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The Best Times to Launch Fundraising Campaigns for Nonprofits in 2025
January 29, 2025
For nonprofits, timing can transform an ordinary fundraising campaign into a remarkable success. Yet many organizations still struggle to identify the optimal moments for donor outreach.
Data shows December consistently delivers the highest donation volume, with over 30% of annual giving occurring in the final month. Nonprofits should recognize that each season offers unique opportunities to engage with donors and raise funds.
This guide breaks down each fundraising season and provides tactical approaches to maximize donor engagement year-round.
Understanding when your donors are most likely to give empowers your nonprofit to make data-driven campaign decisions. Rather than guessing at the best times to reach out, analyzing giving patterns reveals clear trends in donor behavior.
For example, data shows that some donors prefer making small monthly contributions, while others save their giving for specific annual events. Many corporate donors align their giving with fiscal quarters, and individual supporters often follow personal patterns tied to paydays or bonuses.
These insights help you move from random outreach to strategic engagement that respects and works with your donors' natural giving preferences.
Enables donors to plan their tax-deductible contributions
The end of the year drives charitable giving as donors are motivated to give before December 31st to secure tax deductions for the current year.
This makes December one of the most important months for fundraising. Nearly 30% of all annual donations take place in this month, with the last three days being especially lucrative.
When campaigns naturally align with donors' mindsets, response rates increase significantly. For example, education-focused appeals in August tap into parents' back-to-school preparations, while holiday campaigns leverage natural year-end generosity.
Summer might highlight youth programs, while winter could emphasize shelter and warmth initiatives. You should focus on matching your campaigns with seasonal moments to make your appeals meaningful and timely.
Prevents donor fatigue
Strategic campaign spacing helps prevent donor burnout while maximizing engagement. Research indicates that donors receive an average of 2-3 fundraising appeals per month from various organizations.
Here’s what your nonprofit can do to stand out:
Space major campaigns 8-12 weeks apart
Limit email appeals to 2-3 per month
Focus on personalized, high-impact communications
Track response rates to identify the optimal frequency
Which are the best months to fundraise for your nonprofit?
1. December
December offers the highest potential for fundraising, with December 29th to 31st being the most valuable days. The holiday season naturally inspires generosity, with many donors feeling motivated to support causes they care about. Many individuals also choose to donate just before the year’s end to receive tax benefits.
Here are effective ways to maximize your December fundraising:
Send personalized emails highlighting the top 3 achievements and specific impact metrics from the year.
Include a clear CTA with tax benefit deadlines and matching gift opportunities.
Create a holiday giving campaign centered around themes like "12 Days of Impact" or "Season of Hope." Launch daily social media spotlights featuring one beneficiary story and specific donation goal.
Host hybrid events (virtual + in-person) with exclusive auction items.
Partner with 3-5 local businesses for matched sponsorships or in-kind donations.
Summer offers unique opportunities to deepen donor relationships through hands-on engagement.
While donation volumes may be lower, these months are perfect for cultivating stronger connections through volunteer programs and community events. Focus on creating meaningful volunteer experiences that bring supporters closer to your mission.
Host engaging summer events that work:
Family movie nights in local parks - partner with food trucks and set suggested donation amounts
Community tournaments - get local businesses to sponsor teams and create friendly competition
Father's Day campaign highlighting local heroes - let people share stories while making tribute donations
Weekend workshops teaching useful skills - cooking classes or gardening tips with registration fees supporting your work
January and February see slower fundraising as companies and individuals focus on financial priorities and manage post-holiday expenses. They close their year-end accounts, prepare tax documents, and review their previous year's giving.
Use this quieter period to focus on donor engagement, annual planning, and tapping into New Year’s resolutions.
Here's what your nonprofit can do in these months:
Review your nonprofit’s performance last year to identify strengths and areas to improve. Analyze past campaigns, donor retention, fundraising totals, and engagement for effective strategies.
Appeal to New Year's resolutions by showing how donations or volunteering can make a difference. Highlight how supporting your nonprofit helps fulfill goals of kindness and positive impact.
Plan donor appreciation activities with personalized notes, impact updates, or thoughtful small gifts. Strengthen donor relationships through meaningful gestures that build lasting connections.
Use these months to plan campaigns, update your online content, and prepare for the festive seasons. Focus on grant applications, fundraising efforts, and fresh content for the upcoming year.
