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WildApricot vs Zeffy: Pricing, Fees and Features Compared
WildApricot bills by contact count, from $66 a month, and charges 2.99% + $0.30 per card on its own processor. Zeffy runs memberships, events and fundraising for free, with a donor CRM built in.
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Zeffy VS Wildapricot
Pricing
Zeffy:
$
0.
Wildapricot: 
From $66.
a month for 100 contacts, up to $992 at 50,000. No free plan, a 60-day trial.
On a $100 donation
Zeffy:
$
100.
Your nonprofit keeps all $100.
Wildapricot:
$96.71.
by card on Personify Payments, before the subscription and the $4.99 monthly account fee.
Processing fees
Wildapricot:
2.99% + $0.30.
per card on Personify Payments. Amex 3.5% + $0.30. Payers can opt in to cover it.
Platform fees
Zeffy:
$
0.
Zeffy never takes a cut. You keep 100% of every donation.
Wildapricot:
$0.
No per-transaction fee of WildApricot's own.
Monthly fees
Zeffy:
$
0/month.
No contact tier. 100 members or 50,000, every feature, $0 a month.
Wildapricot:
$66 to $992.
By contacts: 100 for $66, 500 for $154, 5,000 for $485, 50,000 for $992. 10% off a 1-year prepay.
Other fees
Zeffy:
$
0.
No account fee and no processor surcharge. Donor Mail letters, $1 each, are the only paid option.
Wildapricot:
$4.99 a month Personify account fee. 20% on the subscription with PayPal, Stripe or Authorize.Net.
What it means
Zeffy:
Zeffy has no contact tier, no account fee and no processor surcharge: a membership drive that doubles your list costs nothing more.
Wildapricot:
WildApricot's price climbs with your contact count, and each card payment on its own processor costs 2.99% + $0.30 on top of the subscription.
Memberships
Zeffy:
Membership tiers, renewals and wallet cards, free for any number of members.
Wildapricot:
Membership management is the core product, with the same features on every plan.
Membership levels
Zeffy: 
Any number of tiers: monthly, yearly or never expiring.
Wildapricot:
Membership levels with custom application forms.
Renewals & reminders
Zeffy:
Automatic renewals, and a reminder 30 days before a yearly membership expires.
Wildapricot:
Automated renewals, reminders and recurring dues.
Member self-service
Zeffy:
Members update their card or cancel from their account.
Wildapricot:
A member portal to update card details and pay what is due.
Membership cards
Zeffy:
A branded card by email, for Apple Wallet or Google Wallet.
Wildapricot:
Not publicly mentioned.
Members-only prices
Zeffy:
Event tickets priced for members only, checked at checkout.
Wildapricot:
Members-only and early-bird event prices, and members-only store prices.
Member list
Zeffy:
Active, auto-renewing, expiring and lapsed members, each on its own list.
Wildapricot:
A member database with activity tracking and membership trends.
Price as you grow
Zeffy:
$0 for memberships and the CRM, at any number of members.
Wildapricot:
Priced by contacts. WildApricot does not upgrade the plan for you: you watch the count.
What it means
Zeffy:
Zeffy gives each member a wallet card, renewals and members-only ticket prices, and keeps their dues on the same record as their gifts.
Wildapricot:
WildApricot pairs member management with a website, a directory and member apps, priced by the number of contacts in your database.
All-in-one fundraising
Zeffy:
4.8/5.
Ease of use on Capterra. Every campaign and a full donor CRM, built in, in one free account.
Wildapricot:
4.3/5.
Ease of use on Capterra. Donations, events and a store on every plan, priced by contacts.
Donations
Zeffy:
Donation forms with monthly giving and automatic receipts, with no fee.
Wildapricot:
Donation forms, recurring gifts on Personify Payments and a goal gadget.
Event registration
Zeffy:
Tickets, promo codes and QR check-in, with no ticket fee.
Wildapricot:
Registration forms, coupon codes, waitlists and QR check-in in the admin app.
Online store
Zeffy:
Merch with sizes and stock counts, for pick-up or shipping.
Wildapricot:
Physical and digital products, inventory and members-only prices.
Peer-to-peer
Zeffy:
Personal and team pages that members run for your cause.
Wildapricot:
Not publicly mentioned.
Auctions
Zeffy:
Silent auctions on a timer, with auto-bid and outbid alerts.
Wildapricot:
Not publicly mentioned.
Raffles
Zeffy:
Numbered raffle tickets, where your state allows raffles.
Wildapricot:
Not publicly mentioned.
