
Raffles are a powerful fundraising tool for charities, combining excitement with the potential for significant income. It is a simple game of chance where supporters purchase raffle tickets for a chance to win prizes.
Explore 12 innovative raffle ideas to elevate your next fundraising event, from traditional single raffles to engaging peer-to-peer campaigns. We'll cover the benefits of hosting raffles, UK legal requirements, and creative prize ideas that appeal to diverse audiences.
Whether you're organising a small community event or a large-scale fundraiser, these strategies will help you maximise participation and contributions. Discover how to make your raffle not just a game of chance but a cornerstone of your fundraising success.
In this article:

By hosting a raffle, you know how many tickets you need to sell to meet your fundraising target and how much the raffle will bring in. Since the ticket cost is usually low, it attracts a broad audience, boosting sales.
Raffle ticket sales are not eligible for Gift Aid. HMRC treats them as payment for a chance to win rather than a pure gift, so you cannot build Gift Aid uplift into raffle revenue forecasts. Any separate donation a supporter makes alongside buying a ticket can still qualify for Gift Aid if they complete a declaration. Plan raffle revenue as gross ticket sales minus prize costs, without a Gift Aid top-up. (HMRC Gift Aid guidance)
Raffles are simple for everyone, from organisers to participants. All you need to do is create tickets and secure prizes, which can be donated by local sponsors and businesses.
By spreading the cost of prizes across many supporters through raffle ticket sales, charities can offer more valuable prizes that attract more participants and boost fundraising. This helps you meet fundraising targets and gives donors a chance to win valuable prizes, such as a weekend getaway, for the price of a single ticket.
Creative raffle fundraising can be held online, in person, or as a combination of both, offering flexibility in how it is conducted. Raffles can range from simple prize draws to larger ones with multiple prizes, catering to organisations of all sizes.
In UK law, a fundraising raffle is a lottery regulated by the Gambling Commission under the Gambling Act 2005. Before you sell a single ticket, you need to understand which category applies to your draw.
Incidental non-commercial lotteries cover draws held entirely at a single event, such as a school fete, quiz night, or gala dinner, where tickets are sold and the draw takes place at the same event. No registration is required for this route.
Small society lotteries are the standard route for any raffle where tickets are sold in advance or online. You must register with your local licensing authority (your council) before selling any tickets. Key figures to know:
Large society lotteries apply when your ticket sales exceed the caps above and require an operating licence from the Gambling Commission. Most small charities will not reach this threshold.
The same Gambling Act 2005 framework applies across England, Wales, Scotland, and Northern Ireland, with the Gambling Commission as the UK-wide regulator.
Gift Aid never applies to raffle ticket sales. HMRC treats them as payment for a chance to win, not a qualifying gift. Keep this in mind when forecasting fundraising income.



A single raffle is a straightforward format where participants purchase tickets for a chance to win one high-value prize, such as a premium product, experience, or in-kind gift. Tickets could cost from 10% to 20% of the retail value.
Collect the names, addresses, and emails of those who purchased raffle tickets. After the raffle, introduce your charity and engage these new contacts with your organisation's mission and upcoming events.
Consider offering a small discount or perk for their next donation or event participation. This approach can transform one-time raffle participants into long-term supporters of your cause.
A 50/50 raffle is a format where half of the amount collected through ticket sales goes to the charity and the other half goes to the lucky winner. The format is popular in the US and Canada, but it does not fit UK small-society-lottery rules.
Under the Gambling Act 2005, at least 20% of proceeds must go to your good cause, prizes are capped at £25,000, and ticket sales per draw are capped at £20,000. Paying out 50% of total receipts as a single cash prize sits outside this structure and could put your charity at risk of non-compliance.
If you cannot secure exciting donated prizes, consider these compliant alternatives instead:
For full guidance on what your charity's raffle must look like, see the Gambling Commission's small society lottery rules.
Reverse raffles offer a thrilling twist on traditional fundraising. Limit entries and price tickets higher to create exclusivity. The prize, known upfront, adds to the excitement.
