Accepting gifts of listed shares is one of the most tax-efficient ways a UK donor can give, but the setup requires real operational work before the first transfer arrives.

A supporter has just emailed your charity asking how to give listed shares. If you are the Head of Fundraising or a trustee at a small-to-mid charity with no dedicated finance staff, that single email can feel like a wall: broker accounts, disposal policies, HMRC rules you have never navigated, and a handful of intermediary services promising to handle it all.
Here is the honest version. Accepting share donations is a major-gift readiness problem, not a tooling problem. The hard parts, opening a broker account, writing a gift acceptance and disposal policy, sending a proper written confirmation, recording the gift under the Charities SORP, are operational work no platform does for you. The smarter setup for most small-to-mid charities: a dedicated charity broker account for the shares themselves, paired with a free fundraising platform on the cash side so 100% of every cash donation, recurring gift, and event ticket reaches your mission.
This guide walks you through that setup end to end: HMRC recognition, account opening, policy, transfer instructions, processing, accounting, gift acknowledgement, common mistakes, donor promotion, and the donor-side tax relief framework you need to understand well enough to answer questions when they arise.
In this article:
Share gifts are typically larger than cash gifts. A donor who would write a cheque for £500 might transfer £5,000 in listed shares, because they can claim Income Tax relief on the full market value at their marginal rate and pay no Capital Gains Tax on any gain. The maths favour a bigger gift, and the donors most likely to give shares (higher-rate and additional-rate taxpayers with a taxable brokerage portfolio, investment professionals, business owners, and retirees approaching drawdown) tend to become some of your most loyal long-term supporters once you are set up to receive them.
UK charities receive the majority of their income as cash and Direct Debit donations. Direct Debit alone accounts for around 31% of UK charitable donations. Gifts of listed shares remain a small fraction of total giving, despite offering strong relief for higher and additional-rate taxpayers (NCVO UK Civil Society Almanac). The typical UK share-gift donor is a higher or additional-rate taxpayer with a sizeable taxable portfolio, often approaching retirement and looking for the most tax-efficient way to make a significant gift.
The reader who needs to act on this is usually a Head of Fundraising, Chief Executive, or trustee at a charity under £500k in annual income with no dedicated finance staff, who has just received a first share-donation enquiry. The rest of this guide is the practical playbook: HMRC recognition, broker account, policy, processing, acknowledgement, and donor promotion, in that order.
There are four pieces: HMRC recognition, a broker account, an internal policy, and trustee approval. None requires a third-party platform.
Before a donor can claim Income Tax relief on a gift of shares to your charity, your charity must be recognised by HMRC as a charity for tax purposes. This is a separate step from registering with the Charity Commission for England and Wales (CCEW), the Office of the Scottish Charity Regulator (OSCR), or the Charity Commission for Northern Ireland (CCNI). HMRC recognition yields a Charities Reference Number (ChR). Without it, the donor cannot claim the relief and the entire donor-side value proposition falls away. Apply via HMRC's Charities Online service or by submitting the paper ChA1 form. The guidance is available on gov.uk. Obtain your ChR number before you open the broker account, so you have it ready for the account application and for donor acknowledgement letters.
UK charity-friendly brokers operate in a very different market from the US platforms named in generic guides. The following all have dedicated charity account types or charity teams:
Note that not all UK brokers accept unincorporated charities. If your charity is an unincorporated association or a charitable trust rather than a charitable incorporated organisation (CIO) or charitable company, confirm with the broker before applying.
Documents you will typically need:
Timeline: allow 2 to 4 weeks from application to a transfer-ready account once the broker's AML/KYC checks are complete. The application itself is straightforward; gathering the document package is usually what extends the timeline. Prepare it in advance.
Account naming: register the account in your charity's exact legal name as it appears on your Charity Commission, OSCR, or CCNI entry, using your registered charity number. Donors and their brokers will reference this name when initiating a CREST transfer, so any mismatch can cause a transfer to fail or sit unidentified.
