Giving Tuesday Templates for Financial Literacy Programs

Need quick, copy-and-paste GivingTuesday posts and emails? Get simple, zero-fee tools so every dollar helps more families build financial security, without extra work.

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A Giving Tuesday form that worked

REAL ZEFFY FORM · GIVING TUESDAY 2025

How Marian Anderson Neighborhood Academy Supporters raised $2,956 on Giving Tuesday with Zeffy

$2,956
raised
23
gifts
  1. A named need: Show donors what gifts pay for on this form: robotics clubs, desks for upper grades, teacher mini-grants.
  2. Peer-to-peer fundraising: Let supporters start their own pages, so every friend they reach can fund students' clubs and classroom needs.
  3. Monthly giving: Turn your Giving Tuesday donors into monthly supporters, so clubs, supplies and teacher grants keep running all year.

Re-engage your donors in 3 emails

Start with donors who skipped last year
3 emails, no more
Never two days in a row
7 DAYS BEFORE

Donors who skipped last year

A shoebox of bills, and 20 seats to fill

Hi [First name],

Since you last gave, [Name] came to our Tuesday night class with a shoebox of unopened bills. A money coach sat down with them, and they left with a first monthly budget.

This Giving Tuesday, we're raising $1,000 so 20 neighbors can finish our four-week budgeting and credit course. That's $50 per seat, covering the workbook and materials.

Before the crowd arrives, would you come back with an early gift? Early gifts help us start the day with momentum. A gift of $25 covers one student's workbook and handouts.

[Donation link]

Thank you for helping neighbors build a plan for their money.

[Your name]
[Org name]

GIVING TUESDAY

Recent donors and anyone still deciding

$1,000 to fill 20 seats in our money class

Hi [First name],

It's Giving Tuesday, and today is the day to fill 20 seats in our free money basics classes.

Last week we shared [Name] and the shoebox of unopened bills. Our goal is $1,000, and we're at [Total raised] so far.

Here's what a gift covers:

  • $25: half a seat, with the workbook and handouts for one student
  • $50: one full seat, with workbook and materials
  • $100: two seats, so two neighbors can start together

100% of your gift goes to these classes. We use Zeffy, a platform that's free for nonprofits.

Give today: [Donation link]

[Your name]
[Org name]

2 DAYS AFTER

Everyone who gave

Your gift, and what comes after the first budget

Hi [First name],

Thank you. Giving Tuesday brought in [Total raised] from [Number of donors] people. We're grateful for every one of you.

Here's where that leaves our classes: [Outcome reached].

Remember [Name] and the shoebox of bills? Next comes emergency savings, with a money coach beside them, and your gift keeps a seat open for the next neighbor.

Our December appeal is coming soon. If you'd like to keep going before then, you can use [Year-end appeal link]. There's no pressure at all.

[Your name]
[Org name]

Giving Tuesday Social Captions for Financial Literacy Programs

template 1

[Name] walked into our Tuesday night class carrying a shoebox of unopened bills. A few weeks later, [Name] had a first monthly budget on paper.

Today we're raising $1,000 so 20 more neighbors can take our four-week course this winter. $50 covers one full seat. $100 covers two seats, so a friend or spouse can start together.

Give here: [Donation link]

100% of your gift reaches the classes. That's possible because we use Zeffy, which is free for nonprofits.

#GivingTuesday

template 2

One shoebox of unopened bills became a first budget in our Tuesday night class.

Today we're raising $1,000 to seat 20 neighbors in our free four-week money basics course this winter, taught by volunteer money coaches. Each one leaves with a budget and a first step toward emergency savings.

$25 = the workbook and handouts one student takes home and keeps.

Tap the link in bio to give. 100% of your gift goes to the classes.

#FinancialLiteracy #MoneyBasics #GivingTuesday

template 3

This Giving Tuesday, [Org name] is raising $1,000 to put 20 adults through our free four-week budgeting and credit course this winter.

[Donation link]

Many of our neighbors are one surprise bill away from a hard month, and emergency savings start with a first budget. At $50 a seat, $1,000 covers the workbook and materials for all 20, with volunteer money coaches leading each class.

Every dollar goes to the program because our platform, Zeffy, is free for nonprofits. If you run a business or serve on a board, please share this or match a few seats.

#GivingTuesday

Giving Tuesday Campaigns Ideas for Financial Literacy Programs

📅 Run a five-day giving week

Each day, share one money lesson from a class and ask for a gift.

🎓 Let donors sponsor workshop seats

Donors pick a workbook kit, a coaching hour, or a tax-prep slot to fund.

🎟️ Raffle a personal budget makeover

Volunteer coaches donate prize hours, supporters buy tickets online and share with friends.

🎯 Fund a full class of 20

Post a goal with a live progress bar, where $50 covers one learner's workbook.

💌 Win back donors who've gone quiet

Email only people who haven't given in a year, with a short thank-you.

🐖 Host a savings challenge

Supporters set aside $5 a day, then donate what they saved.