Unlike standard raffles, the last uncalled number wins. To keep the energy high, allow participants to buy back in if their number is called. Use a screen to display numbers and quicken the pace.
This unique format builds suspense as players hope their number stays in play. The reverse raffle not only raises funds but also creates a memorable, engaging experience for supporters.
You don't need an in-person fundraiser or a separate raffle event to raise money for your organisation. You can do everything online without compromising on the experience or the donations.
Before you begin, note that online raffles in the UK still count as lotteries under the Gambling Act 2005. You must be registered as a small society lottery with your local licensing authority before selling tickets online, and remote lotteries have specific display requirements set by the Gambling Commission. (Gambling Commission guidance)
To organise a successful online raffle, choose a 100% free platform like Zeffy that generates tickets automatically. Announce winners on your digital channels and share prizes through delivery or collection from your organisation. Online raffles also help your charity to:
Peer-to-peer raffle fundraisers let your supporters sell tickets using their own personal pages. This helps spread the word about your cause and brings in more money as people tap into their friends and family networks.
Hosting a peer-to-peer raffle can be done in two ways. Your supporters can sell raffle tickets with personalised fundraising pages, or you can encourage your donors to create a peer-to-peer campaign to collect donations from their network, offering a raffle prize entry for every donation made.
Note that in the UK, supporters selling raffle tickets on behalf of your charity must still operate under your charity's small society lottery registration. Ticket sales cannot be off-book.
To keep the game fair, decide on a limited donation amount. Set an end date for the peer-to-peer and raffle campaign.
Once the campaign ends, export all donor information to total the number of tickets and use a random number generator to pick the winner. Consider offering a small reward or recognition to top fundraisers, encouraging their continued involvement in future campaigns.
Tap into the nostalgia of Charlie and the Chocolate Factory with this raffle idea. Hold this delightful and fun event by purchasing a selection of chocolate bars and placing golden tickets inside the wrapper of a few bars.
Sell the bars to every guest all at once so that no one spoils the game for anyone else. Take a photo of the winner's reaction to finding the winning ticket tucked inside.
The best part about this raffle is that everyone's a winner. After all, everyone ends up with a sweet treat.
Use this raffle idea for your next community charity dinner, trivia night, game night, or any other intimate gathering. The concept is straightforward: ask your attendees to guess an amount for a small fee, and the person who guesses correctly or comes closest wins.
For this raffle, fill a jar, tub, or any container with small items or coins. The winner is the one who guesses the closest amount to what you have.
If you host monthly charity events or have a venue that sees many visitors, a door prize raffle can be a successful fundraising idea. Door prizes are special giveaways where every attendee has a chance to win simply by showing up to the event.
For your raffle, display items or pictures of them at your next event or nearby location with a jar next to each. Ask attendees or passersby to purchase raffle tickets for £1 each. Once they have their tickets, they can put them in the jar next to the items they want to win.
Close the raffle campaign once you have received the required donations. Choose your next fundraising event to pick a ticket out of each jar and announce the lucky raffle winner.
This approach combines the excitement of a traditional raffle with the inclusive nature of door prizes, boosting both attendance and engagement.
Heads or tails raffles work perfectly for in-person events. They're exciting and will get your attendees energised. Make sure you hire a fun host who will get the crowd excited enough to play and make the raffle more memorable.
When the time comes to play, everyone involved stands up. The host will prompt them to pick heads or tails, and they choose by placing their hands on their head or their backside. The host will then flip the coin and call out the result. Everyone who picked correctly stays standing.
The host will keep flipping and calling out heads or tails until there is only one person left standing.
This raffle idea builds a sense of excitement and anticipation around your fundraiser. Participants purchase tickets without knowing what the prizes will be. The prizes are revealed only after the winners are drawn, adding an element of surprise to the event.
Provide hints and clues about the potential prizes while promoting your fundraiser and raffle to maximise participation. Limit the number of entries to create a sense of FOMO (fear of missing out), encouraging more ticket sales.
This raffle idea may not raise direct funds, but it will introduce your charity to more people and grow your social media following.
