Shopify VS Wild Apricot

Shopify and WildApricot help you sell merchandise online, but both charge monthly fees plus transaction costs that reduce your revenue. Zeffy gives you donation forms, event ticketing, and online store capabilities with zero fees — so every dollar from merchandise sales and donations stays with your mission.

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logo-white-WildApricot
WildApricot
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Shopify

Shopify VS Wild Apricot

Shopify VS Wild Apricot: What nonprofits should know before choosing.

Shopify
WildApricot
WildApricot
<div class="comparetable"><div class="div-block-440"><div id="emailfeatures"class="tablerow is-header"><div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8c44be5e84b3fa1ec188e_email.svg"alt=""><div class="comparecategorytitle">Ecommerce & Online Stores Features</div></div><div class="column2 is-header"><div class="rich-text_table is-header"></div></div><div class="column3 is-header"><div class="rich-text_table is-header"></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Product Catalog Management</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Shopping Cart Functionality</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Inventory Management</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Information not available</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Product Variants (Size, Color)</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Shipping Integrations</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Discount Codes & Promotions</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">DOrder Management</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div></div><div class="tablerow endrow"><div class="column1 is-compare"><div class="left-column_text">Payment Processing</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><p class="table_text"></p></div></div></div></div></div></div>
<div class="comparetable"><div class="div-block-440"><div id="pricing"class="tablerow is-header"><div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8c44be5e84b3fa1ec188e_pricing.svg"alt=""><div class="comparecategorytitle">Pricing</div></div><div class="column2 is-header"><div class="rich-text_table is-header"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img><p class="rich-text_table is-header">$29-99/month plus card fees</p></div></div></div><div class="column3 is-header"><div class="rich-text_table is-header"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img><p class="rich-text_table is-header">$63/mo plus card fees per member</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Processing fees</div></div><div class="column2 is-compare is-purple"><div id="processingfees"class="rich-text_table w-richtext"><p class="rich-text_table big-text">1% – 0%</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><img><p class="table_text">NPO Lite: 1% (3rd party), lower card rates. NPO Full: 0% (3rd party), lower card rates.</p></div></div></div><div class="column3 is-compare"><div id="processingfees"class="rich-text_table w-richtext"><p class="rich-text_table big-text">2.9% + $0.30</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><img><p class="table_text">per transaction. Some users report ~3.5%.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Platform fees</div></div><div class="column2 is-compare is-purple"><div id="processingfees"class="rich-text_table w-richtext"><p class="rich-text_table big-text">$29/month</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">NPO Lite: $29/month subscription. NPO Full: $99/month subscription.</p></div></div></div><div class="column3 is-compare"><div id="processingfees"class="rich-text_table w-richtext"><p class="rich-text_table big-text">N/A</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><img><p class="table_text">Subscription cost covers platform features. No separate fee listed.</p></div></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Monthly fees</div></div><div class="column2 is-compare is-purple"><div id="processingfees"class="rich-text_table w-richtext"><p class="rich-text_table big-text">$29/month</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img><p class="table_text">NPO Lite: $29/month. NPO Full: $99/month.</p></div></div></div><div class="column3 is-compare"><div id="processingfees"class="rich-text_table w-richtext"><p class="rich-text_table big-text">$63/mo</p><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/688244e8c87679558de97ca0_check.svg"alt=""><img><p class="table_text">Starting at $63/mo for 100 contacts. Discounts for annual prepay.</p></div></div></div></div><div class="tablerow endrow"><div class="column1 is-compare"><div class="left-column_text">Value for money</div></div><div class="column2 is-compare is-purple"><div class="rich-text_table w-richtext"><div class="table_icon-text-content y-center"><img src=""alt=""><img><p class="table_text big-text">N/A</p></div></div></div><div class="column3 is-compare"><div class="rich-text_table w-richtext"><div class="table_icon-text-content y-center"><img src=""alt=""><img><p class="table_text big-text">4.4/5</p></div></div></div></div></div></div>
<div class="comparetable"> <div class="div-block-440"> <div id="pricing"class="tablerow is-header"> <div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8d5b26894c6e329782874_Features.svg"alt=""> <div class="comparecategorytitle">Features</div> </div> <div class="column2 is-header"> <div class="rich-text_table is-header"> <p class="rich-text_table is-header big-text">4.3/5</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="rich-text_table is-header">Powerful eCommerce, but needs add-ons for nonprofits. Setup takes time and training.</p> </div> </div> </div> <div class="column3 is-header"> <div class="rich-text_table is-header"> <p class="rich-text_table is-header big-text">4.3/5</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="rich-text_table is-header">Built for memberships, but transaction fees eat into donations and event revenue.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Donations</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">No donation tools - Built for selling products, not accepting charitable contributions</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">WildApricot offers basic donation forms but charges processing fees on every transaction, reducing the funds that reach your cause.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Ticketing</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Basic event apps available - Third-party integrations needed for nonprofit event ticketing</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">WildApricot offers event registration and ticketing with payment processing, though fees apply to every ticket sold, reducing your event revenue.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Peer-to-Peer Fundraising</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">No peer-to-peer fundraising - Designed for business sales, not supporter-driven campaigns</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">WildApricot doesn't offer peer-to-peer fundraising tools. You'd need third-party integrations to enable supporters to fundraise on your behalf.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Auctions</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">No auction features - Shopify focuses on product sales, not fundraising events like auctions</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">WildApricot doesn't support auction functionality. You'd need separate auction software and manual processes to manage bidding and payments.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Raffles</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">No raffle functionality - Lacks tools for selling raffle tickets or managing drawings</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">WildApricot lacks built-in raffle functionality. You'd need to use external raffle platforms and manually manage ticket sales and winner selection.