Giving Tuesday Templates for Adult Literacy Programs

Need quick, copy-and-paste GivingTuesday posts and emails? Get simple, zero-fee tools so every dollar helps more adults learn to read, without extra work.

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A Giving Tuesday form that worked

REAL ZEFFY FORM · GIVING TUESDAY 2025

How Marian Anderson Neighborhood Academy Supporters raised $2,956 on Giving Tuesday with Zeffy

$2,956
raised
23
gifts
  1. A named need: Show donors what gifts pay for on this form: robotics clubs, desks for upper grades, teacher mini-grants.
  2. Peer-to-peer fundraising: Let supporters start their own pages, so every friend they reach can fund students' clubs and classroom needs.
  3. Monthly giving: Turn your Giving Tuesday donors into monthly supporters, so clubs, supplies and teacher grants keep running all year.

Re-engage your donors in 3 emails

Start with donors who skipped last year
3 emails, no more
Never two days in a row
7 DAYS BEFORE

Donors who skipped last year

A bus schedule, and 20 learning kits for January

Hi [First name],

Last spring, [Name] walked into our Tuesday evening class holding a bus schedule they had never been able to read on their own. Thanks to people like you, a tutor sat down beside them that night.

On Giving Tuesday, we're raising $1,000 for 20 learning kits. Each kit is $50 and includes workbooks, a pencil case, and a tutor match, so 20 new learners can start reading and writing lessons in January.

Would you come back with an early gift? It gets our goal moving before the day arrives.

[Donation link]

Thank you,
[Your name]
[Org name]

GIVING TUESDAY

Recent donors, plus last week's note

Help 20 adults start reading lessons in January

Hi [First name],

It's Giving Tuesday, and today is the day for our 20 learning kits.

Last week we told you about [Name] and the bus schedule. Our goal is $1,000, and we're at [Total raised] so far.

Here's what your gift covers:
- $25: a workbook and pencil case for one new learner (half a kit)
- $50: one full learning kit, with a tutor match
- $100: two kits for two adults on our waiting list

100% of your gift goes to our learners, because we use Zeffy, a platform that's free for nonprofits.

Give today: [Donation link]

Thank you,
[Your name]
[Org name]

2 DAYS AFTER

Everyone who gave

Thank you from our Tuesday class and 20 new learners

Hi [First name],

Thank you. Together we raised [Total raised] from [Number of donors] donors, and [Outcome reached].

In January, new learners will open their first workbook beside a tutor, just as [Name] did last spring with that bus schedule in hand. Your gift made that seat possible. Thank you for standing with our learners.

Our December appeal is coming soon. If you'd like to keep going before then, here's the link: [Year-end appeal link]. If not, we're just glad you're with us.

With thanks,
[Your name]
[Org name]

Giving Tuesday Social Captions for Adult Literacy Programs

template 1

[Name] walked into our Tuesday evening class last spring, holding a bus schedule they had never been able to read on their own.

This Giving Tuesday, [Org name] is raising $1,000 for 20 learning kits, so 20 more adults can start lessons with a tutor in January.

$50 covers one full kit with a tutor match. $100 covers two kits for adults on our waiting list.

Give here: [Donation link]

100% of your gift reaches our learners. We use Zeffy, which is free for nonprofits.

#GivingTuesday

template 2

20 adults are waiting to start reading and writing lessons in January.

$25 = a workbook and a pencil case for one new learner, ready on the first night.

Our goal today is $1,000 for 20 learning kits, each with a tutor match. Tap the link in bio to give. 100% of it reaches our learners.

#GivingTuesday #AdultLiteracy #LearnToRead

template 3

Today is Giving Tuesday, and [Org name] has one goal: $1,000 for 20 learning kits.

[Donation link]

Each kit costs $50 and gives a new adult learner workbooks, supplies, and a tutor match. Twenty adults start reading and writing lessons in January, and I'd like every one of them to begin with the right materials.

If you can give, thank you. If you can share this with a colleague, or match a few gifts as a business, please reply and tell me.

Every dollar goes to the program because our platform, Zeffy, is free for nonprofits.

#GivingTuesday

Giving Tuesday Campaigns Ideas for Adult Literacy Programs

📅 Run a five-day giving week

Post one learner goal each day from Tuesday to Saturday, plus one email.

📚 Let donors sponsor learner kits

Donors choose a $25 workbook set or $60 month of tutoring online.

🎟️ Raffle a reader's gift basket

Tutors collect donated books and treats, and donors buy tickets online before Tuesday ends.

🎯 Fund 20 learner seats

Post a $1,500 goal and share the live progress bar on social media each evening.

💌 Invite lapsed donors back

Filter your donor list for gifts over a year old and send one note.

✏️ Dedicate gifts to first teachers

Donors name someone who taught them to read, and you email a thank-you note.