Create a campaign on Instagram and Facebook. Share the start and end date through your emails, social media stories, and social groups, or in a separate post on your feed. Participants can enter by sharing the post, liking, or commenting.
Choose the winners at random and offer prizes such as tickets to fundraising events, branded merchandise, or a gift voucher.
Pro tip: Incentivise participants by offering higher chances of winning if they make a donation to your charity in addition to sharing the raffle on social media.
In a calendar raffle, each ticket sold corresponds to a specific date on a calendar, and winners are drawn daily for a predetermined period, usually a month. Since it offers participants various opportunities to win, it increases excitement and involvement, boosting fundraising.
To host this raffle, secure enough prizes for each day of the raffle period. Prizes can range from small items to more significant rewards.
Design a calendar showing the prizes for each day. Promote and sell tickets through word of mouth, social media, fundraising pages, or local events. Each ticket must have a unique identifier corresponding to a date on the calendar.
Use a random drawing method to draw the ticket each day and announce the winner on your digital channels.
UK charities most often run raffles at fetes, quiz nights, Christmas fairs, gala dinners, PTA events, and village-hall functions. With cash use declining, tap-to-pay ticketing and online ticket sales are increasingly important for reaching supporters beyond the room. Getting creative with your raffle format keeps things fresh and encourages more people to participate.
Here are a few successful raffle strategies to try:
When you think creatively about raffle fundraising ideas, you're more likely to draw in more donors and larger contributions. Keep it fresh, fun, and engaging, and make sure you use a raffle platform that will help you promote your cause.
Hosting a raffle elevates any fundraising event and drives more ticket sales and income.
With so many fundraising raffle ideas available, you can make each event unique and exciting for your donors. Prizes can range from simple and sweet to luxurious and extravagant. Make sure you offer something that appeals to everyone.
Whether you decide to host a standalone raffle campaign or combine it with another fundraiser, Zeffy is here to help you run your game of chance.
Zeffy offers a 100% free and easy raffle solution to automatically generate and sell raffle tickets. The platform also produces separate printed tickets for in-person raffles and accepts all payment types without charging platform or processing fees.
Running a successful charity raffle involves a few clear steps.
1. Decide on your raffle format (single prize, calendar raffle, online raffle, and so on) and set a fundraising target.
2. Check whether your draw qualifies as an incidental non-commercial lottery (tickets sold and drawn entirely at one event, no registration needed) or a small society lottery (advance or online sales, registration required).
3. If you need to register, apply to your local licensing authority (your council) before selling any tickets. The fee is £40 for initial registration and £20 for annual renewal.
4. Source your prizes. Donated prizes from local businesses keep costs low and maximise your return.
5. Create and sell your tickets, tracking sales and donor information carefully.
6. Register with your local licensing authority as a small society lottery unless your draw is incidental to a single event. Follow the Gambling Commission's small society lottery rules on caps, prize limits, and returns.
7. Conduct the draw, announce the winner, and submit a return to the council within 3 months.
The best prizes are things your supporters genuinely want to win. Popular options for UK charity raffles include:
- Weekend breaks or hotel stays
- Restaurant vouchers or experience-day packages
- Signed sports memorabilia
- Hampers themed around food, wine, or local produce
- Spa vouchers or gym memberships
- Technology items such as smartphones, tablets, or gaming consoles
- Tickets to concerts, sporting events, or theatre performances
- Branded merchandise from your charity
Aim for a mix of prize values so there is something to appeal to every level of supporter. Donated prizes from local sponsors are ideal because they reduce costs and keep more of your ticket sales as income for your cause.
Yes, but online raffles are treated as lotteries under the Gambling Act 2005, so they must comply with small-society-lottery rules. You need to register with your local licensing authority before selling a single ticket online. Once registered, you can sell tickets through a platform like Zeffy, keep a full record of sales and donor information, and announce winners on your digital channels. Online raffles help you reach a much wider audience than an in-person draw alone, and the small society lottery registration is straightforward and low cost. See the Gambling Commission's guidance on small society lotteries for the full requirements.


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