tuesday email marketing campaign, build a meaningful story that highlights your organisation's impact and the campaign's specific needs.

Personalise your emails with engaging subject lines and tailored content to connect with your supporters. Emphasise the limited giving window and offer exclusive matching-gift opportunities to create a sense of urgency.

UK GDPR and PECR compliance: Direct email marketing to individuals in the UK requires either explicit consent or, for existing supporters of a charity, the "soft opt-in" basis clarified by the Information Commissioner's Office. Every Giving Tuesday email must include a clear unsubscribe link and identify the charity by its registered name and charity number. The Code of Fundraising Practice (Section 9, effective 1 November 2025) also applies to supporter-facing digital communications.

Unique ideas include

• Featuring testimonials from beneficiaries

• Hosting a virtual event or live stream on Giving Tuesday

• Using interactive elements like donation sliders or progress bars

• Adding a quick link to your Giving Tuesday donation form

• Encouraging readers to forward the email campaign to three friends

• Following up with thank-you emails and impact reports to show appreciation and transparency

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6. Create a collaborative campaign with local businesses

Is there a local business nearby with a large Instagram following or a track record of sponsoring charity events? Ask them to collaborate on a community Giving Tuesday campaign for greater impact, reach, resources and budget.

Ideas for a collaborative Giving Tuesday campaign with local businesses

• Offer to collaborate on a joint campaign where a portion of sales on Giving Tuesday goes to your cause.

• Ask businesses to sponsor specific aspects of your campaign, such as funding special events.

• Request that businesses display your flyers or posters in their premises and share your campaign on their social media.

• Suggest organising internal fundraising or volunteering opportunities for their employees.

• In exchange for their participation, offer to promote the business as a supporter of your cause through your own channels.

• Invite businesses to co-host a local event or virtual gathering to raise awareness and funds.

• Ask if the business can help with press releases or local media outreach to amplify the campaign's visibility.

• Encourage businesses to include your Giving Tuesday campaign information in their customer communications, such as newsletters or receipts.

Important, commercial participator rules: Where a business publicly states "a portion of every sale goes to [charity name]", that is a commercial participator arrangement under UK law and requires a written agreement clearly stating what proportion of proceeds goes to the charity. NCVO's guidance on corporate partnerships is a useful starting point before you formalise any arrangement.

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7. Create a donation match campaign

Reaching out to larger organisations and asking them to provide a matching donation can help you attract more donations at specific points during Giving Tuesday or at certain fundraising milestones.

Your charity will still need to offer the usual partnership benefits, visibility, recognition and so on. But donation matching provides a powerful incentive: supporters know their contribution will be doubled, which consistently drives more giving.

The Big Give Christmas Challenge: In the UK, the most prominent matched-giving vehicle in the Giving Tuesday window is the Big Give Christmas Challenge, the UK's largest online matched-giving campaign. Charities that apply and secure a Champion pledge can have donations doubled during a fixed campaign window that typically coincides with late November and early December. If your charity is planning a Giving Tuesday push, applying to the Christmas Challenge can turn the same appeal into a double-impact moment.

A note on Gift Aid and matched donations: Matched funds from a UK-taxpayer donor can qualify for Gift Aid, turning a £100 donation into £125 for your charity. Matched funds from a company follow corporate gift relief rules and are separate from Gift Aid. Always check with your finance lead or refer to HMRC Gift Aid guidance when structuring a match campaign.

Ways to engage corporate partners for a Giving Tuesday donation match campaign

• Partner with a business to match donations up to a certain amount at the start of your Giving Tuesday campaign.

• Secure a commitment from several organisations to match all contributions on Giving Tuesday.

• Create an agreement with a corporate partner to match donations on a specific day and introduce it as a surprise match to propel giving.

• Create a tiered match where donations are matched in increments (for example, the first £5,000 matched 1:1, the next £5,000 matched 2:1).