Donor CRM
Zeffy:
Every due, gift and ticket lands on one contact, with lifetime giving and saved lists.
Wildapricot:
A member database; donations are recorded on the contact and searchable by donor.
Email
Zeffy:
Newsletters to saved lists built from your members and donors, free.
Wildapricot:
Email campaigns, templates and automated sequences. Texting is a paid add-on.
Tax receipts
Zeffy:
Automatic on each gift, split receipts included.
Wildapricot:
Numbered donation receipts by email.
What it means
Zeffy:
One free account for memberships and every campaign: donation forms, monthly giving, events, peer-to-peer, auctions, raffles and a store, with a full donor CRM built in.
Wildapricot:
WildApricot covers donations, events, a store and email on every plan. Its site does not list peer-to-peer, auctions or raffles.
Sources
Zeffy:
Donations · Ticketing · Store · Peer-to-peer · Auctions · Raffles · Donor CRM · Emails · Capterra
Wildapricot:
Pricing · Event registration · Online store · Contact database · Add-ons · Capterra
Payment Methods
Zeffy:
Cards, wallets and bank transfer for dues and gifts, with no fee to your organization.
Wildapricot:
Personify Payments in the US, or PayPal, Stripe or Authorize.Net with a 20% subscription surcharge.
Cards
Zeffy:
All major credit and debit cards, with the fee covered by Zeffy.
Wildapricot:
2.99% + $0.30 on Personify Payments. Amex 3.5% + $0.30.
Apple Pay & Google Pay
Zeffy:
Apple Pay and Google Pay on every Zeffy form, at no cost.
Wildapricot:
On Personify Payments, for one-time payments only, not recurring dues or gifts.
ACH / bank transfer
Zeffy:
ACH in the US and PAD in Canada, free for your organization.
Wildapricot:
1.1% + $0.30, on Personify Payments only. $20 per failed payment.
In person
Zeffy:
Tap to Pay on an iPhone or Android phone, with no card reader.
Wildapricot:
The admin app takes payments keyed in, or with a card reader that integrates.
Donor-advised funds
Zeffy:
Gifts accepted from US donor-advised funds, with no fee.
Wildapricot:
Not publicly mentioned.
Who pays processing
Zeffy:
Zeffy covers the processing fee on every payment.
Wildapricot:
Your organization, unless the payer ticks the box to cover it.
What it means
Zeffy:
Zeffy covers processing on dues, gifts and tickets, so a $60 membership arrives as $60, whatever the payer chooses.
Wildapricot:
WildApricot's own processor charges 2.99% + $0.30 per card and $4.99 a month. Using another processor adds 20% to the subscription.
Support
Zeffy:
Chat, email and a call on request, the same for every organization.
Wildapricot:
Live chat in the product on weekdays, free onboarding coaches and public forums.
Help center
Zeffy:
500+ help center articles, from membership forms to payouts.
Wildapricot:
A help center with guides for every feature.
Live chat
Zeffy:
An AI assistant first, then a person when needed.
Wildapricot:
In the product for paid accounts: Mon to Thu 9 am to 7 pm, Fri 10 am to 5 pm EST.
Email
Zeffy:
Email answered within 2 to 6 business hours by the support team.
Wildapricot:
Support requests, and billing questions by email on weekdays.
Phone
Zeffy:
No phone line. A call is set up on request.
Wildapricot:
Not publicly mentioned.
Onboarding
Zeffy:
Setup guides in the help center, plus help by chat or email.
Wildapricot:
Onboarding coaches at no extra cost, including member data import.
What it means
Zeffy:
Zeffy answers by chat and by email within 2 to 6 business hours, and books a call on request, with no subscription behind the help.
Wildapricot:
WildApricot includes live chat and onboarding coaches in its subscription. A phone line is not publicly mentioned.
Zeffy is 100% free, always.
Memberships, every campaign and a donor CRM, free
🪪
Memberships without a contact bill
WildApricot's price rises from $66 to $992 a month as your contacts grow. Zeffy runs tiers, renewals and wallet cards for free, at any size.
💳
Dues that arrive in full
On WildApricot's processor, each card payment costs 2.99% + $0.30, plus $4.99 a month. Zeffy covers processing, so dues and gifts arrive whole.
🎗️
Every campaign on one donor record
Donation forms, peer-to-peer, auctions, raffles and a store run next to your dues, and every member, donor and buyer lands in one free CRM.
What is the difference between WildApricot and Zeffy?