A one-page policy answers the questions that arise the first time an unusual gift arrives (a single concentrated stock holding, an AIM-listed company, a donor who asks you to hold rather than sell) and protects staff and trustees from making judgement calls under pressure. Trustees have a statutory duty under the Trustee Act 2000 s.4 and the Charities Act 2022 to have a written policy covering the acceptance and disposal of donated investments. The Charity Commission's CC14 guidance ('Charities and investment matters: a basic guide', available at gov.uk) sets out the expectation.
Sample gift acceptance and share disposal policy outline (starting point; have your solicitor review before adopting):
Take this policy to your board for approval at the next regular trustees meeting; most boards treat it as a consent-agenda item once they understand it codifies practice rather than expanding risk.
Once the account is open and the policy is approved, your next task is making it easy for donors to initiate a transfer. That means a single, public webpage with everything their broker will ask for.
What to include on the donor-facing transfer instructions page:
Host the instructions on your main website alongside your other giving options. If you do not have a dedicated donate hub, you can set up a free donation page and link the share transfer page from it, so cash, recurring, and share gifts all live under one giving URL. Many donors will see the cash donation page first, notice 'donate shares' as an option, and follow up by email before initiating a transfer.
Data protection note: when collecting the donor's contact details on the transfer notification form, ensure you have a lawful basis under UK GDPR and the Data Protection Act 2018. Legitimate interest for gift administration is the appropriate basis here. Do not bundle a marketing consent request into the same form unless the donor has been clearly informed and it is genuinely separate.
For charities registered in Scotland, display your OSCR number (beginning 'SC0...'). For Northern Ireland, your CCNI number. Cross-border charities operating across both England and Wales and Scotland must display both. Sources: OSCR; CCNI.
In the US, several third-party platforms charge a percentage fee to process share donations on behalf of charities. The UK landscape is different and more favourable.
DIY broker account (CAF Financial Solutions, Charles Stanley Charities, Hargreaves Lansdown, or similar):
UK share-donation intermediaries:
Our view for small-to-mid charities (under £500k income, no dedicated finance staff): start DIY. The setup work is one-time. There is no UK equivalent of a percentage-fee share-donation SaaS extracting a cut of every gift; the DIY route captures the full value for your cause. Intermediaries such as ShareGift serve a real niche (small or illiquid holdings) but are not a substitute for a charity broker account on material gifts.
The cash side of the same donor relationship is a separate question. The shares go through your broker. Recurring follow-on gifts, event tickets, and the acknowledgements that mirror your share-gift cadence run on a fundraising platform. Zeffy is the zero-fee option there: no platform fee, no transaction fee, no credit card fee, ever. Over 100,000 charities use Zeffy to raise funds at £0 cost, with over £2 billion raised on the platform to date. If you are evaluating the cash-side platform alongside your share-donation setup, see how Zeffy compares to other UK donation platforms.
When a donor initiates a share transfer, here is the order of operations on your side. This assumes you have already published your transfer instructions page and the donor has emailed your named contact with advance notice.
For complex cases (AIM-listed shares, private-company holdings, shares with sale restrictions), consult your accountant or tax adviser before accepting.
UK charity accounting follows the Charities SORP (Statement of Recommended Practice), currently SORP (FRS 102). This is different from US accounting standards and there is no UK equivalent of the IRS Form 8282. Your bookkeeper or accountant will need the following framework. The entries live in your accounting software (Xero, QuickBooks Online UK, Sage 50, Sage Business Cloud, or Liberty Accounts). The specifics depend on your chart of accounts and audit requirements; consult your accountant for your specific situation.
The general framework most small-to-mid UK charities follow:
If you do not have a bookkeeper or accountant and you are receiving your first share gift, the framework above is recordable in any standard UK accounting package. The harder questions (which fund classes, restricted versus unrestricted income, audit trail expectations) are where a chartered accountant earns their fee. Bring them this framework and your specific gift; they will handle the rest. The Charity Tax Group is also an authoritative technical reference on SORP treatment of donated investments.
Unlike cash donations, gifts of shares do not qualify for Gift Aid. Gift Aid applies only to cash donations from UK taxpayers. This is one of the most common areas of confusion among trustees and fundraisers. Share gifts qualify for a separate mechanism that is generally more valuable: HMRC Share Giving relief.