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Online store</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Full eCommerce platform - Sell products with inventory management, payment processing, and shipping</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">WildApricot provides basic online store features for selling merchandise, but with limited customization and higher transaction costs.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Memberships</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Limited membership features. Requires third-party apps for recurring memberships, member portals, and automated renewals.</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">WildApricot offers membership management with automated renewals, member directories, and tiered membership levels. However, it charges transaction fees on top of membership dues, reducing your revenue.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Donor Management/CRM</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">No built-in donor management. Requires expensive third-party CRM integrations to track donor relationships and giving history.</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">WildApricot provides contact management and tracks member interactions, but lacks dedicated fundraising tools like donation campaigns, pledge tracking, or donor stewardship features that nonprofits need.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Emails & Newsletter</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Basic email marketing through Shopify Email. Limited automation and segmentation compared to dedicated nonprofit tools.</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">WildApricot includes basic email marketing tools with templates and member segmentation. But advanced email features require higher-tier plans, increasing your monthly costs.</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Payment Processing</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Strong payment processing with multiple gateways, but transaction fees range from 2.4% to 2.9% plus 30¢ per transaction.</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Strong payment processing with multiple gateways, but transaction fees range from 2.4% to 2.9% plus 30¢ per transaction.</p> </div> </div> </div> </div></div></div>
<div class="comparetable"><div class="div-block-440"><div class="tablerow is-header"><div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8de3026f5d3875f3329a3_BigIcons.svg"alt=""><div class="comparecategorytitle">Payment methods</div></div><div class="column2 is-header"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="rich-text_table is-header">Credit cards and digital wallets only. No ACH or bank transfers</p></div></div><div class="column3 is-header"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="rich-text_table is-header">Basic credit card processing. No digital wallets or modern options</p></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Credit Card Payments</div></div><div class="column2 is-compare is-purple"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Supported - Accepts all major credit cards through Shopify Payments and third-party gateways</p></div></div><div class="column3 is-compare"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Supported with transaction fees - processes Visa, Mastercard, and American Express through integrated gateway</p></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">Apple Pay & Google Pay</div></div><div class="column2 is-compare is-purple"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Supported - Offers Apple Pay, Google Pay, and Shop Pay for faster checkout</p></div></div><div class="column3 is-compare"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Not supported - WildApricot's payment system doesn't include digital wallet options</p></div></div></div><div class="tablerow is-white"><div class="column1 is-compare"><div class="left-column_text">ACH / Bank Transfers</div></div><div class="column2 is-compare is-purple"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Not supported - Shopify focuses on credit card processing through Shopify Payments</p></div></div><div class="column3 is-compare"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Not supported - WildApricot focuses on membership management with basic payment processing</p></div></div></div><div class="tablerow endrow"><div class="column1 is-compare"><div class="left-column_text">Tap to Pay App</div></div><div class="column2 is-compare is-purple"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Supported - Shopify POS app enables tap-to-pay for in-person sales</p></div></div><div class="column3 is-compare"><div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><p class="table_text">Not supported - WildApricot is web-based membership software without mobile payment capabilities</p></div></div></div></div></div>
<div class="comparetable"> <div class="div-block-440"> <div id="pricing"class="tablerow is-header"> <div class="column1 is-header"><img loading="lazy"src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/68f8df20d98a80f025f7cb0f_BigIcons.svg"alt=""> <div class="comparecategorytitle">Customer Support</div> </div> <div class="column2 is-header"> <div class="rich-text_table is-header"> <p class="rich-text_table is-header big-text">4.3/5</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> </div> </div> </div> <div class="column3 is-header"> <div class="rich-text_table is-header"> <p class="rich-text_table is-header big-text">4.3/5</p> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Unlimited Support</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Shopify limits support based on plan tier, with higher plans getting priority</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">WildApricot limits support based on subscription tier, with premium support for higher plans</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Phone Support / Office Hours</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Shopify offers phone support during business hours for select plan levels</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">WildApricot offers phone support during business hours for select plan levels</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Webinars</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Shopify provides regular training webinars and educational sessions for users</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">WildApricot offers regular training webinars and educational sessions for users</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Help Center</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Shopify maintains a comprehensive help center with guides and documentation</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">WildApricot maintains a knowledge base with articles and guides for self-service support</p> </div> </div> </div> </div> <div class="tablerow is-white"> <div class="column1 is-compare"> <div class="left-column_text">Email</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Shopify offers email support with response times varying by plan level</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">WildApricot provides email support with response times varying by plan level</p> </div> </div> </div> </div> <div class="tablerow endrow"> <div class="column1 is-compare"> <div class="left-column_text">Nonprofit-Focused Support Team</div> </div> <div class="column2 is-compare is-purple"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/60af7f6d21134db12548f5b9/686433f81dd99f7d4de5259b_Check.svg"alt=""><img> <p class="table_text">Support built for e-commerce businesses with plan-gated access and priority help for higher tiers</p> </div> </div> </div> <div class="column3 is-compare"> <div class="rich-text_table w-richtext"> <div class="table_icon-text-content"><img src="https://cdn.prod.website-files.com/614b8c46183dbb5cb4f4c787/68fa33fd658c1e061f792993_68f88305e139b495704e4273_Close.svg"alt=""><img> <p class="table_text">Support designed for membership organizations with tiered access based on subscription level</p> </div> </div> </div> </div> </div></div>