• Have a different organisation match donations during specific hours throughout the day of Giving Tuesday.

• See if any businesses are willing to match donations made by their employees for your Giving Tuesday campaign.

• Have trustees or high-profile supporters match donations from others within their network.

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8. Run a Giving Tuesday peer-to-peer campaign

Peer-to-peer fundraising is a fantastic way to put campaign momentum in the hands of your community. You can empower supporters to fundraise on your behalf when the generosity of Giving Tuesday is already in the air.

You will see strong results if you provide supporters with easy-to-use tools, a customisable fundraising page and templates to share with friends and family. Fundraising through your supporter network attracts donations while bringing awareness to new potential donors who might never have heard of your charity otherwise.

A peer-to-peer campaign also lets fundraisers bring powerful storytelling to the forefront of asking others to contribute to a shared goal. It is an excellent opportunity for supporters who may not have the financial means to give as much as they would like, they can turn their passion into action by recruiting others to come together for a significant impact.

UK context: In the UK, most sponsored fundraising still runs through JustGiving by default. Small charities running Giving Tuesday peer-to-peer outside the flagship mass-participation events, such as the London Marathon or Great Run series, where Enthuse is the official platform, can use free alternatives that do not take a substantial donor contribution from every gift. See how the options compare at zeffy.com/en-gb/compare/zeffy-vs-justgiving.

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9. Welcome new recurring donors through your Giving Tuesday campaign

Recurring donations that start on Giving Tuesday are the gifts that keep giving as the new year approaches and your charity needs reliable income to plan ahead. More importantly, they foster a commitment from loyal monthly donors who make charitable giving part of their regular routine.

Giving Tuesday is a great time to highlight the long-term impact of regular gifts. How does a commitment to give monthly equate to results your charity can achieve that one-off gifts cannot guarantee?

Direct Debit and Gift Aid: In the UK, regular giving is dominated by Direct Debit, around a third of all charity donations run on it. If your Giving Tuesday recurring form supports Direct Debit alongside card payment, you will capture donors who prefer bank-based giving. And every recurring donation from a UK taxpayer can be Gift Aided with a single declaration covering all future gifts, turning a £20 monthly gift into £25 for your charity at no extra cost to the donor (HMRC Gift Aid guidance).

Ideas for a Giving Tuesday recurring gift campaign

• Launch a specific recurring donation form for Giving Tuesday.

• Offer incentives for making a commitment.

• Use visuals to describe what a regular gift achieves (for example, "£50 per month keeps our food bank open one extra day each week").

• Make it as easy as possible to automate a recurring donation.

• Recognise those who sign up for a recurring gift on Giving Tuesday.

• Celebrate the anniversaries of Giving Tuesday donors who started their regular gift in previous years.

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10. Host giving challenges that encourage donors to spread the word

Giving challenges have become a fixture of Giving Tuesday because they work. Challenges encourage people to bring in their friends and family to match their donations, or to showcase what a community can do when it comes together for a good cause.

Ideas for Giving Tuesday challenges

• £5 for 5 challenge: Participants donate £5 and challenge five friends to do the same.

• 24-hour fundraising marathon challenge: Livestream for 24 hours featuring interviews, performances and behind-the-scenes content while challenging your community to reach your donation goal in that time.

• Virtual challenge event: Host a 5K or other endurance event that people can join and complete virtually, paying a small participation fee that adds up as more people get involved.

• Giving Tuesday team challenge: Encourage fundraising teams across companies, families, organisations or clubs to compete for the top spots based on how much they can raise for your Giving Tuesday campaign.

• Volunteer challenge: Share a long list of volunteer opportunities, and see which of your volunteers can complete the most hours on Giving Tuesday.

