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Donors who skipped last year
Hi [First name],
A lot has happened at the barn since you last gave. [Animal's name] came to us last spring with overgrown, cracked hooves, and still needs a farrier every six to eight weeks to walk without pain.
On Giving Tuesday next week, we're raising $1,000 for farrier visits: 20 hoof trims at $50 each, so rescued horses can keep walking comfortably all winter.
Would you give early, before the day arrives? Early gifts get the goal moving and give [Animal's name] a head start.
You can give here: [Donation link]
Thank you for being part of this herd's story.
[Your name]
[Org name]
Recent donors and last week's readers
Hi [First name],
It's Giving Tuesday, and today is the day for our farrier fund.
Last week we wrote about [Animal's name], who needs a farrier every six to eight weeks. Our goal is $1,000 for 20 hoof trims, and [Total raised] is in so far.
Here's what your gift covers:
100% of your gift goes to the horses' care, because we use Zeffy, a platform that's free for nonprofits.
Please give today: [Donation link]
[Your name]
[Org name]
Everyone who gave
Hi [First name],
Thank you. [Number of donors] donors raised [Total raised] for farrier visits, and here is where that landed: [Outcome reached].
Next, [Animal's name] stays on the farrier's schedule, every six to eight weeks, so walking stays comfortable all winter. Sound hooves are one more step toward a forever home.
Our December appeal is coming, and we'll share more about the herd then. If you'd like to keep going, you can here: [Year-end appeal link]
You made a cold, hard season a lot more doable for them. Thank you for standing with this herd.
[Your name]
[Org name]
Feature a different horse each day, ending with Giving Tuesday as the big ask.
Donors pick what to cover, like a month of feed or a dental visit.
Donors buy entries online and the winner grooms and feeds a favorite horse.
Show a live progress bar toward the tons of hay your herd needs.
Email anyone who hasn't given in a year with news from the herd.
Visitors scan a sign to give toward that horse's vet and feed costs.
Giving Tuesday Social Captions for Horse Rescues
[Animal's name] came to our barn last spring with cracked, overgrown hooves, and still needs a farrier every six to eight weeks to walk without pain.
Today [Org name] is raising $1,000 for 20 hoof trims so our rescued horses can keep walking comfortably all winter.
$50 pays for one full trim. $100 covers two horses.
Give here: [Donation link]
100% of your gift reaches the horses, since our donation platform, Zeffy, is free for nonprofits.
#GivingTuesday
Sound hooves mean a horse can walk the pasture without pain. 🐴
[Animal's name] came to us with cracked hooves and is walking toward a forever home, one farrier visit at a time.
Our goal today is $1,000 for 20 hoof trims.
$25 = half a trim for one rescued horse.
Tap the link in bio to give. 100% goes to the horses.
#GivingTuesday #HorseRescue #FarrierFund
Today I'm asking for your help with a cost most people never think about: the farrier.
[Donation link]
At [Org name], every rescued horse needs its hooves trimmed every six to eight weeks. Our goal is $1,000, which pays for 20 trims at $50 each and keeps our herd sound through winter. If you can, give today, share this with your network, or ask your company about matching gifts.
Every dollar goes to the program because our platform, Zeffy, is free for nonprofits.
Thank you for standing with the herd.
#GivingTuesday