2. March, April, and May
Fundraising Potential: Moderate to Good
Spring brings natural opportunities for outdoor events and community engagement. As the weather warms up, people are eager to participate in activities that bring them together.
This season is perfect for launching new initiatives and reconnecting with donors through interactive events that showcase your mission's impact.
Here’s how you can raise funds during these months:
Host a spring-cleaning drive to collect gently used items or monetary donations. Use this opportunity to introduce donors to your monthly giving program, highlighting how sustained support creates year-round impact.
Partner with a travel agency to host a raffle featuring summer vacation packages. Allocate half the raffle proceeds to support your mission and initiatives.
Organize an ice cream social to offer relief from the summer heat. Partner with a local vendor to sell scoops and frozen treats to raise money.
July and August are usually considered less favorable fundraising months. In July, donors are focused on summer vacations and personal time. August is when people return to work routines, leaving less time for charitable activities.
Here are some of the ways to consider raising funds in these months:
Host fireworks viewing parties, BBQs, or parades on July 4th to unite your community. Consider offering branded merchandise or suggested donation options while building community connections.
Run breakfast sessions with corporate partners to share impact metrics and specific partnership opportunities.
Create a back-to-school program where parents can buy supplies for their kids and sponsor supplies for students in need.
Plan industry-focused networking events in August that combine relationship-building with clear donation opportunities.
4. September and October
Fundraising Potential: Strong
September and October present good fundraising opportunities as communities gather for fall festivals and Halloween celebrations.
September is the time to plan your year-end campaigns, and in October, start sending teasers through emails and social media to build momentum.
Here are some ideas to consider for fundraising in these months:
Launch after-school tutoring programs with local education experts, offering flexible payment plans for different income levels.
Create date night fundraisers by partnering with restaurants - parents get dinner while kids enjoy supervised activities.
Organize neighborhood-wide trick-or-treat drives where homes collect donations through QR codes and mobile giving.
Set up fall carnival booths that combine seasonal activities with fundraising through vendor partnerships and sponsored games.
Build your nonprofit's success by planning your fundraising calendar around peak giving periods. December and November bring the highest donations, while spring and fall offer outdoor event opportunities. Use quieter months for planning and strengthening donor relationships.
Align your fundraising calendar with relevant observance days that resonate with your mission. Events such as the Pride Month Parade for LGBTQ+ organizations and Earth Day for environmental causes can create authentic opportunities to showcase your impact and engage supporters who care deeply about these issues.
Success in fundraising comes from smart planning and efficient execution. Using Zeffy’s 100% free fundraising platform means every dollar raised goes directly to your cause.
By eliminating platform and processing fees, Zeffy helps nonprofits save thousands of dollars annually - money that directly supports your mission instead of covering transaction costs.
FAQs on the best time to fundraise for nonprofit organizations
A fundraising calendar guides your nonprofit's year-round efforts, aligns team activities, and captures every giving opportunity. Here’s how you can create one:
Identify specific fundraising objectives, such as revenue targets or donor growth
List major events, online campaigns, or initiatives you plan to run for each month. For instance, holiday giving for December, outdoor events for summer months
Include global giving events and relevant observance days in your calendar that match your mission
Determine which platforms or methods (e.g., social media, email, events) to use for each campaign
Set clear timelines, budgets, staff responsibilities, and periodic check-ins for each campaign and associated tasks
Giving Tuesday happens on the Tuesday after Thanksgiving. Since 2012, it has grown into a global giving event. In 2023, it raised an estimated $3.1 billion for U.S. charities. The day marks the start of the giving season nationwide. Nonprofits use this day to connect with donors and amplify their missions.
Social media transforms how nonprofits connect with donors. These platforms turn one-way announcements into ongoing conversations, letting organizations share real-time impact stories and updates.
Through strategic content and built-in giving tools, nonprofits can now turn everyday supporters into active supporters of their cause. The key is consistency - share authentic moments, celebrate donor impact, and make giving feel natural rather than forced.
When used effectively, social media creates a community of engaged supporters who amplify your message and mission.
Look for people who attend related events, follow relevant Facebook groups, or subscribe to aligned newsletters.These aren’t just potential donors—they’re your future advocates.
Look for people who attend related events, follow relevant Facebook groups, or subscribe to aligned newsletters.These aren’t just potential donors—they’re your future advocates.