Raffle and prize-draw rules: If your giving challenge includes a raffle where tickets are sold in advance to the public, that is a "small society lottery" under the Gambling Act 2005 and must be registered with your local licensing authority (£40 initial fee, £20 annual renewal; single-draw cap of £20,000; annual aggregate cap of £250,000; at least 20% of proceeds to the cause). Raffles held entirely at an event, where tickets are sold and the draw takes place on the day, are "incidental non-commercial lotteries" and need no registration. Gift Aid never applies to raffle ticket purchases (Gambling Commission guidance).

Similarly, entry fees to a virtual 5K are not Gift Aid eligible because the donor is receiving a benefit (the event place). Any sponsorship raised via a separate fundraising page on top of the entry fee is Gift Aid eligible.

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11. Make your Giving Tuesday campaign an educational event

Virtual events are now a permanent part of the fundraising landscape, and they can educate people far and wide about what your cause is up to. Take advantage of online learning and organise virtual events such as webinars, panel discussions or live streams that donors can attend.

You can teach supporters about topics like

• Your charity's founding story

• Your charity's leadership team and trustees

• Your beneficiaries and stories of impact from donations

• Any new legislation or statistics affecting your cause

• Awareness of the challenges your charity sets out to solve

Invite experts, beneficiaries and community leaders to share insights from various perspectives throughout the week of Giving Tuesday. Remember that these learning opportunities can also encourage people to give beyond Giving Tuesday itself.

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12. Build your campaign around your charity's impact report

Creating and sharing an annual or impact report as the heart of your Giving Tuesday campaign can make a significant difference, particularly when attracting corporate or local business sponsors.

Get creative with a specific impact report that details how donations from previous Giving Tuesday campaigns were used as the basis for this year's appeal. Transparency and accountability build trust and show potential donors the real-world difference their contributions can make. In the UK, this aligns directly with the Trustees' Annual Report and Accounts (TAR) that registered charities file with the Charity Commission, using your TAR data to tell a compelling story on Giving Tuesday is both credible and trust-building.

Creative ideas to turn your impact report into a campaign

• Host an interactive report with engaging features like clickable sections and embedded videos that highlight impact in a new way and lead to a simple donation form.

• Design a visually appealing infographic to share on social media and emails, and embed on your Giving Tuesday campaign page to collect both one-off and recurring gifts.

• Share a short video recap that narrates your impact story and shows how Giving Tuesday moves your charity forward, with a call to action to fundraise on your organisation's behalf through a peer-to-peer campaign that spreads the impact further.

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13. Layer Gift Aid on every eligible ask

This is one of the most powerful things a UK charity can do on Giving Tuesday and it costs your donors nothing. A Gift Aid declaration turns every £100 donation into £125 for your charity, simply because HMRC reclaims the tax the donor has already paid.

Every Giving Tuesday donation form should collect the declaration, you need the donor's full name, home address and confirmation that they are a UK taxpayer and want their donation treated as Gift Aid. One declaration can cover all future gifts from that donor, making it particularly valuable when welcoming new recurring donors on Giving Tuesday.

If you are collecting cash or contactless donations at an in-person Giving Tuesday event, the Gift Aid Small Donations Scheme (GASDS) allows a 25% top-up on small donations of £30 or less, with no written declaration required, up to £8,000 in eligible small donations per tax year, yielding up to £2,000 in additional income for your charity.

Gift Aid does NOT apply to event ticket prices, raffle entries or auction lots sold at fair value, the donor must be giving a gift, not paying for something in return (HMRC Gift Aid guidance; Charity Tax Group for technical detail on the goods and services carve-out).

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What good UK Giving Tuesday campaigns have in common

The most effective UK Giving Tuesday campaigns share a handful of consistent patterns. Whether you have a large team or a handful of volunteers, these principles will strengthen any campaign you run.

A specific, tangible ask. The campaigns that raise the most are built around a clear, concrete goal, not "help us do more good" but "£60 covers one place on our mentoring programme for a term" or "£25 a month keeps our foodbank open an extra two days a week." Specificity gives donors a reason to act now.