Under this relief, when a donor gives qualifying listed investments directly to a UK-recognised charity, they can:
There is no minimum threshold under HMRC Share Giving relief equivalent to the US £250 rule. Best practice for UK charities is to send a written confirmation for every share gift within 5 working days of confirmed receipt.
What the written confirmation should include:
Do not include a pound sterling value on the confirmation. Valuation is the donor's responsibility on their Self Assessment return. Including your own figure risks conflict if it differs from the donor's quarter-up calculation.
Sample written confirmation language (starting point; have your solicitor review before adopting):
Dear [Donor name],
Thank you for your generous gift to [Charity legal name]. We received [X] shares of [Security name] ([ticker]) in our broker account on [date of receipt]. This was an outright gift with no goods or services provided in return.
[Charity legal name] is a registered charity (charity number [CCEW / OSCR / CCNI number]) and is recognised by HMRC as a charity for tax purposes (Charities Reference Number [ChR number]). Please retain this letter for your tax records. We recommend speaking to your accountant or tax adviser about your specific circumstances and how to include this gift on your Self Assessment return.
With thanks,
[Authorised signatory name and title]
The donor claims the Income Tax relief on their Self Assessment return for the tax year in which the transfer took place. Higher-rate and additional-rate taxpayers may also adjust their PAYE tax code to bring forward the relief. Your role is simply to provide a clear, accurate written confirmation promptly.
For an overview of how the cash side of your acknowledgement workflow can be streamlined, see our guide to donation receipts and acknowledgements if the UK-localised version is available.
Sources: HMRC, Donating to charity; HMRC, Gift Aid; Charity Tax Group.
These patterns come up repeatedly with first-time share acceptance. Each is preventable with the policy and process above.
Setting up the infrastructure only matters if donors know to use it. Most share-capable donors will not ask whether you accept shares; they will simply write a smaller cheque if share giving is not clearly available.
Identify likely share donors in your existing supporter database. Higher-rate and additional-rate taxpayers with taxable brokerage portfolios, investment professionals, business owners, solicitors, accountants, and retirees approaching drawdown are all stronger-than-average candidates. Donors who have previously given via a CAF Charity Account (the UK equivalent of a donor-advised fund) are also worth prioritising. Tag them in your supporter database so your fundraising team can focus the conversation. If you do not have a tagging system today, you can tag and segment likely share donors in a free supporter management tool and start building the list this quarter.
Time your appeals to the UK tax calendar. The UK tax year runs from 6 April to 5 April. The most effective moments to mention share giving are:
A December-only appeal misses the UK cycle. A brief mention in your January newsletter and a follow-up letter in February and March will reach the donors for whom the timing is most relevant.
Sample language for a tax year-end appeal email or letter:
'Many of our supporters give listed shares ahead of the 5 April tax year end. If you gift qualifying shares to [Charity name] directly, you can claim Income Tax relief on the market value of the shares at your marginal rate and pay no Capital Gains Tax on any gain. Visit [your share transfer instructions URL] or contact [name] for transfer details. Please speak to your accountant or tax adviser about your specific circumstances.'
Train your fundraising team to mention shares in major-donor conversations. A single sentence is enough: 'If you have listed shares you have held for some time, giving them directly to us may be more tax-efficient than selling and donating the cash. We accept share gifts and can send you our transfer instructions.' Give every lead fundraiser the URL of your transfer instructions page so they can share it the moment a donor expresses interest.
Host a short donor briefing once a year. A 30-minute session, in person or online, walking through how share giving works, what the donor needs to do, and how your charity processes the gift, can prompt several gifts that would not otherwise happen. Record it and link the recording from your transfer instructions page so prospective donors can watch at any time.
Cross-border note: only UK taxpayers can claim UK Income Tax relief on gifts of shares. An overseas donor, including a US-resident supporter, cannot benefit from UK Share Giving relief and may need to route their gift through a dual-qualified giving arrangement. Defer the specifics to their own tax adviser.
You do not need to be a tax adviser. You do need to understand the donor's side well enough to answer 'what do I get from this?' without getting it wrong. The framework below is what every charity operator should be able to summarise. For donor-specific advice, refer them to their accountant or tax adviser.
