Giving Tuesday Templates for Disease Research Institutions

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A Giving Tuesday form that worked

REAL ZEFFY FORM · GIVING TUESDAY 2025

How Akanimo Cancer Foundation raised $1,953 on Giving Tuesday with Zeffy

$1,953
raised
5
gifts
  1. A named need: List what gifts pay for, like this form's treatment for Nigerian children whose families can't afford cancer care.
  2. Tribute gifts: Offer gifts in honor or memory of someone, so a loved one's name helps a child get care.
  3. 100% to the mission: Tell donors 100% of their gift goes to the mission, so it all reaches children facing cancer.

Re-engage your donors in 3 emails

Start with donors who skipped last year
3 emails, no more
Never two days in a row
7 DAYS BEFORE

Donors who skipped last year

[Name] and a condition no lab was studying

Hi [First name],

A lot has happened since your last gift. [Name] lived for years with a condition no lab was studying. Now our [disease] pilot study is tracking it for the first time.

On Giving Tuesday, we're raising $1,000 for 20 weeks of lab supplies, like culture dishes, reagents and pipette tips. That seed funding keeps the pilot study running. Gifts like yours are why a study like this can start at all.

Would you come back with an early gift? Early gifts build momentum for the whole day. Even $25 covers half a week of pipette tips and culture dishes.

[Donation link]

Thank you,
[Your name]
[Org name]

GIVING TUESDAY

Recent donors plus last week's readers

Today: 20 weeks of lab supplies for our pilot study

Hi [First name],

It's Giving Tuesday, and today is the day.

Last week we shared [Name]'s story. We're at [Total raised] so far on our $1,000 goal for 20 weeks of lab supplies.

  • $25 pays for half a week of lab supplies, like pipette tips and culture dishes
  • $50 pays for one full week for the pilot study
  • $250 pays for five weeks, enough to run a full round of tests

100% of your gift goes to the pilot study. We use Zeffy, a platform that's free for nonprofits. Pick the amount that fits, and it goes to work this week.

Will you give today?
[Donation link]

Thank you,
[Your name]
[Org name]

2 DAYS AFTER

Everyone who gave

[Name]'s pilot study and what comes next

Hi [First name],

Thank you for showing up on Giving Tuesday. Together we raised [Total raised] from [Number of donors] donors, and [Outcome reached].

Next, the lab puts those supplies to work tracking [Name]'s condition in the pilot study, the first time anyone has followed it this closely. We'll share what we learn as the work moves forward.

Our December appeal is coming soon. If you'd like to keep going before then, you can here: [Year-end appeal link]

With gratitude,
[Your name]
[Org name]

Giving Tuesday Social Captions for Disease Research Institutions

template 1

[Name] lived for years with a condition no lab was studying. Our pilot study is now tracking it for the first time.

Today, [Org name] is raising $1,000 to cover 20 weeks of lab supplies: culture dishes, reagents and pipette tips.

$50 covers one full week. $250 covers five weeks, enough for a full round of tests.

Give here: [Donation link]

We use Zeffy, a platform that's free for nonprofits, so 100% of your gift goes to the research.

#GivingTuesday

template 2

Years of living with a condition no lab was studying. Now a pilot study is tracking it for the first time.

$25 = pipette tips and culture dishes for half a week at the bench.

Our goal today is $1,000, enough for 20 weeks of supplies. Tap the link in bio to give. Your gift is seed funding for answers.

#GivingTuesday #MedicalResearch #PilotStudy

template 3

Today at [Org name], we're raising $1,000 for our [disease] pilot study.

[Donation link]

That goal buys 20 weeks of lab supplies: culture dishes, reagents and pipette tips. For a small lab, seed funding like this decides whether a study keeps running or pauses. If your business or board would like to match gifts, reply to me, or share this link with your network.

Every dollar goes to the program because our platform, Zeffy, is free for nonprofits. Thank you for backing early research.

#GivingTuesday

Giving Tuesday Campaigns Ideas for Disease Research Institutions

📅 Run a five-day giving week

Post a daily lab update, then ask for gifts on Giving Tuesday.

🧪 Offer lab supplies donors can sponsor

Donors pick an item, like a box of pipette tips, and fund it online.

🔨 Auction a lab tour with researchers

Donors bid online for a small-group visit, and scientists explain the work.

🎯 Set a goal for one study

Show a live progress bar and post an update each time you add $500.

💌 Reconnect with past donors

Email only people who haven't given in a year, with one short lab update.

🕯️ Collect tribute gifts for loved ones

Donors give in memory or honor of someone, and you share the names.