A match or multiplier that creates urgency. Donation matching, whether from a corporate partner, a trustee pledge, or through the Big Give Christmas Challenge, reliably drives more donations. Donors respond to the knowledge that their gift goes further. Even a modest matched pot of £2,000 announced at the start of the day can lift total giving significantly.

Transparency about where money goes. UK donors are trust-sensitive. Charities that show, clearly, without financial jargon, what every pound achieves consistently outperform those that rely on emotional appeals alone. Your Trustees' Annual Report and Accounts data, anonymised case studies and real programme costs are all compelling material.

A Giving Tuesday campaign that connects to the wider Christmas appeal. Charities that treat Giving Tuesday as the opening moment of their Christmas fundraising, rather than a standalone event, raise more across the season. Pre-warm your audience in October, launch on Giving Tuesday, carry momentum through the Big Give Christmas Challenge window, and close with your Christmas appeal. The sequencing matters.

Keeping 100% of every donation. Platform fees and suggested donor contributions can quietly reduce what your charity actually receives. Running your Giving Tuesday campaign on a platform with no platform fee, no transaction fee and no credit card fee means every pound your donors give goes to your cause.

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6 Bonus tips to make it a successful Giving Tuesday

1. Assemble a reliable Giving Tuesday team

Giving Tuesday may be one day, but the effort required to develop a campaign with a full promotional strategy, launch plan and donor retention process can require all hands on deck. Assembling a designated team to take on specific roles alongside their day-to-day work helps you stay organised and feel supported as you execute a new Giving Tuesday idea.

A reliable team distributes the workload and assigns aspects of the project to the person with the most relevant expertise. Start by identifying critical roles based on your needs, recruiting internal support or bringing in external specialists to help you execute your vision.

A few roles you may recruit individuals or teams for include:

• Campaign management

• Content creation

• Finance and accounting

• Social media strategy

• Outreach coordination

• Marketing

• Volunteer management

• Supporter management

• Project management

• Partnerships and collaboration

Once your team is assembled, create a collaborative space with clear goals, deadlines, responsibilities and communication channels. Encourage creativity and leverage team members' strengths to keep morale high.

Most importantly, make sure everyone understands their responsibilities and the campaign's wider objectives. Review progress regularly and share opportunities to learn along the way, with support from the whole team, to ensure your most successful Giving Tuesday campaign.

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2. Brainstorm your charity's Giving Tuesday campaign

With your team in place, you are ready to think creatively about your Giving Tuesday campaign. Getting creative with new ideas starts with knowing exactly what you want to achieve.

Start with clear goals, objectives and targets for donor acquisition and retention. But also consider defining your vision for what will make this year's campaign one no one forgets.

Consider discussing the following questions with your Giving Tuesday team:

• How do you want new donors to perceive your charity when they see your Giving Tuesday campaign?

• If you could sum up your campaign message in one sentence, what would it convey?

• What three words would you want your donors to use when describing your Giving Tuesday campaign?

• How many ways will you create for donors to engage with the campaign?

• Are there any moments of surprise and delight you want to introduce mid-campaign?

• What emotions should your campaign invoke in donors?

• How would you want supporters to share your campaign, and what would you want them to say?

• Will you collaborate with any individuals or organisations on Giving Tuesday?

• What would an ideal Giving Tuesday look like internally if everything went smoothly?

• How do you want Giving Tuesday donors to return to your organisation?

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3. Get your charity ready by using GivingTuesday resources

True to its roots, everything GivingTuesday makes is free for charities, and anyone, to use. Make the most of what is on offer.

Resources include:

• GivingTuesday GIFs and Instagram stickers

• GivingTuesday photos, stock images and videos

• GivingTuesday logos

• Step and repeat template

• Retractable banner template

• Photo booth props

• Giving Tuesday success stories

Even a modest head start makes it accessible for any organisation to run a successful campaign. That way, a dedicated design team and internal resources are not a barrier to participating in the big day of generosity.