Zeffy is a free all-in-one fundraising platform with a full donor CRM that every donation, ticket and membership writes into: memberships, donation forms, events, peer-to-peer, auctions, raffles and a store in one account, with no fee on any payment. WildApricot, by Personify, is membership management software: a member database, a website builder, events, email, donations and a store. It is billed by contact count, from $66 a month, and card payments on its own processor cost 2.99% + $0.30 each.
How much does WildApricot cost?
WildApricot bills a monthly subscription by contact count, with the same features at every level. From its pricing page:
- 100 contacts: $66 a month. 250: $82. 500: $154.
- 2,000 contacts: $265 a month. 5,000: $485. 15,000: $584. 50,000: $992.
- Prepay 1 year to save 10%, or 2 years to save 15%.
- Personify Payments: 2.99% + $0.30 per card, plus a $4.99 monthly account fee.
- With PayPal, Stripe or Authorize.Net instead: 20% added to the subscription, in the US and Canada.
At 500 contacts, billed monthly, the subscription alone is $1,848 a year. Zeffy costs $0 at any contact count: see how Zeffy is free. Source: wildapricot.com, October 2026.
What are WildApricot's payment processing fees, and who pays them?
Your organization pays them, unless the payer ticks an optional box to cover the card cost. On Personify Payments, WildApricot's own processor in the US:
- Visa, Mastercard and Discover: 2.99% + $0.30 per transaction.
- American Express: 3.5% + $0.30.
- Bank transfer (ACH): 1.1% + $0.30, and $20 for each failed payment.
- A $4.99 monthly account fee.
On a $100 gift by card, your organization keeps $96.71, before the subscription. A $100 gift through Zeffy arrives as $100, and any contribution the donor chooses to add goes on top of it, to Zeffy.
What is WildApricot's Payment System Servicing Fee?
It is a 20% surcharge on your WildApricot subscription. It applies to US and Canadian accounts that take payments through PayPal, Stripe or Authorize.Net instead of Personify Payments (or 8am AffiniPay in Canada), even in a month with no online payment. It does not apply to manual payments or outside the US and Canada. On a $154 monthly plan, it adds $30.80 a month. Zeffy has no processor to pick and no surcharge.
Does WildApricot have a free plan or a nonprofit discount?
No free plan. WildApricot offers a 60-day free trial with no credit card, without online payments or a custom domain, and deletes the account if you do not upgrade. A nonprofit discount is not publicly mentioned. The published savings are 10% for a 1-year prepay and 15% for 2 years, with volume discounts for multi-chapter organizations. Zeffy has no trial because nothing is billed afterward.
Can Zeffy manage our memberships and renewals instead of WildApricot?
Yes. Zeffy's membership forms take any number of tiers, monthly, yearly or never expiring. Monthly memberships renew on their own, yearly ones renew by default, and yearly members get a reminder 30 days before they expire. Each member gets a branded card for Apple Wallet or Google Wallet, and you can price event tickets for members only. You can import your current members with their type and expiry date; they renew automatically once they add a card. What Zeffy does not do is host your website: you link or embed the forms on the site you have. See Zeffy's membership tools.
What does WildApricot offer that Zeffy doesn't?
A website builder, with members-only pages and an online member directory, and mobile apps for admins and members. It also sells add-ons: text messaging, a job board, a conference app and an online community. Zeffy has no website builder: its forms embed on the site you already have, and its organization page gathers your campaigns in one link.
Is Zeffy really free?
Yes. Memberships, renewals, donations, tickets and the CRM cost your organization nothing, with no contact tier and no account fee. Zeffy is funded by optional contributions that the people who pay you can add at checkout, never taken from the payment itself. See how Zeffy is free.
Still undecided?
Keep comparing — and see why nonprofits choose Zeffy
100,000+ nonprofits trust Zeffy — and keep their fees at $0.
For 7+ years, Zeffy has supported nonprofits with free, user-friendly fundraising tools.
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As a startup nonprofit with only two members, and no funding (yet) we’d need something with low (or no) fees. Zeffy was a dream come true.
Masey, Loose Ends.
Read the full story
“We were incurring a ton of fees for our past fundraising platform and Zeffy has helped us receive so much more of our donations.”
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Amy R
Rebuilding Together Metro Chicago
Zeffy has been invaluable in helping me track our donors, sales, events, and revenue in one spot. The coolest thing about Zeffy is it really is free!
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Debra B
Glory to Glory Women's Mentoring Ministry
Everything about Zeffy suits us starting with (of course, NO fees) but also the ease of use and customer experience as well as their client support!!
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Carmen M
DIVINA World Foundation
Zeffy is very easy to use and ensures that every dollar quickly gets into our account.. A huge help to our work!
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Nathan C
Jiwa International
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