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Stepping into the next stage of fundraising success
It’s an exciting time to be a nonprofit in 2025, with so much fundraising potential opened up by new avenues of interaction, connection, and community-building at the forefront. Yet, many nonprofits still struggle to create a seamless, donor-friendly experience that maximizes contributions.
As technology and donor behavior evolve, organizations that take the time to learn about and adapt to these shifts can unlock greater giving potential. Knowing which giving trends will shape 2025 is one thing; applying them to your unique organization is another.
Our latest webinar helps you do both. We’ll explore five major giving trends every nonprofit should know and offer actionable tips for incorporating them into your fundraising approach
With so much good learning in the full-length webinar, we pulled together some of our favorite clips below to give you a glimpse into each trend we cover.
Zeffy’s data shows that 70% of donations now come from mobile devices. This is an opportunity for nonprofits to ensure the donation experience on any device is universally seamless so no money is left on the table.
Fewer clicks mean more completed donations and a stronger likelihood that donors will return to give again.
Digital wallets & frictionless giving are on the rise
More donors are choosing the convenience of Apple Pay, Google Pay, and PayPal over manually entering their card details. We’ll show you how adding digital wallets (and choosing a tech partner with fast checkout) can increase conversions and reduce abandoned donations.
How data-driven storytelling boosts donations by 4X
Donors want to know their money is making a difference, but vague statements won’t do you any favors. This is a moment to revisit ways to frame your mission with precise, quantified impact data (e.g., “$1 provides two people with safe water for a year”) and inspire generosity.
Numbers and visuals can help your nonprofit stay at the top of your mind and encourage donors to give more often.
AI & personalization: The secret to engaging more donors
AI is here to stay, and 80% of nonprofits believe it could transform their work. It’s all about knowing where and how to make AI work for you while you maintain your authenticity.
Tools like ChatGPT are helping nonprofits craft donor-centric messaging, refine donation requests, and maintain brand consistency without sacrificing the human touch.
This webinar is an interactive conversation led by Tanya Cripotos, Customer Success Manager at Zeffy. Tanya is part of the community at Zeffy, aimed to help nonprofits thrive with free resources and pro tips to master our 100% free fundraising platform.
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Keep reading :
Webinars
Webinar - Maximizing your event fundraising with Zeffy.
Unlock the secrets to maximizing your event fundraising with Zeffy! Explore our latest ticketing features, promotional strategies, donor retention techniques, and more. Learn why Zeffy is the only 100% free ticketing platform for nonprofits.
Webinar- Online Fundraising: How to Raise the Most on Your Website, Social Media, and More
Watch a free webinar all about online fundraising through your nonprofit website, social media, and email strategy. Learn tangible tips and hacks to reach more donors and raise more for your cause.