When a donor gives qualifying listed investments directly to an HMRC-recognised UK charity, they can generally:
Qualifying investments (as defined by HMRC under ITA 2007 Chapter 3 Part 8): listed shares and securities on a recognised stock exchange, AIM shares, units in authorised unit trusts, OEIC shares, and offshore-fund holdings. Unlisted private-company shares do not qualify for HMRC Share Giving relief.
Legacies of shares by will: shares passing to a charity by will are exempt from Inheritance Tax under IHTA 1984 s.23. Estates where at least 10% of the net estate passes to charity qualify for a reduced 36% IHT rate. Donors planning a legacy of shares should speak to their solicitor.
Sources: HMRC, Donating to charity; Charity Tax Group; NCVO.
Some donors prefer to route a share gift through an intermediary rather than transferring directly to your charity. The most common UK vehicles, and what each means for you:
You do not need to administer any of these vehicles yourself. You simply need to recognise them when a donor says 'my CAF account will send the grant' or 'this is coming from my family foundation', and route the acknowledgement appropriately.
Possibly, but it requires careful consideration before accepting. Unlisted private-company shares do not qualify for HMRC Share Giving relief, so the donor cannot claim Income Tax relief on the market value. The shares are also much harder to value and to sell. If a donor proposes a gift of private-company shares, your gift acceptance policy should require case-by-case review by the Chief Executive and Chair of Trustees, and you should take advice from your solicitor and accountant before accepting. The standard approach for most small charities is to decline private-company shares unless the gift is substantial and you have the capacity to manage the process.
For dematerialised shares transferred through CREST (the UK central securities depository), the process typically takes T+2 (two working days) from the donor's instruction to their broker. Some transfers between different brokers may take longer depending on internal processing times. For certificated share holdings, the donor must complete a stock transfer form (J30) and post the original share certificate, which takes longer. Ask donors to notify you in advance and to allow at least 5 to 10 working days from their instruction to your receipt, so you can monitor for the transfer and match it to the correct donor.
Yes, in practice. Your charity needs a dedicated investment account opened in its legal name, with authorised signatories who can instruct sales. Personal brokerage accounts cannot hold shares on behalf of a charity, and shares cannot simply be transferred into a current account. Opening a dedicated charity broker account is a one-time setup task (see Step 2 of the setup guide above). Once the account is open, it costs nothing to maintain for basic execution-only accounts.
The donor's relief is locked on the transfer date. For the donor, the Income Tax relief is calculated on the quarter-up market value of the shares on the date they transferred to the charity; a subsequent fall in price before you sell does not reduce the donor's relief. For the charity, the difference between the booked quarter-up value and the net sale proceeds is a realised loss on investments on your own books. This is one reason most charities dispose of gifted shares promptly rather than holding them.
No. Gift Aid applies only to cash donations from UK taxpayers. A gift of shares does not qualify for Gift Aid. Share gifts qualify instead for HMRC Share Giving relief: the donor claims Income Tax relief on the full market value of the qualifying shares at their marginal rate, and pays no Capital Gains Tax on any gain. For higher and additional-rate taxpayers, this is generally more valuable than the Gift Aid uplift on an equivalent cash gift. The reliefs are separate mechanisms. Make this clear in your donor-facing materials, because it is one of the most common areas of confusion for both trustees and donors. Sources: HMRC, Gift Aid; Charity Tax Group.
CREST transfers frequently arrive without a donor reference. This is why your transfer instructions page must ask donors to email your named contact in advance with the security name, number of shares, and expected transfer date. If an unidentified transfer arrives, check your email for any advance notifications that match the share count and security. If you cannot identify the donor within a reasonable period, contact your broker; they may be able to liaise with the transferring broker to obtain contact details. Keep a record of all unidentified transfers and your steps to identify the donor, both for your own audit trail and in case the donor contacts you later.
For most small-to-mid charities, yes. Your gift acceptance and share disposal policy should specify disposal within a set number of working days (commonly 3 to 5) to convert the gift to operating cash and to remove market risk from the charity's balance sheet. Holding shares beyond what is needed for cash management purposes requires trustee investment expertise and a proper investment policy under the Trustee Act 2000. The Charity Commission's CC14 guidance covers this. Unless your charity already has a formal investment management mandate and the trustee expertise to support it, a prompt disposal policy is the appropriate default.
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