Zeffy is 100% free, always.

Why Zeffy over WildApricot?

Why Zeffy over Shopify and WildApricot?

Why choose Zeffy over Shopify and WildApricot if you're a nonprofit

🤝

Why choose Zeffy over Shopify and WildApricot if you're a nonprofit

Built for nonprofits, not retail stores

💯

Keep 100% of your fundraising revenue

Shopify and WildApricot take fees from every donation and ticket sale. Zeffy charges zero fees, so your entire fundraising revenue goes to your mission.

🎯

Built for nonprofits, not retail businesses

Shopify lacks donation tools and auction features. WildApricot charges per member. Zeffy offers complete fundraising tools designed for nonprofit needs.

🙌

Get dedicated nonprofit support when you need it

Shopify offers retail-focused support. WildApricot provides tiered assistance. Zeffy gives unlimited nonprofit-specific guidance at no extra cost.

Questions nonprofits ask when choosing between Zeffy and WildApricot

Frequently asked questions

Why should nonprofits choose Zeffy over eCommerce platforms like Shopify?

Zeffy is built specifically for nonprofits, not businesses. While Shopify charges $29-99/month plus 2.4-2.9% transaction fees, Zeffy is completely free with no monthly costs or transaction fees. You keep 100% of donations.

Can Zeffy handle fundraising activities that Shopify can't?

Yes. Zeffy offers auctions, raffles, peer-to-peer fundraising, and donation forms built for nonprofits. Shopify lacks these fundraising tools and requires expensive third-party apps that add more fees to your already costly setup.

How does Zeffy's donor management compare to eCommerce platforms?

Zeffy includes built-in donor management and CRM features at no cost. Shopify has no donor tracking and requires expensive third-party CRM integrations, making it costly and complex for nonprofit relationship building.

How does Zeffy's pricing compare to eCommerce platforms like Shopify and WildApricot?

Zeffy is completely free with no monthly fees or transaction costs. Shopify charges $29-99/month plus 2.4-2.9% per transaction, while WildApricot costs $63/month plus processing fees. You keep 100% of every donation with Zeffy.

Why choose a nonprofit-specific platform over general eCommerce solutions?

Zeffy is built specifically for nonprofits with tools like auctions, raffles, and donor management included at no cost. eCommerce platforms like Shopify lack these features and require expensive third-party apps, making them costly and complex for nonprofits.

Still undecided?

Keep comparing — and see why nonprofits choose Zeffy

Looking for a better option?

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What makes Zeffy different

Zeffy was built for nonprofits like yours

focus on what matters

Built for small teams with big missions.

Zeffy is the fundraising platform that cuts out the fees, clears up your tech mess, and puts your cause first — so your team, even if you're a small team wearing many hats or a one-person show, can focus on what really matters.

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ZERO-FEE

Keep 100% of every dollar.

No platform fees. No processing fees. No catch. We know it sounds too good to be true, but it's not. Every penny goes straight to your mission, while competitors take 2-3% off every donation.

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How is Zeffy free?

ALL-IN-ONE PLatform

Ditch the tech mess.

Stop bouncing between MailChimp, Eventbrite, and all those spreadsheets. Now you can handle donations, ticket sales, memberships, raffles, and all your donor info in one spot.

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plug-and-play

Get going, fast.

Built for teams like yours — whether you're volunteer-led or have limited staff. Set up donation forms, sell tickets, and launch campaigns without needing a tech wizard. It's super easy, and you'll be up and running in minutes.

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mobile-first

Fundraise from every device, anywhere.

From QR codes on flyers to Tap-to-Pay on a phone, Zeffy makes it easy to accept donations on the go. Mobile-optimized and offline-ready, so no donor slips through the cracks.

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No turnover

Never lose a donor to volunteer transition.

Centralize supporter relationships, automate thank-you messages, and preserve institutional knowledge when board members rotate out.

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Sign up to Zeffy for free
100% free forever.

50,000+ nonprofits trust Zeffy — and keep their fees at $0.

For 7+ years, Zeffy has supported nonprofits with free, user-friendly fundraising tools.

As a startup nonprofit with only two members, and no funding (yet) we’d need something with low (or no) fees. Zeffy was a dream come true.

Masey, Loose Ends.

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