One simple yet highly impactful way to showcase your Giving Tuesday campaign is to create a version of your charity's logo just for Giving Tuesday. This shows supporters that you believe in the good Giving Tuesday is spreading while making it clear that your charity is participating.

Free design software like Canva makes it straightforward to adapt your logo or add the GivingTuesday logo.

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4. Pre-launch your Giving Tuesday campaign

If your donors do not know your charity is participating in GivingTuesday, how can they support you? This may seem obvious, but it is all about timing and creating a splash about your campaign early enough to get maximum attention from new and existing donors.

As early as the end of summer, you can start releasing details about your Giving Tuesday campaign or any unique plans to make a difference as you close out the year. Donors have many options on Giving Tuesday, so making your organisation their first choice when it comes time to give secures more donations.

Tips to pre-launch your Giving Tuesday campaign

• Nail your timing: Consider a 90-day preview, one-month countdown or other approach to build anticipation ahead of your official campaign launch. Use the same appeal of film teasers and album sneak peeks to generate excitement.

• Invite people in: Share behind-the-scenes content that shows all the hard work going into your campaign. Your team can be a great asset in welcoming supporters to be part of what you are creating.

• Secure commitments: Even before you launch, consider reaching out to key supporters, major donors and partners to secure an early pledge that you can use to launch your campaign with confidence.

• Prepare materials: Develop and schedule content, from emails and social media posts to promotional graphics and printed materials, to ensure everything is ready for launch and looks consistent.

• Leverage your network: Encourage trustees, volunteers and staff to spread the word and generate interest in your pre-launch within trusted networks.

• Test all technology: Double-check that your fundraising platform, website and any supporting tools are ready to function without disruption, so donors have a smooth experience.

• Lean on resources: Pre-create toolkits, Giving Tuesday email templates and any assets you will need so they are ready to share with partners and your network before you launch.

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5. Offer a menu of ways to participate

You want to share your main Giving Tuesday campaign page to collect as many donations as you can, but make sure to give supporters other options too, such as signing up to volunteer, donating items, spreading the word about your charity or joining in with an event.

Having more options to give helps you meet more donors where they are with their preferred ways to take part on Giving Tuesday.

Show supporters a clear path to take action by

• Making a donation directly to your campaign

• Joining your membership community

• Becoming a social media advocate

• Attending a Giving Tuesday event

• Volunteering to support campaigns

• Writing or sharing a testimonial to support marketing efforts

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6. Take your donation form personalisation up a notch

Giving Tuesday is the perfect moment to update your donation forms. Using advanced fundraising techniques, you can customise the messaging for each donor and track which channels bring in the most donations.

Top tips for customising your donation form

• Use your charity's logo, colours and fonts to stay visually consistent with your brand.

• Include a personalised welcome message or introduction that reflects your mission.

• Tailor form fields to gather relevant information for donor segmentation and engagement.

• Highlight donation amounts that will make a difference, with clear examples of impact.

• Pre-fill donor information for returning donors to streamline the process.

• Customise the confirmation and thank-you messages to include personalised details.

• Ensure the form is mobile-friendly and looks great on all devices.

• Offer various giving options, such as one-off or recurring donations.

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Get ready to raise more this Giving Tuesday

Remember that Giving Tuesday was founded on the idea that radical generosity should be a more significant part of our everyday lives. For individuals, families, communities and businesses, the more we give, the more we inspire others to give.

Yes, the global generosity movement raising billions across nearly 100 countries is impressive. But Giving Tuesday also breaks records in terms of hours spent volunteering, the number of participants and generous acts carried out.

Giving Tuesday falls on the Tuesday after US Thanksgiving, in late November each year. Make sure your campaign will encourage people to be radically generous throughout the year, not just on that one day. Use Giving Tuesday as the launchpad for a winter of giving that carries your charity through to the new year.

Set up your Giving Tuesday donation form, ticketing page and peer-to-peer campaign in one free platform.

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